Work It! Rihanna Returns With a FENTY x PUMA Collab
by: The Beat Asia
September 13, 2023
Renowned for her distinctive fashion sensibility, Rihanna infuses her unique touch into the timeless Avanti shoes through an exciting collaboration with PUMA. Introducing the highly anticipated FENTY x PUMA collection, a range of football-inspired footwear that will be launched worldwide on Sept. 15.
Since their partnership began in 2015, Rihanna and PUMA have embarked on various ventures together, including the popular FENTY x PUMA trainer and the iconic FENTY x PUMA fur slides. This latest collaboration stands out by showcasing Rihanna's passion for football while incorporating her signature style.
Designed to be inclusive, the collection offers a unisex design that caters to individuals of all ages, including sizes suitable for kids. It seamlessly integrates iconic PUMA elements, such as the PUMA CAT logo in gold foil, along with distinct FENTY branding. The gum outsole and leather footbed pay homage to PUMA's deep association with football, while receiving a contemporary touch with a chrome glaze for a modern aesthetic.
The PUMA Avanti collection, drawing inspiration from renowned football icons, originated in 2001 after a period of evolution and collaboration with sports legends. Now, Rihanna is set to usher in a new era of sports fashion collaborations with PUMA.
The FENTY x PUMA Avanti shoes will be available in black and gray. Mark your calendars and be among the first to score a pair or two! For more details, visit PUMA’s website.
Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.