2022's Most Memorable Online Fashion Trends | The Beat Asia
Hong Kong/ Fashionista/ Style

Internet Fashion Trends That Took Over 2022

Is that a look? Or is it just a 2022 thing? As the world of fashion becomes increasingly entangled, between the latest trends lighting up like wildfires burning off sparks from TikTok, runways mirroring the limitless digital galleries of OOTD postings, and Instagram launching a single item into archive-of-fame levels of eminence overnight, the online world has never been more influential in determining the fate of our apparel.

Before readying your closet for the newfangled fashion and designs to come in 2023, let’s rifle through the clothing rack of styles and signature pieces that achieved icon status in the year that’s just passed.


What’s your 2022 aesthetic?

Black Swan Who?Balletcore

Comfortable yet adorned with girlish textures, dusted mostly in shades of pastels and neutrals, the fantasy of balletcore draws from the appeal of effortless elegance the cultural imagination associates with ballerinas. This partnership has long been apparent in the industry, way back to when Chanel famously popularised tulle dresses initially inspired by the costumes of 1932 "Cotillon" recitals.

Perhaps an offshoot from the clean girl aesthetic, with trace elements from 2010's Tumblr poster girls Lana Del Rey and MARINA (formerly Marina and the Diamonds) who were beloved for their vintage coquettish stylings, the dancer’s closet draws from components that are overtly feminine yet retain a sprightly pragmatism to them.

Merging the practicality of athleisure, with the emphasis on visual presentation, which is crucial to the art of ballet, the trend could well signal towards a new era in the zeitgeist where we are looking to romanticize our daily toil. Or, it could very well simply be the next stage of enlightenment for green juice sipping girlies who want to reassure us that life really does get better when you journal and begin your day at five.

Get the look: The composition of an outfit strikes balance between sportiness and graceful silhouettes; pairing formless cardigans with firm bodysuits, flouncing miniskirts with simplistic flats, and big bow ribbons with knitted leg warmers. Colours are kept muted, or at least restrained towards lighter tones, whilst decadent textures are free real estate to toy around with. Lace, tulle, flounce ruffles, satin, and knits, are the usual materials that have a role in this performance.

Welcome Back to the Black Parade — The Return of Emo

Thrown into the other side of the spectrum, some of us have further spiralled over the past year into doubling down on our darker sides and simply embracing the hopelessness of it all. Expressing this grating despair with a moodier, grungy aesthetic, we see the Y2K resurgence and incoming (it’s inevitable, be prepared) Tumblr subculture’s AED-assisted reanimation leading emo fashion to emerge from the shadows once again.

Though it must be said, perhaps the major top-down fashion catalyst—that also doubles as a “the simulation is glitching” moment in pop culture—responsible boosting the style into Kardashian levels of eminence, was, well, the union between Kourtney Kardashian and Travis Barker.

Breaking through to internet fashion discourse under the moniker of “rockstar GF” fashion, our dear Kourtney attracted eyeballs to her outfits of leather, vintage band tees, heavy duty boots, and smudged kohl-rimmed eyes that differed from the glamourous getups we are used to seeing her in. Coupled with a resurgence of pop punk sensibilities in music, with the legendary comeback of My Chemical Romance, the aesthetic returned to the limelight and took off.

Still based around the intermingling of dark, angst-ridden palettes and DIY-inspired accessorizing, the new era of emo has brought with it a broader range of interpretation. Whether you would like to achieve a more polished look that calls to the roots of emo rather than directly referring to it, or kick things up a notch through fabrics emphasizing distress and distortion, the 2022 emo is one who flits between the streets and the red carpet with ease. Signature pieces of the style hasn’t changed much, but the accessibility of the subculture attached to it, and the subculture’s place in the mainstream culture machine very much has.

Get the look: The wearability of emo fundamentals could explain why the style is so powerful in drawing in tweens looking to outwardly rebel for the first time, since the basic look mostly consists of a few staple brands, pieces, and patterns. Leather, ripped jeans, plaid skirts, and band tees compose of the starter pack. Outfits are then elevated with personalization through rips, buckles and chains, pins, or whatever best conveys that you’re broken inside.

Textbook emo remains contained in the colourway of black, white, red, and black. Thick ochre eyeliner is a must, and accessories are where you go wild. Flitting between a trio of shoes on rotation, almost all looks end with a variation of heavy-duty combat boots, classic vans, or converses.

Arc’teryx in the Shower — Gorpcore

“Hydrophobic” became the unlikely name of the game on TikTok, when everyone who owned (or rushed out to buy) an Arc’teryx jacket demonstrated the material’s extreme levels of protection against water by standing in the shower fully clothed. The Canadian outdoor brand has become one nearly synonymous with the aesthetic of Gorpcore (short for “Good Ol’ Raisins and Peanuts”, as coined by Jason Chen), which in 2022, became blasted into popularity as a shorthand for the sect of fashion where camping brands and outdoor apparel constitute everyday pieces to brave the city in.

Low effort, and arguably high reward thanks to all the innovative functionalities that come with these utilitarian designs, the style reiterates that we are all entitled to convenience and comfort no matter where we are. Elements of gorpcore can even be seen linking off to the ultra-popular and extra-comfortable cargo bottoms trend that we’ve seen cycle through other different styles too. Be it appropriated into upscale streetwear, worn as a centrepiece in ravewear, or re-introduced through a Y2K lens, the comfort of slipping into a pair of wide legged parachute pants or a baggy cargo skirt is a welcome sensation.

Get the look: The typical Gorpcore silhouette is voluminous and boxy, jigsaw-ing together garments that each carry with them hefty volume to allow for the athletic dynamism required in getting to the grocery store. Winter tends to be where the style shines most thanks to the emphasis on materials like Gore-Tex, knits, and fleece, as well as the strong emphasis on layering. The key palette revolves around earthen tones you would encounter amongst the natural landscapes conjured up by these clothes.

The Ultimate 2022 Capsule Wardrobe

Not Those Double CC’s — Crocs Becoming Cool

These days, how you answer the question “are Crocs cool?” is a tell of your age.

In part a continuation of the rising preference for comfort as a residual symptom of social distancing at home (we have trauma), in part a natural motion of the 20-year-trend cycle, all we know is that this holed plastic footwear has become a seminal era-defining item of 2022. Riding on the hype train to push out collaborations with revered upscale designers, pop stars, and even brands of food, Crocs have become a highly coveted statement shoe. Even at a glance that barely registers, these shoes instantly becomes the most ostentatious part of any outfit.

Arguably tracing it’s lineage to the dad sneaker trend that opened up the pathway for “ugly” shoes to become subjects of debate rather than an object of immediate outright ridicule, what feels like the sudden 180-degree shift in attitude towards Crocs in mainstream fashion might in fact been in the works for longer than it seems. 

Far in Between — Maxis and Minis

A manifestation of the ever self-contradicting existence of fashion, this year saw a play between these extremes of length. First infiltrating the zeitgeist’s consciousness by sweeping across fashion week by storm, the Miu Miu matching set was a look that had the fashion world in its chokehold when first dropped as part of the label’s SS/22 run. Though not the first collection of the annum to star the micro-mini length, the near-inescapable circulation of this uniform-like look could be considered the apex of the trend’s reach.

On the other hand, almost like an overcorrection, there has been a concurrent spike in attention on maxi skirts. Mastering the fit that gives the piece it’s decidedly 2022 twist was a feat in its own, as the cut that became the definitive version of the maxi that stayed on-trend would sit right at the ankle and fall in between tapering to shape your silhouette and the fabric draping as is.

Loud and Proud — Big Statement Accessories

Like the decadent flappers that emerged from after the war, we’ve seen the revival of grand statement pieces as a statement of showy excess to end an era of pestilence. Not longer simply a supporting character, big accessories are taking centre stage in hyping up everyone’s outfit to reach the next level, as reflected in the grand maximalism that comes as a by-product of the Y2K resurgence that has been sweeping across runways and online feeds. Bold ski-goggles-esque sunglasses, chunky headphones, and thick belts are several examples of the perfect ammunition.

Cut You Out — Subversive Basics

Perhaps the most avant-garde and concept-driven trend to make it to this list, the rise of subversive basics shows the marriage between TikTok tutorial-fuelled DIY culture and future-facing trends in the industry of fashion. The crafting of subversive basics sees usual staples like tank tops, tights, body suits, and loungewear being deconstructed and reshaped to give wholly unique new looks closer resembling artwork and architecture than runway pieces.

The emergence of the trend is one that summarizes, in our eyes, the best facets of today’s fashion. From the spirit of injecting our own creativity and personality into the way we alter and tailor the pieces, the accessibility of the style for all budgets and body types, implications for sustainability since the trend allows for upcycling old pieces and fabrics, as well as the futuristic appeal of the subversive look itself. The vision truly breathes life into what’s “basic.”

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This Week's Event In Hong Kong

Hong Kong/ The List/ Style

lululemon's ‘Like New' Pilot Hosts Pop-Up Resale, Workshops, and a Party

Like NewPhoto by lululemon/Website

lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.

'Like New Pop-Up' will be hosted at PMQ this September
Photo from Website/lululemon

The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.

V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.

'Like New' circulation process
Photo from Website/lululemon

Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.

In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.

Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.

While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.

For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.

Location: HG11–12, PMQ, Central

Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM

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Hong Kong/ Fashionista/ Style

SIA Jewelry Celebrates Nature’s Gemstone Treasures with their New Flagship

20250826 SIA JewelryPhoto by SIA Jewelry

Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.

Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.

A portrait of a woman in black and gray
Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry

Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.

Neutral and earthy tones interior
Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry

The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.

Gold letter necklace attachments
Baby Bubble Collection | Courtesy of SIA Jewelry
A model wearing jewelry, a stack of rings
Baby Bubble Collection | Courtesy of SIA Jewelry
A locket with pearls
Affection Locket Collection | Courtesy of SIA Jewelry
Lockets with different attachments, a model wearing jewelry
Affection Locket Collection | Courtesy of SIA Jewelry

Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.

To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.

For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.

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Hong Kong/ Fashionista/ Style

U-TREASURE Collaborates with Anime 'Haikyu!!' for Ring Necklace Collection

20250818 Haikyu U TREASUREPhoto by U-TREASURE

Any “Haikyu!!” fans out there?

Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular animeHaikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!

A poster with anime characters and a ring design
The 13 Characters from Karasuno High School | Courtesy of U-TREASURE
A poster with anime characters and a ring design
The 3 Characters from Aoba Johsai High School | Courtesy of U-TREASURE

The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.

Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.

“’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.

Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.

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Hong Kong/ Fashionista/ Style

Levi’s® Blue Tab™ Redefines Japanese Denim with Silhouettes and Craft

Levis Blue TabPhoto by Levi’s® Hong Kong.

If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.

With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.

Bluish interior design at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong

Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes,from raw indigo to sun-faded tones, adds depth and personality to each garment.

In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.

The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.

Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.

Mannequins at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong.
The new collection is crafted from premium Japanese Denim
Courtesy of Levi’s® Hong Kong

Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.

Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.

Jinno Neko's Bam-Blue, crafted specially for the launch.
Courtesy of Levi's Hong Kong

Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.

Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.

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Hong Kong/ Vibe/ Style

Murakami’s Cherry Blossom Pop-Up Debuts at Pacific Place This August

1Photo by Instagram/ Ohana Hatake

In case you missed Takashi Murakami's whimsical cherry blossom oasis at ComplexCon Hong Kong 2025, Ohana Hatake has made its official debut in the city at Pacific Place in Admiralty.

Step into the retail destination this August and you’ll find its Garden Court transformed into a mesmerizing dreamscape that’s blooming with imagination. From July 31 to August 13, the mall’s latest campaign, Summer in Full Bloom, brings Japanese artist Takashi Murakami’s Ohana Hatake to Hong Kong for its official launch, in a pop-up that’s part art installation, part retail experience, and all sensory delight.

Summer in Full Bloom's Popup.
Courtesy of Pacific Place

Presented in collaboration with Complex Chinese, the event marks Murakami’s footwear brand’s debut in the city, coinciding with Pacific Place’s role as the official mall partner of ComplexCon Hong Kong 2025.

At the heart of it all is a surreal floral dreamscape, showcasing a large-scale hanging cherry blossom centerpiece surrounded by blooming trees and vibrant florals, all echoing Murakami’s signature Superflat aesthetic. The result is a space that feels more like a garden in motion than a shopping mall.

Ohana Hatake coffee and slippers
Courtesy of Pacific Place

Inside the installation, visitors can browse exclusive Ohana Hatake merchandise, including two footwear styles in twelve colorways, with four new shades released in phases over the two-week run. The pop-up also offers an incentive: spend HK$800or HK$1,500 in same-day electronic purchases at Pacific Place or Starstreet Precinct to redeem a specially brewed Ohana Hatake coffee or limited-edition tote bag, respectively. Redemptions are available daily while supplies last.

Beyond the retail and rewards, the installation invites guests to linger, explore, and engage with Murakami’s world, where nature meets pop art, and summer feels like a canvas. With opening hours from 11am to 8pm, it’s a perfect midday escape or post-work wander.

Ohana Hatake tote bag
Courtesy of Pacific Place

Whether you’re chasing cherry blossoms or just looking for a fresh way to experience the city, Summer in Full Bloom offers a rare chance to see Pacific Place through a more whimsical lens.

For more information, visit the Pacific Place website here, and follow the Instagram page here.

Location: Garden Court, LG1, Pacific Place, 88 Queensway, Admiralty

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Hong Kong/ Fashionista/ Style

TUMI Sets the Stage for Fall 2025 with a New Collection and APAC Ambassador

20250801 TUMIPhoto by TUMI

Leading international travel, lifestyle, and accessories brand TUMI sets the tone for Fall 2025 with a dual celebration: exciting new arrivals and the announcement of Chinese actor Wei Daxun as the brand’s newest Asia-Pacific Brand Ambassador.

The collection and campaign highlights TUMI’s legacy of purposeful innovation and enduring performance, with the brand currently celebrating its 50th year of service.

Inspired by the City that Never Sleeps

Bags on top of a yellow taxi
Select Pieces from the Alpha Collection in Poster Print | Courtesy of TUMI

The Fall 2025 collection takes inspiration from New York’s eclectic rhythm, paying homage to the iconic wild posters scattered throughout the city through versatile silhouettes perfect for the modern man and woman.

Select pieces from the Alpha, Alpha Bravo, and Voyageur collections are reimagined in Poster Print and electric and seasonal hues like Pavement and TUMI Red®, while men’s styles like Arrivé and Harrison receive a stunning refresh with luxurious textures, modern accents, and new colorways.

A man modeling a bag
The Harrison Gregory Sling in Pavement Bombe | Courtesy of TUMI

TUMI’s bestselling Just In Case® styles now come in three diverse sizes, perfectly fitting every traveler’s lineup.

To mark a new milestone, TUMI’s 19 Degree aluminum now comes with a statement lifestyle piece: the 19 Degree Aluminum Bar Set, an opulent collector’s set that has everything needed to craft the perfect drink while on the go.

The 50th anniversary lineup is rounded out by select travel, lifestyle pieces, and accessories that feature the signature TUMI Red Pantone® as an accent and an all-over treatment.

Tote bags in wine red
The Voyageur Just In Case® Totes in Wine | Courtesy of TUMI
An opulent on-the-go bar set
The 19 Degree Aluminum Bar Set | Courtesy of TUMI

TUMI’s Newest Asia-Pacific Brand Ambassador

Wei Daxun holding a TUMI product
Wei Daxun with the 19 Degree Lite | Courtesy of TUMI

TUMI handpicks Chinese actor Wei Daxun as its newest Asia-Pacific Brand Ambassador, who made his official campaign debut in TUMI’s final 19 Degree LiteUncompromisingly Lightcampaign, capturing the brand’s values for the past 50 years: precision, creativity, and a spirit of constant forward motion.

Known as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his performances in film, television, music, and philanthropy. Driven by professionalism, discipline, and a relentless pursuit of excellence, the actor naturally embodies TUMI’s philosophy to the T.

Shot by acclaimed photographer GK and directed by David Pun, the campaign sees Wei moving seamlessly between cities, sets, and fleeting moments — with the purposeful and stylish 19 Degree Lite and the Alpha Bravo Navigation Backpack in tow.

Wei Daxun modeling with a crossbody bag
Wei Daxun with the Alpha Bravo Junior Crossbody in Navy Coated Canvas | Courtesy of TUMI

“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” says Creative Director Victor Sanz. “He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.”

As TUMI continues its global expansion, milestones such as the opening of the newest Shanghai flagship store, the new 2025 lineup, and Wei Daxun’s appointment as Brand Ambassador signal the brand’s future direction as it establishes itself as a leader in the luxury travel and lifestyle space.

The Fall 2025 collections are now available at TUMI stores worldwide and online.

For more information and updates, follow TUMI on their Facebook and Instagram pages.

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Hong Kong/ Fashionista/ Style

Shanghai Tang Unveils BONFIRE Autumn-Winter 2025 Collection

Shanghai tangPhoto by Courtesy of Shanghai Tang

Get ready to ignite your wardrobe as luxury fashion house Shanghai Tang has just launched Bonfire, their 2025 Autumn and Winter collection, inspired by contrasts in nature: flames upon the earth, warmth against cold, and elegance with vibrance.

In Bonfire, Shanghai Tang continues their signature look with a touch of bewitching elegance. Drawing from Eastern influences, these pieces blend soft flowing tailoring with versatile and functional materials like wool and cashmere, ensuring unparalleled warmth this winter.

AW collection
Courtesy of Shanghai Tang

This collection lives off contrast — from the East-meets-West flair of the Tang jacket, lined in plush wool, to rich seasonal hues like navy, burgundy, and forest green that echo nature’s shifting palette.

AW collection
Courtesy of Shanghai Tang

Feast your eyes on decorative visual language that echoes Eastern heritage – collars and cuffs, well-crafted buttons and closures, and statement belts and linings that encourage motion and a feeling of weightlessness.

The visionary behind Bonfire's campaign shots is none other than Chen Man — the renowned Chinese visual artist, photographer and longtime Shanghai Tang collaborator.

Shanghai Tang's AW25 Collection is now available at boutiques across Hong Kong. Shop it now on their website.

For more information, visit Shanghai Tang on their Instagram and Facebook.

Multiple Locations: 

  • Pacific Place, Shop 105B, Level 1, Phase 1 Pacific Place, 88 Queensway
  • Hong Kong International Airport East Hall, Shop 7E145, East Hall Passenger Terminal 1, Building South Concourse, HKIA, Lantau Hong Kong (restricted area)

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Hong Kong/ Fashionista/ Style

KATSEYE and Pandora Link Up for New Summer Campaign

Essence 5Photo by Pandora

This summer, give your jewelry box a sprinkle of stardust with Pandora’s new ESSENCE collection.

Timed perfectly with the release of KATSEYE’s second EP Beautiful Chaos, out on June 27, 2025, Pandora's new campaign stars global sensation KATSEYE and draws from Pandora's Summer 2025 collections, with.

Each member of the powerhouse girl group Daniela, Lara, Manon, Megan, Sophia, and Yoonchae have handpicked a charm from the PANDORA ESSENCE Collection that represents their individual essence and story, to style with their own personal touches.

From Sophia’s Anchor Mini Dangle Charm to Megan’s vibrant CherryDangle Charm and Manon’s regal Queen and Regal Crown, each piece adds a distinct individual touch to the signature KATSEYE look, whether through layering or wearing it boldly as statement pieces.

Megan
Courtesy of Pandora

The PANDORA ESSENCE Collection captures love’s dual nature – strong yet gentle—echoing the graceful flow of sand and waves. Two signature textures take center stage: twisted (recalling windswept shores,) and rippled (evoking the ebb and flow of water).

Sculptural rings, earrings, and bracelets are available in luminous 14K gold plating or 925 sterling silver, adorned with freshwater cultured pearls and glittering cubic zirconia. These are great for stacking or layering, if you want a chunky effect. But what really shines are the quiet details, such as asymmetrical heart shapes, dual-toned arcs, soft curves that speak to love in all its rawest forms.

gold plated necklace
Courtesy of Pandora

Some pieces, like the Rippled Stacking Ring and Rippled Gold-Plated Hoop Earrings, inspired by shifting sands and natural textures, shimmer like sunlight skipping across the sea. But side note, make sure to keep your Pandora jewelry from touching sand and saltwater if you want to keep it shiny all summer!

Other pieces like the Gold-Plated Necklace and Twisted Gold-Plated Open Bangle feature fluid lines and double circles with shifting metallic hues.

rings
Courtesy of Pandora

For those who like to wear their heart on their sleeve (or wrist, or neck), Pandora allows you to customize your ESSENCE Collection. Selected pieces can be engraved with a name, date, or private message at select Pandora stores. Whether it’s for a best friend, a partner, or yourself, let the jewelry speak for itself!

Engraving is available at: Hysan Place, IFC, Langham Place, Harbour City, Telford Plaza, New Town Plaza, Metroplaza, V City, and YOHO Mall in Hong Kong.

Shop Pandora's collection on their website. For more information, visit Pandora on Instagram, Facebook and X (formerly known as Twitter).

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Hong Kong/ Delish/ Style

Shake Shack x HUMAN MADE Collab Drops Limited-Edition Menu & Merch

SHAKE SHACK x HUMAN MADEPhoto by Shake Shack Hong Kong

HUMAN MADE and Shake Shack just teamed up for an awesome collaboration featuring special menu items and merchandise!

ICYDK, HUMAN MADE is a lifestyle brand launched in 2010 by NIGO, and is built on the concept of "The Future is in the Past," emphasizing both heritage and innovation. The brand has garnered a global following since, transcending cultural and geographical boundaries.

The collaboration merges Shake Shack’s iconic burger logo and HUMAN MADE’s heart, and will feature two exclusive collaboration menus that draw on Japanese and American flavors. Get a taste of the Teriyaki Shack (HK$88 - Single), which is your regular cheeseburger made better, packed with pickled daikon, crispy onions, scallions, and sweet soy mayo on a toasted potato bun, and then topped with a sweet teriyaki glaze and toasted black and white sesame seeds.

Burger always goes with fries, so don’t miss the Curry Cheese Fries (HK$46), which are crispy crinkle-cut fries topped with curry cheese sauce, applewood-smoked bacon, and scallions. Both items will be available in limited quantities only at IFC Mall, Pacific Place, and Harbour CityShacks*, and served in exclusive packaging featuring the heart-burger collaboration icon.

Burger and Fries
Courtesy of Shake Shack

But wait, there’s more! They’re also releasing a five-piece collection lineup featuring the collaboration logo and an original design inspired by Shake Shack’s signature ShackBurger®.

Cap
Cap, Pin Set, and Shirt | Courtesy of Human Made
Keychain
Keychain | Courtesy of Human Made

Available online and at various HUMAN MADE store locations, the HUMAN MADE x SHAKESHACK collection includes the T-shirt, Panel Cap, Burger Cushion, PVC Pouch, and Burger Pass Case.

Pouch
PVC Pouch | Courtesy of Human Made
Burger pass case
Burger Pass Case | Courtesy of Human Made

For more information, follow Shake Shack on Facebook and Instagram. You can also follow HUMAN MADE on Instagram for updates on their latest apparel and accessories.

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Hong Kong/ Fashionista/ Style

SKIN NEED Opens Its First Hong Kong Flagship Boutique

SKIN NEEDPhoto by SKIN NEED

In a beauty world awash with one-size-fits-all solutions, SKIN NEED is cutting through the noise with a boutique that’s focused on personalized science-backed fixes to your skin needs.

Now landing in makeup store heaven — the basement of Times Square, this stylish new flagship is the brand’s first-ever retail space in Hong Kong, and it’s a game-changer for anyone craving custom skincare backed by science and grounded by nature.

Christal Leung
Courtesy of SKIN NEED

SKIN NEED's extensive collection of 50 pure formulations can be customized and combined to suit each client's unique requirements, adapting to different environments, lifestyles, and overall wellbeing.

These goodies play nice with every skin type, whether you're dry, oily, or have sensitive skin. Every product is thoughtfully crafted to be plant-based, vegan-friendly, and free from alcohol, artificial fragrances, and preservatives, making it a gentle choice for all skin types.

Manufactured in anISO 22716-certified labin California, SKIN NEED blends botanical ingredients with growth factors, like ginseng, bamboo, and ginkgo, and science-backed actives, like peptides and plant-based stem cells. The ingredients are also eco-friendly, with the brand using certified organic, biodegradable, and non-GMO materials whenever possible.

Founded in 2015 by Christal Leung, SKIN NEED grew out of a passion that began in her mother's beauty salon, from undertaking the role of a cosmetic chemist and formulating bespoke treatments there to studying biochemistry at the University of California, Leung’s journey has come full circle with the launch of a brand that puts personalization at the forefront.

Black Series
Courtesy of SKIN NEED

To mark the store opening, the brand introduces the Black Series, a collection of potent and advanced formulas designed to tackle signs of aging.

Housed in a sleek black bottle, the Quadruple Vitamin C Serum (HK$588, 30 ml) combines four types of vitamin C with vitamin E and hyaluronic acid for hydrated, dewy skin. Another standout from the collection, the Retinol and Resveratrol Cream (HK$588) is infused with liposomal retinol to boost collagen and resveratrol for antioxidant power.

Then there is the Fortified Ferulic Serum (HK$588 for 2 x 15ml), formulated to combat environmentally induced skin aging with a potent blend of ferulic acid, vitamins C and E, co-enzyme Q10, and soothing licorice extract.

Skin need serums
Courtesy of SKIN NEED

Hot weather heroes include the trio of serums, starting off with the Eye Contour Essence & Instant Eye Lift Serum set (HK$728 for set), the calming water-based 100% Hyaluronic Acid + KGF (HK$698, 40 ml), and the Membrane Lipids Repair Oil (HK$698, 30 ml).

Stay summer-smooth by moisturizing with Hydra Smooth Essence (HK$428), packed with rice bran, B5 & sea buckthorn for skin TLC. Pair with UV Perfect Snow White SPF40 and UV Perfect Rosy Pink SPF40 (HK$328, 60 ml) for a bright, hydrated glow that plays nice with your makeup!

UV Perfect Snow White
Courtesy of SKIN NEED

And if you're looking for post-sun recovery, the Hyaluronic Acid + B5 Aqua Infusion Mask (HK$398 for 10) is your go-to for 24-hour hydration.

Beyond skincare products, the boutique offers a hands-on approach for guests who want to learn more about their skin concerns and the products suited to their needs. Experience an in-depth, AI-powered skin analysis using CPL (Cross-Polarised Light) technology to catch subtle skin issues such as erythema, acne, and dermatitis before they surface. From there, a trained consultant will craft a routine tailored to your skin’s unique needs and changing conditions.

For the full experience, guests can pamper themselves in the treatment room, which offers eight bespoke facials using their Clinical Collection, with top picks like the Electro-Sculpt Facial (HK$1,680) and RF Collagen Up Facial (HK$2,880). Each session begins with skin analysis and ends with tailored treatments mixed in real-time.

SKIN NEED's products can be found in-store or on their website. Guests can enjoy a summer promotion of 10% off select summer skincare, designed to target skin behavior during the humid months, until Aug. 30, 2025.

For more information, visit SKIN NEED on their website, Instagram, and Facebook.

Location: B245, B2/F, Times Square, Causeway Bay

Opening Hours: Mondays to Thursdays & Sundays from 12 NN to 8 PM | Fridays to Saturdays from 12 NN to 9 PM

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