SG Launches Round-the-Clock Support with National Mindline 1771

Anytime Fitness, Asia’s largest 24-hour fitness network, just launched its most impactful brand campaign to date: “Train For Your Life,” a powerful regional rollout across Singapore, Malaysia, the Philippines, Indonesia, Hong Kong, Thailand, Vietnam, and Taiwan.

This campaign was created in response to new insights from a regional consumer study revealing significant shifts in people’s fitness motivations. With results spanning nearly 9,000 individuals throughout eight markets, the survey showed that 61% of respondents prioritize better sleep and 49% focused on mental well-being, placing these above traditional goals like weight or strength management. 

60% of respondents said that exercise is the most important fitness strategy, with only 14% using commercial gyms, and most respondents relied on daily movement — chores, commuting, and home workouts. 

“Train For Your Life” brings Anytime Fitness’ purpose to life by celebrating authentic member journeys, challenges, and triumphs, affirming that Anytime Fitness isn’t just a gym, but a lifetime partner through every life stage. At the heart of the campaign is the brand’s SmartCoaching Ecosystem, connecting training, nutrition, and recovery info into one seamless app-powered experience. 

“Our mission has always been to support our members not just in their workouts, but in living a healthier, more confident life,” said Johannes Raadsma, President & Co-Founder of Inspire Brands Asia (IBA). “This campaign is a bold expression of that commitment, whether you’re starting out, returning after a break, or navigating a life transition.” 

Supported by a region-best footprint approaching 500 clubs hosting 2.5 million monthly visits and 5,600 clubs globally, Anytime Fitness continues to lead the industry through its focus on community and coaching, deep local relevance, and innovation.

Visit Anytime Fitness Asia’s website here for more information. Follow Anytime Fitness Asia on Instagram.

Calling all kids and families in Singapore! 

The ultimate kids and family event of the year, K!DZ POP CON 2025, will be taking over Sands Expo & Convention Centre this June 21 to 22, 2025, with all sorts of exciting brand launches, workshops, live entertainment, and must-see experiences from some of the biggest names in kids’ entertainment. 

From beloved characters to high-energy activities, K!DZ POP CON promises an unforgettable weekend for the kids and family. 

Ready to “Baby shark doo-doo-doo” your way for a weekend? Baby Shark is celebrating its 10-year Anniversary at K!DZ POP CON! Snap some adorable memories with Baby Shark at the special 10-year anniversary photo zone. Join the Lucky Draw Event for a chance to win some fin-tastic Baby Shark prizes. 

Dive into a creative groove with the kids at the Coloring & Puzzle corner, where the little ones can enjoy fun coloring activities and brain-teasing puzzles. Plus, go splash into the Game Zone, packed with exciting games that the whole family will enjoy! Also, don’t miss out on the exclusive Baby Shark merchandise at K!DZ POP CON!

Disney and Pixar’s Elio

Hello, Earthlings! Disney and Pixar’s “Elio” is landing at K!DZ POP CON! Embark on an out-of-this-world adventure through a three-zone cosmic journey inspired by the all-new “Elio” movie! Create your very own cape and gear up for interstellar travel, dive into some coloring fun with the Elio-themed activity kit, and snap some mind-bending Trick Eye photos while you’re being “beamed up” to the Communiverse. 

Don’t forget to get hands-on with Galaxy Slime Making — a cosmic keepsake to bring home as proof of your stellar journey! 

Disney and Pixar’s “Elio” is showing in cinemas on June 19, 2025. 

My Little Pony & Peppa Pig

Beloved Hasbro favorites Peppa Pig and My Little Pony are bringing some extra joy to the K!DZ POP CON 2025!

It’s a party like no other as we celebrate the most adorable news of the year — Mummy Pig’s heartwarming pregnancy announcement has taken the world by storm! Now, it’s time it welcome Evie, the newest member of Peppa Pig’s family, in a joy-filled celebration you simply can’t miss! Expect laughter, games, photo-ops, and plenty of surprises as we toast to this new chapter for Peppa and her family!

But that’s not all! My Little Pony is galloping in with a magical merch drop that will have every pony buzzing! From adorable plushies to must-have blind boxes and dazzling toys, the sparkle is real! Whether you’re a lifelong fan or discovering magic for the first time, there’s something for every dreamer!

Jumptopia Lite

Get ready for a bouncin’ good time with Kiztopia Friends, popping up at K!DZ POP CON with two exciting inflatables, Honey’s Meadow Farm and Tiger’s Sports Meet, that’s perfect for little adventurers! 

Whether your kids are mini athletes or farmyard fans, there’s non-stop fun waiting for them!

NTUC FIRST CAMPUS: Igniting Young Minds Through Play & Discovery

NTUC First Campus is the strategic and only preschool partner of K!DZ POP CON 2025, and they will be offering an inspiring, activity-packed booth for little learners and their families. 

Highlights of their showcase include: 

• Solving a case of a missing character through fun puzzles as a team
• Learning about wildlife conservation through interactive displays & craft activities
• Hands-on play & open-ended exploration through the Maker’s Playground, where children can bring creations to life
• Writing stories and creating your own story puppets
• A photobooth! 

POPULAR

Discover the bestselling English children’s book series — ranging from timeless classics to today’s must-reads that kids adore! Don’t miss out on the exciting selection of stationery and Bluey toys, that’s perfect for playtime, school, or thoughtful giving! Plus, celebrate culture with our unique selection of Wen Chuang items, suitable for all ages, to discover our local heritage. 

Other must-see events and pop-ups at the K!DZ POP CON 2025 include the Singapore debut of Viper Kids, a “Shop Until You Drop Kompetition” by Origame and Mr. Kiasu, a Meet & Greet with Mr. Kiasu, and Family Game Bundles! 

Be part of fun at K!DZ POP CON ASIA — a celebration of childhood, imagination, and family bonding! 

Tickets are available on Sistic, with the tickets priced from S$8 (Standard Child), S$15 (Standard Adult), S$22 (Child, 1-Day All Access Ticket), S$42 (Adult, 1-Day All Access Ticket), S$62 (1-Day All Access + Crayola), S$15 (Child, 1-Day Bounce Wonderland & Jumptopia), and S$25 (Adult, 1-Day Bounce Wonderland & Jumptopia).

For more information, visit the K!DZ POP CON ASIA website here, and follow their Facebook and Instagram pages. 

Location: Level 1, Halls A, B, C, Sands Expo & Convention Centre, 10 Bayfront Avenue, Singapore 018956

Opening Hours: 10 AM to 8 PM

Back by popular demand, Garden Vibes returns for its second edition on May 24, 2025, at Serangoon Gardens, hosted by Little Farms and myVillage. This one-day celebration brings together an open-air farmers’ market, wellness workshops, and vibrant community moments — all in the spirit of better living through clean, conscious food. 

Meet the Makers, Taste the Difference

Over 20 producers hailing from New Zealand, Australia, Europe, and Singapore will be presenting a sample, curated lineup that perfectly captures their story and their commitment to quality. 

The Butchery at Little Farms also presents two cuts with a backstory: 

• Green Meadows Beef: A family-owned farm in Taranaki, New Zealand, producing premium grass-fed Angus beef with full control over both farming and manufacturing.
• Roaring Forties Lamb: Named after the wild winds from Antarctica, this lamb is raised on the fertile, temperate pastures of Southern Victoria and Tasmania — lands nourished by some of the cleanest air in the world, as recorded at Cape Grim. 

Homegrown chocolate boutique BerryBar will be serving their signature chocolate-dipped strawberries to the Garden Vibes crowd for the first time, featuring only the finest seasonal strawberries available exclusively at Little Farms. 

Sip and Celebrate

Little Farms has also spent the last three years expanding its direct-from-vineyard wine programme — now having over 75% of its wine sourced straight from the cellar door. One example is Dandelion wines, rooted in tradition and storytelling, Dandelion Vineyards joins generations of expertise together to create elegant Australian wines filled with character and soul. 

Other highlights from the drinks program will include: 

• Miraval Rosé (France): Exclusively available at Little Farms, this celebrated rosé from Provence is known for its fresh, fruit-forward aroma and refined structure, grown on exceptional terroirs that capture the essence of southern France.
• Bruny Island Beer and Prohibition Gin (Australia): Two of Australia’s most exciting small-batch producers.
• Mount Brown Estate (New Zealand): Mount Brown Estate crafts vibrant, award-winning wines with a true sense of place from the hidden gem of New Zealand’s Waipara Valley
• Parés Baltà Wines (Spain): Organic and family-run, Parés Baltà blends centuries-old heritage with innovation, producing expressive Spanish wines that celebrate the land and its biodiversity. 

Rooftop Wellness Activities

Garden Vibes’ wellness zone is a tranquil urban escape that offers movement, mindfulness, and education for all ages and stages of the wellness journey. 

One key highlight of the day is the Rethink Your Pantry – Real Talk on Everyday Food Swaps panel discussion that is set to take place from 1 PM to 1:45 PM on the rooftop of myVillage. This thought-provoking session will bring together four diverse voices from the worlds of food, wellness, and family life. 

The panel discussion will be helmed by Tom Gray, Commercial Director of Little Farms, Dr. Valerie Druon, a family physician from Osler Health, Matt Benfell, founder of Thrive Fitness, and Marie Bellin, a holistic nutritionist. 

Also on the rooftop, Warrior Studios will lead partner yoga and movement sessions, guiding participants through mindful exercises designed to build strength, connection, and balance. Spirit Stretch Immersive Yoga Studio will be complementing the day’s activities with a meditation and breathwork session, followed by a calming Yin Yoga practice paired with a soothing sound bath — offering a chance to relax, reset, and reconnect.

Holistic nutritionist and Chickpea and Berries Founder Raphaelle Voog will be leading a hands-on session on creating wholesome lunchboxes for kids. 

Family Fun

Garden Vibes will also be filled with full-hand-on activities for the little ones and families throughout the day.

• Disney on Beat by Warrior Studios is a lively dance class set to classic Disney songs, designed to get the kids moving and grooving with joy.
• The Yard will be hosting gymnastic sessions, bringing their revolutionary approach to physical activity for acrobats and urban athletes to the festival.
• The Little Farmers Workshop by Grobix offers an educational and interactive experience where kids can learn about urban farming, germinate their own seedlings, and take home a baby plant. 

Each rooftop wellness activity will have a token participation fee starting from S$5. 

Garden Vibes Menu

Little Farms Bar+Grill Serangoon Garden will be serving a Garden Vibes Dinner Menu exclusively on May 24 to round off the festivities. Priced at S$88++ for four courses, the meal opens with a Little Farms’ Avocado Hummus, a fresh, delicious starter that’s topped with pomegranate, Nectar Honeybee pollen, crispy chickpeas, and pickled onion, served alongside Iruela olive bread. 

This is followed by a delicate Beef Carpaccio made with Green Meadows’ pepper-crusted tenderloin, garnished with quail egg, pickled shallots, and shaved Grana Padano. 

Guests will enjoy Storm + India’s Tea-Smoked Black Cod paired with bok choy, Storm & India matcha, and a Forsyth Island mussel broth, finished with crispy shallots. The second main features the Roaring Forties Lamb Rack, served with Grobrix Mint Zhoug, pickled cucumber, crispy capers, and kale. 

To end the day on a sweet note, dessert features a rich chocolate cake made with Nutra Organics collagen hot chocolate, complemented by Storm + India’s Tea kawakawa cream and a crisp Yarri TA30+ honey tuile. 

Entry to the Garden Vibes is free, with select ticketed experiences available via Eventbrite.

Follow Garden Vibes on Instagram for more updates.

Location: Serangoon Gardens, 56A Serangoon Garden Way Singapore 555952

Date & Time: May 24, 2025, 9 AM to 6 PM

Admission Fee: Free

Get ready, animal lovers — PetExpo is back and bigger than ever! Returning for its 11th edition from Apr. 25 to 27, 2025 at Singapore EXPO Halls 5B & 6, this three-day pet extravaganza promises non-stop excitement for you and your furry (or scaly!) companions.

After drawing over 40,000 visitors last year, PetExpo 2025 is pulling out all the stops. This year features an all-new Activity Zone packed with carnival-style games like inflatable darts and archery, alongside a vibrant photo booth to capture those “paws-itively” adorable moments with your pet.

One of the wildest highlights? A live appearance by Singapore’s only snake charmer, Yusof Ulaf, who will be roaming the grounds with his pet snake in tow. Catch his mesmerizing performance on Apr. 26 from 5 PM to 5:20 PM at the PetExpo Arena — if you dare!

Explore a record-breaking 150+ exhibitors showcasing the best in pet care, treats, fashion, and grooming. Expect trendy finds from brands like Taiwan’s Lady N, Japan’s Sanko, and Korea’s Jungle Monster — known for its K-beauty-inspired pet skincare.

Don’t miss the awe-inspiring Parrot Showcase by WeCare Pet Products & Services, a crowd-favorite that’ll have feathered friends soaring gracefully across the venue.

For the competitive and curious, the Training Ground will host thrilling agility showcases, a grooming competition, and top-tier handler displays. 

And if you're looking to grow your fur family, the beloved annual adoption drive by AVS returns, featuring 18 Animal Welfare Groups with pets in need of forever homes.

There will be Goodie bags (4,000 up for grabs!) and daily lucky draws with prizes like pet-friendly hotel stays and breakfast cruises, just be sure to grab your bag between 1 PM and 3 PM — first come, first served!

For more information, visit their website, Facebook, and Instagram.

Location: Singapore EXPO Halls 5B & 6, 1 EXPO Dr, Singapore

Opening Hours: Friday, 11 AM to 8 PM, Saturday & Sunday from 10 AM to 8 PM  

Ticket details: 

• S$5 online / S$6 at the door (per day)
• S$12 online / S$14 at the door (3-day pass)

Venture back in time to the age of dinosaurs this May as Singapore’s iconic garden attraction brings “Jurassic World” to life!

Following the successful Avatar: The Experience in 2023, NEON and Universal Live Entertainment just announced that Jurassic World: The Experience will debut within the misty landscapes of Cloud Forest at Gardens by the Bay on May 29. 

This exciting new attraction will feature life-sized animatronic and sculpted dinosaurs nestled amidst the lush foliage of the cool conservatory, bringing the cinematic masterpiece to life through 13 exciting zones!

Some of the highlights include the 8.5m tall Brachiosaurus that will welcome guests as they enter Cloud Forest, thrilling encounters with the ferocious Tyrannosaurus rex, face-to-face interactions with baby dinosaurs in the Petting Zoo area, and the tiny and elusive Compsognathus “Compys” hidden within the lush garden pathways. 

“We are thrilled to bring Jurassic World: The Experience to the Cloud Forest, one of the most iconic venues here in Singapore," said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. 

"In collaboration with Universal Live Entertainment, Gardens by the Bay, and our valued partners, this world-class experience exemplifies NEON's commitment to delivering immersive and innovative experiential entertainment that captivate audiences of all ages. The seamless integration of cinematic storytelling with the natural beauty of Cloud Forest creates a truly unique and memorable journey for all visitors. We look forward to welcoming fans and friends from Singapore and beyond to step into the world of Jurassic and engage with this extraordinary experience in a truly iconic setting.”

The Cloud Forest at Gardens by the Bay makes for an ideal venue for this thrilling exhibition as it replicates the cool-moist climate found in Tropical Montane regions. The conservatory currently holds more than 72,000 plants, with more than 50 species with lineages that can actually be traced back to the Jurassic period! Plants such as ferns, cycads, and conifers once thrived alongside these majestic creatures and even served as sustenance. Visitors will get the chance to learn more about these plants, how they continue to thrive today and gain further insight into the connection between past and present ecosystems. 

Guests can witness an astonishing showcase of their evolution at the Evolution Walk, which will feature reconstructions of extinct ancient plants. Meanwhile, fans of the films will be thrilled to know that iconic moments from the series will be brought to life through cutting-edge animatronics and interactive exhibits.

Admission charges to Cloud Forest apply and are currently priced at S$32 (Adult) and S$18 (Child). Residents can purchase them at S$12 (Adult), S$8 (Senior), and S$8 (Child). 

Don’t miss this thrilling experience and be the first to receive exclusive offers and ticket pre-sale access by signing up for the waitlist here! 

For updates, follow Jurassic World: The Experience on Facebook, X (Formerly Twitter), and Instagram. 

Location: Cloud Forest, Gardens by the Bay, 18 Marina Gardens Dr, Singapore 018953

Opening Hours: Daily from 9 AM to 9 PM 

Sad as it is to admit, toxic masculinity is a universal experience. Men and women are both victims of outdated, misogynistic views that perpetuate harmful behaviors; sadly, in Singapore, things are no different. Despite its urban landscapes and cosmopolitan lifestyle, Singaporeans remain relatively conservative, with traditional views shaping much of its citizens’ lifestyles. Among these traditional views is the institutionalization of a heteronormative family structure, which is closely linked to notions of societal progress.

“In Singapore, traditional masculinity is closely linked to economic growth and productivity,” shared Hafeez Hassan, fitness coach, personal trainer, and the founder of The Brothers Circle.

“The masculine experience and connection are often centered around the pursuit of achieving or producing tangible results through hard work and dedication,” he added.

This view has caused traditional heteronormative values to become deeply embedded in both public and private aspects of Singaporean society; expectations for both men and women have become clearly defined, placing plenty of pressure on both parties. Here, men are expected to provide for the family and embody “male” traits such as strength, assertiveness, stoicism, and dominance.

Yet, problems arise as people are expected to face life’s challenges without sharing their struggles, prioritizing results over well-being. All this pressure has manifested in both an identity crisis and a mental health crisis. In fact, in 2022, two-thirds of all suicide deaths in Singapore were attributed to male victims.

“It’s hard to generalize the topics as they are very diverse. One thing for sure I can share is that it’s always related to stress,” noted Hafeez.

This is among the handful of reasons that Hafeez founded The Brothers Circle, a male support group and community of men who aim to redefine masculinity, get in touch with their authentic selves, and offer support to fellow brothers. At first, Hafeez had simply wanted a space to connect with like-minded men and to learn more about diverse perspectives on life.

“Little did I realize that this unique gathering could offer profound healing!” he smiled.

“Singapore is a collectivist country and so often feel as if who they or how they present themselves is representative of their entire family or community,” Hafeez explained in a previous interview. “So it’s very hard for men to do what they want or be authentic. Some have difficulty in following their own career path or spiritual beliefs. Some gay men also find it difficult to step out of the closet.”

Due to these difficulties, male support groups have become a burgeoning community in Singapore. At The Brothers Circle, Hafeez and other community members offer meditation classes, movement classes, and gatherings where men can share their stories in a safe and comfortable environment. For many, this type of support is a breath of fresh air and is a step away from the pressure they feel to conform to stereotypes.

“In my opinion, the most prevalent issue [men deal with] is discomfort with one’s own skin,” shared Hafeez. “The most effective approach to addressing this issue is to identify the childhood experiences that instilled a sense of safety and build upon those foundations.”

Hafeez’ approach to tackling such discomfort is comprehensive and encompasses mental, physical, and emotional aspects. “I believe that men, in general, recognize that help is always available; it's just a matter of searching for it online,” he mused. “The real question lies in whether we truly want to be held accountable and how competent the person responsible for that help is. It’s a complex issue, which is why I always circle back to the concept of well-being. Focusing on our well-being is the best and simplest path forward! When we prioritize our health, we naturally tend to make healthier choices in life, setting us on a positive trajectory towards fulfillment and growth.”

Everyone is welcome to join The Brothers Circle; the group mostly connects with each other online and sporadically organizes physical meetups. An upcoming “circle” will gather in February 2025; needless to say, people who are interested in getting in touch with themselves and with others are more than welcome to join. Because while the problem of toxic masculinity has yet to be solved – requiring “legislative changes and cultural mindset shifts” – it’s at least comforting to know that steps are being taken to care for those who need it.

Connect with The Brothers Circle online