South Korean lifestyle group iicombined has opened its multi-brand concept store, Haus Nowhere, in Bangkok, officially landing on the M floor of ICONSIAM. The new space brings two major flagships under one roof: the first TAMBURINS store in Southeast Asia and the largest Gentle Monster store in Thailand.
Bangkok marks the fifth Haus Nowhere location in Asia, joining Seoul, Shanghai, Shenzhen, and Dosan. The debut also pushes iicombined’s “Future Retail” vision forward — an ongoing strategy to build immersive, design-led retail experiences across Asia’s most dynamic cities.
TAMBURINS, a Seoul-based fragrance and beauty label established in 2017, lands in Southeast Asia for the first time at Haus Nowhere. The store carries its full product range, alongside exclusive in-store items to Bangkok, including a Thailand-exclusive version of TAMBURIN’s signature Egg Perfume topped with a lilawadee flower, plus a 2ml fragrance paired with a Puppy Case.
Gentle Monster, a popular eyewear brand known for its chic and innovative designs, also expands in Thailand with its third and largest Bangkok store at Haus Nowhere. Following its EmQuartier and Siam Paragon locations, the new flagship cements the country as one of the brand’s most active hubs in the region.
True to Haus Nowhere’s immersive and otherworldly identity, the outlet merges product and experience. Its standout installation, the “Sunshine Giant Dog,” is showcased outside Seoul for the first time, anchoring the store’s surreal, art-meets-retail vibe. Customers can also enjoy their in-store experience with the AI-powered Sunshine AI Twin Look photo experience.
For more information and updates, visit the Gentle Monster and TAMBURINS’ websites, or follow Haus Nowhere on Instagram. Follow Gentle Monster on Facebook, X (Formerly Twitter), TikTok, and Instagram, and TAMBURINS on Facebook and Instagram.
Location: ICONSIAM, Unit M21, M Floor & Unit 123, 1 Floor, No. 299 Charoen Nakorn Road, Khlong Ton Sai, Khlong San, Bangkok
Opening Hours: Daily, from 10 AM to 10 PM
