In Tune with DJ Chucheewa: Thailand’s Multi-Talented DJ and Music Maven

In the daytime, Asia embraces a true hustle culture; by night, we let our hair down and erupt in a magnificent energy to good crowds and good music. In Tune With meets the electric DJs and music makers of Hong Kong and Asia to feel their pulse and uncover why they entered the frenetic nightlife industry.
Meet Chucheewa, the dynamic Thai DJ, singer, and instrumentalist from Bangkok, who has become a fixture of the dance and festival scene in Asia. Guided by her credo: “Music for music, music for people,” she aims to unite and uplift people through her groovy and unique sound.
From her early days singing in church to fronting psychedelic indie bands "Fwends" and "Cloud Behind," Chucheewa has seamlessly transitioned into the vibrant local house music scene.
Chucheewa made her Boiler Room debut in Bali as half of the duo "Acid Sister," a collaboration with DJ Takky and in 2022, she co-founded and curated Summer Sound, which has since grown into a monthly show on Headstream Bali and Bangkok Community Radio, aimed at connecting artists around the globe.

As a DJ, Chucheewa’s sound spans an eclectic mix of house, electro, acid, slow jazz, and more. Her vocal tracks are injected with a distinct local flavor, like "The Photo Sticker Machine," "Cyndi Seui," and "Casinotone," which are co-produced with iconic Thai artists.
Chucheewa’s influence extends far beyond the DJ booth, showing her passion for uniting music-loving, sweat-soaked partygoers, and cultivating creative spaces. She is the Co-founder of music label Soundkoh Collective, and a curator for Summer Sound Festival.
She is also a key promoter for Conflakes which has hosted a range of local and international acts in Bangkok, including prominent bands such as Men I Trust, Cuco, Khruangbin, Cosmo Pyke, and many more.
The Beat Asia caught up with Chucheewa ahead of this weekend’s Shi Fu Miz festival, to explore her musical background, genre-defying style and the folks who have helped shape her career.
How would you describe your sound?

My music spans across genres from house, electro, deep Detroit house, disco dub, acid, and proggy house. I like adding emotional vocal tracks, breaks, trippy psychedelic jazz dance tracks, whatever my emotions and the crowds guide me to. I was an indie pop/rock musician before I started to DJ, so that influences my DJ sets a lot.
I also love to play slow ambient chill sets with a playlist I collected called “Slow Groovy Spacey Ambient Funk Sh*t.” I always try to incorporate tracks from Thai artists and friends from all around the world’s music, to honor my roots and friendships.
Why did you start Soundkoh Collective?

In 2022, Korn (Kova O’ Sarin), Fook (Human Spectrum) and I began thinking about creating a music and art collective label that could combine the real world and the virtual world. We hosted one event for "Gadhouse," where we created avatars of musicians, DJs, and illustrators in "The Sandbox Game" through the special EP of Sidehouse Sunshine and pressed limited records just for this event.
Now, I want to focus on releasing our music with the intention of combining electronic music and live musicians in the same compilation. In one EP, you can have at least one listening track alongside other dance tracks suitable for clubs or festivals.
We aim to launch our first compilation, “Galactic Love” EP 01, in early 2025, featuring work and remixes from artists like Chalo (TH), Mogwaa (KR), Retromigration (DE), The Photo Sticker Machine (TH), Kova O’ Sarin (TH), Chucheewa (TH), and more.
What inspired you to start making music and pursue DJing as a career?

Since I can remember, my life has been music related. I was singing in a church band at the age of 8. When I was 17, I was in a psychedelic dream pop band called "Cloud Behind," and in 2014, I formed an indie pop band called "Fwends," where I began writing all the songs with my bandmates, including Korn (Kova O’ Sarin), who played bass in the band.
It was Korn who introduced me to the underground rave scene in Bangkok around 2015. We frequented places like Dark Bar, Dickinson’s Culture Café. Korn, Krit Morton, and Purich were running a party called MELA. I helped them with social media while also being a bit of a party pooper, always urging people to go home at 2 AM to get some rest. Obviously, I didn’t understand anything back then!
I’m now part of a Thai band called “The Photo Sticker Machine,” which was my favorite band when I was twelve!
It’s so inspiring to listen to their work and now play it in clubs and festivals like Boiler Room, Europe tour, Wonderfruit and more.
What drives your motto “Music for music, music for people?"

I heard this motto from Vichaya Vatanasapt, the main artist from "The Photo Sticker Machine" band. He’s my mentor and brother, and I feel grateful that the universe sent him and his music into [my] existence.
Sometimes I feel lost in my musical journey, especially in the scene or on a social level, because you realize you’re a part of the game, and that’s how it rolls.
I’ve met so many kind-hearted artists whom I admire and have become friends with because of who they really are, and not just because of their fame.
The motto is there to help us realize how lucky we are to feel safe, to listen to our favorite songs, dance, heal through music, and share good vibes in this strange time and world.
What music genres or styles have caught your interest lately?

I’ve really been into acid jazz, slow groove, space funk, and eclectic sounds—from Ethiopian jazz to the psychedelic ambient electronic vibes of Susumu Yokota and Marc Moulin, which I always try to mix into my sets.
I’ve also fallen back in love with deep house music, and I’m listening to almost every album I can find from St Germain, which has completely blown my mind!
I’m also a huge fan of the soundtracks from Studio Ghibli, especially the one from Nausicaa. It’s so trippy and beautiful.
Is there anyone who has left a lasting mark on your journey as an Artist?

I have so many mentors, and I’m incredibly grateful for all of them. Korn is my best friend, bandmate, and the person who introduced me to dance music culture and taught me how to DJ.
Vichaya Vatanasapt is my spiritual mentor in life and music. His purity, humility, and centeredness always inspires me at different points in my life. Cas (Logisticman), my husband, always inspires me with his Belgian music culture and always supports me in everything I do.
Other mentions include Baldo, for his hard work, honesty, and rare kindness. I admire how he keeps it real and maintains a balance between his professional life and the party scene. Chalo, a mentor and a good friend, who's currently teaching me full music production. With his talent and discipline, I sometimes think he’s not human but rather an AI in human form with a kind heart—maybe that sounds funny, but it’s true!
Adis is another person who has inspired and helped me a lot simply by being himself. I had the best set of my life with the most incredible crowd at his Santsat Festival. By the end of my set, I was so moved that I cried, finishing with a track from Sault called "Free."
Besides these names, I draw inspiration from the sounds of artists like Mogwaa, Alex Kassian, Tornado Wallace, Dean Chew, Vell, DJ Garth, Lipelis, DJ Gonno, and so many more!
What can we expect from the upcoming seventh edition of Shi Fu Miz this year?
I’m super excited (and a bit nervous) because I’ll be doing my first live singing and some sound effects in my set on Sunday from 2-4 PM on the Main Stage!
I was so happy when they booked me, especially seeing the lineup of all my regional friends like Dean Chew, Xiaolin, Mr. Ho, Dita & Gero and artists I truly admire, like Chaos in the CBD, Tama Sumo, La Mamie’s and Nicola Cruz—it’s just mind-blowing!
I’ve been a secret fan of Nicola Cruz since my time in Koh Phangan, digging through his music at home. It’s incredibly inspiring to see the variety of styles he creates, and sharing the stage with these artists is a huge honor. I’m nervous, but I’ll definitely do my best!
I can’t wait to experience Shi Fu Miz, and a huge thanks to Florian and the team for having me!
What’s next in store for Chucheewa and where can we hear you playing next?

I’m planning to finish my new EP and hopefully release it by early 2025, with at least one single out before the end of 2024!
You can catch Chucheewa on her upcoming Asian tour, with stops in Bangkok, Saigon, Kuala Lumpur, and a special appearance at the Wonderfruit Festival in Pattaya, among other exciting destinations.
Keep up with Chucheewa on her Instagram @chucheewa.
Enjoyed this article? Check out our previous In Tune With profiles here.
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