Bar History

Founded in 2018, Tin Box Group is a vibrant multi-concept lifestyle brand based in Singapore,fueled by a deeppassion for vinyl records, turntables, and the universal language of music. Their journey commenced with Tin Box Retroholics, a haven for vinyl enthusiasts that seek to revive the electrifying spirit of the 80s club scene. With resident DJs spinning nostalgic tracks and an atmosphere brimming with retro beats, Retroholics quickly transformed into a cool hangout spot for all music aficionados, cultivating a dedicated community of retro and vinyl junkies.

Tin Box Group has been expanding its vibrant portfolio of live entertainment venues and restaurants across the Asia-Pacific region, with notable locations across Asia-Pacific including Singapore, Malaysia, Hong Kong, and China. Now, the group has finally made its debut in Thailand.Slowly, this music-centric lifestyle brand is steadily carving out its global identity, transcending borders to create exceptional musical experiences that resonate deeply.

Simply Analog,the latest concept from Tin Box, is a sophisticated vinyl and cocktail barwhere the magic of music takes center stage.Nestled in the heart of Thonglor — the most dynamic neighborhood in Bangkok — Simply Analog marks Tin Box Group’s inaugural venture into the Thai market. This enchanting space masterfully blends nostalgic charm with modern flair, bringing vinyl culture back into the limelight while adding its own delightful twist.

What’s the Vibe and Venue Like

It's a cozy spot where the warm crackle of vinyl records blends seamlessly with expertly crafted cocktails and engaging conversations — where music and mixology dance together in perfect harmony.

At Simply Analog, the timeless allure of vinyl meets a vibrant, contemporary ambiance. The inviting two-story haven, complete with funky bar stools and whimsical seating nooks, provides that perfect backdrop for couples and friends looking to share stories and sip on tasty concoctions.

As you step in, the vibrant neon lights interplay with soft, dim lighting, creating an eclectic ambiance that evokes an irresistibly quirky and playful mood at the bar. The inviting wooden tables, plush dark green velvety sofas, and elegant chic stools come together to foster a laid-back, homey atmosphere.

Guests can enjoy nightly hip-hop and R&B sets courtesy of both local and international guest DJs.They play curated sets from pure vinyl records, as well as digitally coded vinyl known as Serato vinyl, since much of the music they showcase is not available on physical vinyl records. Meanwhile, you can sip on signature cocktails while soaking up the soulful atmosphere. Plus, the stylish corners adorned with snazzy artworks on the walls provide a perfect backdrop for thosemust-have Instagram shots.

How Much are the Drinks

The bar offers a variety of handcrafted cocktails, as well as champagne, sparkling wine, and beer.If you're in the mood for something non-alcoholic, coffee and juice are also available.

Cocktails are priced at THB300 per glass. You can enjoy red or white wine for THB350 per glass, or choose from their limited bottle options such as Koonungahill Shiraz Cabernet Sauvignon for THB1,500 and Penfolds Bin 23 Pinot Noir for THB3,000, if you're seeking red wine. For white wine, Koonungahill Chardonnay is available for THB1,500 and Penfolds Bin 51 Riesling for THB2,600.

Please note that there is no food menu; however, they do provide complimentary crunchy Japanese rice crackers with your drinks.

What Food and Drinks Did We Get

For drinks, we tried three items on their cocktail menu. We sampled the 12” Watermelon, Rhythm & Blues, and Gin Ho Lim. Each was priced at THB300.

12” Watermelon: Turning the perfect summer drink into a refreshing cocktail, 12” Watermelon is like an appetizer for the thirsty soul. Infused with rum, watermelon juice, lime juice, and soda, along with mint leaves, it delivers a light and herbaceous flavor. Each sip bursts with the luscious sweetness of watermelon, harmoniously intertwined with a refreshing herbal note that shouts summer vibes. This revitalizing drink is a playful twist on classic watermelon mojitos, making it the perfect choice for those who crave a refreshing cocktail without overwhelming intensity.

Rhythm & Blues: If you cherish your tea, think your afternoon tea ritual just got a boozy, whimsical upgrade with Rhythm & Blues. This exquisite cocktail features early grey-infused gin, swirled together with decadent raspberry sauce and a splash of zesty lemon juice, delivering a pleasant bergamot flavor — an elegant citrus note that hits the spot. To top it off, a frothy cloud of egg white adds a silky finish that feels like a hug in a glass. The botanicals in the gin flirt and dance with the delicate flavors of Earl Grey tea, making this drink as delicious as it is visually appealing.

Gin Ho Lim: A smooth, lightly fizzy cocktail that awakens your senses and feels refreshing, like a gentle breeze. The Gin Ho Lim is a captivating fusion of genmaicha-infused gin, luscious passionfruit syrup, zesty lemon juice, aromatic rosemary, and refreshing tonic water. The nutty, toasty notes of the gin harmonize beautifully with the delicate floral sweetness of the passionfruit syrup. The splash of lemon juice adds the perfect tangy sourness. So, if you’re all about that perfect balance of sour meets sweet, this cocktail is a quintessential choice.

What We Liked

Simply Analog gives that TGIF kinda feeling, offering a chilled and inviting ambiance that is perfectly balanced — never too loud or overwhelming. Here, you can watch the bartenders as they work their magic, conjuring up tasty concoctions while you sip and soak in the eclectic tunes.

This bar charmingly evokes the nostalgia of vinyl, all within a stylish, contemporary space. The cocktails are refreshingly uncomplicated, showcasing ingredients that amplify their quirky flavors. The 12” Watermelon stands out as a go-to drink, ideal for helping you settle in, relax, and unleash engaging conversations. If you’re in the mood for a fun twist, Rhythm & Blues packs a zesty punch with its whimsical fusion of botanical and juniper notes.

What We Didn’t Like

One notable drawback is the absence of food options; this means you’ll either need to dine beforehand or plan to enjoy a few drinks before heading out for dinner. A thoughtfully curated snack menu would greatly enhance the experience, as many patrons relish the combination of drinks and light bites. The interplay of flavors and textures can elevate the enjoyment of the evening — not everyone is a fan of Japanese crackers.

While I understand that the bar is still in its early days, introducing a wider array of cocktail selections would be a satisfying addition.

What You Should Order

More of a fruity cocktail person? Definitely get the 12” Watermelon because it's a tropical delight that’s refreshing, light, and irresistibly easy to sip.

For those who prefer spirit-forward drinks with a robust experience, the Singapore Sling is your companion. It’s a delightful mix of gin, dom, cherry liqueur, pineapple juice, grenadine syrup, and soda that gives the extra oomph. Sweet, fruity, and just a tad cheeky.

Also, nothing beats the classic taste of cucumber paired with the earthy allure of mezcal — it’s naturally cooling and refreshing. El Pepino has a subtly sweet, vegetal note that dances on your palate, followed by a clean, grassy aroma. Crafted with mezcal, fresh cucumber juice, lime juice, and a touch of sugar syrup, each sip is reminiscent of a cucumber margarita — sweet and slightly tangy — minus the salty rim, of course.

And if you’re a whiskey aficionado and you enjoy something with depth and profound character, the Trap is sure to impress. This cocktail is a rich, velvety concoction made with bourbon, zesty lemon juice, brown sugar syrup, Angostura bitters, and egg white.

For reservations and other details, DM them on Instagram or call them at +66961756517.

Location:Simply Analog by Tin Box, 261/5 Thong Lo 13 Alley, Khlong Tan Nuea, Watthana, Bangkok, Thailand, 10110

Operating Hours:Wed to Sat 6 PM to 12 AM. Closed on Sun - Tues.

This food review is based on a complimentary media tasting provided by Simply Analog in exchange for a truthful review and no compensation. The opinions expressed within represent the views of the author.

Keen for another round? Check out our other Delish Sips reviews here.