September 18, 2025

Explora Journeys Unveils 2027–28 Asia Cruising Debut, Launches EXPLORA V

by: The Beat Asia

Photo by Explora Journeys

September 18, 2025

by: The Beat Asia

Luxury ocean travel is getting a bold new chapter — and it’s one that lifestyle-savvy travelers won’t want to miss. Explora Journeys, MSC Group's high-end cruise brand, has revealed its 2027–2028 Journeys Collection, featuring nearly 100 curated voyages across five continents. The announcement marks two major milestones: the brand’s highly anticipated debut in Asia and the launch of its fifth ship, EXPLORA V.

Explora Journeys Unveils 27–28 Asia Cruising Debut and Launch of EXPLORA V — Courtesy of Explora Journeys

Beginning in September 2027 and running through May 2028, the new collection spans 59 countries and over 200 destinations, offering immersive itineraries designed for travelers seeking cultural depth, wellness, and slow luxury. EXPLORA III will lead the brand’s first foray into Asia, with 28 journeys covering Japan, South Korea, China, Vietnam, Thailand, Cambodia, Malaysia, Indonesia, and Singapore. Highlights include overnight stays in Tokyo, Osaka, Hong Kong, and Bali, timed to coincide with seasonal events like cherry blossom season and Lunar New Year.

Meanwhile, EXPLORA V will launch in December 2027 with a Mediterranean Quiet Season series, intimate voyages designed to showcase the region’s beauty in softer light and fewer crowds. The ship will visit 27 destinations across nine countries, including maiden calls in Salerno and extended stays in Istanbul and Naples, with aNew Year’s Evecelebration at sea.

The collection also includes journeys through the Red Sea and Arabian Peninsula, featuring UNESCO World Heritage sites in Egypt, Jordan, and Saudi Arabia, as well as vibrant cityscapes in Dubai and Doha. EXPLORA II and IV will explore the Caribbean, Central America, and the Amazon, with maiden calls in Port Antonio and Boca da Valeria.

"The introduction of Asia is a landmark moment for our brand and for our guests," said Anna Nash, President of Explora Journeys. "It reflects not only our ambition to continually expand our horizons but also our deep respect for the cultural richness and natural beauty of this remarkable region. “

The 2027–2028 collection positions them as a leader in transformative luxury travel. For those seeking serenity, culture, and connection, the ocean has never looked more inviting. Book your journey now via Explora Journeys’ official website and check out their Instagram and Facebook for more information.

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Asia/ Nomads/ Explore

August 20, 2025

Luxe for Less: 5 Dreamy Asian Destinations that Won’t Break the Bank

by: The Beat Asia

Photo by Website/ El Nido Resorts

August 20, 2025

by: The Beat Asia

It’s that time of the year when the travel bug really kicks in. The good news is a luxurious getaway doesn’t have to cost you an arm and a leg.

Whether you’re looking for a dreamy beachfront stay, a relaxing jungle retreat, or cultural immersion, Asia is full of destinations brimming with charm and unique experiences. It’s definitely a place that allows you to enjoy the finer things in life without overspending. Ready to plan your next trip? Here are five affordable luxury spots in the region where you can treat yourself without breaking the bank.

El Nido, Philippines

Entalula Beach — Website/ The World's 50 Best Beaches

You’d think that the island where one of the best beaches in the world is located would mean it would be totally out of your budget, but no, it’s surprisingly affordable!

Located in Palawan, El Nido is known for its stunning limestone cliffs, pristine white beaches, and crystal-clear turquoise water. Whether you’re a nature lover, adventure seeker, or looking for a relaxing beach escape, this slice of heaven is rich in experiences that make for priceless memories.

There are plenty of budget-friendly accommodations across the island, with hostels and basic guesthouse stays ranging from P800 to P1,500 per night. A night at a boutique hotel or B&B would cost around P1,500-P3,000, while luxurious hotels would cost around P5,000 to P8,000 per night—which is still pretty low-cost!

For activities, you can find island hopping tours for as low as P1,400 that include lunch, boat transfers, and a guide; Paddle-boarding and sunset kayaking for P500 to P1,200, and a rejuvenating beachside massage for around P500 to P800. You can even impress your partner with a romantic dinner by the beach, which will only cost around P2,000 to P3,000 per person.

Chiang Mai, Thailand

Wat Phra That Doi Suthep, Chiang Mai — Website/ Tourism Thailand

Located in the Thai Highlands, Chiang Mai is known for its laid-back mountains, stunning historic temples, bustling night markets, and delightful local cuisine. Some may even say that it’s the calmer version of Bangkok, so you’ll be able to experience all the cultural wonders and amazing sights without the traffic or city noise.

There are a ton of things to see and do in Chiang Mai that won’t break your budget. A half-day tour at an Elephant Sanctuary will cost around THB1,800, which allows guests to feed, interact, and walk with the elephants in their natural environment. You can also learn the art of Thai cooking with some classes for around THB1,200 to THB1,800. And you definitely shouldn’t miss all the bargain deals when you go shopping at their night markets.

For a cultural experience, visit some of the city’s sacred sites and temples, which are mostly free to enter or only require a small donation. Witness stunning views overlooking the city and impressive gold architecture at Wat Phra That Doi Suthep or take meditation classes at Wat Suan Dok, also known as the Temple of the Flower Garden, which has a white chedi housing the ashes of the Lanna royal family.

Looking to get that much-needed R&R? Book a spa day and let go of all those worries. You can book a Traditional Thai massage for an hour at one of the city’s most famous spas for as low as THB800.

Fun fact: Did you know that Chiang Mai is also a great place to view Cherry Blossoms? It has several parks where you can make your hanami (flower viewing) dreams come true, and yes most of them are free to visit! If you want to see the blossoms in bloom, make sure to visit from December to February.

Langkawi, Malaysia

Langkawi Skybridge — Website/ Panorama Langkawi

This archipelago in Northern Malaysia has much to offer in terms of relaxation and adventure, providing the perfect blend of retreat and thrill. You can spend your days lounging on the beach and embarking on boat excursions, or exploring glorious waterfalls, dense jungles, and lush mangroves.

The island was named after the many red-brown eagles inhabiting it— "Langkawi" itself means “Red Eagle.” So it only makes sense that one of the first things you can do here is to witness the island from a bird’s-eye view. The Langkawi Skybridge is one of the longest curved suspension bridges in the world, offering panoramic views of the ancient Machinchang range, the Andaman Sea, and its surrounding islands. The bridge has various access points, such as the cable car, the SkyGlide, and the SkyTrail, with tickets ranging from RM10 to RM40. The official website also has some combo packages (RM48 – RM180), which involve a mix of various attractions.

Other activities you can do on the island include mangrove boat tours, which can cost around RM200 to RM250 for private tours, and shared ones as low as RM100; cocktails at beach bars (RM25 to RM35 each); and for those who love their chocolates, wines, and perfumes, duty-free shopping on the island is said to be 30-50% cheaper than in Kuala Lumpur!

For accommodations, you can book a room at a resort for RM400 to RM600 a night, and there are even more wallet-friendly options, such as boutique hotels like Chill Box Langkawi, which is offering a night’s stay for only RM62.

Da Nang, Vietnam

Golden Bridge — Website/ Sunworld Ba Na Hills

This vibrant coastal city is often referred to as Vietnam’s best-kept secret. Although not as popular as its neighbors, Da Nang boasts a laid-back yet vibrant escape perfect for travelers looking to do a little bit of everything.

The city features pristine beaches, dramatic mountains, marble-and-limestone-carved temples and pagodas, and modern landmarks that have made it into travelers’ most iconic must-sees. And speaking of iconic, Da Nang is known for its bridges—one of which is the Golden Bridge held by two giant stone hands and the Dragon Bridge that literally breathes fire and water on weekends. You can see the latter for free, while the former has a fee of around VND700,000.

You can also find many places to immerse yourself in their food culture, with affordable street food and mid-range restaurants located almost everywhere. For those planning to have a more chill vacation, beach side cocktails with loungers will cost around VND200,000 to VND500,000, while Spa treatment rates range from VND400,000 to VND900,000.

Additionally, the city is close to UNESCO Heritage sites. You can travel to Hoi An Ancient Town for a day trip, which will cost around VND300,000 to VND600,000.

Staying in Da Nang is also quite affordable and offers a wide range of accommodation types, from resorts, hotels, and hostels. Prices vary depending on location and room types but you will most likely find accommodation—a two-bedroom apartment even— for as low as VND1.7M per night!

Ubud, Bali

Bali needs no introduction. Famed for its lush rice terraces, sacred temples, and sun-drenched beaches, this beloved island is on almost every traveler’s bucket list. But what many don’t know is that beyond its IG-worthy resorts and high-end villas, Bali can also be luxurious on a budget.

In Ubud, a private villa with a jungle view can cost around IDR1.5M to IDR2.5M. And get this, that rate includes upscale amenities such as a private pool, in-house massages, and even those gorgeous floating breakfasts you see on your Instagram reels.

On the activities side, Bali’s a place to restore and reset, so a serene Yoga class should be on your list, which can cost around IDR250,000 to IDR400,000, as well as a Balinese massage or spa day, which you can book for as low as IDR300,000.

Ubud is also home to many art galleries and cafes, most of which are free to enter or have fees under IDR100,000. If you’re feeling a little bit more adventurous, you can opt to see the majestic waterfalls, temples, and rice terraces through a tour, which you can book for around IDR600,000 to IDR800,000 a day.

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Asia/ Fashionista/ Style

August 05, 2025

From Work to Weekends: The Perfect Coach Bag for Every Moment

by: The Beat Asia

Photo by Coach/Website

August 05, 2025

by: The Beat Asia

ICYDK, Coach has officially shed its “mom brand” reputation and reinvented itself into one of the coolest names in accessible luxury. This strategic rebrand was led by creative director Stuart Vevers and CEO Todd Kahn, who positioned the brand at the heart of Gen Z and millennial fashionistas with inspired campaigns and celebrity collaborations featuring the likes of Disney, Selena Gomez, Jennifer Lopez, and Lil Nas X.

And the numbers back it up. According to Vogue Business, Coach’s popularity lifted Tapestry’s Q3 revenues by 8%, surging to US$1.3 billion with over 900,000 new North American customers, most of whom are in the younger market and spending more per item. On TikTok, the Tabby Shoulder Bag alone has become a viral sensation, racking up over 30 million views and turning it into the ultimate “It-girl” accessory.

In short, Coach is back and is more than just riding Gen Z trends; it’s setting them. If you’re looking to buy a piece or simply curious about their models, here are some of our favorite Coach bags for every occasion, from workdays, beach escapes, date nights, and urban adventures.

For the Office: The Empire Carryall Bag

Online Price: HK$7,200

*Prices vary depending on design and size.

Sleek, structured, and made to mean business, the Empire Carryall was unveiled at the Fall/Winter 2024 collection and is everything you need in a work bag. Not only is the 40 size spacious enough to fit a 13-inch laptop and half of Apple’s ecosystem, but it also has interior compartments to keep things organized. This is the bag for girl bosses on the go, and its sleek and structured, vintage-inspired silhouette makes it both functional and stylish.

This bag pairs perfectly with power suits, work dresses, or even smart casual attire. We highly recommend the black, but the bag also looks good in its other color variations, such as Merlot, Dark Navy, Maple, and Warm Brown.

For Running Errands in Style: The Brooklyn Shoulder Bag

Online Price: HK$5,000

*Prices vary depending on design and size.

The Brooklyn bag has gone viral on TikTok, with supermodel Bella Hadid being one of its biggest fans and carrying it almost everywhere. The bag is made of natural grain leather and offered in two sizes — the smaller 28, perfect for casual day outs, and the 39, which can fit a 15-inch laptop! It’s spacious, lightweight, and the kind of bag where you can simply toss everything into it and still look very put together. It’s definitely a favorite among #BookTok girlies who need a bag that can fit those paperbacks and hardcovers.

The bag comes in a variety of colors, with Black, Maple, and Honey Brown being our favorites. It would go well with your most casual looks, from leggings and sneakers to jeans and stylish button-downs.

For Brunch Outs and Coffee Runs: The Lana Shoulder Bag

Online Price: HK$4,500

*Prices vary depending on design and size.

Another viral Coach model is the Lana Bag, with its pebble leather, lovely color range, and stylish structure. Detailed with Coach’s Signature hardware, the compact 23 has a center slip compartment to secure your things, two open compartments on opposite sides, and a detachable-slash-adjustable crossbody strap for versatile wear. The bag also has four protective feet to secure the bottom of the bag.

This is the kind of accessory that says “I woke up like this,” but better, making it the perfect companion for your casual weekend catch-ups or solo coffee runs. The Lana bag is available in a range of colors, but we especially adore the Aquamarine!

Style it with a breezy midi dress or your favorite oversized tee and denim, and you’re ready to take over the streets in style.

For Date Nights: The Tabby Shoulder Bag

Online Price: HK$4,500

*Prices vary depending on design and size.

Arguably, the most favorite bag model of the company, the Tabby Shoulder Bag, has the brand’s signature “C” hardware, the elongated east-meets-west structure, and an envelope flap. Its exterior leather has a few varieties — the pebbled, canvas, quilted, and pillow — and comes in several colors and patterns that make it the bag everyone is carrying on social media. We might even call it the face of Coach, considering #CoachTabby has over 30 million views on TikTok!

The bag is sophisticated and fun, and despite its compact look, it’s also surprisingly roomy. It features an inside zip and multifunctional pockets, and having detachable and adjustable straps means you can wear it on your shoulder, crossbody, or even handheld. It’s also just enough to fit some cash, cards, earbuds, and keys.

Carry a green or patterned one over your little black dress for that pop of color, or the miniature 12 version in a classic shade over a shimmering slip dress to complete the look.

For Beach Escapes, Road Trips, and Flights: The Cargo Tote

Online Price: HK$1,250 – HK$3,900

*Prices vary depending on design and size.

Summer is all around in Southeast Asia, so there’s always a beach that’s only a couple of hours' drive away. The Coach Cargo Tote comes in a variety of colors, sizes, and textures that can carry as much or as little as you like. It’s lightweight and durable with a zip-top closure, outside turn lock, snap pockets, and a detachable strap for shoulder or crossbody wear.

Totes are our favorite kind of travel bag simply because they’re roomy but compact enough that they can easily fit under your feet in the car or under the seat in front of you on a plane. The Cargo 26 can even fit an iPad alongside your other necessities, such as your passport, wallet, phone, and a makeup kit. The canvas, grosgrain, and recycled leather make it a durable carryall; itsmaterials are sustainably sourced from farms that use regenerative agricultural practices, which help maintain and rejuvenate land as well as increase biodiversity.

Totes are best paired with some adorable bag charms to complement your outfit, so those Labubus may come in handy. Surely, it’s a great companion for travelers who want a do-it-all bag.

Follow Coach on Facebook, X (Formerly Twitter), TikTok, and Instagram for all the latest bags, accessories, and apparel.

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Asia/ The Lux/ Luxury Recreation

July 21, 2025

10 Private Clubs in Asia Reserved for the Quietly Influential

by: The Beat Asia

Photo by Mandala Club Singapore

July 21, 2025

by: The Beat Asia

They don’t flaunt themselves on social media. You won’t find their addresses printed on travel guides. And yet, these private clubs remain at the center of conversations that matter—quietly shaping influence, heritage, and connection across Asia.

From the tastefully reserved halls of Penang to the sleek dining salons of Central, these venues promise a sense of belonging for those who already belong.

Here are ten private member clubsacross Hong Kong, Manila, Singapore, Malaysia, and Thailand, each with its own reason to remain behind closed doors:

Hong Kong

Club Bâtard

Above Bâtard’s lauded kitchen is a space for those who speak fluent Bordeaux.

Club Bâtard is equal parts wine library and dinner party—a hush-hush haven for collectors, gastronomes, and anyone who knows their way around a corkscrew. Here, memberships are poured as deliberately as the vintages on offer. Each evening is a soirée to savor—pun very much intended.

Location:Club Bâtard, 1-3/F, 12 Pedder Street, Central, Hong Kong

The American Club

Where Tai Tam’s sea breeze meets Central’s boardroom tempo, The American Club offers the best of both: an urban retreat and a coastal sanctuary. Since 1925, it has served as a landing pad for diplomats, entrepreneurs, and families seeking elegance without fuss. Expect fine dining, high-spec fitness, and conversations that linger longer than your coffee.

Locations:The American Club, Central - 48-49/F, Two Exchange Square, Central, Hong Kong / Tai Tam - 28 Tai Tam Road, Tai Tam, Hong Kong

Philippines

Manila House

Manila House isn’t defined by decor or dress code, it’s shaped by ideas. Within its warm interiors, found in BGC, conversation flows from politics to pop-ups with ease. Members are a spirited mix: industry leaders, creatives, and provocateurs seeking a place where intellect and hospitality sit comfortably at the same table.

Location:Manila House, 8th Floor, Seven/NEO Building, 5th Avenue BGC, Taguig, Philippines

Manila Polo Club

Since 1909, the Manila Polo Club has served as a tranquil green heart in a fast-moving capital. Beyond the stables and tennis courts lies a heritage of understated elegance where lineage may open the gate, but graciousness keeps the welcome. For many, it's as much a part of family legacy as it is a lifestyle.

Location:Manila Polo Club, 35 McKinley Road, Forbes Park, Makati City, Philippines

Singapore

Mandala Club

Instagram/ Mandala Club Singapore

In a former warehouse on Bukit Pasoh, Mandala Club has created a different kind of sanctuary—part atelier, part supper club, and entirely original. It’s where deals are done over dim lighting and dinners turn into think tanks. No nameplates or dress codes here, just a quiet understanding that you’re in good company.

At the end of the year, Mandala Club will be expanding to a 20,000 sq ft. three-floor restored heritage shophouse in Tanjong Pagar.

Location:Mandala Club, 31 Bukit Pasoh Road, Singapore 089845

Singapore Island Country Club

With a history as long as its fairways, Singapore Island Country Club (SICC) is Singapore’s answer to the enduring appeal of tradition. Set by MacRitchie Reservoir, this club balances the demands of sport and leisure with refined splendor. Golf might be the headline act, but generations come for the sense of continuity and charm that no renovation can replicate.

Location:Singapore Island Country Club, 180 Island Club Road, Singapore 578774

Malaysia

Bankers Club Kuala Lumpur

Sitting high above Jalan Imbi, the Bankers Club is a discreet space where quiet power meets polished hospitality. Its décor leans timeless—brass, wood, and soft lamplight—echoing its original purpose as a gathering place for the city’s financial elite. These days, it welcomes leaders of every stripe who still believe in sealing a deal with a handshake.

Location: Bankers Club Kuala Lumpur, Penthouse, Amoda Building, 22 Jalan Imbi, 55100 Kuala Lumpur, Malaysia

Penang Club

With teak floors and coastal views, the Penang Club offers a window into the island’s past whilst incorporating luxury and modernity. Founded in 1868, it remains a gathering place for locals who value heritage, conversation, and a good curry buffet on a Sunday. It’s the sort of place where names are remembered, and time slows politely.

Location: Penang Club, 42B Jalan Sultan Ahmad Shah, 10050 George Town, Pulau Pinang, Malaysia

Thailand

The Royal Bangkok Sports Club

The Royal Bangkok Sports Club (RBSC) isn’t just a club but also a chapter of Thai history written across horse tracks and croquet lawns. Tucked into a surprising green stretch of central Bangkok, it remains fiercely private, favoring tradition over trend.

Membership here is less about lifestyle, more about legacy—an old-school rhythm still playing confidently in the background.

Location: The Royal Bangkok Sports Club, 1 Henri Dunant Street, Pathumwan 10330, Bangkok, Thailand

Thai Country Club

On the outskirts of Bangkok, Thai Country Club is what happens when golf meets gravitas. Its fairways have hosted presidents and PGA champions, yet the atmosphere remains graciously unfussy. Precision is everything here—on the green, at the table, and in the warm nod of staff who know your name before you tee off.

Location: Thai Country Club, 88 Moo 1, Bangna-Trad Km. 35.5, Thambon Pimpa, Bangkapong District, Chacheongsao 24130, Thailand

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Asia/ Fashionista/ Style

July 09, 2025

Why Gentle Monster Feels Like a Fever Dream You Can Wear

by: The Beat Asia

Photo by Gentle Monster/Website

July 09, 2025

by: The Beat Asia

If you’ve ever stepped into a Gentle Monster store, you might wonder if you’ve stepped into a sci-fi art exhibit rather than an eyewear boutique. Yes, they do sell sunglasses, but for this South Korean luxury brand, eyewear is only the beginning. They have crafted this narrative that what you see through these pieces, whether it’s the giant robotic creatures or aesthetic sculptures from their campaigns and creative installations, embodies the product that you purchase. That, more than sunglasses, you are purchasing a piece of art.

Since being established in 2011 by Hankook Kim, Gentle Monster has captured the attention of luxury and fashion enthusiasts with its chic and groundbreaking designs. One of their unique selling points? The eyewear brand that meets the aesthetic needs of Asian fashionistas.

Unlike traditional luxury brands that lean on heritage, minimalism, or celebrity glamour, Gentle Monster has built an empire by crafting otherworldly experiences that are part performance, part cinematic world-building. In short, they’ve completely flipped the script with each of their campaigns feeling like a portal to another universe or a glitch in time that features surreal visuals, cryptic lore, and immersive physical spaces that turn shopping into a sensory trip.

Let’s take a look at Gentle Monster’s branding blueprint and discover how they’re changing the game in the luxury eyewear market, and what makes their campaigns — and the brand overall — so unique and viral.

Art Installations Instead of Ads

The brand’s philosophy centers around “luxury experimentation.” Gentle Monster is not only in the business of designing avant-garde sunglasses but also unconventional spaces. This can be seen in their global flagship stores, which feel more like a futurist art museum than a retail space.

This strategy enriches customer engagement and ensures that they keep coming back to witness the fascinating installations and sculptures, as well as follow the overall brand’s evolution.

Store front — Photo from Website/Gentle Monster

The focus also prevents the brand from overt product pushing, with their products often coming secondary to the vibe. The artistic installations and experiential marketing strategies create a unique shopping experience and solidify Gentle Monster’s identity as a brand that intertwines creativity and strategy, and commits to imaginative design and storytelling.

Otherworldly Cinematic Campaigns

Apart from their exhibit-like stores, Gentle Monster also releases short films or visual campaigns that look right out of an art-house film! These advertisements are mostly cryptic and thought-provoking, mesmerizing audiences and encouraging them to form discussions online.

One example is the 2019 “13” campaign, which featured a narrative about an alternate reality where the moon drifts away, creating a 13th month called “Undecember.” This celestial phenomenon causes environmental and psychological shifts that cause people to become technologically dependent. The campaign delivered a series of 3D animated short films by Frederick Heyman and Ugo Bienvenu, which were also supported by immersive installations featuring robotic sculptures in some of their stores, where guests were able to experience the narrative in real space.

In 2021, they released “The Circle,” a collaboration with director Jenn Nkiru, which showed Black beauty and futurism through an Afro-surrealist lens, while “Galaxy of 9 Evening” advertised their 2023 BOLD collection through a matrix-like video that featured robots exploring their identity and existence.

Gentle Monster’s campaigns embody a strong narrative and lore, making the audience feel like they're part of an ongoing story that is both cinematic and fascinating. Infusing a narrative into the products shrouds them with a mystery that begs to be shared, explored, and experienced.

Harnessing Hype Through Bold Collabs

If there’s one thing Gentle Monster is good at, it’s building hype. Not only are they going viral for their impressive store designs and mysterious short films, but they also collaborate with some of the biggest celebrities, from global artists to K-Pop superstars, but in a subtle kind of way.

An example is their collaboration with Jennie of BLACKPINK, which gave birth to campaigns “Jentle Home” (2020) and “Jentle Garden” (2022). The former featured a doll-house pop-up in their Seoul store, which reflected the singer’s childhood imagination, while the latter campaign showcased Jennie in a pastel fantasy world surrounded by digital flora.

doll house — Jentle Home | Photo from Facebook/Gentle Monster

The garden campaign was shot by French photographer Hugo Comte, who’s known for his work on Dua Lipa’s “Future Nostalgia” album, and was accompanied by a mobile game where players got to manage a pixelated garden, and top participants got to win exclusive merch. This campaign shows just how powerful a collaboration campaign can be when positioned well, marrying Jennie’s star power, who has been making waves in the music industry with her solo pursuits, with digital interactivity and immersive retail design.

One of the company’s most recent collaborations is with Bratz — and yes, we’re talking about the dolls, which they dubbed the “Pocket Collection.” The eyewear line features compact and foldable structures, which they highlighted in their advertisements with Karina of aespa, whose futuristic aesthetic matched the collection’s vibe, creating a unique synergy with the humanoid Bratz doll visuals. The foldable feature of these glasses was creatively highlighted in the short video where a humanoid Karina is seen doing some impressive flips and flexibility, looking like the Battle Angel Alita from the popular Japanese manga!

Karina — Photo from Facebook/Gentle Monster

This collaboration worked so well because it taps into Gen Z’s Y2K fascination with foldable designs, and presents a cross-cultural appeal as K-Pop meets the iconic toy franchise, bringing together two massive global fandoms right at the heart of the brand buzz. Collaborations like this broaden their audience while also adding cultural credibility.

The campaign was also accompanied by pop-up experiences in cities like Seoul, Bangkok, Shanghai, and Los Angeles, where people got to see towering Bratz statues, surreal décor, and even mini cafes, which many visitors had a field day with on social postings. In a nutshell, theBratz x Gentle Monster collaboration is the perfect example of modern marketing: nostalgic, visually pleasing, and fueled by fandoms.

On the Mark Marketing

Gentle Monster’s marketing strategies lie heavily on aesthetics and their ability to evoke curiosity, emotion, and visual awe. Their virality stems from their artful, strange, and unpredictable campaigns that somehow elevate their products despite being in the background of the narrative. It’s a clever metaphor that while eyewear is merely an accessory, they have the power to enhance one’s look — that they too, can tell a story and evoke a sense of mystery for its wearer.

Their campaigns aren’t one-off ads or all flashy installations either. The brand has also released human-centered campaigns, such as the GENTLE Optical campaign (2021), which featured a minimalist photo series of over a dozen global personalities, highlighting individuality through eyewear. It also showcased inclusivity, which is a nod to the brand’s core purpose, as it was born from the need to create quality eyewear designed for the Asian face.

Katseye | Photo from Facebook/Gentle Monster

Ahn Hyo Seop | Photo from Facebook/Gentle Monster

We believe Gentle Monster has got marketing down to a tee, and what’s even more impressive is how they managed to stay consistent with their identity and have kept their campaigns fresh and artistic with every release. These AI robots and gnarly installations have become so interwoven with their image that people associate Gentle Monster with art and viral aesthetics.

Safe to say brands can learn a lot about innovative advertising and expressive storytelling from Gentle Monster, and we look forward to how the company intends to shake up our world with their exciting collaborations and designs.

Anne Curtis-Smith | Photo from Facebook/Gentle Monster

To know more about the brand and their art-forward designs, visit their website or follow Gentle Monster on Facebook, X (Formerly Twitter), TikTok, and Instagram.

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Asia/ The Lux/ Brands

June 05, 2025

Belgian Luxury Leather Goods Purveyor Delvaux Introduces the Pin Twist

by: The Beat Asia

Photo by Delvaux

June 05, 2025

by: The Beat Asia

Delvaux, the world’s oldest luxury leather goods house in the world just introduced their newest addition to their emblematic Pin family — the Pin Twist.

This modern addition to the Pin family adds a surprising and enchanting freshness to the line, which was first introduced in 1972. Conceived to be transformed, the Pin Twist is a genuinely versatile style.

It is one of Delvaux’s most changeable bags, adapting to the user’s mood and circumstances with its effortless charm.

Delvaux "Pin Twist" in Soft Guimauve — Courtesy of Delvaux

The Pin Twist is crafted in soft, grained Taurillon leather, echoing the signature shape of the Pin family — two lines, one smile — a gesture that defines its instantly recognizable silhouette.

There are numerous ways to style the Pin Twist, either short or long, across the body, sitting on the shoulder, or as a top-handle bag, allowing the wearer to freely personalize it as they please. It can be easily dressed up or down, fusing practical efficiency with subtle elegance.

Its versatility comes to life through two sets of straps, allowing the wearer to change its appearance freely and easily. Its leather strap is adjustable, too, and the D chain jewel strap is removable, allowing the bag to be styled in a multitude of ways. The discreet zip closure also adds functionality without compromising on elegance.

Delvaux "Pin Twist" in Soft Mistral | Courtesy of Delvaux

The Pin Twist is available in six colors — from neutral shades to summery bold accents — the bag brings ease, charm, and versatility into every hour of the day.

Le Pin

The Pin is one of Delvaux’s most emblematic styles, alongside the Brilliant and the Tempête. Introduced in 1972, the Pin stands out with its lightness, suppleness, and poetic simplicity. Its silhouette is drawn with two lines and a gentle curve at the base: a smile traced in leather.

A gesture that feels spontaneous yet reveals deep mastery, echoing the spirit of Matisse, where a single line can capture a world of emotion. The Pin celebrates the beauty of simplicity and the joy of expression.

Born of craftsmanship and poetic instinct, the Pin is quiet. It flows — brightening your steps, softening the everyday, and leaving in its wake the easy charm of a smile.

Delvaux "Pin Twist" in Soft Pollen | Courtesy of Delvaux

Delvaux is the oldest fine leather goods house in the world, founded in Brussels in 1829. Delvaux has also been the official purveyor to the Royal Court of Belgium since 1883.

The brand is the pioneer and inventor of the modern handbag, having filed the first-ever leather handbag patent in the world for le Princesse in 1908.

Its rich archive of creations includes The Brilliant (1958), The Tempête (1967), The Pin (1972), The Cool Box (2018), and The Lingot (2022).

Steeped in emblematic addresses around the world, from Paris to London, New York, Milan, Tokyo, Seoul, or Beijing, all 60 Delvaux boutiques are different.

Visit Delvaux’s website to see their official catalog. Follow Delvaux on Facebook and Instagram for more product updates.

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Asia/ Nomads/ Stay

June 03, 2025

Plan Your Dream Wedding at These Hotels in the Philippines

by: The Beat Asia

June 03, 2025

by: The Beat Asia

June is upon us, as is wedding season!

Traditionally considered the most romantic month to wed, June owes its status to Juno, the Roman goddess of love and marriage, who was believed to bless unions held in her month with prosperity and harmony. In this spirit, we’re spotlighting six stunning hotels across the Philippines that offer not just memorable wedding venues, but also luxurious settings for that all-important first night as newlyweds.

The Philippines is home to misty ridges, sun-kissed shores, and dazzling cityscapes; each offering a unique backdrop for unforgettable weddings. Dream weddings take many forms: some framed by lush gardens, others set against the sea or high above the city skyline.

Whether you are planning the destination wedding of your dreams or a resident looking to escape the bustle of the city, these idyllic hotels promise a setting as unforgettable as the moment itself.

Taal Vista Hotel, Tagaytay

Perched along the Tagaytay ridge with panoramic views of Taal Lake and Volcano, Taal Vista Hotel is a timeless favourite for romantic getaways and weddings. Its cool climate and historic charm make it ideal for couples looking to host an outdoor ceremony surrounded by nature.

Location: Taal Vista Hotel,Kilometer 60, Aguinaldo Highway, Tagaytay City, Cavite

Raffles Makati, Metro Manila

Classic elegance meets modern luxury at Raffles Makati, where every detail of your big day is carefully curated. With its luxurious suites, grand function spaces, and signature personalised service, it’s an oasis in the heart of the city.

Location: Raffles Makati, 1 Raffles Drive, Makati Avenue, Makati City

Discovery Shores Boracay, Aklan

Located on the powdery white sands of Station 1, Discovery Shores Boracay is a top choice for a beachfront wedding. With stunning sea views and curated wedding packages, couples can exchange vows by the waves and celebrate under the stars.

Location: Discovery Boracay, Station 1, Brgy. Balabag, Boracay island, Aklan

Marco Polo Ortigas, Metro Manila

Rising high above the Ortigas skyline, Marco Polo Ortigas offers sleek, contemporary interiors paired with panoramic city views. Its spacious function rooms and elegant ballrooms are ideal for couples seeking an upscale yet accessible city wedding.

Location: Marco Polo Ortigas, Meralco Avenue, Sapphire Road, Ortigas Center, Pasig City

The Peninsula Manila, Metro Manila

A Makati institution, The Peninsula Manila is synonymous with grandeur. Its majestic staircase, lavish ballrooms, and five-star service make it a dream venue for couples who want their wedding to feel like a royal affair.

Location: The Peninsula Manila, 1226 Makati Avenue, Makati City

Nobu Hotel, City of Dreams Manila

For a contemporary celebration that breaks from convention, Nobu Hotel Manila brings modern style and flair. Its sleek interiors, inspired by Japanese aesthetics, and sophisticated event spaces offer a fresh setting for stylish couples.

Location: Nobu Hotel - City of Dreams Manila, Aseana Blvd., cor. Diosdado Macapagal Blvd,, Parañaque City

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Asia/ The Lux/ Brands

May 20, 2025

RIMOWA's Never Still Campaign Features Jay Chou, Lewis Hamilton, and Rosé

by: The Beat Asia

Photo by RIMOWA/Facebook

May 20, 2025

by: The Beat Asia

RIMOWA, the iconic German luggage brand, is back with the fifth chapter of its "Never Still" Campaign, celebrating not only the essence of travel but also the stories we carry with us along the way.

RIMOWA is embracing the pre-loved movement, offering re-crafted luggage with a history of its own, which was sold out in mere minutes. This campaign is a continuation of that, featuring three of the world’s most dynamic stars.

This campaign stars Mandopop legend Jay Chou, F1 champion Lewis Hamilton, and K-pop iconRosé, and their scuffed suitcases that are decorated with cute custom stickers.

The "Never Still" campaign explores how their journeys have not only shaped their careers but also deepened their understanding of the world and themselves. It includes digital and print photography by Johnny Dufort and short films directed by Daniel Wolfe and Elliott Power, which capture the unique personality of the three stars.

From Lewis Hamilton’s playful Roscoe (his bulldog) sticker, which pays homage to his furry companion, to Rosé’s album tribute stickers on her Classic Cabin, and Jay Chou’s crossed-racket motif on his suitcase, each piece tells a unique story of the purpose of travel, according to the stars.

Talking about her luggage customization, Rosé mentions that she's always traveling and on the hunt for new adventures, and with each exploration, she’s learning new perspectives that have an impact on her and discovering herself.

For Jay Chou, aside from revealing through his racket sticker that he’s a fan of tennis, he reflects that every journey contributes to helping him understand himself better and see the world with a new, wiser perspective.

Lewis Hamilton says that pursuing new experiences around the world with his recent travels has been instrumental in challenging himself.

For more information, visit RIMOWA on their website, Instagram, Facebook, and X (Formerly Twitter).

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Asia/ The Lux/ Brands

May 11, 2025

MGallery Partners with Maison Sarah Lavoine for World Cocktail Months

by: The Beat Asia

20250509 M Gallery Maison Sarah Lavoine1

Photo by MGallery Hotel Collection and Maison Sarah Lavoine

May 11, 2025

by: The Beat Asia

Sip in style with exclusive glassware and cocktail collections this World Cocktail Months from MGallery Hotel Collection, Maison Sarah Lavoine, and Citadelle Gin.

Starting May 13, boutique hotel collection MGallery is partnering with French lifestyle brand Maison Sarah Lavoine to launch an exclusive glassware set. Born out of a collective ethos dedicated to character, curiosity, and creativity, MGallery and Maison Sarah Lavoine have come together to expertly infuse emotion and memories into their designs.

The three stunning cocktail glasses have been paired with a trio of limited-edition cocktail creations from Citadelle Gin, the world’s first craft gin, that guests can sip and enjoy in MGallery bars around the world or recreate at home, turning every sip into a work of art.

The three limited-edition cocktail glasses are available on MGallery Boutique — Courtesy of MGallery Hotel Collection and Maison Sarah Lavoine

MGallery and Maison Sarah Lavoine’s personalities come together in this glassware collection. Inspired by MGallery’s one-of-a-kind designs and Maison Sarah Lavoine’s distinctive, bold, and playful colors, elegant lines, and timeless designs, this exclusive glassware collection includes a tumbler and two refined coupes, each with matching coasters.

Blown and tinted to perfection, the glassware combines the essence of each brand, featuring MGallery’s distinctive diagonal geometric pattern, set against Maison Sarah Lavoine’s exclusive Pantone colors, including Sarah Blue.

A Daring and Delightful Cocktail Trio

The cocktails are: The Timeless Negroni, Crystal Diva, and The Honey 75 — Courtesy of MGallery Hotel Collection and Maison Sarah Lavoine

MGallery has partnered with Citadelle Gin to create three bold new cocktails designed specifically to match the glassware. Guests can indulge in rich and delightful recipes made with 100% natural ingredients.

These one-of-a-kind cocktails are:

The Crystal Diva: featuring Citadelle Gin Original, this drink has floral and herbal notes, fino sherry, jasmine and lemongrass cordial, and orange blossom. Stirred and poured effortlessly in the Maison Sarah Lavoine Nick & Nora coupe, it is garnished with a white chocolate shard and a touch of jasmine and lemongrass, much like a gimlet cocktail.
The Timeless Negroni: A contemporary twist to the classic Negroni featuring Citadelle Gin Original, it infuses sandalwood, red vermouth, and Italian bitters infused with pineapple and pandan, oozing something more earthy and rich. It is served in the Maison Sarah Lavoine Old Fashioned tumbler with a 5 cm oval ice cube, and is topped with pineapple and pandan leather.
The Honey 75: This salty, zesty twist on a French 75 features Citadelle Gin Original, fat-washed with local olive oil, verjus, salted local honey, orange, and cardamom syrup. Topped with Pommery Champagne, this cocktail is served in the Maison Sarah Lavoine Coupe, evoking a local anchorage that grounds its sparkling profile in timeless elegance.

The three limited-edition cocktails will be launched alongside five brand-new MGallery cocktail creations with a variety of flavors to transport guests around the world. The creations, available in both alcoholic and non-alcoholic cocktails, will be added to the MGallery cocktail menu and include a refreshing Sage Highball, a citrusy Spring Sour, a modern and fruity Guava Adonis, a silky lemon Bee’s Heat, and a tropical Paolo Verde.

The Citadelle Gin cocktails will be available to sample and will be served in their perfectly paired Maison Sarah Lavoine cocktail glass in MGallery bars around the world from May 13 until Aug. 31, 2025.

The limited-edition Maison Sarah Lavoine glassware collection is also exclusively available for purchase at MGallery Boutique.

Follow MGallery Hotel Collection on Facebook and Instagram for more information. You may check out their website here.

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