Sustainable Fashion Brands in Hong Kong for Basics and Casual Wear

We've seen just how detrimental fast fashion can be to the environment. Behind the trendy pieces and "fun," cheap garments lie the ever-increasing wastewater involved in cotton production and textile dyeing, the microplastics from synthetic materials that have made their way into our oceans, the mountains of clothing landfilled, and the large amounts of carbon emissions that the fashion industry accounts for.

A change in lifestyle is required if we want to solve fashion's waste problem and do our part in tackling the climate crisis. This involves reducing our carbon footprint in every aspect of our daily lives, from the food we consume, the transportation we take, down to the fashion choices we make.

If you're looking to go the sustainable route in fashion this 2022, then you're in the right place. Check out these four clothing brands in Hong Kong that are putting the love in both style and the environment.

Cosmos Studio

Cosmos, which stands for Creation Of Styles Made Of Sustainable Practices, is a Hong Kong-based conscious fashion brand. Cosmos Studio makes use of an "eco-minimalist approach" to design and manufacture its products, from the sourcing of sustainable and recycled textiles, not supporting new leather production, and producing zero wastewater in its creation of garments. For your basic T-shirts, check out its Global Tees and Bottle Tees, which are made of recycled polyester from used plastic bottles and bamboo viscose.

Love From Blue

If you love knitwear, we recommend Love From Blue, a "contemporary knitwear label crafted with purpose, care, and consciousness." Love From Blue practices slow fashion and operates on a non-traditional pre-order model to ensure its sourcing of yarn is not compromised. This means every piece you get from this label is a one-of-a-kind garment that's meant to last and be used for life.

Basics for Basics

Basics for Basics is another ethical fashion brand in Hong Kong. Its goal of lowering its carbon footprint means the brand uses surplus fabrics, organic cotton, and other sustainable materials in the manufacturing of its products. Its basic line includes the essentials such as T-shirts, tank tops, and sweaters.

Basics for Basics also has a Graphic line, a collection of limited-edition tees that showcase the artworks of creatives and artists. According to Basics for Basics, it invites a different artist monthly to collaborate on a limited-edition tee. All of Basics for Basics' garments are produced in ethically mandated factories.

Tove & Libra

Tove & Libra was founded by Christine Chow and Ivan Tang in 2018 to do their part in addressing the waste problem of the fashion industry: by not contributing to it. This sustainable women's brand is a reflection of Christine and Ivan's advocacy for the environment, focusing on ethical sourcing and production to make garments that are good not just for our wardrobes but also the planet.

Tove & Libra has its own sourcing and production facilities, so you can rest assured that it practices ethical production. It has access to deadstock fabrics, which allows for the recycling of textiles that would otherwise end up landfilled. Tove & Libra's timeless multi-way designs also mean that you don't have to spend double for new outfits for different occasions. Being a member of Eco Alliance, Tove & Libra does not use any unnecessary plastics in its packaging and ensures that every online order is "carbon-neutral and minimally packaged into recycled plastic mailers."