There are music festivals, and then there’s Sprite Beach Fest — a free, open-to-all, beachfront mega-party that pulled in an estimated crowd of 70,000 and left zero doubts about Coca-Cola knowing exactly what the Gen Zs need. Held in one of Vietnam’s rising destinations, Da Nang, Sprite Beach Fest was more than just a summer celebration — a promise from Sprite that they are glad to deliver every year. The type of celebration that leaves your skin tanned just right after enjoying the beach, your throat sore from singing, your camera roll blessed with endless videos of your favorite artists, and your shoes full of sand. In other words, an unforgettable experience.

First off, the lineup was stacked with Vietnam’s hottest artists, and the event venue had to match that. They chose My Khe Beach, and the vibes were immaculate.

Water cannons blasted over thousands of screaming fans during the initial DJ sets. But this wasn’t just some influencer bait or brand marketing overdrive. Sprite Beach Fest had real substance because that crowd? You can’t fake that energy, no matter how many cute activities, free products, or interactive installations you wave at them.

Vietnam was the perfect crowd. Respectful, hyped, and straight-up energetic. 

People came from all over the country and began lining up the night before. By the time the show was about to start, the energy was so electric that it was literally spilling onto the sidewalks. Yet, no chaos, no pushing, no bad energy — just people sharing in each other’s joy and infecting each other with happiness. It was the kind of space where you could scream your lungs out and still feel like you were in a safe, welcoming space. Fortunately, even as the crowd eventually had the local authorities rerouting traffic due to their sheer volume, everything still went off without a hitch.

Coca-Cola’s decision to host festivals and events like Sprite Beach Fest isn’t just clever marketing — it’s a genuine read of what youth culture in Asia is craving right now. And they’re ready to deliver on the high-energy, music-forward, community-centric gatherings that favor authenticity over aesthetic and vibes over manufacturing viral moments.

The Beat Asia witnessed these gatherings first-hand.

From last year’s Coke Studio Fandom Concert in Manila to the Sprite Beach Fest in Da Nang, here’s why Coca-Cola events are about more than just chilled drinks- and why you should be at the next one.

Taking Summer to a Whole New Level

Sprite Beach Fest was every bit as loud as possible — and it was just what we needed to cap off the week. Da Nang, while an overall chill city, was ready for a different kind of chill: one that matched the summer heat, local vibe, and beats that you can’t ignore.

Sprite set up a giant 20-foot inflatable slide that had people landing in a pool of plastic balls, “soda dispenser” showers, a slip-and-slide and see-saw, and a temperature display that said out loud what everybody was feeling: it was hot alright. Thankfully, Sprite also set up a drinks booth to keep the crowd cool as the energy grew hotter.

Then there was the stage. It’s like pairing Waterbomb Festival’s aquatic chaos with the aesthetic and effects of Rolling Loud.

We’re talking water cannons, pyrotechnics, massive LED screens (aside from the main stage, they also made sure the crowd was well served by placing standalone LED screens in other parts of the venue), and giant speakers that made sure you could hear every note from the artists. Sprite Beach Fest’s organizers weren’t playing safe — clearly, go big or go home was Sprite’s directive. And they succeeded.

Artists Brought the Heat and Immense Coolness

Sprite Beach Fest’s lineup was curated to bring the hottest Vietnamese artists all on one stage, engineered to ignite a crowd that was eager to match their spirit. Each artist brought their signature style and character, matched perfectly with Sprite’s effortlessly cool branding, and conversed with the crowd through their songs.

Whether you’re a longtime fan or hearing these acts for the first time, everyone was easily swept up in the vibrant energy of the beach fest.

HURRYKNG was the spark that set Sprite Beach Fest on fire. His energy hit just like the first carbonated sip of a freshly opened can of Sprite. He burst onto the stage with a charisma that needed no translation, launching straight into hits like "Một Công Đôi Việc," "Chưa Phải Là Yêu," and "AIRPLANE MODE."

The crowd immediately locked in and took part in this masterclass in hype-building. HURRYKNG delivered an opening act that raised the bar high — fortunately, however, the rest of the lineup was ready to meet him there.

Next came JSOL, whose stage presence seemed like lightning in a bottle. His set didn’t just entertain, it electrified the audience. Songs like "LOVE SAND" and "NGÁO NGƠ" kept everyone’s energy up as he turned the heat to an 11 on a scale of 10. The confidence, swagger, and vocals hit hard — JSOL made sure his time was something the crowd will remember.

Then came LOW G, stepping in like the calm before a storm. But make no mistake, he didn’t dial down the energy — he just brought a refined version that had the crowd nodding to every beat. His laid-back presence gave way to explosive moments in "An Thần," "Simp Gái 808 (Maiki Remix)," and "HOP ON DA SHOW." The beats were unrelenting but controlled, and the crowd fed off his chill intensity. Sprite is chill, but LOW G is cooler.

When RHYDER took the stage, things escalated fast. It wasn’t just a performance; it was another lesson in crowd participation. He commanded the crowd with ease, and the audience was eager to respond. Whether waving their foam sticks or chanting after RHYDER, there was an instant connection between him and his fans that you can’t script.

But if the night needed a finale to match its fever pitch, Duơng Domic more than delivered. His set was truly unforgettable. Every hit, from "A đến Ă" to "Yêu Em 2 Ngày" and "Mất Kết Nối," felt like it was made for a moment like this. It didn’t matter if you knew the lyrics or not. The crowd became one — vibing, jumping, waving, and singing like there’s no tomorrow. You could almost feel everyone taking a mental snapshot to keep this moment locked in their minds forever.

What Makes Sprite Beach Fest Hit Different?

To understand the soul of Sprite Beach Fest, The Beat Asia spoke to the man in charge. Tin Le, Coca-Cola’s Head of Marketing Vietnam and Cambodia, offered insight into why Sprite doesn’t just host events, they create cultural experiences.

“Vietnam is a country with very long coastlines, so every year, as a summer promise, we want to bring the Sprite activations throughout the country along these areas,” he explained.

“This has been a promise we have kept for the consumers for three years now, that we celebrate one of the biggest summer occasions on the beach with our consumers in Da Nang.”

For Coca-Cola, Sprite isn’t just a drink; it’s a rallying cry. “Heat Happens, Stay Cool” isn’t just about the temperature. It’s about attitude. “It’s about encouraging people to come out and play. Don’t let the heat block the way…or heated moments bring you down,” he shared. That ethos — pushing past obstacles with high spirits — is something that Sprite stands for.

“So if you want to do something, go ahead and do it. If you want to have fun in the summer heat, or if you like your spicy food, go ahead and enjoy it. Sprite will accompany [you through] all that.”

Music, naturally, fits that message. “Music is the biggest passion point of [the] Vietnamese [people]. But not just the Vietnamese, ASP (Asia-Pacific) consumers and the global consumers as well,” Tin said.

And it’s not just any music. “If you go through the whole lineup of all the [artists] we have chosen for our concerts, they're all cool singers reflecting [the spirit of our consumers].”

He added, “The Gen Z consumers, they like to stay cool against whatever challenges are thrown at them. That very positive attitude against all kinds of heated moments…that is something that makes our music connect with them.”

Why You Should Attend the Next Coca-Cola Event

Sprite Beach Fest is just one of Coca-Cola’s many events around the globe, following an evolving blueprint for brand-led entertainment that doesn’t feel like a giant advertisement (despite the huge installations screaming their brand). The plan is simple.

Be where the people are. Celebrate what they care about. Don’t interrupt culture; contribute to it.

Coca-Cola has been testing this across Asia, and the results speak volumes.

In the Philippines, the Coke Studio: Ultimate Fandom Concert last 2024 turned heads, broke hearts (in a good way), and also lit up the SM Mall of Asia Arena. With a diverse lineup that included NewJeans, ALAMAT, Kyle Echarri, Illest Morena, and Nik Makino, the event tapped into K-Pop stans, P-Pop loyalists, and all-around music lovers who wanted to partake in a night to remember. And Coke gave it to them.

But Sprite Beach Fest isn’t the end. For one, Coke Studio Season 9 is coming soon on Sept. 5, 2025! No details yet on the lineup, but their Instagram post suggests following Coca-Cola's official partners (Jollibee, 7-Eleven, Grab, and Lazada) to find out how you can grab tickets to one of the hottest music festivals in the Philippines.

Following Coke Studio is another major festival in Japan, Coca-Cola X Fes. 2025, which is scheduled for Oct. 11 to 12, 2025 at the Saitama Super Arena, Japan. The lineup, needless to say, is a dream: XG, Creepy Nuts, &TEAM, Camilo, ano, and Natori were recently confirmed to join the festival. Check out their website to find out how to win exclusive Coca-Cola merchandise or tickets to Coca-Cola X Fes. 2025.

It’s clear, though, that Coca-Cola isn’t just reacting to youth culture; they’re helping to shape it.

Given that “Coke” is reportedly the 2nd most recognized word in the world, just behind “okay,” it’s no wonder that they’re in tune with pop culture — even with every new generation being born. Whether it’s on a Vietnamese beach, Manila arena, or Japanese stadium, their activations are less about visibility and more about credibility.

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Sprite Beach Fest proves that the future of brand engagement isn’t about gimmicks. It’s about genuine connection. And Coca-Cola, in all its fizzy, carbonated genius, seems to have cracked the code. For us, though, we still haven’t moved on from the Da Nang fest, which is another way of saying, we will block off our calendars the moment they announce the next Coke happening — and we’ll be there again, ready to sing our lungs out.

Check out their website for more information. Follow Sprite on Instagram and Coca-Cola on Instagram.