Firefly X Royu Lights up SM by the Bay With a 70-Foot-Tall Christmas Tree
by: The Beat Asia
November 20, 2023
Celebrating the Christmas season with Filipinos since 2022, Firefly & Lighting Corporation (FELCO) is back this year to illuminate the Christmas spirit at the SM by the Bay with their 70-foot-tall Christmas tree.
Lighting up the giant Christmas tree on Nov. 10, FELCO aims to highlight and stand united with Filipinos about the importance of these moments during this merry season with their campaign “Celebright Moments with Firefly X Royu.”
Firefly Lighting and Royu Electrical, in which both brands stand under FELCO, led the Christmas lighting ceremony adorned with parols representing various festivals across the country, a testament to the rich cultural diversity of the Philippines.
The award-winning father-and-son duo, Arnel and Mark Flores from Pampanga, crafted these parols, showcasing the artistry and craftsmanship synonymous with Filipino Christmas traditions.
The ceremony also brought a series of entertaining activities and games with exciting surprises, prizes, and giveaways given out to the participants.
The brand aims to showcase the real essence of the season; to light up and create lasting memories with our family, just as the brand continues to provide light in each Filipino household.
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