adidas Brings Iconic Fashion to Virtual World with Roblox Collaboration

adidas is diving deeper into the virtual world by launching its iconic three-stripes brand on Roblox, allowing a whole new generation of digital aficionados to express themselves through the timeless designs of the iconic sneaker brand.

To jumpstart the collaboration, the two brands have unveiled pop-up stores, offering licensed digital clothing and bespoke outfits for users' avatars. This means that Roblox users can now dress up their avatars with some of adidas' signature pieces, including the firebird tracksuit. The digital wearables and accessories will be conveniently accessible through the Roblox Marketplace.

adidas has also collaborated with top Roblox creator Rush Bogin, also known as Rush X, to curate a range of unique user-generated content collections. These items will be available on a first-come-first-served basis, with new drops scheduled weekly throughout December. Notably, the adidas x Rush X packs will boast limited-edition items, with the first 10,000 units being offered at no cost, and subsequent units being priced between 85 and 500 Robux.

The packs will feature an array of enticing items, from the iconic Oversized Trefoil Cross-Body Bag to the trendy Black Hair with Beanie Headphones.

With this collaboration, adidas seeks to captivate a diverse audience within the virtual landscape, bringing its iconic designs to life in new and exciting ways.