NewJeans x LINE Friends Pop-up in Hong Kong, Sept. 28
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Hong Kong Welcomes the NewJeans x LINE Friends Pop-up Store, This Sept. 28

Header New Jeans x LINE Friends Pop up Photo by Instagram/@linefriends_hkg

After turning heads and winning hearts across South Korea, Singapore, Malaysia, the Philippines, and Thailand, the NewJeans x LINE Friends pop-up store is making its grand entry in Hong Kong on Sept. 28.

Hong Kong fans can indulge in their K-pop passion at two prime locations: Hysan Place in Causeway Bay, and apm mall in Kwun Tong.

While the interiors of the Hong Kong pop-up remain a surprise, they might take cues from the aesthetic setups in Singapore, Gangnam and Hongdae. Expect to see the 'Bunini' mascots adorning the space with installations and wall art.

For K-pop aficionados in Hong Kong, the NewJeans x LINE Friends pop-up store promises to be a treasure trove of vibrant fan merch and fun that will make you feel as you have been whisked away to the fantastical NewJeans bunnyland.

What to Shop at Hong Kong’s NewJeans x LINE Friends pop-up

Minini Plushies and Merch

Minini Plushies and Merch
Instagram/@store_linefriends

IPX Team, previously known as LINE Friends, has reimagined the beloved 'Tokki' (rabbit in Korean) mascot from NewJeans in mini-size, endearingly dubbed ‘Minini’.

Bunini Dolls

Bunini Dolls
Instagram/@linefriends_hkg

Representing each group member with distinct colours, these adorable dolls are no strangers to fans. They made their screen debut in the 'ASAP' music video.

Powerpuff Girls x NewJeans Series

Powerpuff Girls x NewJeans Series
Instagram/@store_linefriends

A nostalgic nod to the Y2K era, these products are inspired by the cover of NewJeans’ EP, 'Get Up', and their 'New Jeans' music video. Available in the signature colours assigned to Minji (blue), Hanni (pink), Danielle (yellow), Haerin (green) and Hyein (purple), fans can snag key rings, photo albums, phone cases, caps, sticker packs, and plush toys to support their bias.


Powerpuff Girls x NewJeans Series
Instagram/@store_linefriends

Managed by ADOR, the five members of NewJeans - Minji, Hanni, Danielle, Haerin, and Hyein have taken the music and fashion world by storm since their debut. Bagging accolades from renowned award ceremonies like the Golden Disc Awards, Melon Music Awards, and Korean Music Awards, they've cemented their status as fast-rising K-pop icons. Their impressive journey also caught the attention of Forbes, landing them a spot in the Korea Power Celebrity 40 list.

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