Imagine when your fragrance purchase can contribute to life-changing initiatives! And, from Oct. 10 to 12, 2025, it is truly happening. In honor of World Mental Health Day, Sephora and Rare Beauty by Selena Gomez are joining forces for the third year of their global “Make A Rare Impact” campaign, blending beauty with advocacy in 25 countries, including those in the Asia-Pacific region, like Australia, Hong Kong, India, Singapore, and Thailand.
For three days only, Sephora will donate 100% of sales from Rare Beauty’s new fine fragrance to the Rare ImpactFund, a nonprofit initiative founded by Gomez in 2020 to expand access to youth mental health services. The campaign spans both in-store and online purchases, including Sephora at Kohl’s in the U.S., with donation caps varying by region: up to US$500,000 in the U.S., INR810,000 in India, and US$6,800 in Thailand.
Since day 1, the Rare Impact Fund has already raised US$20 million, supporting 30 organizations across five continents and reaching over 1 million young people annually. In 2024 alone, Sephora’s contributions helped reach two million individuals and supported nearly 3,000 schools and organizations worldwide.
“This campaign is a clear example of what's possible when brands, nonprofits, and communities come together — not just to raise awareness, but to expand access and build lasting support for youth mental health," said Elyse Cohen, Rare Beauty’s Chief Impact Officer and President of the Rare Impact Fund.
Selena Gomez echoed the sentiment, noting, “We launched the Rare Impact Fund with a simple goal: to help more young people around the world feel seen, supported, and cared for.”
Want to make an impact? Shop Rare Beauty’s new fragrance at Sephora stores or online from Oct. 10 to 12, 2025 in eligible regions.
Check out Sephora’s website, Instagram, and Facebook, and Rare Beauty’s website, Instagram, and Facebook for more information on the initiative. Meanwhile, you can learn more about the Rare Impact Fund’s work via their website.
