Macao Gov't, Rapper J.M3 Team Up for New Tourism Campaign
EXPLORE

Macao Gov't Teams Up With Singaporean Rapper J.M3 in New Tourism Campaign

Music and travel have always been part of each other. To prove this true, the Macao Government Tourism Office, Singaporean rapper-songwriter J.M3, Warner Music Singapore, and travel company Tripadvisor have joined hands in a new campaign targeted at promoting the region’s tourism.

Called “More Than Meets Macao,” the campaign showcases the beauty of Macao with mesmerising videos and interviews with the Singaporean artist. These clips unveil Macao’s exciting attractions, from intriguing museums to cultural destinations, and everything the city has to offer.

The campaign also leverages J.M3’s recently released single, “You Make Me Feel,” a pop-rap and hip-hop track that captures the beauty of Macao. The track was also made during the rapper’s visit to the city, resulting in an energetic song that evokes the city’s vibes.

Some of the attractions featured in the campaign include Neon Signs in Old Macao, St. Lazarus Quarters, Taipa Houses, and Senado Square, among others. The videos also show J.M3 visiting the Lung Wah Tea House, Lai Kei Sorvetes, and Seong Cheong, some of Macao’s best food spots.

“I’m honored to be part of this incredible partnership that combines music, travel, and the enchanting city of Macao. My trip was an amazing experience, where I discovered a perfect blend of Eastern and Western influences in the region’s architecture and cuisine,” J.M3 said in a press release.

The “More Than Meets Macao” campaign is launched across J.M3, Macao Government Tourism Office, and Tripadvisor’s social media pages. To learn more about J.M3’s Macao trip, go here.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.