Blackpink’s Most Iconic Ambassadorships with Top Luxury Fashion Brands
Ruling the charts as one of the highest performing and most beloved K-pop girl groups to have ever existed, Blackpink are known for not only their vocal and musical works, but also for their eminence in high fashion. Since their debut half a decade ago, these four ladies have swept the luxury scene by each coupling up with a longstanding label that lies at the top of the pyramid in their respective personal styles.
Read on for a look into the top luxury brands that have participated in a crossover with Blackpink, and to find out why nobody else is doing it like our girls.
Jennie – Chanel
Adorned with the title of “Human Chanel” by Blinks and fashion fans alike, Blackpink’s fronting singer and rapper has been the global ambassador for the French brand since 2019. Her love affair with Coco began much earlier, with Jennie revealing to Elle Indonesia that “when I was little, I looked through my mother's wardrobe, and searched for whatever vintage Chanel I could find”.
From her being nearly inseparable from the double CCs in both her glammed up moments and in-between casual wear days, her days as the official “Coco Jennie” officially began when she strutted to the front row of the Chanel S/S20 show in Paris Fashion Week, taking the new union public. Outside of her loyalty to the brand in her off-duty closet, Jennie has also starred in many of their campaigns, revitalizing Chanel with a youthful sensibility. Mixing elegant and feminine pieces with streetwear and trendy stylings, Jennie is the perfect torch carrier for the sleek and sexy Chanel.
Jisoo - Dior
Named the inspiration behind Maria Grazia Chiuri’s A/W21 collection, Jisoo was chosen as the official Christian Dior ambassador in March of 2021, bringing the French fashion house’s classically beautiful panache to a new generation. Many have lauded the lead vocal and visual as the archetypal Korean beauty, embodying an ideal look that’s timeless yet still fashionably gorgeous.
Matching the tenets of Dior, a brand that infuses all their designs and concepts with a sophisticated femininity, Jisoo’s style leads with soft and romantic glamour, reflected in her place in the ‘Pink’ faction of Blackpink. Breaking new waves online thanks to her fans, Jisoo was also able to use her strong platform of over 65 million Instagram followers —and counting— to expand Dior’s influence forward into Gen Z, giving her lucky ‘Sooyas’ a glimpse into the backstage ongoings behind the brand through casual, yet still poised and polished, posts and vlogs.
Lisa – Celine
One of the more decorated members of the group in terms of brand partnerships, rapper and main dancer Lisa was officiated as ambassador of Franco-in-origin Celine in September 2020. Her work with creative director Hedi Slimane in fact preceded the alliance by a few years, tracing back to 2019.
Making a runway debut at Celine’s S/S22 show in Nice, Lisa took to the platformed observatory in an outfit that embodies her effortless cool and eye-catching edge, leading with a green ‘Celine Paris’ appliqued varsity jacket and a neon yellow triomphe chain shoulder bag.
Being a dancer, Lisa’s style draws in elements from street fashion and culture that makes her have an edgy gamine flair, giving the group that extra bold oomph of chic. Being that Celine’s roots shows a contrast from Slimane’s punkish take on the label today, Lisa’s charisma is one that complements the brand’s new image seamlessly, solidifying it through her impact as the most followed member of Blackpink on Instagram.
Rosé – Yves Saint Laurent
Being one of the first artists to achieve new heights for K-pop's status in the global fashion sphere, Rosé made legend status by becoming the first-ever global ambassador for the House of Yves Saint Laurent in 2020. Shown to have a great relationship with Saint Laurent from top down, Rosé turned heads in both fashion and celebrity communities, making an appearance at the 2021 MET Gala while arm in arm with the brand’s creative director Anthony Vaccarello in a bespoke LBD adorned with a giant white bow on the front.
Being able to blend together the aesthetic foundations and vibes ascribed to the ‘Black’ and ‘Pink’ elements of Blackpink, Rosé’s personal style is one that shines with features from both sides of the spectrum. This is mirrored in Saint Laurent’s brand DNA, where shapes and structures associated with traditional femininity and gentlemanly masculinity are cross-pollinated and referenced in new ways.
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