Taiwanese Star Jay Chou Joins Highstreet Metaverse in Collab with PHANTACi
August 15, 2023
In a cross-industry collaboration, fashion label PHANTACi, created by Taiwanese mega-popstar Jay Chou, and retail-focused metaverse platform Highstreet have joined forces to launch an exclusive virtual world called “PHANTACi Peninsula” within the larger Highstreet World.
The venture blends the realms of fashion, magic, and art, delivering an immersive and interactive experience from anywhere in the world.
The PHANTACi Peninsula is a visionary reimagining of the PHANTACi brand, extending an open invitation for visitors to explore the metaverse through elements which reflect the creative vision of Jay Chou, PHANTACi's co-founder and creative director.
Within the PHANTACi Peninsula world, one can encounter settings ranging from magical domains to street basketball scenes and romantic environments reminiscent of Chou’s artistic journey.
The virtual world is adorned with distinctive attractions, such as the PHP Café and the PHANTACi Shoebox, the brand's virtual flagship store. Users can also get their hands on the limited-edition merchandise and special discounts available exclusively to PhantaBear holders, bridging the gap between the PHANTACi community and the Jay Chou fandom.
One of the most distinctive features of the PHANTACi Peninsula is a time-travel experience dedicated to Jay Chou. This feature, evocative of classic amusement park boat rides, navigates visitors through various epochs of Chou’s illustrious career, underscored by iconic songs like ‘Secret’ (不能說的祕密).
Moving forward, Highstreet and PHANTACi are going to work together to design and curate virtual homes within PHANTACi Peninsula. These homes, which are set to be released via an Initial Home Offering (IHO), feature the PHANTACi Castle as the grand centrepiece.
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