Dogly Orthopedics by Manly: Providing Care, Love, and Support for Your Dogs

Heads up, fur parents! We’ve got the lowdown on the latest doggy brand in the PH, offering all your orthopedic pet support needs.
Manly has been in the Philippine market for over 50 years specializing in supportive and athletic gear. The company was established in 1972 by Gobind Sitlani, who had been an advocate for physical support. The company’s first-ever product was the ‘Supporter Brief,’ which has now been joined by a wide range of protective and support gear such as helmets, knee supports, compression arm sleeves, and back support belts. Name the body part, and they are sure to have something for it!
Over the last five decades, Manly has continuously expanded their company to offer more than just support gear but also equipment to enhance your workout sessions from ab rollers to yoga mats. They have also extended to athleisure and activewear for both men and women — the latter’s line being established ten years ago and named “Womanly,” offering women sports apparel such as sports bras, cycling shorts, and yoga tights.
This year, the company introduced a new subsidiary brand that offers support for our furry pals, aptly named “Dogly.” The Beat Asia sat down with Juhi Vaswani, Business Development and Marketing Head for Manly, and President of Dogly Orthopedics to talk about how the brand came to be and how Dogly is championing not just the utmost care and support for pets, but also locally sourced products and Filipino craftsmanship.
A Timely Business Expansion
Like any other business venture, Dogly Orthopedics by Manly started with a single pitch. Juhi Vaswani has been part of Manly for years and started as a social media coordinator creating content for their website, handling models and photographers for their athleisure shoots, and maintaining the brand’s visibility online. It was a huge leap in her career having initially graduated with a degree in Consular and Diplomatic Affairs in 2017.
“That year was crazy. A lot of things happened! A close relative of mine passed away which really took a hit on me, and I got very sick for a while. When I finally recovered, I somehow ended up working for the family business.”
However, Juhi managed to power through despite having no background in content creation, working hard and learning all about social media content management to improve and deliver to their loyal customers. Later in 2020 when the pandemic hit, she was tasked to set up an online store as the market transitioned online. Together with their web developer, she brought Manly to several online retailers such as Lazada, Shopee, and Zalora.
“I was processing the orders too, so basically, I was managing our content and customers online.” The experience rooted her more into the role, allowing her to understand their consumers better and how the market works.
Although Dogly was established just last July, Juhi recalled that the idea came to fruition a long time ago. Apart from sports apparel and protective gear, Manly offers a line of products providing orthopedic support which are especially beneficial to those who are injury-prone or are recovering from an injury. Some of their best-selling items include orthopedic products such as their Open Patella Knee Supporter.
Being a pet owner herself, Juhi had the interesting idea to extend their offerings to dogs.

“I actually came up with this idea seven years ago,” Juhi said. “I made an informal pitch to my parents and was like, ‘Let’s make Manly for dogs!’ I had all these ideas like it should have Scotch’s face (her dog) to be on the logo, and so on. My mom thought it was a good idea, and that’s how I began to do my research. Do dogs actually need these products? Is there such a thing as pet support or orthopedic support for animals? I needed to know if there was a market for it.”
While doing her research, she made a pitch to Scotch’s veterinarian who confirmed that there was indeed a market for such products and that they would be interested in acquiring them should they be produced by Manly.
“He’s like my whole world,” Juhi gushed when we talked about Scotch, her ten-year-old Yorkshire Terrier. However, her fur baby was only partly the inspiration for putting up the brand. Juhi recalled how her friend had put up their own grooming studio, which led her to realize how a lot of businesses today are being established for pets, showing just how much these furry friends have become a part of our families. That, and the added knowledge of the Manly brand’s concept and capabilities, Juhi decided it would be a good venture for the company.
“I think I just knew since we have the capacity to manufacture it. I wanted something to protect our pets so they could live a more comfortable life. Scotch is a senior dog now and has been diagnosed with Spondylosis and IVDD (Intervertebral Disc Disease). When we put the posture brace on him, he slept well the whole day! That’s our goal. I want our products to do the same for other dogs, to help ease their pain and allow them to live a little more comfortably.”
Thus, Dogly Orthopedics was born, the first-ever Filipino-made Orthopedic support brand for dogs.
Supporting Paws, Enhancing Lives
“A lot of the products are actually inspired by Manly’s own line of orthopedic products,” Juhi mentioned as she gave us a quick tour of their factory in Taguig, showcasing some of Manly’s and Womanly’s supportive and athletic products.
One of the main highlights of the brand is that it’s all manufactured in the Philippines. The products are produced in Manly’s warehouse in Taguig and are designed and crafted by their staff, proving Filipino craftsmanship is durable and reliable. All fabrics and materials are sourced from local suppliers as well, specifically in Taytay for most of Dogly’s gears.

Additionally, all of Dogly’s products have also received veterinarians’ stamp of approval as Juhi made sure to get them involved in the process of designing these products. She also worked with orthopedic specialists to make sure the products met the highest standards of quality and effectiveness.
“They [the vets] were mostly so excited because we don’t have these products here. They often have to tell clients that they would have to order them from Amazon or other online retailers,” Juhi explained as she told us about visiting various clinics to consult with vets and orthopedic specialists for dogs.
“Ordering from international retailers can be costly and takes a while, and there’s also the fact that you can’t really guarantee quality with the products available on Lazada or Shopee. But with Dogly, we guarantee the best quality products and make sure they’re affordable.”

The brand has also been actively spreading awareness for pet support and various types of physical injuries in dogs through informative social media content that explains certain diseases such as what “Hygromas” is and how to prevent and treat it, or what the early signs and symptoms of Luxating Patella in dogs are.
Through this, Dogly Orthopedics is not only staying true to their commitment to provide the best orthopedic solutions for dogs, but also building trust with their customers as they encourage them to learn more about what they are investing in when they purchase a Dogly product.
Dogly Orthopedics by Manly currently has ten products in their catalog. Check out some of the latest arrivals:
- Hind Limb Harness - specifically designed for dogs with hind leg or spinal mobility issues. It’s manufactured with extra cushioning and padding which makes it ideal for senior dogs and those undergoing therapy or rehabilitation. You can get it for P590.
- Close Patella Brace – this product aims to stabilize their patella (kneecap) and minimize limping. It’s the ideal support for post-operative surgery, as well as for dogs with common knee injuries such as arthritis, luxating patella, and mobility issues. The brace is priced at P740.
- Hip Dysplasia Support – The brace is highly recommended for dogs with hip dysplasia and can ease the pain during therapy or provide comfort and improve muscle mobility through regular day use. You can get it for P710.
Other products in their catalogue include the Adjustable Front and Rear Supports (P1,685 per set), Hygroma Sleeve (P700), Posture Support Brace (P3,300), and the Portable Stretcher (P1,510). Products are currently supplied to veterinarian clinics in the country, and can be ordered online through their official Facebook and Instagram pages.

Further down the line, Juhi hopes to supply pet stores and — you’ve heard it here first! — have more products in development that fur parents should look forward to, including the anti-anxiety vests for dogs (perfect for pups with separation anxiety or other fears) which will be available soon!
Please note that Dogly Orthopedics highly encourages and advises dog parents to consult their dog’s veterinarians first before purchasing in order to acquire the proper gear and maximize the support your dogs' needs.
With over 50 years of manufacturing experience and approval from vets and orthopedic specialists, you can be sure that Dogly Orthopedics by Manly provides the best-quality pet support products and orthopedic solutions for your dogs.
Learn more about Dogly Orthopedics and, in Juhi’s words, “make sure your pet lives the most pain-free, most comfortable life” by following along on their posts and latest releases here.
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