Leading international travel, lifestyle, and accessories brand TUMI sets the tone for Fall 2025 with a dual celebration: exciting new arrivals and the announcement of Chinese actor Wei Daxun as the brand’s newest Asia-Pacific Brand Ambassador.
The collection and campaign highlights TUMI’s legacy of purposeful innovation and enduring performance, with the brand currently celebrating its 50th year of service.
Inspired by the City that Never Sleeps
The Fall 2025 collection takes inspiration from New York’s eclectic rhythm, paying homage to the iconic wild posters scattered throughout the city through versatile silhouettes perfect for the modern man and woman.
Select pieces from the Alpha, Alpha Bravo, and Voyageur collections are reimagined in Poster Print and electric and seasonal hues like Pavement and TUMI Red®, while men’s styles like Arrivé and Harrison receive a stunning refresh with luxurious textures, modern accents, and new colorways.
TUMI’s bestselling Just In Case® styles now come in three diverse sizes, perfectly fitting every traveler’s lineup.
To mark a new milestone, TUMI’s 19 Degree aluminum now comes with a statement lifestyle piece: the 19 Degree Aluminum Bar Set, an opulent collector’s set that has everything needed to craft the perfect drink while on the go.
The 50th anniversary lineup is rounded out by select travel, lifestyle pieces, and accessories that feature the signature TUMI Red Pantone® as an accent and an all-over treatment.
TUMI’s Newest Asia-Pacific Brand Ambassador
TUMI handpicks Chinese actor Wei Daxun as its newest Asia-Pacific Brand Ambassador, who made his official campaign debut in TUMI’s final 19 Degree Lite “Uncompromisingly Light” campaign, capturing the brand’s values for the past 50 years: precision, creativity, and a spirit of constant forward motion.
Known as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his performances in film, television, music, and philanthropy. Driven by professionalism, discipline, and a relentless pursuit of excellence, the actor naturally embodies TUMI’s philosophy to the T.
Shot by acclaimed photographer GK and directed by David Pun, the campaign sees Wei moving seamlessly between cities, sets, and fleeting moments — with the purposeful and stylish 19 Degree Lite and the Alpha Bravo Navigation Backpack in tow.
“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” says Creative Director Victor Sanz. “He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.”
As TUMI continues its global expansion, milestones such as the opening of the newest Shanghai flagship store, the new 2025 lineup, and Wei Daxun’s appointment as Brand Ambassador signal the brand’s future direction as it establishes itself as a leader in the luxury travel and lifestyle space.
The Fall 2025 collections are now available at TUMI stores worldwide and online.
For more information and updates, follow TUMI on their Facebook and Instagram pages.
