Luxury hotel brand Fairmont is unveiling the next chapter of its global campaign, introducing fresh experiences that celebrate how “Special Happens…’ for every guest.
Rooted in the success of “Make Special Happen,” Fairmont Hotel & Resorts honors its century-long legacy of hosting the world’s most iconic celebrations through a collection of global elevated experiences. The experiences are grouped into four “Special Happens…” categories, namely, “After Dark”; “In the Wild”; “Around the Table” and “In the Spotlight”—all crafted to capture the brand’s signature hospitality and embody how it makes special happen every day in each of its 96 hotels and resorts around the globe.
“Today's luxury travelers crave connection and meaning, seeking experiences that reflect the local culture at the heart of each destination,” said Omer Acar, CEO, Fairmont Hotels & Resorts. “At Fairmont Hotels & Resorts, our hotels serve as the social epicenters of their cities— vibrant gathering places that foster a genuine sense of belonging. We are delighted to bring guests the opportunity to reserve one of our new 'Special Happens' experiences, focusing on creating moments that feel both genuine and rooted in the community. These new experiences and this overall approach at Fairmont enable our guests to live better, travel smarter, work with meaning, play with purpose, and explore with energy.”
Special Happens... After Dark
Fairmont Makati is bringing movie nights to a whole new level with its “Moonlight Silent Cinema,” Manila’s first poolside film experience under the stars. Guests can lounge by the water, enjoy bento boxes inspired by each movie, and tune in through silent-disco headsets—all with the hotel’s skyline glittering in the background.
Other after-hours experiences include Fairmont Mumbai’s “The Traveler’s Reset,”a one-of-a-kind spa ritual focusing on combating the effects of long flights, shifting time zones, and restless sleep; and the “Día de Muertos Dinner Experience” at Fairmont Mayakoba which allows guest to honor one of Mexico’s most meaningful traditions through a family-style dinner menu inspired by ancestral recipes, regional ingredients and local rituals.
Special Happens... In the Wild
At Fairmont Orchid, adventure meets artistry with the Reel in Your Dream Adventure experience, a private deep-sea fishing experience along the Kohala Coast of Hawai'i Island. Here, guest can set sail to reel in their own Ahi Tuna, guided by Fairmont Orchid's Executive Chef, who will shares expert culinary insights along the way. Upon their return to shore, Chef Zaid Khan will transform their fresh catch into an exquisite oceanfront dinner.
The “Helicopter Cocktail Odyssey” experience at Fairmont Kea Lani redefines farm-to-glass luxury with a private helicopter ride over Maui to Kuleana Rum Works. Guests sample a custom Pilina rum blend, enjoy a cocktail-paired lunch in the cane fields, then return to Fairmont Kea Lani for a sunset toast by the ocean.
Other exciting experiences in the wild include Fairmont El San Juan Hotel’s “Tropical Splendor Engagement Package,” which curates a journey of romance leading up to the perfect proposal moment and Fairmont Chateau Whistler’s “Absolute Solitude Wellness,” where guests can have a restorative experience traveling to a secluded natural sanctuary for guided yoga sessions amid ancient trees and cascading waters.
Special Happens... Around the Table
Offered every Friday during the autumn months, Fairmont Singapore invites guests to an elevated “Harvest-to-Table Lunch” that blends sustainability, culinary artistry, and breathtaking city views. The journey begins at the hotel's aquaponics farm, where guests can personally harvest fresh herbs and vegetables with the guidance of the farm manager and Executive Chef Seamus. The experience continues at SKAI on the 70th floor for a three-course lunch paired with premium wines, and is followed by an exclusive cellar tour led by Sommelier Luca.
Another experience you shouldn’t miss is Fairmont Taghazout's “Around the Table” experience, which is a trilogy of exclusive culinary experiences in collaboration with two iconic restaurants and world-renowned chefs: Chef Masaharu Morimoto of Morimoto and Chef Fabrizio Aceti of Paper Moon. This event happens twice a year and takes place over three unforgettable nights, where guests can savor an intimate Chef's Table dinner, an immersive tasting journey, and the unveiling of each restaurant's new seasonal menu.
Fairmont Ambassador Seoul also has a unique experience for couples with its “Cinematic K-Romance” proposal experience, complete with an elegant six-course private dinner with hanbok-inspired floral arrangements, champagne, a personalized proposal cake, and live serenades of beloved K-Drama love songs amid views of Yeouido's sparkling skyline.
Additionally, Fairmont San Francisco invites its guests to celebrate the festive season with a private dining experience inside the “Gingerbread House,” perfect for holiday celebrations over breakfast, tea, or dinner. This enchanting experience is available from Nov. 22, 2025, through Jan. 1, 2026, with exclusive seatings on Dec. 24 and 25, 2025.
Special Happens... In the Spotlight
Immerse in the city’s rich local culture with Fairmont Royal Palm Marrakech’s “Sky-to-Souk Journey,” which takes guests on a sunrise hot air balloon ride over the desert plains and Atlas Mountains, followed by a guided drive by local experts exploring the Medina's hidden alleys, artisan workshops, and cultural traditions.
Other experiences include Fairmont Le Montreux Palace's exclusive “Chalet Claude Nobs tour,” where guests can witness the private home of the Montreux Jazz Festival's legendary founder, and Fairmont Jaipur’s “A Day in Chak Charanwas,” which gives you a glimpse into authentic rural Rajasthan through village walks, camel rides, home-cooked meals, and heartfelt conversations with locals.
For more information on how to book these experiences, visit Fairmont’s official website. You can also follow Fairmont Hotels & Resorts on Facebook, X (Formerly Twitter), TikTok, and Instagram.
