Stray Kids’ Felix Is Louis Vuitton’s Newest House Ambassador

Exciting news! French luxury fashion house, Louis Vuitton, has warmly welcomed Felix as their newest house ambassador, marking a significant milestone in his career.

Felix, a member of the Korean boy band Stray Kids hailing from Australia, is renowned for his distinct artistry and style, making him a perfect fit for the brand. Nicolas Ghesquière, the artistic director of women's collections at Louis Vuitton, shared how he connected with the K-Pop artist during the unveiling of his Pre-Fall 2023 Collection in Seoul. 

Their instant chemistry, Felix's exceptional talent, infectious energy, unique personality, and audacious sense of style captivated Ghesquière, as revealed in the announcement post accompanied by stunning images of Felix from ELLE Korea.

Before the official announcement, Felix had the privilege of attending Ghesquière's Louis Vuitton Cruise 2024 show on the picturesque Italian island of Isola Bella. Additionally, the Vuitton director dressed Felix for his performance at the Lollapalooza music festival in Paris.

Now that Felix's ambassadorship has been unveiled, he joins an esteemed group of K-Pop artists associated with the brand, including BTS' J-Hope, Hyein of NewJeans, and Jackson Wang of GOT7.

Felix is a member of the eight-piece boy band, Stray Kids, signed under JYP Entertainment. Since their official debut in 2018, the group has remained active and is currently on tour in Japan and Korea for their "5 STAR Dome Tour 2023."

Remarkably, Felix is the second member of Stray Kids to secure an exclusive contract with a luxury brand, with his fellow member, Hyunjin, recently announced as the global brand ambassador for Versace.