S$10M and a Dream: SG Hopes to Be a Major Travel and Production Destination

The Infocomm Media Development Authority (IMDA) and the Singapore Tourism Board (STB) have jointly launched a Singapore On-screen Fund worth S$10 million. The co-venture aims to support the city-state’s tourism efforts, as well as provide opportunities for local media companies and talent to work with international media and entertainment (M&E) partners.

According to a press release by the STB on April 5, the initiative is intended to promote Singapore as a travel destination by supporting the production of TV series and films that will reach global audiences. International media conglomerates, major streamers, and studios will be invited to apply for production funding.

Factors such as “distribution and market reach, content concept and creative merit, opportunities to feature Singapore’s offerings and experiences, as well as the number of local talents involved in credited roles” will be considered when choosing proposals. With streaming experiencing a surge in popularity, it’s something where Singapore wants to increase its footprint.

“The Singapore On-screen Fund will help to grow collaboration opportunities with global media and entertainment companies, giving rise to more avenues for our media talent to be involved in internationally renowned works. We hope it will be a step forward to inspire more to join Singapore’s media ecosystem and grow our storytelling efforts,” said Jasmine Ng, president of the Singapore Association of Motion Picture Professionals.

The projects that qualify for funding support will have to be set in Singapore and lined up for release in the first quarter of 2027. In return, they will receive monetary support of up to 30% of qualifying costs related to featuring Singapore, including production and marketing expenses.

Previously, Singapore has been featured in top-billed Hollywood productions such as “Crazy Rich Asians,” the third season of “Westworld” and the Korean drama “Little Women.”