Apple’s ‘Scary Fast’ Event Unveils Its Latest M3 Chips and New Mac Products
by: The Beat Asia
October 31, 2023
Apple has more in store for this year with its "Scary Fast" event, unveiling the latest MacBook and iMac models, all powered by the cutting-edge M3 chips.
Following their announcement less than a week before the event, fans of the brand couldn't help but be intrigued, and after waiting for days, Apple unveiled its new lineup of chips, the M3, M3 Pro, and M3 Max, that will be powering the brand's latest MacBook products.
The M3 chip family is an excellent choice for users who utilise editing software, as these chips offer a significant improvement in speed and rendering processes. In particular, the M3 Max chip stands out for its support of 3D-creating applications, which are now up to 2.5 times faster than the previous version and 11 times faster with its overall performance.
The new M3 chip will also power the new 24-inch iMac, boasting a strikingly thin design but built with powerhouse features, including an expansive 4.5K Retina display and two times faster performance.
All operated by macOS Sonama and supercharged by M3 chips, Apple's latest products will be available for pre-order starting today and are set for a worldwide release on Nov. 7.
For more information and a full list of specs, check out Apple's website.
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