Moon Ga-young, xikers, and NEXZ are KBEE’s Ambassadors
South Korea’s hottest trends are landing in Kuala Lumpur this December as the Korea Brand & Entertainment Expo (KBEE) heads to the country for the first time, with a three-day showcase of Korean beauty, fashion, food, and lifestyle. Happening from Dec. 11 to 13, 2025, at the Sunway Pyramid Convention Centre (SPCC), the expo combines Hallyu with the promotion of Korean goods and services and invites fans, business owners, and everyone curious to dive into the best of Korean culture!
As with past editions, KBEE will be bringing in a lineup of Korean acts as event ambassadors, adding star power to the event’s brand activations! For the Malaysia stop, attendees can look forward to appearances by K-Drama actress Moon Ga-young, K-Pop idol group xikers, and global boy group NEXZ, who will be attending the Fan Meetup Events, K-Pop Concert, and more at the SPCC!
Special programs like a K-Beauty Makeup Show, K-Food Cooking Show, and K-Brand Pop-up Store will also be around for attendees to enjoy!
Here is the event schedule from Dec. 11 to 13, 2025:
The Korea Brand & Entertainment Expo in Kuala Lumpur is open for all, except for the concert and meet-and-greets. Fans will need to register here to join the raffle draw for the events, with the winners to be announced on Dec. 5, 2025, via email.
Here’s what to know about the ambassadors of KBEE 2025 Kuala Lumpur:
Moon Ga-young
A South Korean actress, model, and writer known for her roles in Exo Next Door (2015), Tempted (2018), Welcome to Waikiki 2 (2019), and True Beauty (2020-2021). She is popular for her captivating performances in her works and graceful charm on camera.
xikers
A 10-member idol group from KQ Entertainment, consisting of members Minjae, Junmin, Sumin, Jinsik, Hyunwoo, Junghoon, Seeun, Yujun, Hunter, and Yechan. They debuted in March 2023 with the EP “House of Tricky: Doorbell Ringing,” becoming well-known for their explosive energy and dynamic stages.
NEXZ
A seven-member Korean and Japanese group under JYP Entertainment, consisting of members Tomoya, Yu, Haru, So Geon, Seita, Hyui, and Yuki. The group was formed through the reality survival program “Nizi Project Season 2,” and debuted in May 2024 with the single, “Ride the Vibe.”
For more information and updates, follow Korea Brand & Entertainment Expo (KBEE) Global on their Facebook and Instagram pages.
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