Delish Eats: Craving Hot Pot? Try Buffet Town in San Juan
Manila/ Delish/ Reviews

Delish Eats: Buffet Town, Latest Unli-Hot Pot Spicing Up San Juan

Facebook Buffet TownPhoto by Facebook/Buffet Town

Restaurant Story

Buffet Town opened on January 28, 2024, offering a Japanese and Asian fusion buffet plus unlimited hotpot. In the midst of the City of San Juan, arguably Metro Manila’s foodie haven, is another family-friendly spot that you should try out.

What's the Vibe and Venue Like

Buffet Town in San Juan
The Beat Asia

While other restaurants offer the same hotpot + buffet combo, one of the reasons Buffet Town is unique is their elegant and modern atmosphere. Upon entering, what immediately stands out is the lack of that distinct “oily” scent that usually clings to everything from floor to ceiling, especially if it’s a hotpot and/or Korean barbecue place. Maintaining such a clean and inviting air was an immediate plus.

The rest of the venue did not disappoint with its aesthetic and Instagram-worthy interior. Even diners who tend to focus solely on food would not be able to miss the marble tables, metallic accents (bronze pots for hotpot and rose gold food warmers), playfully curved counters, fluid walls that liven up the space, and contemporary Nordic chairs. Every detail elevated Buffet Town to be unlike any other buffet and hotpot place in the Metro.

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But what can make or break a restaurant is the quality of service — excellent service can make one more forgiving toward a mediocre-to-disappointing meal, while an exquisite meal can be torn down instantaneously by horrible service. There are exceptions to this rule, of course, most people seem to have accepted that a truly authentic Vietnamese dining experience simply includes rude waitstaff, but we digress.

Fortunately, Buffet Town was a pleasant experience in this regard. The crew was attentive, quick, and prompt, especially when delivering your freshly-prepared, straight-off-the-oven (or Hibachi grill) order. Lastly, don’t fret about the fact that it’s a curbside restaurant with no parking at the front — they offer complimentary valet services.

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How Much Does It Cost

Buffet Town offers lunch and dinner service: Lunch is from 11 AM to 2 PM, while Dinner is from 6 PM to 10 PM. For weekday lunch, the adult rate is P1,199, the rate for kids (ages four to 10 years old) is P599.50, senior citizens and PWDs have the same rate at P856.43, and kids three feet below get to eat for free.

For weekday dinner and weekends/holiday lunch and dinner, the rates are P1,499 for adults, P749.50 for children (ages four to 10 years old), P1,070.71 for senior citizens and PWDs, and children below three feet are still free of charge.

For birthdays and graduations, they also offer 5 + 1 promos (five paying adults and the birthday celebrant or graduating adult gets to eat for free). For group bookings, one adult is free of charge for every 10 paying adults. And for extra-large groups, they offer a 15% discount for a group, minimum of 50 pax.

What is the Menu About

Buffet Town San Juan
The Beat Asia

Buffet Town’s no-fuss menu checks off everything that makes up a great buffet. There’s a good selection of appetizers and dishes, most of which are what you would hope for in a Japanese buffet: sashimi, an assortment of maki and tempura and katsu, fried rice, and small portions of side dishes (marbled potatoes, bokchoy, cucumbers, century egg, chicken karaage, etc.)

Still, the menu is curated enough that it doesn’t feel overwhelming — a sensation buffet-goers typically experience when having to choose between hundreds of dishes. Also, each dish is portioned into small bowls or plates so that diners don’t have to scoop from a large, chafing dish. Trays are readily available under the buffet counters which diners can freely use to just grab and go their chosen items.

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Buffet Town, however, is far from boring. They have a lechon belly carving station (which you can also ask the chefs to turn into lechon sisig, lechon kare-kare, or lechon binagoongan), an aburistation (beef, tuna, and salmon), yakitori station (which includes shrimp and oysters), and teppanyaki station (salmon belly, mixed vegetables, beef & shrimp roll, etc.)

These on-the-spot preparations offer security to guests who want to ensure the freshness of their meals. While you’re free to watch the chefs work their magic, you can also ask the waitstaff to deliver your freshly cooked orders to your table.

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Finally, the piece de resistance of Buffet Town is the hotpot. Diners can choose between five hotpot flavors: house broth, sukiyaki, collagen, tomato, or kimchi. If you’re a group (around six), you’ll be sat at a long table with two hotpots and each hotpot can hold two flavors of soup. They have multiple options for what you can fill your hotpot with – meat, seafood, shabu-shabu balls, noodles, and vegetables. There’s also a ton of options for dipping sauce and it’s easy to craft your own.

To wind down your meal, you can then explore their dessert station which is a (not-so-hidden because it’s all over their social media) gem that you should definitely try –Hanami desserts. Hanami, which means “cherry blossom viewing” in Japanese, in their context translates to the shapes of desserts or flower-shaped bowls.

They provide a 9-slot tray wherein you can mix and match your desserts and in Buffet Town, you’ve got a ton of options: crème brulee, panna cotta, smores, passionfruit jelly, grass jelly and boba, and a variety of cakes and ice cream. And these are just half of the dessert options, mind you. Like everything else, the desserts are portioned and placed inside adorable tiny bowls that neatly fit into the slots of the Hanami tray.

Buffet Town San Juan
The Beat Asia

What Did We Try

As it was an unlimited buffet, we were fortunate enough to be able to sample as much as our stomachs could handle. We mainly chose sukiyaki, tomato, kimchi, and collagen for the broth. Other notable dishes we also tried were the shrimp yakitori, sashimi, ebi tempura, and beef and salmon teppanyaki. For dessert, we sampled the black sesame and matcha ice cream, panna cotta, red velvet cake, and s'mores. To top off your meal, you can gulp down your choice of juice or grab a cup of UCC coffee.

Buffet Town San Juan
The Beat Asia

Sukiyakiand Kimchi Hotpot: While all hotpot flavors succeeded in delivering deliciousness, the sukiyaki and kimchi soups both stood out. The sukiyaki soup was just the right level of sweet and savory which paired well with the beef and shabu-shabu dipping sauce. Those who aren’t fans of spice, however, may want to steer clear of the kimchi soup but for us, it was ideal for the pork and vegetables. All meats, seafood, vegetables, and hotpot balls were fresh so we had no qualms about diving right in and eating as much as we could without fear of a post-dinner stomach issue.

Buffet Town San Juan
The Beat Asia

Shrimp Yakitori: Freshly grilled and lightly seasoned, it was a simple dish that provides as much comfort as a stew that’s been cooking for hours. There’s nothing better than fresh shrimp altered as little as possible.

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Salmon Sashimi: We dare you to say something better than fresh salmon sashimi. Okay, taste is subjective, but still, one cannot deny that sashimi is the freshest thing possible. Fortunately, Buffet Town’s sashimi did not have that distinct, pungent fish smell, and none of that frozen center either (if you know, you know).

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EbiTempura: One pet peeve of ours when biting into ebi tempura is when the thick batter conveniently hides the tiny shrimp inside. Ebi tempura, after all, should have that signature flaky and airy batter instead of shrimp covered in thick, pancake-like batter (one that we know is designed to make you feel fuller). So, imagine our relief when we sampled this dish, and what we got was a thin, crispy tempura batter and a sizeable shrimp. Sugoi!

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Beef & Shrimp Roll and Salmon Teppanyaki: Straight off the grill, you can never go wrong with teppanyaki. Both the beef & shrimp roll and salmon were expertly cooked – tender, not dried out nor scorched to high heavens.

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Black Sesame and Matcha ice cream: These are two separate flavors, and there were four other choices in the ice cream bar. But we couldn’t help but go for these two to complete the Japanese experience. Both were surprising in a good way – black sesame cleansed the palate with its mild sweetness, while the matcha shone with its familiar nutty, earthy, and subtly sweet taste.

Panna Cotta, Red Velvet cake, and S'mores: These three were very pretty to look at, no doubt about their IG-worthiness. But their flavors were so-so and left much to be desired. The panna cotta had that signature creamy taste, but we found it too gelatinous. While the red velvet and s'mores were quite dry (perhaps from being left out in the open) and overtly sweet too – but that was easy to forgive seeing as the entire serving size can be consumed in one bite.

Buffet Town San Juan
The Beat Asia

What We Liked

Filipinos love a good deal, and we can’t deny that having unlimited access to food is always considered a win. Still, buffets are not just about eating as much as you can until you’ve “recovered” the amount you’ve paid (yes, you can revoke our Asian card now). They’re about having to experience good food with the benefit of being able to eat a ton of it without making your wallet beg for mercy. And in the case of Buffet Town, it was the latter – delicious hotpot and meals that made for a delightful weekend dinner.

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Out of everything, however, we could not get over the unlimited hotpot and the grill stations (yakitori and teppanyaki). They provided that guilty pleasure of eating something straight off the stove & grill like you’re sneaking a bite off the family dinner before it’s served. And when the meal was over, we got to wash it all down with UCC coffee (also unlimited!) and delicious black sesame ice cream.

Buffet Town’s interiors also exude elegance, ideal for a family or personal celebration. Plus, the hassle-free complimentary valet is a huge help. However, we do recommend requesting your car a little early (not when everyone’s getting up to go), especially when it’s a weekend, because you may have to wait a little longer than expected.

What We Didn’t Like

While the Hanami tray was 100% adorable, not every dessert dish was outstanding. Some tasted exactly how you would expect, nothing extraordinary, but there were select dessert items that could benefit from some adjustment, like the cakes. We also found the hotpot meat slices too long (and were potential choking hazards for children and seniors) – we’d recommend they provide scissors at every table or adjust the length of their raw meat slices.

What You Should Order

The sukiyaki, kimchi, and tomato hotpot soups are a must-try. And since this is a buffet, there’s no harm in sampling every dish the buffet has to offer. Buffets are all about trying everything without having a heart attack when presented with the bill.

Still, notable standouts were the salmon sashimi, ebi tempura, and the items from the yakitori and teppanyaki stations. Also, the UCC coffee plus the black sesame ice cream was just a chef’s kiss pairing; the night couldn’t have ended on a better note.

Location: Buffet Town, 43 Annapolis St., Greenhills, San Juan, Metro Manila

Contact Details: 0908-396-3009 (Viber)

This food review is a representation of the views of the author and not a part of any compensation or complimentary tasting.   

Enjoyed this article? Check out our previous Delish Eats reviews here.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.

This Week's Event In Manila View more

This Week's Event In Manila

Manila/ Delish/ Happenings

Grill & Gather: One World Deli Alabang Fires Up with Big Bark

Grill and GatherPhoto by Big Bark PH/Instagram

One World Deli Alabang invites everyone to its al fresco area tomorrow, July 11, with "Grill & Gather," an unlimited open-fire cookout staged with Big Bark PH, beginning at 4 PM.

The collaboration puts the deli's chefs alongside the Big Bark team for an afternoon of backyard-style grilling, perfectly paired with live music and cold brews. Seats are limited and must be reserved in advance by scanning the QR code on the event posters.

Of course, the main event is the food. And both restaurants pulled out the big guns with this mouthwatering menu. Coming off the asador pit: leg of lamb, USDA ribeye, clean chicken, pork belly, and Polish sausage. From the burger pit: a classic cheeseburger, the Honey B, and a pulled pork sandwich. Sides include pasta salad, mashed potatoes, and a nacho bar. Every item is unlimited. Yes, get as much as you can stomach all afternoon!

A solo ticket costs P1,700, but a duo ticket offers the best value at P3,100.

Grill & Gather with One World Deli Alabang and Big Bark PH
Photo from Instagram/Big Bark PH
Grill & Gather with One World Deli Alabang and Big Bark PH
Photo from Instagram/Big Bark PH

For more information and updates, follow One World Deli and Big Bark PH on Instagram.

Grill & Gather with One World Deli Alabang and Big Bark PH

Location: One World Deli Alabang, Lot 3, Block 1B, New Daang Hari Road, Alabang West, Las Piñas City

Date & Time: July 11, 4 PM onwards

Ticket Prices: P1,700 (solo), P3,100 (duo)

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Manila/ Delish/ Happenings

Shake Shack to Ladurée: 13 New F&B Brands are Coming to NAIA T3

New NAIA T3 RestaurantsPhoto by Starbucks Philippines, Contis, CIBO, Venchi Philippines, Laduree Philippines, Ramen Nagi/Instagram

Flying out of Manila is about to get a whole lot more delicious.

New NAIA Infra Corp. (NNIC) announced 13 new food and beverage brands at Terminal 3's international airside, set to open by the end of August 2026. On the domestic side, a 350-square-meter Starbucks Reserve is slated to open at T3 as early as July.

The incoming lineup is a dream food court that easily rivals a sad airport sandwich before a long-haul flight: Shake Shack, Ladurée Paris, Ramen Nagi, Wildflour Restaurant, Conti's Bakeshop & Restaurant, Cibo, Caravan Black Coffee, BHC Chicken, Gloria Maris, Love A Bowl, Venchi 1878, Baby Crosta, and Voyager by Chele.

With multiple cuisines to choose from, passengers have plenty of options, from light snacks and easy meals to heartier offerings.

New NAIA Terminal 3 upcoming restaurants
Photo from Instagram/New NAIA

NNIC said the additions are part of an ongoing effort to make better use of terminal space by converting underutilized areas into passenger-serving amenities. The expansion builds on improvements already made at Terminal 3, where more than 40 restaurants and retail concepts have opened since NNIC assumed control in September 2024.

In their statement, NNIC said: "Our goal is to make T3 more useful and comfortable for more passengers. We are reworking available spaces so they can serve travelers better throughout the day."

The changes are already drawing international attention. UK-based Airport Parking and Hotels released a list in March 2026, ranking NAIA seventh globally for layover food options and sixth for most affordable airport lounge access. Their study assessed the world's 50 busiest airports.

"We want to make sure that our limited terminal space benefits more travelers," NNIC said. "Better food choices, more comfortable waiting areas and more useful passenger amenities are part of the airport experience we want to build."

For more updates and information, check out the New NAIA website and follow them on Instagram.

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Manila/ Delish/ Happenings

Wine Socials is Back at Bistrot Le Coucou This June 30 in BGC

Bistrot Le CoucouPhoto by Le Coucou MNL/Instagram

Bistrot Le Coucou is bringing back their monthly Wine Socials on June 30, 2026, pouring curated wines and gourmet canapés on their second-floor View Deck at One Bonifacio High Street Mall in BGC.

The gathering runs from 6 PM to 8 PM and costs P1,980 per person. Reservations can be made online through their website or by calling 09543562965.

Wine Socials promises a night of shared pours and easy conversations. Guests are welcome to come in groups, bring a date, or arrive solo.

Bistrot Le Coucou bills themselves as a French bistro built around the relationship between food and wine, pairing a curated wine selection with classic bistro dishes in an upscale setting that inspires conversation.

The wine pairing menu is still kept under wraps, but you can view their daily menu and other promos via their website to get an idea on what they might serve for Wine Socials.

For more updates and information, follow Bistrot Le Coucou on Instagram.

Location: Bistrot Le Coucou, 2/F View Deck, One Bonifacio High Street Mall, BGC, Taguig City

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Manila/ Delish/ Happenings

CEV Siargao Brings MICHELIN-Starred Toyo Eatery and Inatô to the Beach

09062026 3Photo by Instagram/ CEV Siargao

Who said you can't have a MICHELIN-star lunch experience by the beach?

CEV Siargao is hosting its fourth Island Style Chef's Table on June 14, 2026, at Mam-on Island in Siargao. The all-day event runs from 9 AM to 5 PM, bringing together CEV, Toyo Eatery, and Inatô for a curated island feast. Tickets are priced at P6,800 per person, covering transportation, food, and drinks.

The centerpiece of the experience is a kamayan, also called a boodle fight — gathering around a communal spread, often laid out on banana leaves, and eating with your hands. CEV, along with one MICHELIN-starredToyo Eatery and one MICHELIN-starred Inatô, will curate the menu together, featuring lechon, kinilaw, "at iba pa."

For guests, the day starts at 9 AM. The group departs from General Luna, arriving at Mam-on Island by boat an hour later. The following two and a half hours are unscheduled; guests are encouraged to relax, swim, walk on the beach, and more. The Island Feast begins at 12:30 PM and runs until 2:30 PM. Everyone departs from the island at 3:30 PM and arrives back at General Luna by 4:30 PM.

CEV Siargao Island Style Chef's Table #4 with Toyo Eatery and Inatô
Photo from Instagram/CEV Siargao

It's the fourth installment of CEV Siargao's ongoing Island Style Chef's Table series. Toyo Eatery, the Manila-based restaurant owned by Chef Jordy Navarra, has earned worldwide recognition for their use of local ingredients and modern reinterpretation of Filipino cuisine.

The third part of this one-time roster is Chef JP Cruz of Inatô. Before launching his own kitchen, Cruz spent seven years as sous chef at Toyo Eatery. At Inatô, he draws from that training and early lessons learned from his mother to present his own interpretation of Filipino cuisine.

Hosting the affair is Chef David del Rosario, the Executive Chef and Owner of CEV Siargao. A former finance professional who spent a decade in the industry, he opened CEV with the ambition of promoting kinilaw as one of the Philippines' most essential dishes.

Slots are limited, and given the lineup, they likely won't last long — don't miss out! To reserve, message CEV Siargao on Instagram or contact the team via WhatsApp at +63 939 4008 804.

For more information and updates, follow CEV Siargao, Toyo Eatery, and Inatô on Instagram.

CEV Siargao Island Style Chef's Table #4 with Toyo Eatery and Inatô

Location: Mam-on Island, Siargao

Date and Time: June 14, 2026, from 9 AM to 5 PM

Price: P6,800 per person (round-trip transportation from General Luna, food, and drinks) 

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Manila/ Delish/ Happenings

Gordon Ramsay Bar & Grill Rolls Out Father's Day Menus & Test Drives

Gordon Ramsay Bar Grill Philippines Fathers Day 2026Photo by Instagram/ Gordon Ramsay Bar & Grill

Gordon Ramsay Bar & Grill Philippines is marking Father's Day with a month-long lineup of dining and automotive experiences, offering guests exclusive luxury rides, premium test drives, and a special brunch centered around award-winning Australian Wagyu.

Running from June 1 to 30, 2026, the restaurant is introducing an exclusive chauffeur-driven pick-up experience aboard the Lotus Eletre for guests who reserve their Private Dining Room, adding an extra touch of luxury to celebrations.

The festivities continue from June 13 to 28 with "Test Drive British Icons," a curated motoring experience that allows guests to get behind the wheel of some of Britain's most recognizable vehicles. Available on Saturdays and Sundays, from 11 AM to 6 PM, the program features MINI Coopers, Triumph Motorcycles, and the Lotus Eletre, the all-electric hyper-SUV praised for its performance-focused engineering and powerful 900-horsepower electric motor.

On June 20 and 21, the Father's Day offerings culminate with the restaurant's signature weekend brunch. Priced at P3,988 per person, the brunch includes unlimited appetizers and desserts, elevated with award-winning Australian Wagyu.

With experiences spanning luxury transportation, performance vehicles, and elevated brunch, Gordon Ramsay Bar & Grill Philippines is offering multiple ways for families to celebrate the fathers and father figures in their lives throughout June.

For reservations and more information, visit Gordon Ramsay Bar & Grill's website. Follow them on Instagram for updates.

Location: Gordon Ramsay Bar & Grill, 2F Grand Wing, Newport Boulevard, Newport World Resorts, 1309 Pasay, Manila

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Manila/ Delish/ Happenings

ICYMI: There's a New Cafe at National Museum of Fine Arts

Papakape at National MuseumPhoto by Papakape/Instagram

Papakape has opened its newest cafe inside the National Museum of Fine Arts, bringing their Filipino-inspired coffee, cream sodas, and community-first spirit to one of Manila's most visited cultural landmarks.

The cafe opened last Monday, coinciding with International Museum Day on May 18, 2026. It is located on the 4/F Sen. Benigno Aquino Jr. Foyer, giving museumgoers a new stop for coffee before or after exploring the galleries.

Open daily from 9 AM to 6 PM (last call by 5 PM), aligning with the museum's schedule. It joins Papakape's existing outposts in Fort Santiago, Palanan, and Rizal Park, though the Rizal Park branch is currently closed.

The opening marks another milestone for Papakape, which began during the height of the pandemic as a passion project by father-son duo Rex and Manu. What started as a tiny coffee hut in their home garage grew into a neighborhood favorite in Makati, known for their homey atmosphere.

At the National Museum, the cafe continues its mission of connecting people to community, culture, and the world through coffee.

The menu features Papakape's familiar "standards," including Americano, Coconut Latte, Condensada Evaporada, Tres Leches, and more. Prices for drinks range from P150 to P260, with options to serve hot or iced.

For those looking for a slower cup, Papakape serves pourover coffee featuring beans from different parts of the Philippines and beyond. Guests are encouraged to ask about the featured coffee of the day.

From their garage-born beginnings to its new home inside a national cultural institution, Papakape's latest branch reflects the brand's steady growth, one thoughtfully brewed cup at a time.

To know more about Papakape, check out their website or follow them on Instagram. For details on the National Museum, visit their website or follow them on Instagram.

Location: Papakape, 4/F Sen. Benigno Aquino Jr. Foyer, National Museum of Fine Arts Building, P Padre Burgos Ave, Ermita, Manila, 1000 Metro Manila

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Manila/ Delish/ Happenings

Half Saints and The Underbelly Collide for 'Saint Billy' Menu

Saint Billy limited menuPhoto by Half Saints and The Underbelly

Half Saints and The Underbelly are bringing together comfort food and Japanese inspiration in "Saint Billy," a limited-time crossover menu available from May 28 to June 11, 2026.

The collaboration is available at all Half Saints branches and The Underbelly, giving Manila diners two weeks to try five dishes co-created by Chefs Christine Roque and Jo Arciaga of Half Saints, and Chefs Noel Mauricio and Jackson Chua of The Underbelly.

Both restaurants' distinct personalities come together in this menu, creating "beautifully chaotic comfort food."

Saint Billy is divided into two sections: Saints and Sinners. Under "Saints," diners can try Billy's Holy Ribwich (P375), made with a shokupan bun, grilled chashu, onions, horseradish sauce, and pickles. The Crispy Pork Abura Soba (P450) combines bagnet, stracciatella, calamansi kosho, and menma. For dessert, the Calamansi Coconut Granita (P275) brings together calamansi crémeux, dried sponge cake, and orange ferment.

The "Sinners" side features the Inferno Tantan Puff Pizza (P375) with yuzu cream cheese, tantan sesame pork, crispy nori, and wasabi honey. Also on the lineup is the Pork & Brie "Pain" au Chocolat (P395), a black cacao croissant filled with braised pulled pork, Brie de Meaux, calamansi kosho, and daikon.

With these bold flavors, the menu dares to ask: "What happens when Saints dare to venture into the Underworld?"

Diners beware, you might get addicted to a different kind of heaven and hell.

Half Saints and The Underbelly chefs
Courtesy of Half Saints

Founded in Quezon City in 2018 by longtime friends Christine and Jo, Half Saints has become known for their made-from-scratch approach and use of both local and international ingredients. They currently have branches in Quezon City, BGC in Taguig, and Tokyo, Japan.

The Underbelly, on the other hand, was founded by award-winning designer and illustrator Dan Matutina and Tasteless Food Group Founder Charles Paw. Curiosity and constant experimentation guide their menu, turning them into one of Manila's must-try ramen bars.

For updates and more information, follow Half Saints and The Underbelly on Instagram.

Half Saints x The Underbelly "Saint Billy" Menu

Locations:

  • Half Saints: Unit 9, G/F, The Ignacia Place, Sgt. Esguerra Ave., Diliman, Quezon City, and G/F, The Milestone Building, 5th Avenue, Bonifacio Global City
  • The Underbelly: The Alley at Karrivin, Chino Roces Ave. Extension., Makati City

Date: May 28 to June 11, 2026

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Manila/ Vibe/ Artists

In Tune With: DJ Chele, the Chef Who Found His Way Back to the Booth

In Tune with DJ Chele

In the daytime, Asia embraces a true hustle culture; by night, we let our hair down and erupt in a magnificent energy to good crowds and good music. In Tune With meets the electric DJs and music makers of Asia to feel their pulse and uncover why they entered the frenetic nightlife industry.

Chele Gonzalez is no stranger to commanding a room and connecting with people through his work.

In the Philippines, his name has long been tied to memorable meals and a culinary career that has earned him acclaim and admiration from within and outside of the industry. That reputation reached new heights in 2025 when Gallery by Chele received a MICHELIN One Star and a MICHELIN Green Star for sustainability, while Asador Alfonso also earned a MICHELIN Star.

Cantabria by Chele Gonzalez at The Westin Manila and Enye by Chele Gonzalez at Crimson Resort and Spa Mactan, Cebu were both MICHELIN-selected as well. Add that to the everyday, more casual presence of Deli by Chele across four malls in Metro Manila, and it's easy to understand why many know him first as a chef.

But last Labor Day, The Beat Asia met a different Chele — not behind a kitchen counter, but behind the decks.

Long before he built a life around food, Chele was moving — and making others move — to a different rhythm. In 1997, he was a professional DJ.

In his early 20s, while still studying marketing in college, he opened Club Montreal in Santander, Northern Spain, with his best friend, Fernando. It was ambitious for two young men, and Chele admits it was far from easy, but it was where his love for music found a home for a few years before it closed.

When that chapter ended, Chele started another and became a chef, eventually moving to the Philippines, where his work would become widely celebrated. But music was always there.

In recent years, Chele revealed that he has been returning to those roots with a renewed sense of freedom and love for the craft. As DJ Chele, or Cassette, he is mixing, playing, and reconnecting with sounds that first shaped him — a passion that stretches back to his childhood, when he bought Michael Jackson's Bad on cassette and danced to it every day. In 2026, Chele co-founded BGC's newest hi-fi restaurant & bar Got Soul MNL, where he regularly plays and curates vibes. Right after our interview, we had the pleasure of enjoying his set.

In this "In Tune With" exclusive, The Beat Asia sat down with DJ Chele to talk about his love for electronic music, how playing has become both an escape and a form of release, and the spirit behind Got Soul MNL.

DJ Chele Gonzalez
Courtesy of Chele Gonzalez

You have this deep connection with music which started early in your childhood. Looking back, do you think this connection shaped the kind of DJ you are today?

I think [music] is a seed inside me that, for some time, I was very much into. But things changed in my life, especially when I became a chef, and I had to leave it a bit, put it aside.

But then in the last few years, I connected with it again. It really brings me back to who I am. But the way I now use music, it's a bit different from how I used it before. I grew up during the revolution of electronic music, going to raves, clubs, all over Spain to listen to DJs. Then I started to play music, and I opened my own club when I was only around 21 years old.

[I was] a very young kid opening a business at night, it was difficult to manage, you know? There's a lot of alcohol, a lot of partying. I burned out. And the business side was also a challenge. But everything ended well, I sold the business and got my money back.

When I came to the Philippines, for a few years, I disconnected with music, because it was the time that everything switched to digital. And I had a really hard time moving to digital because of the technique at that time. Now the new CDJs (Compact Disc Jockeys) are much more similar to turntables.

Then in 2020, I started to reconnect. During that time, it was the pandemic. I was on full drive, bought the gear, and started to feel at home and more comfortable with digital. Now with Got Soul, I have my collection from Spain and buy new vinyls every month. In here, I play vinyl.

What sparked that reconnection with music during the pandemic?

I had more time. Because if you really want to take care of your craft [as a] DJ and do it right, then you have to spend hours.

Nowadays, I spend two to three hours every day with music. There are days I spend six or seven [hours]. I'm a perfectionist. If I do something, I do it until the end. If I get involved with something, either I don't do it, or I do it all the way.

Would you say that it's a misconception that DJs don't spend too much time honing their craft?

I think it's like with everything [you do], you know? We have a lot of restaurants here in Manila. You can see a lot in the streets, in the malls. But at the end of the day, how many restaurants are at the top of the top? 

There are a lot of chefs, but it doesn't mean they are all doing an exceptional job. So, same with being a DJ.

DJ Chele Gonzalez
Courtesy of Chele Gonzalez

In an Instagram post, you mentioned buying Michael Jackson's 'Bad' cassette when you were younger and playing it on repeat. What was the feeling back then, when you were first connecting with music like that?

Actually, it's the feeling that I have now about music. I just turned 50 years old, and I think there are moments in life when you start to look back and realize a lot of things that make you happy, and you understand better who you are. What gives you joy and happiness. And music is one of them.

I remember when I was a kid, I used to listen to Michael Jackson; he was my favorite. I remember buying all the cassettes, or seeing his videos, and dressing and dancing like him. That feeling about music going inside your body and your soul, it makes you feel something. It was early childhood when that happened for me.

When I was a teenager, [I'd go to] an afternoon club, [where] you cannot drink alcohol. It was called "afternoon session," from 6 to 10 PM. I remember [listening to] Madonna, dancing to "Vogue." I even used to breakdance.

Now, reconnecting and going back, I can feel those moments when I was dancing to Michael Jackson and Madonna all the time. That is the same feeling now when I play music.

Music, for me, it's energy, it's soul, it's art, and connection. It's deep.

How did you reconnect with that feeling during the pandemic?

I needed to educate myself again. Because the digital world was new for me, I had to shape [up], get deep, and get comfortable with the records.

There is a spiritual connection with records. You see a record; you know the songs on the record. When you take a record and put it on the turntable, the needle starts to play, and it can transport you to moments in your life. It's like a perfume or if you go to a place you haven't been to in a while, it brings back emotions.

But when I was learning digital, I would just see the name of the artist on the screen, and I was not connecting to it. That's why it was hard for me to move to digital, because it felt so cold. But slowly, I learned to adapt to it.

Every month, I push myself to download music. Every day, I research online. Then I start to create playlists, depending on my mood, if I feel a bit more disco, more minimal, more techno, etc. I play [anywhere] from Downtempo to Jazz House to New House and so on.

It's a never-ending road. If you are really passionate about music, it's so diverse, so many genres out there, it's just beautiful.

I [also] use music as a mental therapy. When my wife got pregnant, I decided that I wanted to change a lot of things in my life and be healthier. I dedicated time and did personal therapy to go deeper within myself. And in the middle of this evolution, music came back in, and I found that it really relaxed my mind, especially during weekdays.

I manage so many things, people under me, so many businesses. It's very stressful. I love what I do; I'm not complaining, but it's also a high level of responsibility.

How has the shift from analog to digital shaped your journey as a DJ?

For me, it's about having different sides, two different ways to play music and be a DJ. What makes a DJ is to have the ability to connect with people and connect people with the music.

There's Cassette, going back to the roots and the essence of what is analog. When I play as Cassette, it's a little more cultural. But if I go to a club tomorrow, I will play something much more energetic. Because it's about energy. So, in my sets, where I get more into the dance floor, [that is] as Chele. One is cultural, more deep. One is club, more dance floor.

I always push myself to put records that [are part of that era] that shaped electronic music today. Because I was there, I try to educate and put songs that are part of the history of electronic music.

But when I go to the vinyls, my style is softer. It's more soulful. And what I really like the most is deep house. Super elegant, defined with a lot of texture and structure. As a European, my culture of electronic music is different from the American one, where it's more disco. Mine is a little more German in the sense that it's a bit more minimal, deep tech.

When you're a chef, you prepare things for hours to be cooked in under a minute and served. With digging [for music], it's the same. You spend days, weeks, and months researching, and then you are going to prepare for each gig.

DJ Chele inspecting vinyl records
Photo from Instagram/ DJ Chele Musik

How has your work as a chef influenced your work as a DJ, and vice versa?

To be honest, I don't think they influence each other. They're like two parts of myself that are connected as art expressions. The same methodology: you prep, or what it's called in cooking: mise en place. You spend time cutting, preparing, and then it's service time, where the real art happens, where you have to cook, plate. As a DJ, you research, and then the real art is reading the energy when you go live.

But what I try to do with music is actually to escape from everything that it means to be a famous chef. When you have awards, that comes with a price. The price is that you need to be consistently at the top of your game. And I love what I do, I love being a chef, and the creativity. But the pressure is also very high. So I use music to escape from Chef Chele and just be Chele, you know?

But the thing with me and music is that I don't need to prove anything to anybody.

If I'm Chele, I'm focusing more on the dance floor. I give completely without compromising who I am or the quality of music, but I can go a little bit more mainstream. But with Cassette, it's more me and a little more personal. It's who I am, playing vinyl records for 30 years. So, these two personalities also go together.

People enjoying the music at Got Soul MNL
Photo from Instagram/ Got Soul MNL

What advice would you give to young DJs, especially when it comes to crafting their own style?

With young DJs, I feel they sometimes try to play either for themselves or for other people, and what other DJs would think, and that's a big mistake. You cannot be selfish and not connect with people. Your responsibility is to please and connect with the audience. That comes with maturity.

Even with Cassette, while I'm a little more selfish, you are coming into my world, and I'm going to bring you on a journey and tell you stories. I'm telling you where House Music and Techno Music started. It's history and culture. With Chele, I adjust to the dance floor and give a little more. But again, I have a lot of hours behind the decks. I don't care about what anybody thinks about me as a DJ. If I have to prove something to anybody, it's to the people coming that night to listen, to give them an amazing experience.

But first, you have to enjoy. Understand that it takes time, it requires technical skills- that's the easiest part. [On the other side] it requires connecting with people.

For me, I will only respect a DJ as an artist when they really connect with the people and turn stories into a set. Not because they're putting some songs that are cool or what others think is cool.

Well, sometimes you need to educate. That's why I have Cassette, which is more underground, culture, history, heritage, and many other things. I really want people to understand that better.

DJ Chele playing a set behind the decks
Courtesy of Chele Gonzalez

Are there any lessons you learned back when you opened Club Montreal that you still apply to this day?

For me, personally, I'm a much better DJ now than back then. I have a strong respect for the community back in the days because to be a DJ then, you needed to have taste. You need to have a strong idea of who you are, what you want to play, and your style. But at that time, I was young. Too much partying, too much alcohol. So when I was playing then, I was not 100% myself. Now, when I play, that's 100% me.

But it's an evolution. It happens to everyone where you're given opportunities, and sometimes they're up there, and you don't see it. But we all have the chance to rebuild ourselves. I've experienced that in my life several times, certain moments where you're given two choices. And if you're able to see that opportunity for what it is when it's given to you, then you have the choice to step up, evolve, and mature.

I think that happened with me when it comes to music. I got this opportunity to reconnect with music, come back in a very beautiful way. I feel so happy now because I can experience music in its purest form, just the music and myself.

One time, my wife noticed me spending a lot of time with music. And I said that I also need to give time to myself. Outside of the time I spend with her, our daughter, my 200 kids (or the people who work under me), music helps me destress, to be less frustrated, less anxious. I think it even helped our relationship because it puts me in a better, calmer mood and helps me be more present in other aspects of my life.

Your ventures explore your passions for both food and music. How do you protect your passion while at the same time, run them as a business?

I'm hands-on and very responsible, so Got Soul needs to be a positive business because what's the point if not? But at the same time, I don't allow people to call me "Chef" here. I just want to be Chele Gonzalez, who curates the music. For me, this is a happy place. I like to come here and enjoy, not to feel the pressure of cooking or people expecting MICHELIN dining.

We created this place because we all wanted to connect with ourselves. And each one of us put something. Benjo [Marquez] made the design, and Jason [Soong] connected us all together. Jason is also a partner in Nokal, and we met way before. We connected a lot because of music, and we talked about opening a place.

It's a very personal project where we all want to enjoy. Of course, it needs to be sustainable and make numbers, but this is a happy place for us.

Chele with his fellow founders of Got Soul MNL
Photo from Instagram/ Got Soul MNL

Is there a specific sound, genre, or artist that you feel deserves more attention?

Matthew Herbert. He's a big influence for me because he was in between Deep House and Minimal House. If I had to describe my style, I would say that it's really Deep House, from Jazz and Disco to Minimal Techno. I also like Afro and Downtempo. Matthew Herbert, an English producer, has a very defined sound that can be Deep House, but Minimal House too, and it connects very well with a European sound. But right now, he's not producing much anymore.

One of my other favorite producers is DJ Garth from San Francisco. Together with E.T.I., they have a group called "Rocket." They have a label, Grayhound [Recordings]. For me, they did one of the best underground [music], something in between House, Disco, and Deep Tech House. He has a strong influence on the way I understand music.

Another producer is Schwag, another English producer. Very innovative, very electronic.

Are there any other misconceptions about DJs you'd like to debunk?

In the underground scene, everybody's normally criticizing Afro House. In Afro House, there are very quality and good productions, but there are shitty ones. Not because it became trendy, but the underground scene and DJs are also very fashionable. But I think it's the wrong approach to categorize that genre. It's better to analyze the sound by itself and not put them all in the same bucket. Don't generalize.

We need to understand that Afro House is warm and very easy for people who are not used to the underground scene. It's understandable. Sometimes the structure and way it's composed is very fine and well done, so it's not fair to exclude or criticize it.

In the late '90s and early 2000s, if you went to a club, everything would be House. And many of the songs that everybody now is raving and talking about, that was the essence of House music. At the time, it was part of Commercial House. So, you know, we need to understand that sometimes we need to be more open.

When I [first] experienced electronic music, it evolved so much because I was there in the beginning, where everything was innovation and avant-garde, somehow. During that time when I was going out, Electro was born, Techno was born, Minimal was born, House was born in many varieties. I remember you went out and you would be experiencing a new sound. It was amazing.

You've been a DJ for 30 years and your connection with music runs deep. Is there a key to longevity as a DJ?

Back in the days, we thought that being a DJ would only last 10 years. That after 10 years, people will stop DJing because they cannot party so much. But it's not true. Aside from the names that I mentioned who have disappeared, I would say 70 to 80% of the DJs have stayed alive [in the scene], producing and building, even at 50 or 60 years old.

If it becomes a career, that career can last until your last breath.

Pre-opening of Got Soul MNL
Photo from Instagram/ Got Soul MNL

This interview has been edited for length and clarity.

To know more about DJ Chele and his sets, follow him on Instagram. Follow Got Soul MNL on Instagram for more information and updates.

Enjoyed this article? Check out our previous In Tune With profiles here.

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Manila/ The List/ What's On

Heads Up, Coffee Drinkers! The Philippine Coffee Expo Lands on June 5 to 7

Philippine Coffee ExpoPhoto by 80 Plus Coffee/Instagram

The Philippines’ most exciting coffee experience — the Philippine Coffee Expo — is happening this June 5 to 7, 2026, at the SPACE at One Ayala!

Positioned as both a marketplace and meeting ground, the expo offers a full-spectrum look at coffee culture, tracing the journey from bean to cup while spotlighting new technologies, techniques, and emerging trends shaping the sector.

A blue, orange, yellow, green, and white poster with geometric features
Photo from Facebook/Philippine Coffee Expo

This year’s theme, “Creating Shared Ground,” highlights collaboration and collective growth, focusing on the need for stronger connections across the Philippine coffee industry. The program reflects this direction, with sessions and spaces designed to encourage exchange between producers, entrepreneurs, and consumers.

The Philippine Coffee Expo 2026 will feature homegrown roasters and specialty coffee brands from across the country, such as Astoria, Cuppa Espresso PH, the Department of Agriculture, Fuel Roastery, Goodmate, Taza Coffee Company, Glico – Almond Koka, Melbean Coffee Mfg, and more.

Tickets are now available via Gevme, with One-day Passes priced at P650 and Three-day Passes at P1,500. Ticketholders can access the main exhibition hall alongside Kape’t Kwentuhan talks, live demonstrations, coffee competitions, pocket classes, learning sessions, a community brew bar, and more. Select paid workshops will also be available via separate registrations.

Organized by the Philippine Coffee Guild, this edition of the Philippine Coffee Expo is set to come alive all for the love of everyone’s favorite brew.

For more information and updates, visit the Philippine Coffee Expo 2026 website and follow them on Facebook and Instagram. Follow the Philippine Coffee Guild on Facebook and Instagram.

Philippine Coffee Expo 2026

Location: SPACE, One Ayala, 1 Ayala Avenue, Makati, Metro Manila, Philippines

Dates: June 5 to 7, 2026

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Manila/ The List/ What's On

More Coffee! The Manila Coffee Festival 2026 is Happening on July 17 to 19!

Snap Insta to 433125856 17875523838059148 1106054157104687937 n 1Photo by Loveramics/Instagram

Calling all the coffee lovers in the Metro!

The Manila Coffee Festival 2026 returns this July in a three-way collaboration with Coffee Expo Manila and Biyaya Sustainable Living Festival, bringing together local coffee, culture, and conscious living under one event.

Official poster for Manila Coffee Festival 2026
Photo from Instagram/Manila Coffee Festival

Happening from July 17 to 19, 2026 at SM Megamall Megatrade Halls 1 to 3, the event expands beyond coffee to spotlight local weaving, handmade crafts, and regional produce alongside tastings of Philippine-origin beans.

Celebrated as a marketplace for coffee and culture, the festival continues to position the local coffee movement within a wider conversation on heritage and sustainability. Philippine beans are also given another platform to shine — allowing locally sourced coffee to find its place in everyone’s cups.

More details on the program, exhibitors, and tickets will be announced in the coming weeks. For more information and updates, follow the Manila Coffee Festival on Facebook and Instagram.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.