South Korean Star B.I Launches Collaboration With Privé Alliance

South Korean rapper and singer Kim Han-bin, better known by his stage name B.I, has unveiled his latest collaboration with the clothing brand Privé Alliance. Through this personal collection, he expresses his feelings and explores the themes of love and youth.

The collaboration was announced by the clothing brand following its press release on its social media accounts.

B.I shared a visual glimpse of his upcoming collection, which is adorned with heart graphics in shades of blue. Through this collection, he explores various facets of love – the kind that burns, the one that freezes, and the love that leaves an emptiness in its wake. Known for his musical artistry, this collection represents a unique creative venture that showcases his multifaceted talents.

Privé Alliance warmly welcomes the South Korean artist as their guest creative director, recognising his ability to push boundaries in diverse creative realms, from music to art and fashion.

The “Privé Alliance by B.I” collection will be available for pre-order starting on Oct. 6 through their website and is set to be released in November.

Privé Alliance stands as an independent streetwear label renowned for its artist collaborations in each collection. Past collaborations include a capsule collection with TXT member Yeonjun and multiple collections with EXO member Baekhyun, who also served as the brand's co-creative director for their collection, “Privé by BBH.”

For more details about this collaboration, you can follow Privé Alliance's Facebook, Instagram, and X (formerly Twitter) pages.