2022's Most Memorable Online Fashion Trends | The Beat Asia
Hong Kong/ Fashionista/ Style

Internet Fashion Trends That Took Over 2022

Is that a look? Or is it just a 2022 thing? As the world of fashion becomes increasingly entangled, between the latest trends lighting up like wildfires burning off sparks from TikTok, runways mirroring the limitless digital galleries of OOTD postings, and Instagram launching a single item into archive-of-fame levels of eminence overnight, the online world has never been more influential in determining the fate of our apparel.

Before readying your closet for the newfangled fashion and designs to come in 2023, let’s rifle through the clothing rack of styles and signature pieces that achieved icon status in the year that’s just passed.


What’s your 2022 aesthetic?

Black Swan Who?Balletcore

Comfortable yet adorned with girlish textures, dusted mostly in shades of pastels and neutrals, the fantasy of balletcore draws from the appeal of effortless elegance the cultural imagination associates with ballerinas. This partnership has long been apparent in the industry, way back to when Chanel famously popularised tulle dresses initially inspired by the costumes of 1932 "Cotillon" recitals.

Perhaps an offshoot from the clean girl aesthetic, with trace elements from 2010's Tumblr poster girls Lana Del Rey and MARINA (formerly Marina and the Diamonds) who were beloved for their vintage coquettish stylings, the dancer’s closet draws from components that are overtly feminine yet retain a sprightly pragmatism to them.

Merging the practicality of athleisure, with the emphasis on visual presentation, which is crucial to the art of ballet, the trend could well signal towards a new era in the zeitgeist where we are looking to romanticize our daily toil. Or, it could very well simply be the next stage of enlightenment for green juice sipping girlies who want to reassure us that life really does get better when you journal and begin your day at five.

Get the look: The composition of an outfit strikes balance between sportiness and graceful silhouettes; pairing formless cardigans with firm bodysuits, flouncing miniskirts with simplistic flats, and big bow ribbons with knitted leg warmers. Colours are kept muted, or at least restrained towards lighter tones, whilst decadent textures are free real estate to toy around with. Lace, tulle, flounce ruffles, satin, and knits, are the usual materials that have a role in this performance.

Welcome Back to the Black Parade — The Return of Emo

Thrown into the other side of the spectrum, some of us have further spiralled over the past year into doubling down on our darker sides and simply embracing the hopelessness of it all. Expressing this grating despair with a moodier, grungy aesthetic, we see the Y2K resurgence and incoming (it’s inevitable, be prepared) Tumblr subculture’s AED-assisted reanimation leading emo fashion to emerge from the shadows once again.

Though it must be said, perhaps the major top-down fashion catalyst—that also doubles as a “the simulation is glitching” moment in pop culture—responsible boosting the style into Kardashian levels of eminence, was, well, the union between Kourtney Kardashian and Travis Barker.

Breaking through to internet fashion discourse under the moniker of “rockstar GF” fashion, our dear Kourtney attracted eyeballs to her outfits of leather, vintage band tees, heavy duty boots, and smudged kohl-rimmed eyes that differed from the glamourous getups we are used to seeing her in. Coupled with a resurgence of pop punk sensibilities in music, with the legendary comeback of My Chemical Romance, the aesthetic returned to the limelight and took off.

Still based around the intermingling of dark, angst-ridden palettes and DIY-inspired accessorizing, the new era of emo has brought with it a broader range of interpretation. Whether you would like to achieve a more polished look that calls to the roots of emo rather than directly referring to it, or kick things up a notch through fabrics emphasizing distress and distortion, the 2022 emo is one who flits between the streets and the red carpet with ease. Signature pieces of the style hasn’t changed much, but the accessibility of the subculture attached to it, and the subculture’s place in the mainstream culture machine very much has.

Get the look: The wearability of emo fundamentals could explain why the style is so powerful in drawing in tweens looking to outwardly rebel for the first time, since the basic look mostly consists of a few staple brands, pieces, and patterns. Leather, ripped jeans, plaid skirts, and band tees compose of the starter pack. Outfits are then elevated with personalization through rips, buckles and chains, pins, or whatever best conveys that you’re broken inside.

Textbook emo remains contained in the colourway of black, white, red, and black. Thick ochre eyeliner is a must, and accessories are where you go wild. Flitting between a trio of shoes on rotation, almost all looks end with a variation of heavy-duty combat boots, classic vans, or converses.

Arc’teryx in the Shower — Gorpcore

“Hydrophobic” became the unlikely name of the game on TikTok, when everyone who owned (or rushed out to buy) an Arc’teryx jacket demonstrated the material’s extreme levels of protection against water by standing in the shower fully clothed. The Canadian outdoor brand has become one nearly synonymous with the aesthetic of Gorpcore (short for “Good Ol’ Raisins and Peanuts”, as coined by Jason Chen), which in 2022, became blasted into popularity as a shorthand for the sect of fashion where camping brands and outdoor apparel constitute everyday pieces to brave the city in.

Low effort, and arguably high reward thanks to all the innovative functionalities that come with these utilitarian designs, the style reiterates that we are all entitled to convenience and comfort no matter where we are. Elements of gorpcore can even be seen linking off to the ultra-popular and extra-comfortable cargo bottoms trend that we’ve seen cycle through other different styles too. Be it appropriated into upscale streetwear, worn as a centrepiece in ravewear, or re-introduced through a Y2K lens, the comfort of slipping into a pair of wide legged parachute pants or a baggy cargo skirt is a welcome sensation.

Get the look: The typical Gorpcore silhouette is voluminous and boxy, jigsaw-ing together garments that each carry with them hefty volume to allow for the athletic dynamism required in getting to the grocery store. Winter tends to be where the style shines most thanks to the emphasis on materials like Gore-Tex, knits, and fleece, as well as the strong emphasis on layering. The key palette revolves around earthen tones you would encounter amongst the natural landscapes conjured up by these clothes.

The Ultimate 2022 Capsule Wardrobe

Not Those Double CC’s — Crocs Becoming Cool

These days, how you answer the question “are Crocs cool?” is a tell of your age.

In part a continuation of the rising preference for comfort as a residual symptom of social distancing at home (we have trauma), in part a natural motion of the 20-year-trend cycle, all we know is that this holed plastic footwear has become a seminal era-defining item of 2022. Riding on the hype train to push out collaborations with revered upscale designers, pop stars, and even brands of food, Crocs have become a highly coveted statement shoe. Even at a glance that barely registers, these shoes instantly becomes the most ostentatious part of any outfit.

Arguably tracing it’s lineage to the dad sneaker trend that opened up the pathway for “ugly” shoes to become subjects of debate rather than an object of immediate outright ridicule, what feels like the sudden 180-degree shift in attitude towards Crocs in mainstream fashion might in fact been in the works for longer than it seems. 

Far in Between — Maxis and Minis

A manifestation of the ever self-contradicting existence of fashion, this year saw a play between these extremes of length. First infiltrating the zeitgeist’s consciousness by sweeping across fashion week by storm, the Miu Miu matching set was a look that had the fashion world in its chokehold when first dropped as part of the label’s SS/22 run. Though not the first collection of the annum to star the micro-mini length, the near-inescapable circulation of this uniform-like look could be considered the apex of the trend’s reach.

On the other hand, almost like an overcorrection, there has been a concurrent spike in attention on maxi skirts. Mastering the fit that gives the piece it’s decidedly 2022 twist was a feat in its own, as the cut that became the definitive version of the maxi that stayed on-trend would sit right at the ankle and fall in between tapering to shape your silhouette and the fabric draping as is.

Loud and Proud — Big Statement Accessories

Like the decadent flappers that emerged from after the war, we’ve seen the revival of grand statement pieces as a statement of showy excess to end an era of pestilence. Not longer simply a supporting character, big accessories are taking centre stage in hyping up everyone’s outfit to reach the next level, as reflected in the grand maximalism that comes as a by-product of the Y2K resurgence that has been sweeping across runways and online feeds. Bold ski-goggles-esque sunglasses, chunky headphones, and thick belts are several examples of the perfect ammunition.

Cut You Out — Subversive Basics

Perhaps the most avant-garde and concept-driven trend to make it to this list, the rise of subversive basics shows the marriage between TikTok tutorial-fuelled DIY culture and future-facing trends in the industry of fashion. The crafting of subversive basics sees usual staples like tank tops, tights, body suits, and loungewear being deconstructed and reshaped to give wholly unique new looks closer resembling artwork and architecture than runway pieces.

The emergence of the trend is one that summarizes, in our eyes, the best facets of today’s fashion. From the spirit of injecting our own creativity and personality into the way we alter and tailor the pieces, the accessibility of the style for all budgets and body types, implications for sustainability since the trend allows for upcycling old pieces and fabrics, as well as the futuristic appeal of the subversive look itself. The vision truly breathes life into what’s “basic.”

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Hong Kong/ Fashionista/ Style

Contemporary Menswear Brand DETERMINANT Unveils Fall Winter 2025 Collection

Nicholas TsePhoto by DETERMINANT

Contemporary menswear brand DETERMINANT launches its Fall-Winter 2025 collection, CLARITY IS A CHOICE, featuring pieces that are rooted in comfort, practicality, and functionality.

Led by their Hong Kong brand spokesperson, Nicholas Tse, the new collection takes inspiration from the multifaceted artist and is categorized into three core themes: CLARITY IN MIND, CLARITY IN MOTION, and CLARITY IN ESSENCE. The collection seamlessly blends minimalist design with cutting-edge technology and emphasizes attention to detail to inspire a thoughtful and purposeful lifestyle.

“What moved me about this brand is its sincerity and its commitment to consistent improvement. It forgoes exaggerated marketing in favor of delivering quality products,” shared Nicholas Tse, who embodies DETERMINANT’s philosophy, showcasing the modern man’s clarity in thought, action, and self-expression.

The DETERMINANT 2025 Fall Winter Collection Categories

CLARITY IN MIND echoes the brand’s minimalist and detail-oriented design philosophy, representing the strategic and decisive mindset of the modern man.

Here, the brand introduces its Repel+ technology, designed to keep stains from water and oil at bay while letting you move freely. The shirts are made with premium extra-long staple (ELS) cotton and TENCEL™ fibers, giving them a soft, breathable feel that’s comfortable all day. It’s the perfect blend of function and ease, made to help the modern man stay sharp, confident, and on top of his game.

DETERMINANT acknowledges men’s fast-paced lifestyle in the city, and CLARITY IN MOTION features the CottonSTRETCH collection, symbolizing preparedness for any challenge.

The innovative multi-way stretch fabric takes cotton elasticity to the next level. This material is developed for unrestricted mobility, ensuring you can move smoothly.

Man in dress shirt
Courtesy of DETERMINANT
Man in casual shirt
Courtesy of DETERMINANT

The third and last collection is CLARITY IN ESSENCE, which embodies one’s inner truth, effortless comfort, and unwavering confidence. Highlighted by the brand’s casual shirt — an essential choice for everyday wear — this category is designed to provide maximum comfort while helping every man navigate various occasions confidently.

Exclusive Launch and Special Offers

To celebrate the new collection, DETERMINANT is releasing eight limited edition Nicholas Tse photo cards. Each card is equipped with a QR code that unlocks exclusive content, including high-definition photo downloads and access to a complimentary online photo booth.

Customers can receive these cards with every purchase at the store starting Oct. 13, 2025.

  • Spend HK$1,000 - HK$1,499 and get 1 photo card.
  • Spend HK$1,500 - HK$1,999 and get 2 photo cards.
  • Spend HK$2,000 or more and get 3 photo cards.
Photocards
Courtesy of DETERMINANT

DETERMINANT is also giving away a premium gift pack containing two postcards and the complete series of all eight photo cards of Tse for Gold and Platinum members who spend HK$1,200 or more.

Additionally, you can purchase one Repel+ Series product with any one 2025 Fall Winter collection item for 15% off, and 20% off if you buy it with two items. This exclusive offer is only available until Oct. 17, 2025.

More than just a showcase of menswear excellence, the DETERMINANT 2025 Fall Winter Collection is a statement of a lifestyle philosophy, empowering confident and composed men to achieve personal breakthroughs from the inside out.

For more information, visit their website or follow DETERMINANT on Facebook and Instagram.

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Hong Kong/ Terra/ Sustainability

Dr. Joey Chan on How lululemon is Changing the Way We Experience Fashion

Dr Joey Chan lululemon

In fashion, what’s old doesn’t have to mean out. As more people rethink the way they shop, lululemon is stepping up to prove that pre-loved can be just as stylish, high-performing, and meaningful as brand new. Through its circular fashion initiatives, the brand is blending innovation with intention, and giving garments a second life while inspiring customers to make more mindful choices.

Leading this shift in the Hong Kong, Macau, and Taiwan markets is Dr. Joey Chan, Market Director at lululemon. Since joining the brand in 2021, Dr. Joey has brought her extensive luxury retail background and personal passion for sustainability to the forefront, helping shape lululemon’s regional journey toward a more circular future.

We caught up with the director to talk about lululemon’s “Like Newcampaign, which recently launched its second phase in Hong Kong. This initiative featured a product take-back activation and a resale pop-up event, which aims to promote circular fashion and combat textile waste. From design strategies that ensure durability to partnerships that make garment renewal possible, she gives us a closer look at how lululemon is changing the way we experience fashion — one thoughtfully worn piece at a time.

Hi Dr. Joey! lululemon products are known to be durable and hold up well, even second-hand. How does the brand ensure long-lasting quality?

At lululemon, product quality is at the core of everything we do. As a premium athletic retailer, we know our guests value longevity and performance in the products they invest in. That’s why we’re committed to designing apparel that not only meets high-performance standards but also stands the test of time, and is better for people and the planet.

We are working towards building a more circular business by designing solutions at key stages of the product life cycle, which include integrating preferred materials, such as recycled or plant-based materials, into our products; designing products for extended use and recyclability; offering resale and repair programs to give our guests opportunities to extend the use of their lululemon products; and advancing the textile-to-textile recycling industry through our investments and partnerships. 

How do you integrate lululemon’s sustainability values, like durability and mindful design, into customer experiences?

Our sustainability values come to life through initiatives like “Like New,” which has just been piloted in Hong Kong. It’s a small but meaningful step toward extending the life of our garments and reducing environmental impact. More importantly, 100% of net profits from Like New” (or 2% of revenue) are reinvested into sustainability initiatives as part of our ongoing effort to support more responsible retail practices.

We also offer an always-on Repairs program across all our Hong Kong stores, which helps guests extend the life of their garments and deepen their connection with the brand.

A Girl shopping
Photo from Facebook/lululemon

Congratulations on launching Phase 2 of the "Like New" campaign in HK! Can you share a little bit more about the experience with us and why such initiatives are important for building a more circular fashion economy?

We’re grateful for the opportunity to launch Phase 2 of our “Like New” pilot as part of our broader commitment to circularity. lululemon products are designed to last, which makes them well-suited for recommerce and extending their lifecycle.

This phase encouraged guests to rethink, revive, and rediscover their lululemon gear, offering meaningful ways to refresh their wardrobes while contributing to a healthier planet. Our partnership with Redress has been instrumental in piloting the program locally, allowing us to better understand guest response and refine our approach. Phase 2 has also given us valuable insights that will help shape what’s next, and we’re excited to keep learning and evolving as we look ahead to Phase 3.

Can you elaborate more on how your partnership with Redress has enabled you to efficiently assess and clean pre-loved activewear?

Redress has been an invaluable partner in our “Like New” pilot. As a trusted and reputable organization with deep experience in circular fashion, their support has enabled us to efficiently assess and clean pre-loved activewear. All items collected during Take-back activations are sorted and professionally cleaned. Garments with minor defects are repaired by local vendors, while those that meet our resale standards are featured in our “Like New” pop-up shop.

Meanwhile, items that don’t meet resale criteria but retain performance integrity are donated to Crossroads, and products from other brands are handled by Redress for resale, donation, or downcycling. Thanks to this system, less than 5% of collected items end up in landfills.

Recycled Fashion
Photo from Website/lululemon

That’s amazing! Is lululemon looking to build its own such garment sorting and processing facilities for the HK, Macau, and Taiwan markets?

We’re continuing to learn from this pilot and explore what’s possible. While we don’t have immediate plans to build our own sorting and processing facilities, we’re committed to growing our capabilities in ways that support our long-term sustainability goals.

In your markets, how are consumers responding to sustainability messaging?

We’ve been encouraged by the positive response to our “Like New” pilot in Hong Kong. In just a few months, we’ve collected over 3,800 garments, which shows that when given a convenient and thoughtful platform, our guests are ready to support more sustainable choices.

The engagement we experienced through this program reinforces the importance of circular initiatives in helping reduce environmental impact and extend the life of our products. It also gives us valuable insights into how we can continue to evolve the program to better meet the needs of our guests and our planet.

Moreover, our collaboration with Redress helps us reach a wider community and promote circular fashion. Combined with our Repairs program, which launched last year in all Hong Kong stores, we’re empowering guests to extend the life of their garments. We’ll continue to explore new ways to share our sustainability efforts and encourage more mindful choices.

Is there a myth about pre-loved or circular fashion you’d like to debunk?

One common misconception is that pre-loved clothing is worn out or outdated. But that is not the case with us. Through our partnership with Redress, we’ve established a rigorous process to inspect, sort, clean, and resell eligible items. Only gently worn lululemon apparel and bags that meet our quality standards, meaning free from damage, pilling, or discoloration, are selected for resale.

Items with minor defects are repaired by local vendors to restore them to wearable condition, while those that don’t meet resale standards but still retain performance integrity are donated to our partner Crossroads. This ensures every item is given a second life in the most responsible way possible.

Guests who visited our “Like New” pop-up were pleasantly surprised to find trendy and classic lululemon pieces in excellent condition. It’s proof that circular fashion can be both stylish and sustainable.

lululemon has set global sustainability goals across its three pillars. How are these translated into tangible efforts or campaigns in your markets?

lululemon’s sustainability journey is guided by our Impact Agenda. Locally, we bring these commitments to life through initiatives including “Like New,” our Repairs program, and strategic partnerships with organizations like Redress.

One of our key goals under Be Planet is to ensure that by 2030, 100% of our products are made with sustainable materials and end-of-use solutions. These efforts are designed to build a healthier future for our guests, our communities, and the planet.

Garments dropbox
Photo from Website/lululemon

You’re a dedicated sustainability advocate. How do you bring that advocacy into your leadership? And how does it influence the way you engage teams and customers in the region?

Sustainability is more than a professional responsibility; it’s a personal passion. I believe in leading by example and often remind my team of the motto: “If not us, then who? If not now, then when?” As a leader in the athletic apparel space, we have a unique opportunity to drive change.

At lululemon, we empower our guests to refresh their gear in meaningful ways and embrace mindful movement, not just for personal wellbeing, but for the planet. I encourage our teams to think creatively, act with purpose, and engage our communities in building a circular, community-led future for fashion.

Looking ahead, are there any material innovations or design strategies lululemon is prioritizing to further its sustainability commitments?

We’re currently focused on successfully piloting “Like New” in Hong Kong to inform future scaling across the region. This includes exploring new circular initiatives and expanding our sustainability efforts. These strategies are aligned with our long-term goals under the Impact Agenda.

As for consumer upcoming campaigns, stay tuned! We have exciting initiatives on the horizon that will further engage our guests in meaningful ways and continue to support our sustainability commitments.

You can learn more about the initiative here or follow lululemon Hong Kong on Instagram and Facebook for updates.

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Hong Kong/ Fashionista/ Style

DUSTY FW25 Marks a Bold & Rebellious Return to Hong Kong’s Streetwear Roots

11Photo by DUSTY

DUSTY, a lowkey but cult-loved streetwear label born in 1997 in Hong Kong, has quietly resurfaced with its FW25 Drop 1, and it’s making noise in all the right circles.

Titled “Born in the Street. Back to the Street,” the collection marks a confident return to the brand’s roots: understated design, local symbolism, and a rebellious spirit that’s always been more about authenticity than hype.

The collection's design is a nod to Hong Kong’s street culture.  
Courtesy of DUSTY

The collection leans into utilitarian minimalism with a distinctly local edge.

From a washed tee with its subtle ‘97 tag to a military shirt embroidered with bold insignias, making each piece a nod to Hong Kong’s street culture.

The collection also features a trio of raised stars, an homage to the three stars found on Hong Kong ID cards, layered over leather detailing for a look that’s understated but unmistakably personal. Even the Shorts are built for the city grind, with water-resistant fabric and double-layered zip pockets for function that doesn’t sacrifice form.

Rapper KZ is featured in the promotional shoot
Courtesy of DUSTY

As part of the FW25 Drop 1 campaign, DUSTY tapped into Hong Kong’s underground music scene by featuring KZ, a local rapper in its promotional shoot, bringing raw energy to match the brand’s streetwise aesthetic.

The collaboration underscores DUSTY’s commitment to elevating homegrown talent and reinforces its deep ties to the city’s creative subcultures. By blending fashion and music, the campaign becomes a cultural statement that speaks directly to the streets it was born from.

Founded in 1997, DUSTY was one of Hong Kong’s earliest streetwear pioneers. The brand quickly gained traction for its gangster rap-inspired graphics and rebellious design philosophy, “Rebel Without a Pause.” After a period of quiet, its return is a reclamation of identity.

The FW25 Drop 1 is now available online and at select retailers like Avenue Hong Kong. Follow the brand on Instagram and stay tuned for their upcoming release.

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Hong Kong/ Fashionista/ Style

Redress Design Award 2025 Unveils Global Talent in Hong Kong for the Future

11Photo by Redress Design Award

If fashion is a mirror of society, then one of the runways at CENTRESTAGE in Hong Kong just reflected something bold, urgent, and refreshingly hopeful. The Redress Design Award 2025, the world’s largest sustainable fashion design competition, returned this September with a powerful message: creativity can be circular.

CENTRESTAGE 2025
Instagram/ CENTRESTAGE

Hosted at the Hong Kong Convention and Exhibition Centre, the finale brought together ten emerging designers from across the globe, each selected for their innovative approach to reducing fashion waste.

The event was part of CENTRESTAGE, Asia’s premier fashion showcase, where country pavilions like the Philippines, Thailand, and Australia added vibrant cultural context to the international spotlight.

Carla Zhang and Hugo Dumas
Courtesy of Redress Design Award

This year marked a historic first: two joint First Prize winners were crowned.

Hugo Dumas from France impressed judges with a zero-waste collection focused on regeneration and recyclability, while Carla Zhang from Mainland China presented handwoven pieces crafted from surplus cords and yarns sourced from factories. Both winners will receive mentorship from fashion icon Flora Cheong-Leen and present their work at GREENEXT Expo 2025 in Shanghai.

Mara San Pedro and her collection
Courtesy of Redress Design Award
Nathan Moy and his collection
Courtesy of Redress Design Award

Other standout awards included the People’s Choice, won by Mara San Pedro from the Philippines, and the Hong Kong Best Prize, awarded to Nathan Moy. The full roster of finalists featured talents from South Korea, South Africa, Germany, Canada, the USA, and more — each pushing boundaries in sustainable design.

Founded by Hong Kong-based NGO Redress, the award is more a competition and a movement. With over 330 alumni and 23,000 designers educated globally, Redress continues to challenge the fashion industry’s reliance on virgin materials and landfill-bound textiles. Even the collections were shipped using DHL’s GoGreen Plus service, reducing carbon emissions.

As fashion grapples with its environmental footprint, these designers are proving that style and sustainability can, and must, coexist.

Explore the finalists and their collections at Redress’ website, and witness how the next generation is stitching a new narrative for fashion by staying tuned with Redress’s Instagram and Facebook.

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Hong Kong/ Fashionista/ Style

Hermès to Stage Fall/Winter 2025 Menswear Show in Hong Kong this Sept. 19

20250915 Hermes Bruno StaubPhoto by Hermès, Bruno Staub/Website

Dynamic, sharp, and architectural.

French luxury house Hermès will be staging its Fall/Winter 2025 Men’s Fashion Show at the Kai Tak Cruise Terminal on Sept. 19, 2025, making its return to the city, blending heritage and modernity forward.

Photo of models for Hermès Hong Kong SAR
Photo from Website/Hermès, Luca Werner
Photo of a model for Hermès Hong Kong SAR
Photo from Website/Hermès, Luca Werner

Designed under the artistic eye of Véronique Nichanian, the F/W 2025 collection masterfully fuses refinement, comfort, and urban sophistication, carrying the theme “Ready-Set-Casaque!” — a tribute that purposefully blends the spirited energy of Hong Kong’s equestrianism and jockeys’ silks with the classic tastes of modern menswear.

Photos of Hermès F/W 2025 Collection
Photo from Website/Hermès, Bruno Staub

The show features a wardrobe of sharp silhouettes and sculpted lines, with rich, earthy tones of browns and charcoals complemented with bright pops of reds and yellows that were inspired by racing silks. Coats that stretch over narrow or wide trousers, short volumes, soft shoulders are balanced with trousers with sharp lines, balaclavas, blanket-finished parkas, and diagonal lines all melt into an urban collection — where geometry meets contemporary city life.

Hermès’ Fall/Winter 2025 Menswear collection reveals a vision of apparel that is both new and infinite — dynamic, urbane, and utterly confident.

For more information, follow Hermès on Facebook and Instagram. Visit the Hermès website here.

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Hong Kong/ Fashionista/ Style

polette’s FUCK Edition Launches in Hong Kong with a Party That Said It All

12Photo by polette

If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?

FUCK Edition's I DON'T GIVE A (left) and WHAT THE (right)
Courtesy of polette

Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.

Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.

Guests at polette's launch party
Courtesy of polette
Rapper-dancer JB at polette's launch party
Courtesy of polette

The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.

Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.

A guest at polette's launch party
Courtesy of polette
Guests at polette's launch party
Courtesy of polette

One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.

Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights. 

Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central

Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays) 

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Hong Kong/ The List/ What's On

lululemon's ‘Like New' Pilot Hosts Pop-Up Resale, Workshops, and a Party

Like NewPhoto by lululemon/Website

lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.

'Like New Pop-Up' will be hosted at PMQ this September
Photo from Website/lululemon

The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800 gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.

V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.

'Like New' circulation process
Photo from Website/lululemon

Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.

In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.

Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.

While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.

For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.

Location: HG11–12, PMQ, Central

Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM

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Hong Kong/ Fashionista/ Style

SIA Jewelry Celebrates Nature’s Gemstone Treasures with their New Flagship

20250826 SIA JewelryPhoto by SIA Jewelry

Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.

Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.

A portrait of a woman in black and gray
Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry

Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.

Neutral and earthy tones interior
Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry

The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.

Gold letter necklace attachments
Baby Bubble Collection | Courtesy of SIA Jewelry
A model wearing jewelry, a stack of rings
Baby Bubble Collection | Courtesy of SIA Jewelry
A locket with pearls
Affection Locket Collection | Courtesy of SIA Jewelry
Lockets with different attachments, a model wearing jewelry
Affection Locket Collection | Courtesy of SIA Jewelry

Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.

To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.

For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.

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Hong Kong/ Fashionista/ Style

U-TREASURE Collaborates with Anime 'Haikyu!!' for Ring Necklace Collection

20250818 Haikyu U TREASUREPhoto by U-TREASURE

Any “Haikyu!!” fans out there?

Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular animeHaikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!

A poster with anime characters and a ring design
The 13 Characters from Karasuno High School | Courtesy of U-TREASURE
A poster with anime characters and a ring design
The 3 Characters from Aoba Johsai High School | Courtesy of U-TREASURE

The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.

Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.

“’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.

Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.

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Hong Kong/ Fashionista/ Style

Levi’s® Blue Tab™ Redefines Japanese Denim with Silhouettes and Craft

Levis Blue TabPhoto by Levi’s® Hong Kong.

If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.

With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.

Bluish interior design at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong

Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes, from raw indigo to sun-faded tones, adds depth and personality to each garment.

In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.

The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.

Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.

Mannequins at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong.
The new collection is crafted from premium Japanese Denim
Courtesy of Levi’s® Hong Kong

Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.

Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.

Jinno Neko's Bam-Blue, crafted specially for the launch.
Courtesy of Levi's Hong Kong

Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.

Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.

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