Emerging Singaporean Influencers You Should Follow on TikTok in 2023

With its catchy sounds, creative filters, and viral trends, TikTok has positioned itself as one of the leading players on social media. The success of the video-sharing platform can be attributed to influencers like Bella Poarch, Noah Beck, and Charli D’Amelio, who all garnered millions of fans from uploading engaging content on the app. In Singapore, creative individuals from different walks of life continuously produce fun and viral-worthy videos to satisfy their followers. 

From a beauty vlogger to a café barista and a singer-songwriter, here are the Singaporean TikTok content creators you should keep an eye on this 2023.

Sgadventurousduo (@sgadventurousduo)

Singapore is popular for its delectable cuisines, and if you’re on the hunt for the newest food spots in the city-state, you should follow Sgadventurousduo. This couple covers everything from popular dessert spots like milk tea shops to the best restaurants in town. With nearly 30,000 followers on TikTok, Sgadventurousduo promise to make your mouth water and urge you to go on a gastronomic adventure!

Unbiden (@unbiden)

With more than 22,800+ TikTok followers, Unbiden gained a supportive audience through her insights on the latest makeup and skincare products. Her “Doing Makeup on MRT” amassed more than 2.1 million views (and counting!) since its upload in February. Apart from beauty-related topics, she occasionally shares travel videos to encourage her followers to explore the Lion City. Follow @unbiden on TikTok!

Jiabao’s Insights (@gejiabao)

If you’re looking for an online friend who will give you some advice on any topic under the sun, Jiabao’s Insights is the content creator you should keep on your radar. With videos covering topics such as artificial intelligence (AI), marketing, and finance, just to name a few, she has gained a solid fan base of over 19,700 on TikTok. Give her a follow now!

Shing (@shinghehe)

Shing has captured the hearts of 45,700+ people on the internet with his exceptional coffee-making skills and funny jokes. He occasionally interacts with his fans in live videos, where he talks about his life as a barista and shares fitness tips to achieve a good physique. If you’re intrigued by his content, follow @shinghehe on TikTok.

Alyssa Lie (@itsalyssalie)

For those who love music, Alyssa Lie is a must-follow on TikTok. This Singapore-based singing sensation has made a name for herself by delivering beautiful covers of songs from icons like Ariana Grande and Adele. As a singer-songwriter, Alyssa has released a couple of original songs that explore themes of falling in love. In addition to music, she also shares inspiring quotes to uplift and motivate her followers during difficult times. Follow @itsalyssalie on TikTok!