In celebration of the Year of the Snake, the Swedish fragrance brandByredo has partnered with Chinese artist Wei Yijuan to craft a limited-edition motif inspired by nature’s organic forms, such as the oscillating curves of a snake.
Shot by Annie Lai, the campaign for Byredo’s latest Coming Home Collection captures an intimate portrait of homecoming, tradition, and togetherness. The imagery is rooted in Wei’s family home in the Dongping mountains, a serene escape from city life where the artist often reconnects with loved ones.
Through Annie’s lens, special festive moments come to life — paper lanterns glowing on rooftops, family meals prepared together, and sparklers lighting up the night, all celebrating connection and traditional symbolism.
At the heart of Byredo’s Coming HomeCollection is a celebration of comfort and community, in the form of perfumes, hand creams, body lotions, and body wash.
Byredo has also unveiled new scents: Blanche and Rose of No Man’s Land, whichevoke a familiar warmth with rose and raspberry notes, and Desert Dawn, a fragrance that invites fresh discovery with cardamom, rose petals, and sandalwood notes.
Enhance your home with scented candles housed in sleek, smoked black glass, and incense holders, like their new comforting, woody scent Tree House,consisting of cedar, bamboo, sandalwood, guaiac wood, and hay scents.
Location: Multiple Stores
For more information on the products, visit Byredo on their website, or follow them on Instagram, Facebook, and X (Formerly Twitter).
