2022's Most Memorable Online Fashion Trends | The Beat Asia
Hong Kong/ Fashionista/ Style

Internet Fashion Trends That Took Over 2022

Is that a look? Or is it just a 2022 thing? As the world of fashion becomes increasingly entangled, between the latest trends lighting up like wildfires burning off sparks from TikTok, runways mirroring the limitless digital galleries of OOTD postings, and Instagram launching a single item into archive-of-fame levels of eminence overnight, the online world has never been more influential in determining the fate of our apparel.

Before readying your closet for the newfangled fashion and designs to come in 2023, let’s rifle through the clothing rack of styles and signature pieces that achieved icon status in the year that’s just passed.


What’s your 2022 aesthetic?

Black Swan Who?Balletcore

Comfortable yet adorned with girlish textures, dusted mostly in shades of pastels and neutrals, the fantasy of balletcore draws from the appeal of effortless elegance the cultural imagination associates with ballerinas. This partnership has long been apparent in the industry, way back to when Chanel famously popularised tulle dresses initially inspired by the costumes of 1932 "Cotillon" recitals.

Perhaps an offshoot from the clean girl aesthetic, with trace elements from 2010's Tumblr poster girls Lana Del Rey and MARINA (formerly Marina and the Diamonds) who were beloved for their vintage coquettish stylings, the dancer’s closet draws from components that are overtly feminine yet retain a sprightly pragmatism to them.

Merging the practicality of athleisure, with the emphasis on visual presentation, which is crucial to the art of ballet, the trend could well signal towards a new era in the zeitgeist where we are looking to romanticize our daily toil. Or, it could very well simply be the next stage of enlightenment for green juice sipping girlies who want to reassure us that life really does get better when you journal and begin your day at five.

Get the look: The composition of an outfit strikes balance between sportiness and graceful silhouettes; pairing formless cardigans with firm bodysuits, flouncing miniskirts with simplistic flats, and big bow ribbons with knitted leg warmers. Colours are kept muted, or at least restrained towards lighter tones, whilst decadent textures are free real estate to toy around with. Lace, tulle, flounce ruffles, satin, and knits, are the usual materials that have a role in this performance.

Welcome Back to the Black Parade — The Return of Emo

Thrown into the other side of the spectrum, some of us have further spiralled over the past year into doubling down on our darker sides and simply embracing the hopelessness of it all. Expressing this grating despair with a moodier, grungy aesthetic, we see the Y2K resurgence and incoming (it’s inevitable, be prepared) Tumblr subculture’s AED-assisted reanimation leading emo fashion to emerge from the shadows once again.

Though it must be said, perhaps the major top-down fashion catalyst—that also doubles as a “the simulation is glitching” moment in pop culture—responsible boosting the style into Kardashian levels of eminence, was, well, the union between Kourtney Kardashian and Travis Barker.

Breaking through to internet fashion discourse under the moniker of “rockstar GF” fashion, our dear Kourtney attracted eyeballs to her outfits of leather, vintage band tees, heavy duty boots, and smudged kohl-rimmed eyes that differed from the glamourous getups we are used to seeing her in. Coupled with a resurgence of pop punk sensibilities in music, with the legendary comeback of My Chemical Romance, the aesthetic returned to the limelight and took off.

Still based around the intermingling of dark, angst-ridden palettes and DIY-inspired accessorizing, the new era of emo has brought with it a broader range of interpretation. Whether you would like to achieve a more polished look that calls to the roots of emo rather than directly referring to it, or kick things up a notch through fabrics emphasizing distress and distortion, the 2022 emo is one who flits between the streets and the red carpet with ease. Signature pieces of the style hasn’t changed much, but the accessibility of the subculture attached to it, and the subculture’s place in the mainstream culture machine very much has.

Get the look: The wearability of emo fundamentals could explain why the style is so powerful in drawing in tweens looking to outwardly rebel for the first time, since the basic look mostly consists of a few staple brands, pieces, and patterns. Leather, ripped jeans, plaid skirts, and band tees compose of the starter pack. Outfits are then elevated with personalization through rips, buckles and chains, pins, or whatever best conveys that you’re broken inside.

Textbook emo remains contained in the colourway of black, white, red, and black. Thick ochre eyeliner is a must, and accessories are where you go wild. Flitting between a trio of shoes on rotation, almost all looks end with a variation of heavy-duty combat boots, classic vans, or converses.

Arc’teryx in the Shower — Gorpcore

“Hydrophobic” became the unlikely name of the game on TikTok, when everyone who owned (or rushed out to buy) an Arc’teryx jacket demonstrated the material’s extreme levels of protection against water by standing in the shower fully clothed. The Canadian outdoor brand has become one nearly synonymous with the aesthetic of Gorpcore (short for “Good Ol’ Raisins and Peanuts”, as coined by Jason Chen), which in 2022, became blasted into popularity as a shorthand for the sect of fashion where camping brands and outdoor apparel constitute everyday pieces to brave the city in.

Low effort, and arguably high reward thanks to all the innovative functionalities that come with these utilitarian designs, the style reiterates that we are all entitled to convenience and comfort no matter where we are. Elements of gorpcore can even be seen linking off to the ultra-popular and extra-comfortable cargo bottoms trend that we’ve seen cycle through other different styles too. Be it appropriated into upscale streetwear, worn as a centrepiece in ravewear, or re-introduced through a Y2K lens, the comfort of slipping into a pair of wide legged parachute pants or a baggy cargo skirt is a welcome sensation.

Get the look: The typical Gorpcore silhouette is voluminous and boxy, jigsaw-ing together garments that each carry with them hefty volume to allow for the athletic dynamism required in getting to the grocery store. Winter tends to be where the style shines most thanks to the emphasis on materials like Gore-Tex, knits, and fleece, as well as the strong emphasis on layering. The key palette revolves around earthen tones you would encounter amongst the natural landscapes conjured up by these clothes.

The Ultimate 2022 Capsule Wardrobe

Not Those Double CC’s — Crocs Becoming Cool

These days, how you answer the question “are Crocs cool?” is a tell of your age.

In part a continuation of the rising preference for comfort as a residual symptom of social distancing at home (we have trauma), in part a natural motion of the 20-year-trend cycle, all we know is that this holed plastic footwear has become a seminal era-defining item of 2022. Riding on the hype train to push out collaborations with revered upscale designers, pop stars, and even brands of food, Crocs have become a highly coveted statement shoe. Even at a glance that barely registers, these shoes instantly becomes the most ostentatious part of any outfit.

Arguably tracing it’s lineage to the dad sneaker trend that opened up the pathway for “ugly” shoes to become subjects of debate rather than an object of immediate outright ridicule, what feels like the sudden 180-degree shift in attitude towards Crocs in mainstream fashion might in fact been in the works for longer than it seems. 

Far in Between — Maxis and Minis

A manifestation of the ever self-contradicting existence of fashion, this year saw a play between these extremes of length. First infiltrating the zeitgeist’s consciousness by sweeping across fashion week by storm, the Miu Miu matching set was a look that had the fashion world in its chokehold when first dropped as part of the label’s SS/22 run. Though not the first collection of the annum to star the micro-mini length, the near-inescapable circulation of this uniform-like look could be considered the apex of the trend’s reach.

On the other hand, almost like an overcorrection, there has been a concurrent spike in attention on maxi skirts. Mastering the fit that gives the piece it’s decidedly 2022 twist was a feat in its own, as the cut that became the definitive version of the maxi that stayed on-trend would sit right at the ankle and fall in between tapering to shape your silhouette and the fabric draping as is.

Loud and Proud — Big Statement Accessories

Like the decadent flappers that emerged from after the war, we’ve seen the revival of grand statement pieces as a statement of showy excess to end an era of pestilence. Not longer simply a supporting character, big accessories are taking centre stage in hyping up everyone’s outfit to reach the next level, as reflected in the grand maximalism that comes as a by-product of the Y2K resurgence that has been sweeping across runways and online feeds. Bold ski-goggles-esque sunglasses, chunky headphones, and thick belts are several examples of the perfect ammunition.

Cut You Out — Subversive Basics

Perhaps the most avant-garde and concept-driven trend to make it to this list, the rise of subversive basics shows the marriage between TikTok tutorial-fuelled DIY culture and future-facing trends in the industry of fashion. The crafting of subversive basics sees usual staples like tank tops, tights, body suits, and loungewear being deconstructed and reshaped to give wholly unique new looks closer resembling artwork and architecture than runway pieces.

The emergence of the trend is one that summarizes, in our eyes, the best facets of today’s fashion. From the spirit of injecting our own creativity and personality into the way we alter and tailor the pieces, the accessibility of the style for all budgets and body types, implications for sustainability since the trend allows for upcycling old pieces and fabrics, as well as the futuristic appeal of the subversive look itself. The vision truly breathes life into what’s “basic.”

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This Week's Event In Hong Kong

Hong Kong/ Fashionista/ Style
KATSEYE and Pandora Link Up for New Summer Campaign
Essence 5 Photo by Pandora

This summer, give your jewelry box a sprinkle of stardust with Pandora’s new ESSENCE collection.

Timed perfectly with the release of KATSEYE’s second EP Beautiful Chaos, out on June 27, 2025, Pandora's new campaign stars global sensation KATSEYE and draws from Pandora's Summer 2025 collections, with.

Each member of the powerhouse girl group Daniela, Lara, Manon, Megan, Sophia, and Yoonchae have handpicked a charm from the PANDORA ESSENCE Collection that represents their individual essence and story, to style with their own personal touches.

From Sophia’s Anchor Mini Dangle Charm to Megan’s vibrant Cherry Dangle Charm and Manon’s regal Queen and Regal Crown, each piece adds a distinct individual touch to the signature KATSEYE look, whether through layering or wearing it boldly as statement pieces.

Megan
Courtesy of Pandora

The PANDORA ESSENCE Collection captures love’s dual nature – strong yet gentle—echoing the graceful flow of sand and waves. Two signature textures take center stage: twisted (recalling windswept shores,) and rippled (evoking the ebb and flow of water). 

Sculptural rings, earrings, and bracelets are available in luminous 14K gold plating or 925 sterling silver, adorned with freshwater cultured pearls and glittering cubic zirconia. These are great for stacking or layering, if you want a chunky effect. But what really shines are the quiet details, such as asymmetrical heart shapes, dual-toned arcs, soft curves that speak to love in all its rawest forms.

gold plated necklace
Courtesy of Pandora

Some pieces, like the Rippled Stacking Ring and Rippled Gold-Plated Hoop Earrings, inspired by shifting sands and natural textures, shimmer like sunlight skipping across the sea. But side note, make sure to keep your Pandora jewelry from touching sand and saltwater if you want to keep it shiny all summer!

Other pieces like the Gold-Plated Necklace and Twisted Gold-Plated Open Bangle feature fluid lines and double circles with shifting metallic hues. 

rings
Courtesy of Pandora

For those who like to wear their heart on their sleeve (or wrist, or neck), Pandora allows you to customize your ESSENCE Collection. Selected pieces can be engraved with a name, date, or private message at select Pandora stores. Whether it’s for a best friend, a partner, or yourself, let the jewelry speak for itself!

Engraving is available at: Hysan Place, IFC, Langham Place, Harbour City, Telford Plaza, New Town Plaza, Metroplaza, V City, and YOHO Mall in Hong Kong.

Shop Pandora's collection on their website. For more information, visit Pandora on Instagram, Facebook and X (formerly known as Twitter). 

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Hong Kong/ Delish/ Happenings
Shake Shack x HUMAN MADE Collab Drops Limited-Edition Menu & Merch
SHAKE SHACK x HUMAN MADE Photo by Shake Shack Hong Kong

HUMAN MADE and Shake Shack just teamed up for an awesome collaboration featuring special menu items and merchandise!

ICYDK, HUMAN MADE is a lifestyle brand launched in 2010 by NIGO, and is built on the concept of "The Future is in the Past," emphasizing both heritage and innovation. The brand has garnered a global following since, transcending cultural and geographical boundaries.

The collaboration merges Shake Shack’s iconic burger logo and HUMAN MADE’s heart, and will feature two exclusive collaboration menus that draw on Japanese and American flavors. Get a taste of the Teriyaki Shack (HK$88 - Single), which is your regular cheeseburger made better, packed with pickled daikon, crispy onions, scallions, and sweet soy mayo on a toasted potato bun, and then topped with a sweet teriyaki glaze and toasted black and white sesame seeds. 

Burger always goes with fries, so don’t miss the Curry Cheese Fries (HK$46), which are crispy crinkle-cut fries topped with curry cheese sauce, applewood-smoked bacon, and scallions. Both items will be available in limited quantities only at IFC Mall, Pacific Place, and Harbour City Shacks*, and served in exclusive packaging featuring the heart-burger collaboration icon.

Burger and Fries
Courtesy of Shake Shack

But wait, there’s more! They’re also releasing a five-piece collection lineup featuring the collaboration logo and an original design inspired by Shake Shack’s signature ShackBurger®. 

Cap
Cap, Pin Set, and Shirt | Courtesy of Human Made
Keychain
Keychain | Courtesy of Human Made

Available online and at various HUMAN MADE store locations, the HUMAN MADE x SHAKE SHACK collection includes the T-shirt, Panel Cap, Burger Cushion, PVC Pouch, and Burger Pass Case

Pouch
PVC Pouch | Courtesy of Human Made
Burger pass case
Burger Pass Case | Courtesy of Human Made

For more information, follow Shake Shack on Facebook and Instagram. You can also follow HUMAN MADE on Instagram for updates on their latest apparel and accessories.  

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Hong Kong/ Fashionista/ Beauty
SKIN NEED Opens Its First Hong Kong Flagship Boutique
SKIN NEED Photo by SKIN NEED

In a beauty world awash with one-size-fits-all solutions, SKIN NEED is cutting through the noise with a boutique that’s focused on personalized science-backed fixes to your skin needs.  

Now landing in makeup store heaven — the basement of Times Square, this stylish new flagship is the brand’s first-ever retail space in Hong Kong, and it’s a game-changer for anyone craving custom skincare backed by science and grounded by nature. 

Christal Leung
Courtesy of SKIN NEED

SKIN NEED's extensive collection of 50 pure formulations can be customized and combined to suit each client's unique requirements, adapting to different environments, lifestyles, and overall wellbeing.

These goodies play nice with every skin type, whether you're dry, oily, or have sensitive skin. Every product is thoughtfully crafted to be plant-based, vegan-friendly, and free from alcohol, artificial fragrances, and preservatives, making it a gentle choice for all skin types. 

Manufactured in an ISO 22716-certified lab in California, SKIN NEED blends botanical ingredients with growth factors, like ginseng, bamboo, and ginkgo, and science-backed actives, like peptides and plant-based stem cells. The ingredients are also eco-friendly, with the brand using certified organic, biodegradable, and non-GMO materials whenever possible. 

Founded in 2015 by Christal Leung, SKIN NEED grew out of a passion that began in her mother's beauty salon, from undertaking the role of a cosmetic chemist and formulating bespoke treatments there to studying biochemistry at the University of California, Leung’s journey has come full circle with the launch of a brand that puts personalization at the forefront. 

Black Series
Courtesy of SKIN NEED

To mark the store opening, the brand introduces the Black Series, a collection of potent and advanced formulas designed to tackle signs of aging. 

Housed in a sleek black bottle, the Quadruple Vitamin C Serum (HK$588, 30 ml) combines four types of vitamin C with vitamin E and hyaluronic acid for hydrated, dewy skin. Another standout from the collection, the Retinol and Resveratrol Cream (HK$588) is infused with liposomal retinol to boost collagen and resveratrol for antioxidant power.

Then there is the Fortified Ferulic Serum (HK$588 for 2 x 15ml), formulated to combat environmentally induced skin aging with a potent blend of ferulic acid, vitamins C and E, co-enzyme Q10, and soothing licorice extract.

Skin need serums
Courtesy of SKIN NEED

Hot weather heroes include the trio of serums, starting off with the Eye Contour Essence & Instant Eye Lift Serum set (HK$728 for set), the calming water-based 100% Hyaluronic Acid + KGF (HK$698, 40 ml), and the Membrane Lipids Repair Oil (HK$698, 30 ml). 

Stay summer-smooth by moisturizing with Hydra Smooth Essence (HK$428), packed with rice bran, B5 & sea buckthorn for skin TLC. Pair with UV Perfect Snow White SPF40 and UV Perfect Rosy Pink SPF40 (HK$328, 60 ml) for a bright, hydrated glow that plays nice with your makeup!

UV Perfect Snow White
Courtesy of SKIN NEED

And if you're looking for post-sun recovery, the Hyaluronic Acid + B5 Aqua Infusion Mask (HK$398 for 10) is your go-to for 24-hour hydration.

Beyond skincare products, the boutique offers a hands-on approach for guests who want to learn more about their skin concerns and the products suited to their needs. Experience an in-depth, AI-powered skin analysis using CPL (Cross-Polarised Light) technology to catch subtle skin issues such as erythema, acne, and dermatitis before they surface. From there, a trained consultant will craft a routine tailored to your skin’s unique needs and changing conditions.

For the full experience, guests can pamper themselves in the treatment room, which offers eight bespoke facials using their Clinical Collection, with top picks like the Electro-Sculpt Facial (HK$1,680) and RF Collagen Up Facial (HK$2,880). Each session begins with skin analysis and ends with tailored treatments mixed in real-time.

SKIN NEED's products can be found in-store or on their website. Guests can enjoy a summer promotion of 10% off select summer skincare, designed to target skin behavior during the humid months, until Aug. 30, 2025

For more information, visit SKIN NEED on their website, Instagram, and Facebook

Location: B245, B2/F, Times Square, Causeway Bay

Opening Hours: Mondays to Thursdays & Sundays from 12 NN to 8 PM | Fridays to Saturdays from 12 NN to 9 PM

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Hong Kong/ Fashionista/ Style
The Cats are Back! arena and Tsumori Chisato’s Collab Returns for Summer
20250718 arena Chisato Tsumori Photo by arena

Cat lovers will definitely want to cop this collection, stat. 

Just in time for the summer, swimwear brand arena and beloved Japanese designer Tsumori Chisato reunite for a lively swimwear drop — blending fashion-forward takes with athletic functionality

At the heart of this renewed collab is Tsumori Chisato’s iconically whimsical cat pattern, fusing vibrant hand-painted colours with playful polka dots. It’s a collection perfectly made for joyful and exciting summer adventures!

Lifestyle photo of a model wearing the Ladies Cat Graphic Long Sleeves Crop Sun Protection Top and Dot Print 2 in 1 water shorts
Courtesy of arena

From UV-blocking long-sleeved cropped tops to 2-in-1 shorts and lightweight cover-ups, every piece was designed for easy layering and versatility. Whether you’re out splashing by the pool, lounging by the beach, or just enjoying a sunny day out, this capsule collection blends style and function seamlessly. 

The collection also features the LYCRA® XTRA LIFE™ fabric, which is 10x more resistant to chlorine and sun oil than standard swimwear. Focusing more on optimal coverage and comfort, highlights of the collection include the U Back Flat Leg One Piece and   Long Sleeves Double Layer Bodysuit — both great for movement, modesty, and sun protection, without sacrificing style. 

See what the collection has here: 

Functional and fashionable swimwear by arena
The Ladies U Back Flat Leg One Piece (HKD$890) and Thin Strap X Back One Piece (HK$890) | Courtesy of arena
Bodysuit swimsuits of different colours
Ladies Long Sleeves Double Layer Bodysuit (HK$1,080) | Courtesy of arena
Two cropped sun protection tops from arena
Ladies Cat Graphic Long Sleeves Crop Sun Protection (HK$890) | Courtesy of arena
Two long-sleeved sun protection jackets from arena
Ladies Cat Graphic Long Sleeves Sun Protection Jacket (HK$990) | Courtesy of arena
Two tank cover ups from arena
Ladies Tank Top Cover Up (HK$690) | Courtesy of arena
Two watershorts for swimming from arena
Ladies Dot Print 2-in-1 Watershorts (HK$790) | Courtesy of arena
Watershorts for swimming on the left and a card holder with lanyard on the right
Ladies 2-in-1 Watershorts (HK$690) and Cat Graphic Card Holder (HKD$190)
An orange cat surrounded by paint splatters
A close up on the details of the Cat Graphic Small Towel (HK$290) | Courtesy of arena

Sporty can definitely be cute — and arena and Tsumori Chisato prove that right! This collab once again seamlessly blends vibrant design with practical functionality, bringing limitless energy into summer!

Get more info about the arena x Tsumori Chisato collection by following arena on Facebook and Instagram, and by visiting their website here

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Macau/ Fashionista/ Style
Japanese Brand DESCENTE Debuts Futuristic Flagship Store at Galaxy Macau
20250714 descente Photo by DESCENTE

Leading Japanese sportswear brand DESCENTE has officially opened its flagship store at Galaxy Promenade in Macau, bringing its signature fusion of high-performance function and sleek travel style to the region. 

Designed with a blend of performance functionality and future aesthetics, DESCENTE offers a sophisticated, immersive experience connecting sportswear with the rhythm of modern urban life for both local shoppers and international travelers.

Anchored on DESCENTE’s latest “Tomorrow’s World” concept, the space draws elements of snow culture, advanced technology, and urban living into one futuristic vision, creating a next-gen retail playground. Inside, shoppers can explore dedicated zones for running, training, commuting, and the outdoors, along with curated essentials from the Allterrain, Body Flex, Dualis, and Golf lines. 

A poster for DESCENTE in Galaxy Macau
Photo from Website/Galaxy Macau

Lightweight Performance – Running Collection

The Running collection features men’s and women’s lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent three-layer shell and ergonomic F360 silhouette for mobility and performance.

The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau’s changing climate. Both styles use two of DESCENTE’s signature technologies – the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement. 

Dynamic Control – Body Flex Training Collection

The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men’s training wear provides both structure and freedom — ideal for urban workouts and daily mobility. 

DESCENTE’s long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. 

With nearly 90 years of Japanese design heritage and innovation, DESCENTE’s new Macau flagship sets the pace for tech-luxe activewear in Asia. 

Follow DESCENTE on Facebook and Instagram, and visit their website here.

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Hong Kong/ Fashionista/ Beauty
The Ordinary Unveils New Sunscreen: UV Filters SPF 45 Serum
SPF Photo by Courtesy of The Ordinary

Beauty junkies, if you’re looking for a transparent and breathable sunscreen that isn't heavy and sticky – The Ordinary has answered your prayers. 

Known for straightforward, science-driven beauty essentials that don’t break the bank, The Ordinary — part of the DECIEM family — has just dropped its latest innovation: the UV Filters SPF 45 Serum.

With the silky, lightweight feel of a serum, this sunscreen layers effortlessly under makeup or shines solo for a natural, glowing finish. Best of all? It’s completely free of that dreaded white cast, which means no chalky residue left behind — a major win for all skin tones.

Boasting broad-spectrum SPF 45, this formula shields your skin from harmful UV rays and helps fight early signs of aging caused by sun exposure. 

The Ordinary
Courtesy of The Ordinary

Unlike its predecessor – the Mineral UV Filters SPF 30 with Antioxidants – this version swaps out mineral filters for a blend of FDA-approved chemical filters. 

If you’re curious about the switch, chemical sunscreens provide a more transparent, feather-light finish, which is difficult to achieve with mineral ingredients, especially at higher SPF levels.

Perfect for every skin type — even the most sensitive — the UV Filters SPF 45 Serum hydrates instantly, won’t clog pores, and gives your skin a subtle boost of radiance. Plus, at just HK$164, it’s an affordable addition to your daily routine.

The Ordinary
The Ordinary

To celebrate the launch of the SPF 45 Serum, The Ordinary will also be holding special pop-up sunscreen keychain workshops across the city in partnership with Re-Edit Lab, a women-founded architecture firm in Hong Kong. Customers who make a purchase of HKD350 or above with SPF can take part! Workshop details: 

  • 11am-9:30pm, 17-18 June, 2025, at The Ordinary's Times Square store
  • 10:30am-10pm, 19-20 June, 2025, at Beauty Avenue at Bank Centre

Grab this product online or at The Ordinary in Times Square or across multiple stockists in Hong Kong. You can also visit Sephora Malaysia, Sephora Thailand, Sephora Singapore, and other stores across the region.

For more information, visit The Ordinary on their website, Instagram and Facebook

Times Square Store Location: B224B B2/F, 1 Matheson Street, Causeway Bay

Beauty Avenue Store Location: G/F-L1, Bank Centre Mall, 636 Nathan Road, Mong Kok 

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Hong Kong/ Fashionista/ Style
STAND OIL Makes Its Debut in Hong Kong With a Pop Up at K11 Art Mall
20250610 STAND OIL Photo by STAND OIL

South Korea’s trending designer accessories brand, STAND OIL, is making its highly anticipated debut in Hong Kong with a physical retail pop-up at the K11 Art Mall this summer!

Seen worn by famous K-Pop idols like Huh Yunjin from LE SSERAFIM, STAND OIL is one of the most popular emerging fashion brands from South Korea, loved by trendsetters and urbanites with a keen sense of style. 

STAND OIL’s exclusive showcase in Hong Kong will be held from June 23 to Aug. 3, 2025, highlighting iconic styles and debuting fresh new designs from the latest 2025 Spring/Summer Collection through a series of engaging activations. 

STAND OIL is known for their trendy accessories, worn by socialites, urbanites, and fashion-forward people.
Courtesy of STAND OIL

The six-week pop-up at K11 Art Mall will be showcasing the chic, youthful essence of STAND OIL in a minimalistic display of bold accents against a clean, white, and blue palette. Guests are invited to immerse themselves in a world of endless creativity, including capturing iconic moments at an enchanting photo spot.

Signature pieces from STAND OIL that will be featured in the pop-up include the Chubby Bag, a retro-style bowling bag in a distinctive rounded design; the Baguette Bag, a sleek, elongated shape conceptualised with maximum storage for daily necessities in mind; the Plump Bag, a boldly structured shoulder bag with a flexible triangular silhouette; and widely beloved icon, the Oblong Bag in a classic rectangular shape that is also laptop-friendly for versatile styling. 

The pop-up will feature some of STAND OIL's most iconic styles, and also the new 2025 S/S Collection.
Courtesy of STAND OIL

A preview of the new 2025 Spring/Summer Collection will also be seen at the pop-up. Using the theme “Old School, New Memory,” the collection reminisces on heart-warming gatherings with long-time friends and celebrates nostalgia while embracing contemporary style with retro-inspired pieces. The highlight of the event is the launch of the Fika Bag, a casual, hobo-style design with two front flap pockets and a charmingly flat, classic flat-top silhouette — the perfect piece for effortless everyday style.

The Fika Bag has 3 colorways: Black, Powder Blue, and Cream
Courtesy of STAND OIL

The pop-up will feature a Gachapon Machine offering exclusive surprises. Guests will have the chance to play for exclusive surprises with any spending of HK$800 or above and win prizes of a Hug Teddy Bear Gift Set, Jamamo Pearl Necklace, and Cube Phone Charm

Meanwhile, the pop-up will feature a special one-day-only “Back to School Mailbox” event on opening day, reimagining the romance and carefree spirit of youth through fashion. Guests are invited to write postcards to their future selves for the new semester. STAND OIL will deliver these nostalgic, old-school-inspired cards on Sept. 1, 2025 – Back to School Day – using this “New Memory” initiative to convey fresh hopes and wishes for life ahead. 

For more information, visit STAND OIL's Instagram page. 

STAND OIL Pop-Up Details

Location: Kiosk No. 52, B2, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui

Date & Time: June 23 to Aug. 3, 2025, from 12 NN to 9 PM

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Hong Kong/ Fashionista/ Style
Urban Revivo Unveils First Hong Kong Flagship Store
Untitled design 2025 05 26 T142124 716 Photo by Urban Revivo/Instagram

Hong Kong just got a vibrant new addition to its fashion scene as Chinese fashion powerhouse Urban Revivo (UR) officially launched its regional headquarters and flagship store at Harbour City

Marking a milestone for the brand, this debut spot joins UR’s global family of 400 stores spanning Asia, Europe, and North America.

Spanning a spacious 813 square meters, the Harbour City outlet showcases nearly 1,000 stylish pieces tailored to a wide range of tastes — from sleek office basics and cozy knitwear to eye-catching tulle dresses, delicate crochet accessories, and breezy summer essentials. Whether you're dressing for work, a casual day, or a special night out, UR has an abundant range of high-quality and versatile designs for any occasion. 

The store itself is a feast for the senses. Visitors are welcomed by a radiant LED-lit façade, complemented by a striking floral art installation inspired by Hong Kong’s emblem, the Bauhinia flower

The sculpture’s root, shaped like a Möbius strip, symbolizes Urban Revivo’s commitment to becoming a mainstay in the city’s fashion landscape.

urban revivo
Facebook/Urban Revivo

The grand opening on May 17, 2025, attracted a host of local trendsetters and celebrities, including YouTuber and author J Lou, dynamic athletes Lydia Sham and Philip Chan, actor Kyle Lee, and actress Yammi Lam, to add excitement to the event.

Looking ahead, Urban Revivo has ambitious plans to expand aggressively, aiming to open 200 overseas stores in the next five years. Their vision includes solidifying a strong presence across all major Asian cities while continuing their growth in Europe and North America.

Fashion enthusiasts eager to explore UR’s latest collections can also browse online via Urban Revivo’s website. For more information, visit Urban Revivo on their Instagram and Facebook

Location: Shop 3225A, Level 3, Gateway Arcade, Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong

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Hong Kong/ Fashionista/ Style
TUMI Celebrates their Milestones with a Gilded Limited-Edition Collection
20250429 TUMI 50th Golden Photo by TUMI

TUMI shows its continued iconic status with their golden anniversary releases. 

International travel and lifestyle brand TUMI has released a numbered, limited-edition capsule collection of gilded cases and accessories in celebration of their 50th anniversary.

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“We wanted to do something truly special for our 50th anniversary,” said Creative Director Victor Sanz. “And what better way to celebrate than by taking our iconic 19 Degree design and giving it a bold, metallic gold twist? This ultra-limited-edition drop is all about celebrating where we’ve been – 50 years of pushing boundaries in design and craftsmanship – and where we’re headed. It’s the perfect blend of innovation, style, and celebration.” 

The limited-edition collection features four silhouettes from TUMI’s signature 19 Degree Aluminum collection: a Briefcase (HK$18,300), International Carry-On (HK$13,800), Watch Travel Case (HK$6,300), and a Minaudiere (HK$12,800) – in celebratory Bullion Gold

The International Carry On in Bullion Gold
Courtesy of TUMI
The Flap Case and Mini Train Case Crossbody in Bullion Gold
Courtesy of TUMI

Each radiant piece features an aircraft-grade aluminum shell with TUMI’s iconic 19 Degree contours and distinctive details and comes finished with a 50th anniversary story patch that includes its unique edition number. Only 250 units of each silhouette are available worldwide, making these pieces covetable collectors’ items for TUMI enthusiasts. 

The collection is now available at select TUMI retail stores. Select styles will also be available at TUMI flagship and retail stores globally, including China, Hong Kong, Macau, Malaysia, the Philippines, Singapore, and Thailand. Check out the Limited-Edition Gold Capsule Collection on TUMI's website here

See TUMI’s Limited-Edition Gold Capsule at Fashion Walk, Shops 11 & 25, G/F, 11-19 Great George Street & 27-47 Paterson Street, Fashion Walk, Causeway Bay.

For more information and updates, follow TUMI on Facebook and Instagram

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Hong Kong/ Fashionista/ Beauty
Need a Spring Reset? Take a Svenson Spa Day for a Happier Scalp
Svenson 2 Photo by Courtesy of Svenson

Let’s be honest – most of us haven’t a clue how to properly treat our scalps, we just pray to the hair gods that our half-hearted shampoo routine counts as "self-care" and hope for the best. 

So when Svenson Hong Kong offered me a real deep clean with their revitalizing hair spa treatment, I practically jumped at the chance to rescue my roots. 

With spring approaching, I was on a mission to rescue my hair from the dryness left by the winter months, and Svenson’s unique approach to scalp care seemed like the perfect solution, while also providing a much-needed break from the hustle and bustle of Hong Kong.

svenson clinic
Courtesy of Svenson

Trichology, the study and science behind hair and scalp health, is making a comeback in the ever-shifting beauty world, and I was keen to find out if it was more than a buzzword. Stepping into the pristine clinic assured me that I was in the hands of certified professionals, with numerous prestigious certificates and awards lining their every shelf.

The treatment began with a personalized consultation, where a trichologist used a digital microscope to assess the condition of my scalp, and proceeded to project these images onto a computer monitor. Watching a blown up visual of my scalp through a microscopic lens was an eye-opening experience. To my dismay, there were dry patches, lingering dandruff and even some gunk lodged deep in the crevices of my scalp.

consultation
Courtesy of Svenson

To address these problem areas, the trichologist recommended the 90-minute Onsen Aroma Relaxation Hair Spa (HK$1,388 for a trial, original price is HK$2,080, and package price is HK$11,288 for 10 sessions). She advised this would help to fight off the "3 Ds"dirt, dandruff, and dimethicone (a common ingredient in hair products which can cause buildup and even exacerbate hair loss).

Next, I was led to a serene and spacious treatment room, where the spa experience kicked off with a warm sleeping mask placed over my eyes—the perfect way to start unwinding, as well as a selection of aromatic essential oils for the waterfall-style hair spa.

The treatment included a thorough scalp cleanse using the Intensive Purifying Treatment, followed by an Infrared Electric Scalp Massage that left me feeling deeply invigorated. Then came a vigorous shampoo and head massage, expertly applied with just the right amount of pressure. The experience culminated in the refreshing sensation of a moisturizing waterfall-style hair spa, which gently cascaded over my scalp. 

Next came the Placenta Restorative Treatment, designed to boost blood circulation and promote hair growth. While the name may sound a little intimidating, it was surprisingly soothing and left my scalp feeling revitalized.

Onsen Aroma
Courtesy of Svenson

To complete the indulgence, I enjoyed a soothing herbal-ball chest and shoulder massage. They then used a device on my scalp that looked straight out of a sci-fi movie – called a 12 Laser Comb – which helps stimulate hair follicle growth.

The session wrapped up with a thorough scalp analysis to assess the before-and-after effects of the treatment. The difference was striking; the treatment had cast off the stubborn residue and dandruff, and my scalp looked impeccably clean and refreshed. Every trace of buildup had been gently but effectively eliminated, leaving the scalp not just cleansed but truly rejuvenated. 

If I were to go again, Svenson's professional team recommended the Rescue Dandruff Control Treatment (Original Price at HK$600) and if short on time, the 25-minute Onsen Aroma Relaxation Hair Spa Express, which includes an all-rounded ritual of scalp deep cleansing, hair follicle stimulation and even hair cuticle and hair cell nourishment. The trial price for the Express Spa is HK$538, the original price is HK$1,080, and the package price HK$6,888 for 10 sessions.

Additionally, if you're seeking more scientifically leaning treatments, Svenson offers the cutting-edge INDIBA + NMN Cellular Regeneration Treatment, which combines RF (radio frequency) technology with NMN cell regeneration therapy to target blood circulation and encourage thicker, stronger hair. This package is available at the trial price of HK$1,888 (originally HK$8,320 per session) for two sessions.

NMN
Courtesy of Svenson

Final Verdict 

The results were immediate and lasting. My scalp felt incredibly clean, almost tingling, and the freshness lingered without any irritation.

While it’s not a one-time fix for dry hair or hair loss (consistency is key), my hair certainly benefited from the treatment. It felt softer and had a natural bounce thanks to the nourishing products used.

While Svenson’s treatments are on the pricier side, the soothing luxurious experience from start to finish, coupled with the informative professional consultations before and after the spa, makes it a worthwhile experience.  

If you’re looking to doze off and be pampered, this may not be the spa treatment for you. However, if you want a comprehensive, science-based treatment with advanced technologies focused on your hair needs, including scalp and hair follicle health, Svenson will give you the ultimate care. 

For more information or to book at treatment, visit Svenson on their website, or check out their Instagram and Facebook.

Location: Svenson Hong Kong, Room 2401-02, Chubb Tower, Windsor House, 311 Gloucester Road, Causeway Bay (click here for other locations)

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