Where to Buy Football Shirts in Hong Kong
SPORTS

Where to Buy Football Shirts in Hong Kong — From the Prem and LaLiga to Ligue 1 and Serie A

The world has gone football mad after this summer’s Italian win over England in EURO 2020, Messi’s and Ronaldo’s sudden departures, and Brazil’s gold crowning in the Olympics.

This fever of football is best felt in Hong Kong, where the sport and culture have enthralled locals into a complete obsession with playing football, staying up until midnight to catch European games, debating in Facebook supporter groups, and wearing your club colors everywhere.

Supporting your favorite team is as easy as logging onto Now TV or heading down to your local, shouting loud and proud about your team, and donning your clubs star striker jersey. But where can you find football shirts in Hong Kong? Read our guide below for the best places to source your clubs' stripes!

SFALO

SFALO is the leading and biggest retailer for current and vintage football shirts in Hong Kong, with locations in Mong Kok, Wan Chai, Tseun Wan, and Kwun Tong. With an online shop and four physical stores, SFALO lets Premier League fans source 2021/22 fan shirts for similar prices to Europe.

Each location offers in-store name printing for football jerseys. Shirts are mailed internationally from the U.K., Germany and Spain weekly. Name sets, jerseys, and accessories can be discounted online and in-store with the purchase of a VIP membership.

National team, Premier League, Ligue 1, Serie A, and Bundesliga shirts retail from HK$599 and up, whilst members can enjoy a discount of HK$40-HK$90 off each purchase.

Mong Kok location: SFALO, 10-12 Dundas St, Mong Kok, Kowloon

Wan Chai location: SFALO, Shop 121, 1/F, 288 Hennessy Rd, Wan Chai, Hong Kong

Kwun Tong location: SFALO, 2/F, Block H, 16 Shing Yip St, Kwun Tong, Kowloon

Tsuen Wan location: SFALO, G/F, 24 Hwan Mun Hau St, Tseun Wan, New Territories

Freekick Sport

Hong Kong’s longest serving football shirt vendor has been selling Europe’s and the world’s best-loved jerseys since its founding in 1999. Located in the mecca of Mong Kok’s shoes and clothes market, Freekick Sport offers great customer support and sources rare football shirts. Daily imports of shirts and number sets can be seen on their Instagram page.

Freekick’s Mong Kok store holds a wide range of Premier League, Eredivisie, Serie A, La Liga, Bundesliga. They still hold stock of this past summers’ EURO 2020 favored national teams at a discount. Most European football team shirts for the 2021/22 season are stocked in small, medium, large, and extra-large, retailing at HK$699 and above.

Location: Freekick Sport, Unit 2206, 22/F, 2A Sai Yeung Choi St. South, Mong Kok, Kowloon

Ball3shop Sports

Another fixture in Mong Kok’s football shirt empire, Ball3shop Sports offers the most extensive selection of national team jerseys, current season shirts, and vintage football wear from previous World Cup’s, Euro Championship’s, and friendlies.

Featured in Apply Daily and Now Sports, Ball3shop is a one-stop shop for copping football shirts and name printing. Amongst their extensive collection of official shirts from European leagues – designs from the ‘90s all the way to Euro 2020 - is their small section for Hong Kong’s Premier League.

Shirts in small, medium, and large, with team names, can be found in Hong Kong’s Happy Valley AA, Rangers, Kitchee, Southern, and Eastern.

Location: Ball3shop Sports, 2/F, 660 Nathan Rd, Mong Kok, Kowloon

Prokicker

This small store specialises in the new and old, giants and underdog teams. Under the selection, customers can find 2021/22 jerseys of the big clubs – Arsenal, Man United, Juventus, Barcelona, and Real Madrid – alongside clubs of lesser popularity in Hong Kong such as Leicester City, Seville, Sheffield United, Ajax, and Marseille.

The owner of Prokicker manages shirt imports from Europe and South America monthly, with payments and orders made on Facebook or Instagram. Limited-edition signed flags, apparel, accessories, stickers, and photos are sold in-store.

Location: Prokicker, 1107, 11/F, 582-592 Nathan Rd, Mong Kok, Kowloon

Real Glory Football Shirt

At this store, you can find the full package. Don’t be surprised by the space of Real Glory as some of the most highly quality match-day football jerseys are sold here, complete with badges, sponsors, and name sets – these are the shirts that go on the backs of footballers on game day.

Yes, yet another Mong Kok store selling football shirts. But Real Glory sell the shirts that are worn by actual football teams, not the versions sold to fans. The staff assist with name printing, managing requested orders for European, Asian, and South American shirts, and clothing adjustments.

Location: Real Glory Football Shirt, 2003, 20/F, Good Hope Building, 5 Sai Yeung Choi St South, Mong Kok, Kowloon

Football Kingdom

Football Kingdom boasts a wide selection of World Cup and Euro 2020, J. League, and European shirts. Amongst Hong Kong’s small retailers importing and selling football shirts to locals, Football Kingdom is one of the only stores to sell European third kits, including Arsenal, Tottenham Hotspurs, Inter Milan, and Athletic Madrid.

The store is also one of few to sell Thai, Korean, and Japanese football shirts from all divisions.

Location: Football Kingdom, Room C, 2/F, 52-54 Argyle St, King Hing Building, Mong Kok, Kowloon

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