2022's Most Memorable Online Fashion Trends | The Beat Asia
Hong Kong/ Fashionista/ Style

Internet Fashion Trends That Took Over 2022

Is that a look? Or is it just a 2022 thing? As the world of fashion becomes increasingly entangled, between the latest trends lighting up like wildfires burning off sparks from TikTok, runways mirroring the limitless digital galleries of OOTD postings, and Instagram launching a single item into archive-of-fame levels of eminence overnight, the online world has never been more influential in determining the fate of our apparel.

Before readying your closet for the newfangled fashion and designs to come in 2023, let’s rifle through the clothing rack of styles and signature pieces that achieved icon status in the year that’s just passed.


What’s your 2022 aesthetic?

Black Swan Who?Balletcore

Comfortable yet adorned with girlish textures, dusted mostly in shades of pastels and neutrals, the fantasy of balletcore draws from the appeal of effortless elegance the cultural imagination associates with ballerinas. This partnership has long been apparent in the industry, way back to when Chanel famously popularised tulle dresses initially inspired by the costumes of 1932 "Cotillon" recitals.

Perhaps an offshoot from the clean girl aesthetic, with trace elements from 2010's Tumblr poster girls Lana Del Rey and MARINA (formerly Marina and the Diamonds) who were beloved for their vintage coquettish stylings, the dancer’s closet draws from components that are overtly feminine yet retain a sprightly pragmatism to them.

Merging the practicality of athleisure, with the emphasis on visual presentation, which is crucial to the art of ballet, the trend could well signal towards a new era in the zeitgeist where we are looking to romanticize our daily toil. Or, it could very well simply be the next stage of enlightenment for green juice sipping girlies who want to reassure us that life really does get better when you journal and begin your day at five.

Get the look: The composition of an outfit strikes balance between sportiness and graceful silhouettes; pairing formless cardigans with firm bodysuits, flouncing miniskirts with simplistic flats, and big bow ribbons with knitted leg warmers. Colours are kept muted, or at least restrained towards lighter tones, whilst decadent textures are free real estate to toy around with. Lace, tulle, flounce ruffles, satin, and knits, are the usual materials that have a role in this performance.

Welcome Back to the Black Parade — The Return of Emo

Thrown into the other side of the spectrum, some of us have further spiralled over the past year into doubling down on our darker sides and simply embracing the hopelessness of it all. Expressing this grating despair with a moodier, grungy aesthetic, we see the Y2K resurgence and incoming (it’s inevitable, be prepared) Tumblr subculture’s AED-assisted reanimation leading emo fashion to emerge from the shadows once again.

Though it must be said, perhaps the major top-down fashion catalyst—that also doubles as a “the simulation is glitching” moment in pop culture—responsible boosting the style into Kardashian levels of eminence, was, well, the union between Kourtney Kardashian and Travis Barker.

Breaking through to internet fashion discourse under the moniker of “rockstar GF” fashion, our dear Kourtney attracted eyeballs to her outfits of leather, vintage band tees, heavy duty boots, and smudged kohl-rimmed eyes that differed from the glamourous getups we are used to seeing her in. Coupled with a resurgence of pop punk sensibilities in music, with the legendary comeback of My Chemical Romance, the aesthetic returned to the limelight and took off.

Still based around the intermingling of dark, angst-ridden palettes and DIY-inspired accessorizing, the new era of emo has brought with it a broader range of interpretation. Whether you would like to achieve a more polished look that calls to the roots of emo rather than directly referring to it, or kick things up a notch through fabrics emphasizing distress and distortion, the 2022 emo is one who flits between the streets and the red carpet with ease. Signature pieces of the style hasn’t changed much, but the accessibility of the subculture attached to it, and the subculture’s place in the mainstream culture machine very much has.

Get the look: The wearability of emo fundamentals could explain why the style is so powerful in drawing in tweens looking to outwardly rebel for the first time, since the basic look mostly consists of a few staple brands, pieces, and patterns. Leather, ripped jeans, plaid skirts, and band tees compose of the starter pack. Outfits are then elevated with personalization through rips, buckles and chains, pins, or whatever best conveys that you’re broken inside.

Textbook emo remains contained in the colourway of black, white, red, and black. Thick ochre eyeliner is a must, and accessories are where you go wild. Flitting between a trio of shoes on rotation, almost all looks end with a variation of heavy-duty combat boots, classic vans, or converses.

Arc’teryx in the Shower — Gorpcore

“Hydrophobic” became the unlikely name of the game on TikTok, when everyone who owned (or rushed out to buy) an Arc’teryx jacket demonstrated the material’s extreme levels of protection against water by standing in the shower fully clothed. The Canadian outdoor brand has become one nearly synonymous with the aesthetic of Gorpcore (short for “Good Ol’ Raisins and Peanuts”, as coined by Jason Chen), which in 2022, became blasted into popularity as a shorthand for the sect of fashion where camping brands and outdoor apparel constitute everyday pieces to brave the city in.

Low effort, and arguably high reward thanks to all the innovative functionalities that come with these utilitarian designs, the style reiterates that we are all entitled to convenience and comfort no matter where we are. Elements of gorpcore can even be seen linking off to the ultra-popular and extra-comfortable cargo bottoms trend that we’ve seen cycle through other different styles too. Be it appropriated into upscale streetwear, worn as a centrepiece in ravewear, or re-introduced through a Y2K lens, the comfort of slipping into a pair of wide legged parachute pants or a baggy cargo skirt is a welcome sensation.

Get the look: The typical Gorpcore silhouette is voluminous and boxy, jigsaw-ing together garments that each carry with them hefty volume to allow for the athletic dynamism required in getting to the grocery store. Winter tends to be where the style shines most thanks to the emphasis on materials like Gore-Tex, knits, and fleece, as well as the strong emphasis on layering. The key palette revolves around earthen tones you would encounter amongst the natural landscapes conjured up by these clothes.

The Ultimate 2022 Capsule Wardrobe

Not Those Double CC’s — Crocs Becoming Cool

These days, how you answer the question “are Crocs cool?” is a tell of your age.

In part a continuation of the rising preference for comfort as a residual symptom of social distancing at home (we have trauma), in part a natural motion of the 20-year-trend cycle, all we know is that this holed plastic footwear has become a seminal era-defining item of 2022. Riding on the hype train to push out collaborations with revered upscale designers, pop stars, and even brands of food, Crocs have become a highly coveted statement shoe. Even at a glance that barely registers, these shoes instantly becomes the most ostentatious part of any outfit.

Arguably tracing it’s lineage to the dad sneaker trend that opened up the pathway for “ugly” shoes to become subjects of debate rather than an object of immediate outright ridicule, what feels like the sudden 180-degree shift in attitude towards Crocs in mainstream fashion might in fact been in the works for longer than it seems. 

Far in Between — Maxis and Minis

A manifestation of the ever self-contradicting existence of fashion, this year saw a play between these extremes of length. First infiltrating the zeitgeist’s consciousness by sweeping across fashion week by storm, the Miu Miu matching set was a look that had the fashion world in its chokehold when first dropped as part of the label’s SS/22 run. Though not the first collection of the annum to star the micro-mini length, the near-inescapable circulation of this uniform-like look could be considered the apex of the trend’s reach.

On the other hand, almost like an overcorrection, there has been a concurrent spike in attention on maxi skirts. Mastering the fit that gives the piece it’s decidedly 2022 twist was a feat in its own, as the cut that became the definitive version of the maxi that stayed on-trend would sit right at the ankle and fall in between tapering to shape your silhouette and the fabric draping as is.

Loud and Proud — Big Statement Accessories

Like the decadent flappers that emerged from after the war, we’ve seen the revival of grand statement pieces as a statement of showy excess to end an era of pestilence. Not longer simply a supporting character, big accessories are taking centre stage in hyping up everyone’s outfit to reach the next level, as reflected in the grand maximalism that comes as a by-product of the Y2K resurgence that has been sweeping across runways and online feeds. Bold ski-goggles-esque sunglasses, chunky headphones, and thick belts are several examples of the perfect ammunition.

Cut You Out — Subversive Basics

Perhaps the most avant-garde and concept-driven trend to make it to this list, the rise of subversive basics shows the marriage between TikTok tutorial-fuelled DIY culture and future-facing trends in the industry of fashion. The crafting of subversive basics sees usual staples like tank tops, tights, body suits, and loungewear being deconstructed and reshaped to give wholly unique new looks closer resembling artwork and architecture than runway pieces.

The emergence of the trend is one that summarizes, in our eyes, the best facets of today’s fashion. From the spirit of injecting our own creativity and personality into the way we alter and tailor the pieces, the accessibility of the style for all budgets and body types, implications for sustainability since the trend allows for upcycling old pieces and fabrics, as well as the futuristic appeal of the subversive look itself. The vision truly breathes life into what’s “basic.”

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This Week's Event In Hong Kong

Hong Kong/ Fashionista/ Style
Urban Revivo Unveils First Hong Kong Flagship Store
Untitled design 2025 05 26 T142124 716 Photo by Urban Revivo/Instagram

Hong Kong just got a vibrant new addition to its fashion scene as Chinese fashion powerhouse Urban Revivo (UR) officially launched its regional headquarters and flagship store at Harbour City

Marking a milestone for the brand, this debut spot joins UR’s global family of 400 stores spanning Asia, Europe, and North America.

Spanning a spacious 813 square meters, the Harbour City outlet showcases nearly 1,000 stylish pieces tailored to a wide range of tastes — from sleek office basics and cozy knitwear to eye-catching tulle dresses, delicate crochet accessories, and breezy summer essentials. Whether you're dressing for work, a casual day, or a special night out, UR has an abundant range of high-quality and versatile designs for any occasion. 

The store itself is a feast for the senses. Visitors are welcomed by a radiant LED-lit façade, complemented by a striking floral art installation inspired by Hong Kong’s emblem, the Bauhinia flower

The sculpture’s root, shaped like a Möbius strip, symbolizes Urban Revivo’s commitment to becoming a mainstay in the city’s fashion landscape.

urban revivo
Facebook/Urban Revivo

The grand opening on May 17, 2025, attracted a host of local trendsetters and celebrities, including YouTuber and author J Lou, dynamic athletes Lydia Sham and Philip Chan, actor Kyle Lee, and actress Yammi Lam, to add excitement to the event.

Looking ahead, Urban Revivo has ambitious plans to expand aggressively, aiming to open 200 overseas stores in the next five years. Their vision includes solidifying a strong presence across all major Asian cities while continuing their growth in Europe and North America.

Fashion enthusiasts eager to explore UR’s latest collections can also browse online via Urban Revivo’s website. For more information, visit Urban Revivo on their Instagram and Facebook

Location: Shop 3225A, Level 3, Gateway Arcade, Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong

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Hong Kong/ Fashionista/ Style
TUMI Celebrates their Milestones with a Gilded Limited-Edition Collection
20250429 TUMI 50th Golden Photo by TUMI

TUMI shows its continued iconic status with their golden anniversary releases. 

International travel and lifestyle brand TUMI has released a numbered, limited-edition capsule collection of gilded cases and accessories in celebration of their 50th anniversary.

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“We wanted to do something truly special for our 50th anniversary,” said Creative Director Victor Sanz. “And what better way to celebrate than by taking our iconic 19 Degree design and giving it a bold, metallic gold twist? This ultra-limited-edition drop is all about celebrating where we’ve been – 50 years of pushing boundaries in design and craftsmanship – and where we’re headed. It’s the perfect blend of innovation, style, and celebration.” 

The limited-edition collection features four silhouettes from TUMI’s signature 19 Degree Aluminum collection: a Briefcase (HK$18,300), International Carry-On (HK$13,800), Watch Travel Case (HK$6,300), and a Minaudiere (HK$12,800) – in celebratory Bullion Gold

The International Carry On in Bullion Gold
Courtesy of TUMI
The Flap Case and Mini Train Case Crossbody in Bullion Gold
Courtesy of TUMI

Each radiant piece features an aircraft-grade aluminum shell with TUMI’s iconic 19 Degree contours and distinctive details and comes finished with a 50th anniversary story patch that includes its unique edition number. Only 250 units of each silhouette are available worldwide, making these pieces covetable collectors’ items for TUMI enthusiasts. 

The collection is now available at select TUMI retail stores. Select styles will also be available at TUMI flagship and retail stores globally, including China, Hong Kong, Macau, Malaysia, the Philippines, Singapore, and Thailand. Check out the Limited-Edition Gold Capsule Collection on TUMI's website here

See TUMI’s Limited-Edition Gold Capsule at Fashion Walk, Shops 11 & 25, G/F, 11-19 Great George Street & 27-47 Paterson Street, Fashion Walk, Causeway Bay.

For more information and updates, follow TUMI on Facebook and Instagram

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Hong Kong/ Fashionista/ Beauty
Need a Spring Reset? Take a Svenson Spa Day for a Happier Scalp
Svenson 2 Photo by Courtesy of Svenson

Let’s be honest – most of us haven’t a clue how to properly treat our scalps, we just pray to the hair gods that our half-hearted shampoo routine counts as "self-care" and hope for the best. 

So when Svenson Hong Kong offered me a real deep clean with their revitalizing hair spa treatment, I practically jumped at the chance to rescue my roots. 

With spring approaching, I was on a mission to rescue my hair from the dryness left by the winter months, and Svenson’s unique approach to scalp care seemed like the perfect solution, while also providing a much-needed break from the hustle and bustle of Hong Kong.

svenson clinic
Courtesy of Svenson

Trichology, the study and science behind hair and scalp health, is making a comeback in the ever-shifting beauty world, and I was keen to find out if it was more than a buzzword. Stepping into the pristine clinic assured me that I was in the hands of certified professionals, with numerous prestigious certificates and awards lining their every shelf.

The treatment began with a personalized consultation, where a trichologist used a digital microscope to assess the condition of my scalp, and proceeded to project these images onto a computer monitor. Watching a blown up visual of my scalp through a microscopic lens was an eye-opening experience. To my dismay, there were dry patches, lingering dandruff and even some gunk lodged deep in the crevices of my scalp.

consultation
Courtesy of Svenson

To address these problem areas, the trichologist recommended the 90-minute Onsen Aroma Relaxation Hair Spa (HK$1,388 for a trial, original price is HK$2,080, and package price is HK$11,288 for 10 sessions). She advised this would help to fight off the "3 Ds"dirt, dandruff, and dimethicone (a common ingredient in hair products which can cause buildup and even exacerbate hair loss).

Next, I was led to a serene and spacious treatment room, where the spa experience kicked off with a warm sleeping mask placed over my eyes—the perfect way to start unwinding, as well as a selection of aromatic essential oils for the waterfall-style hair spa.

The treatment included a thorough scalp cleanse using the Intensive Purifying Treatment, followed by an Infrared Electric Scalp Massage that left me feeling deeply invigorated. Then came a vigorous shampoo and head massage, expertly applied with just the right amount of pressure. The experience culminated in the refreshing sensation of a moisturizing waterfall-style hair spa, which gently cascaded over my scalp. 

Next came the Placenta Restorative Treatment, designed to boost blood circulation and promote hair growth. While the name may sound a little intimidating, it was surprisingly soothing and left my scalp feeling revitalized.

Onsen Aroma
Courtesy of Svenson

To complete the indulgence, I enjoyed a soothing herbal-ball chest and shoulder massage. They then used a device on my scalp that looked straight out of a sci-fi movie – called a 12 Laser Comb – which helps stimulate hair follicle growth.

The session wrapped up with a thorough scalp analysis to assess the before-and-after effects of the treatment. The difference was striking; the treatment had cast off the stubborn residue and dandruff, and my scalp looked impeccably clean and refreshed. Every trace of buildup had been gently but effectively eliminated, leaving the scalp not just cleansed but truly rejuvenated. 

If I were to go again, Svenson's professional team recommended the Rescue Dandruff Control Treatment (Original Price at HK$600) and if short on time, the 25-minute Onsen Aroma Relaxation Hair Spa Express, which includes an all-rounded ritual of scalp deep cleansing, hair follicle stimulation and even hair cuticle and hair cell nourishment. The trial price for the Express Spa is HK$538, the original price is HK$1,080, and the package price HK$6,888 for 10 sessions.

Additionally, if you're seeking more scientifically leaning treatments, Svenson offers the cutting-edge INDIBA + NMN Cellular Regeneration Treatment, which combines RF (radio frequency) technology with NMN cell regeneration therapy to target blood circulation and encourage thicker, stronger hair. This package is available at the trial price of HK$1,888 (originally HK$8,320 per session) for two sessions.

NMN
Courtesy of Svenson

Final Verdict 

The results were immediate and lasting. My scalp felt incredibly clean, almost tingling, and the freshness lingered without any irritation.

While it’s not a one-time fix for dry hair or hair loss (consistency is key), my hair certainly benefited from the treatment. It felt softer and had a natural bounce thanks to the nourishing products used.

While Svenson’s treatments are on the pricier side, the soothing luxurious experience from start to finish, coupled with the informative professional consultations before and after the spa, makes it a worthwhile experience.  

If you’re looking to doze off and be pampered, this may not be the spa treatment for you. However, if you want a comprehensive, science-based treatment with advanced technologies focused on your hair needs, including scalp and hair follicle health, Svenson will give you the ultimate care. 

For more information or to book at treatment, visit Svenson on their website, or check out their Instagram and Facebook.

Location: Svenson Hong Kong, Room 2401-02, Chubb Tower, Windsor House, 311 Gloucester Road, Causeway Bay (click here for other locations)

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Hong Kong/ Fashionista/ Style
REFASH To Open Their Newest Hong Kong Store at East Point City on Apr. 25.
REFAS Hs East Point City store Photo by REFASH Hong Kong

Score designer finds and preloved steals like Zara and Ralph Lauren at REFASH’s newest Hong Kong branch!

Leading preloved fashion retailer REFASH is opening its newest Hong Kong store at East Point City, Tseung Kwan O this Apr. 25, 2025! Known for offering high-quality secondhand fashion at affordable prices starting from HK$29, REFASH’s expansion is a response to the growing demand for sustainable and budget-friendly fashion in Hong Kong. 

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REFASH provides a wide range of casual outfits, activewear, seasonal essentials, and office wear with a carefully curated selection of over 1,000 styles. Apart from secondhand fashion, the store will also feature its signature “Brand New with Tags” (BNWT) collection, offering unworn pieces from Zara, Ralph Lauren, Nike, COS, Calvin Klein, and Love Boito at discounts of up to 90% off retail prices

REFASH will also be bringing the popular “Celebrity Closets” to their newest store, with an East Point City outlet’s exclusive collection of curated preloved clothing from over 10 local KOLs and celebrities from Apr. 25. Fans can recreate the trendy and stylish looks of BabyShadow 小影, Leslie Chu, Amber Chua, and more!

As part of its commitment to make fashion more circular, REFASH will be hosting Instant Cash Out (ICO) Events, a popular and convenient way for Hongkongers to declutter their wardrobes in exchange for cash. During ICO events, customers bring bags of clothes to the store at their reserved time slot, receive a quote within an hour, and are paid on the spot. 

Customers can also choose to donate any unaccepted items to The Salvation Army through REFASH’s donation initiative. 

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REFASH East Point City Grand Opening

From Apr. 25 to 27, shoppers can look forward to some exciting activities in celebration of the grand opening of REFASH’s fourth outlet at East Point City, such as: 

  • Participate in a “Spin the Wheel” to get exciting welcome gifts, including REFASH HK$30 voucher, CL Mall HK$25 voucher, Starbucks HK$20 gift card, and OP Beauty HK$10 voucher.
  • A chance to meet KOLs Gigi, Hanna, Helen, and Queenie
  • Sell clothes at the popular Instant Cash Out event (by appointment only)

For more info about the Grand Opening and REFASH, visit REFASH’s website and Instagram page!

Location: Shop 199G, 1/F, East Point City, 8 Chung Wa Road, Tseung Kwan O

Opening Hours: Daily from 11 AM to 9 PM

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Hong Kong/ Fashionista/ Style
Discover the Enchanting alice + olivia 2025 Collection 'Hotel Imagination'
Alice olivia 1 Photo by alice + olivia

Fancy indulging in a world of fantasy and elegance? This spring, alice + olivia by Stacey Bendet welcomes you to the enchanting and timeless library of their Spring 2025 collection, "Hotel Imagination."

Each room embodies a signature print or embellishment — think a lace library, a fantasy floral salon, a decoupaged dinette, and a chambre de l'étoile. The collection masterfully blends old-world charm with modern preppy bohemian glamor, creating a dreamy escape into Bendet’s creative universe.

signature
Courtesy of alice + olivia

This season’s color palette is a playful “preppy primary,” featuring soft baby hues like chambray, banana yellow, and dusty pinks, punctuated by bold pops of red and blue. The preppy theme is further emphasized with bouclé blazers, crisp knit polos, to name a few.

Femininity takes center stage, referencing Fifties and Sixties through ladylike shifts, drop-waist dresses, full skirts, and crystal-embellished tunics. These pieces evoke a nostalgic past of vintage cars and timeless elegance, reimagined for the modern woman. 

spring
Courtesy of alice + olivia

Sculptural jackets and vests feel strikingly modern, while classic couture shapes are reimagined in innovative ways. Drop-waist bodices and full skirts are crafted from wrinkle-resistant moiré, while engineered vertical florals create the striking illusion of an hourglass silhouette.

Standout pieces include corsets built from stretch knits, designed as statement items for the season. These are paired with the new “Olivia pant,” hailed by Bendet as “the best and most flattering butt fit we’ve ever made!”  

Dress to impress with their elegant evening wear, designed to dazzle, featuring show-stopping pieces like a glittering column gown adorned with hundreds of pink mirrored shards and a series of statement capes. 

handbag/clutches
Courtesy of alice + olivia

For the first time since 2019, alice + olivia are introducing handbags, each tied to a hero embroidery or embellishment from the collection. Their crystal-encrusted clutch doubles as statement jewelry, while glittering baguette bags are hand-embellished with beads and paillettes. 

These accessories will be released as limited-edition drops throughout the season.

Location: Multiple Locations 

For more information, visit their website, or follow them on Instagram and Facebook

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Hong Kong/ Fashionista/ Style
Bring Out Your Kawaii: Japanese-Style Fashion Shops in Hong Kong
Amiel Sol 3 Photo by banananaxx/Website

When it comes to fashion, Hong Kong features a dynamic blend of East and West, making it the ideal place to explore stylish influences from around the world — including Japan

Whether you’re drawn to minimalist streetwear or Harajuku’s bold and eclectic style, you’ll discover that the city is packed with trendy boutiques that bring Japan’s unique style and aesthetics to life. And we’re not just talking about overseas Japanese retailers but also local shops that have adopted Japanese styles in their collections. From well-known casualwear brands to hidden gems, here are some of the best places to find Japanese fashion in Hong Kong

Banananaxx

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This original Hong Kong brand features a blend of Kawaii and Lolita fashion styles in their pieces from their tiered long skirts, ruffled tops with flat rounded collars and lace, knitted sweaters in pastel shades, and plaid dresses laced with ribbons. 

Established in 2013, Banananaxx sells adorable accessories like character embroidered socks, bucket hats, and quilted tote bags perfect for a day out in the city. Their clothes embody a lot of earth tones so they make simple yet stylish everyday outfits. Not to mention they’re made from comfortable materials and are affordable! One of our favorite items is their skirts which are stitched with a buttoned garter on the inside hem, making it easy to adjust around your waistline. 

There are several branches across Kowloon and the New Territories. You can find a shop near you here or shop online on their official website

Location: Banananaxx, Shop M2-117, 1/F, Kai Tak Retail Centre 2, Kai Tak Sports Park (Flagship Store)

Operation Hours: 11 AM to 9:30 PM (till 10 PM Friday and Saturdays)

TORIO store

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If you’re looking for budget-friendly pieces, this is the store for you. Come visit one of their physical stores and browse through racks of Japanese-style pieces from denim overalls, lace and sheer tops, ruffled skirts, and frilled vests. Their Mira Place shop in Tsim Sha Tsui often has clearance sales, so you can hit the jackpot with a cute top or jacket for as low as HK$199

The store also houses some kawaii items like plush toys, tote bags, stationery, and jewelry designed with pop culture icons like Sanrio characters, Mofusand, and Love Cat Club.  

Location: TORIO store, Shop 205-207, 2/F, T.O.P This is our place, 700 Nathan Road, Mong Kok 852

Operation Hours: 12 PM to 10 PM 

SNIDEL

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“Streetwear meets formal” is what SNIDEL is all about, so you can find here both casual and elegant pieces that can transition from a day in the office into a night out drinking with friends. Established in 2005 and designed by Asami Kusugami, the first store was located on Cat Street in Harajuku and has since become one of the fastest-growing Japanese street fashion brands today. 

SNIDEL offers popular Japanese women's clothing inspired by contemporary Western street fashion with collections ranging from comfy pullover sweaters and knit dresses to tulle skirts and ruffled and ribboned tops. It’s cute, elegant, and stylish. Unlike the previous brands, however, this store is a bit pricier, but the quality is top-notch and definitely worth every penny. For the chic city ladies, a few SNIDEL pieces are a must-have in your wardrobes!

You can drop by some of their branches around the city or shop at USAGI online.

Location: SNIDEL, Harbour City LCX, 5 Canton Road, Shop 38-39, Level 3, LCX, Ocean Terminal, Harbour City

Operation Hours: 10 AM to 10 PM

ROJITA

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If you want to go full-on Lolita, whether that’s sweet, dark, or the classic kind, then ROJITA has what you need! A popular Japanese brand, this store features Japanese sweet-style fashion pieces from frilled skirts and knitted cardigans to lace tops with ribbons and cape dresses.  

They have pieces that border on cosplay fashion, are very detailed, and capture the essence of Victorian and Rococo fashion with a Japanese twist, of course! They also sell a variety of accessories like bejeweled berets, brooches, ribbon hair clips, and chunky loafers complete with charms and pearl chains. 

ROJITA doesn’t have its own store in Hong Kong but they have a stall inside the first-ever “THE SHIBUYA109 STORE” in the country located at Windsor Mall in Causeway Bay. 

Location: Shop G18-G19, THE SHIBUYA109 STORE, 311 Gloucester Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

bread n butter

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This Hong Kong retail store focuses on simple styling, quoting that “being fashionable isn't about wearing loud or trendy clothes. It's about having a style n attitude towards life that simply reflect design n fashion.”

It embodies minimalist fashion, which emphasizes clean lines and simple silhouettes. However, bread n butter also features outfits with bright colors, textured fabrics, and cute designs that definitely give off that Japanese kawaii fashion vibes. 

You can shop in several branches across the islands or shop online here

Location: bread n butter, Shop 347, 3/F, Sogo Department Store, 555 Hennessy Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

Lowrys Farm

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This fashion brand is part of Adastria Co., Ltd., which is the company behind popular Japanese brands like Niko and…, JEANASiS, HEATHER, and GLOBAL WORK. Lowrys Farm has been around since 1992 and was brought into Hong Kong in 2003, which was its first overseas store. 

Lowrys Farm provides Japanese women's fashion pieces that are perfect for casual wear. They also feature some of the trendiest pieces out there. Their stores are always updated with seasonal collections and limited items, but are made from materials that can be worn for a long time and are sure to be wardrobe staples. 

They have several locations around the city but you can also shop online. ICYDK, they have an online outlet sale where you can score fantastic clearance discounts and shop for limited-stock items within all brands under the Adastria fashion group.  

Location: Lowrys Farm, Shop 105, 107 & 108A, Level 1, MOKO, Mong Kok, Kowloon

Operation Hours: 11 AM to 10 PM

GU

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This crowd-favorite Japanese retailer is known for its Japanese-influenced fashion pieces that are not only trendy and durable, but extremely budget-friendly! Operated under its parent company, Uniqlo, GU features a range of everyday wear for both men and women, as well as for teens and kids. They sell a variety of products ranging from shirts and trousers to innerwear, lounge sets, and accessories. It’s a cheaper version of its mother company but surprisingly stylish still!

If you’re a fan of the basic aesthetic such as the solid color hoodies, leggings, and graphic shirts, make sure to visit a GU store near you. There are around eleven stores around the city located in Kowloon and New Territories with one coming soon in Hong Kong Island. You can view the locations here or shop their products online.

Location: GU, 1-2/F, You Cheng Commercial Centre, 51 Sai Yeung Choi Street South, Mong Kok, Kowloon, Hong Kong

Operation Hours: 11 AM to 10 PM (till 11 PM every Friday, Saturday, and the day before a public holiday)

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Hong Kong/ Fashionista/ Style
Levi’s® Vintage Clothing Celebrates Bob Dylan with New Collection
Ritual 3 Photo by Levi's®Vintage Clothing

Are you a die-hard Bob Dylan fan or just a lover of classic denim?  Either way, get ready to step into the shoes — well, jeans — of a legend.

To celebrate the release of “A Complete Unknown,” the Bob Dylan biopic which hit Hong Kong cinemas on Feb. 20, 2025, Levi’s® Vintage Clothing is paying tribute to Bob Dylan with an exclusive limited-edition collection that revives some of his most iconic wardrobe staples.

Levi's
Courtesy of Levi's®Vintage Clothing

Starring Timothée Chalamet as the young folk troubadour, James Mangold’s film takes audiences back to Dylan’s early days in the West Village — armed with just his guitar, his revolutionary lyrics, and a look that would become timeless. Dylan’s signature denim is front and center in the movie, thanks to costume designer Arianne Phillips, who teamed up with Levi’s® to recreate the musician’s most memorable fits.

Timothee
Courtesy of Levi's®Vintage Clothing

“While researching costumes for the film, I noticed that Bob Dylan wore Levi’s® consistently throughout his career, both on and off stage,” Arianne shared. “I worked with Paul O’Neill at Levi’s® to help me source original Levi’s® denim and produce the bootcut 501® jeans, as well as recreate the Super Slim Levi’s® jeans that Dylan wore in ’65.”

Suede jacket
Courtesy of Levi's®Vintage Clothing

The Levi’s® Vintage Clothing x A Complete Unknown collection captures these moments in style history. The lineup includes the Levi’s® Vintage Clothing 1955 501® jeans with a bootcut insert — just like the ones Dylan personally altered — a leather “D buckle belt, and the Levi’s® Vintage Clothing Classic Suede Trucker Jacket, reminiscent of the one he wore in the early ’60s. 

Each piece comes as part of a beautifully curated box set filled with Dylan memorabilia. The 501® Jeans Box Set (HK$3999) includes a cue card from “Subterranean Homesick Blues, sheet music for “Girl from the North Country,” and a typewritten lyric. 

Meanwhile, the Suede Jacket Box Set (HK$9999) features sheet music for “A Hard Rain’s A-Gonna Fall,” a “Dig Yourself” cue card, and a movie still of Chalamet in full Dylan attire. Each jacket also has a special costume note inside the pocket, marking the outfit change and scene it appears in.

This limited-edition collection is available now at Levi’s® Harbour City. 

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