Understanding Organic and Natural Skincare Products
Hong Kong/ Fashionista/ Beauty

Understanding the Label: Organic and Natural Skincare Products

Yulissa tagle Ayq NM8 D2a EI unsplash min

A good skincare routine means using good quality products to achieve better and clearer skin after some time. Whether you’re trying to get rid of acne or want flawless and lighter skin, it is important to avoid using low-quality products which may contain harsh ingredients.

Never compromised your skin because it is essential to a human’s overall health as it protects our body from harmful effects from the sun rays, germs, toxic substances, and other contaminants.

Importance of Quality Skincare and Beauty Products

To help your skin looking its best, it’s important to learn an effective routine to keep your skin moisturized skin and reduce pimples. Establishing your skincare routine must start with the basics – including cleanser, exfoliant, moisturizer, and sunblock. You can add whitening or lightening products for spots or pimple marks if necessary.

You don’t have to stress yourself too much and complicate things. Stick to a single routine for weeks or months and monitor the effects and results.

Here are some reasons why skin care is important:



Essential to Aging

    As we age, our skin gets rough and loses its elasticity. Fine lines and wrinkles begin to appear along with age spots and sagging skin because of time and the environment. Don’t fret, it’s normal!

    We might have dreamed of aging gracefully or have smooth soft skin like babies again. But having a holistic lifestyle and a good skincare routine can slow down signs of premature aging.

    Can Build Other Healthy Routines

      When applying skincare products becomes part of your lifestyle, your entire body will reap the health benefits from it. Once you’ve seen the results, you’ll aim for more and develop other healthy habits too.

      Some habits you can practice are having a complete hour of sleep and eat healthier meals which are greatly beneficial for your skin.

      Can Boost Self-Esteem

        Having an effective self-loving skincare routine will also boost your self-esteem and you’ll feel happier.

        What’s the Difference between Organic and Natural Skin Care Products?

        Choosing the skincare and beauty product for you may vary according to your skin type. There are a lot of products out there and you must learn how you can find them to avoid breakouts or irritation.

        In this age when beauty influencers reign, you’ll often hear the words “organic” and “natural”. These words are used interchangeably but in order to find the products that suit you, let’s learn the major differences between organic and natural skincare products.

        NaturalProducts

        Natural products are derived or extracted from plants, flowers, minerals, or the body of an animal.

        1. There is no governing body when using the “natural” label wherein most companies use this as a marketing tactic to encourage more users. If you’re feeling uncertain about a “natural product”, you may check the synthetic content you can found at the bottom of the listed ingredients.

        2. Contain ingredients that are not 100% organic

        3. 50-70% free from chemicals

        4. Never tested on animals

        5. Implements strict quality management during the manufacturing process.

        The following chemicals are prohibited and restricted ingredients:

          • Genetically Modified Organisms (GMOs)
          • Petrochemical constituents
          • Sulfates/Sulphates



          Organic Skincare

          When we talk about “organic”, it refers to ingredients that developed through farming and sustainable land management.

          1. There are strict guidelines set on whether companies can use the “organic” label”. A product should contain 70-95% organic products to fall under this category.

          2. There are certified logos for organic products for authenticity purposes.

          3. Not synonymous with the terms “cruelty-free” and “vegan”

          4. Have higher prices compared to natural skincare products

          5. Limited use of pesticides

          6. Certified organic means 95% chemical-free. These products do not use any of the following ingredients:

            • Artificial pesticides
            • Growth regulators
            • Manufactured herbicides
            • Preservatives/ synthetic colors

              Now you have a basic knowledge about these products, check the label before you buy and use them.

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              This Week's Event In Hong Kong

              Hong Kong/ Fashionista/ Style

              DUSTY FW25 Marks a Bold & Rebellious Return to Hong Kong’s Streetwear Roots

              11Photo by DUSTY

              DUSTY, a lowkey but cult-loved streetwear label born in 1997 in Hong Kong, has quietly resurfaced with its FW25 Drop 1, and it’s making noise in all the right circles.

              Titled “Born in the Street. Back to the Street,” the collection marks a confident return to the brand’s roots: understated design, local symbolism, and a rebellious spirit that’s always been more about authenticity than hype.

              The collection's design is a nod to Hong Kong’s street culture.  
              Courtesy of DUSTY

              The collection leans into utilitarian minimalism with a distinctly local edge.

              From a washed tee with its subtle ‘97 tag to a military shirt embroidered with bold insignias, making each piece a nod to Hong Kong’s street culture.

              The collection also features a trio of raised stars, an homage to the three stars found on Hong Kong ID cards, layered over leather detailing for a look that’s understated but unmistakably personal. Even the Shorts are built for the city grind, with water-resistant fabric and double-layered zip pockets for function that doesn’t sacrifice form.

              Rapper KZ is featured in the promotional shoot
              Courtesy of DUSTY

              As part of the FW25 Drop 1 campaign, DUSTY tapped into Hong Kong’s underground music scene by featuring KZ, a local rapper in its promotional shoot, bringing raw energy to match the brand’s streetwise aesthetic.

              The collaboration underscores DUSTY’s commitment to elevating homegrown talent and reinforces its deep ties to the city’s creative subcultures. By blending fashion and music, the campaign becomes a cultural statement that speaks directly to the streets it was born from.

              Founded in 1997, DUSTY was one of Hong Kong’s earliest streetwear pioneers. The brand quickly gained traction for its gangster rap-inspired graphics and rebellious design philosophy, “Rebel Without a Pause.” After a period of quiet, its return is a reclamation of identity.

              The FW25 Drop 1 is now available online and at select retailers like Avenue Hong Kong. Follow the brand on Instagram and stay tuned for their upcoming release.

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              Hong Kong/ Fashionista/ Style

              Redress Design Award 2025 Unveils Global Talent in Hong Kong for the Future

              11Photo by Redress Design Award

              If fashion is a mirror of society, then one of the runways at CENTRESTAGE in Hong Kong just reflected something bold, urgent, and refreshingly hopeful. The Redress Design Award 2025, the world’s largest sustainable fashion design competition, returned this September with a powerful message: creativity can be circular.

              CENTRESTAGE 2025
              Instagram/ CENTRESTAGE

              Hosted at the Hong Kong Convention and Exhibition Centre, the finale brought together ten emerging designers from across the globe, each selected for their innovative approach to reducing fashion waste.

              The event was part of CENTRESTAGE, Asia’s premier fashion showcase, where country pavilions like the Philippines, Thailand, and Australia added vibrant cultural context to the international spotlight.

              Carla Zhang and Hugo Dumas
              Courtesy of Redress Design Award

              This year marked a historic first: two joint First Prize winners were crowned.

              Hugo Dumas from France impressed judges with a zero-waste collection focused on regeneration and recyclability, while Carla Zhang from Mainland China presented handwoven pieces crafted from surplus cords and yarns sourced from factories. Both winners will receive mentorship from fashion icon Flora Cheong-Leen and present their work at GREENEXT Expo 2025 in Shanghai.

              Mara San Pedro and her collection
              Courtesy of Redress Design Award
              Nathan Moy and his collection
              Courtesy of Redress Design Award

              Other standout awards included the People’s Choice, won by Mara San Pedro from the Philippines, and the Hong Kong Best Prize, awarded to Nathan Moy. The full roster of finalists featured talents from South Korea, South Africa, Germany, Canada, the USA, and more — each pushing boundaries in sustainable design.

              Founded by Hong Kong-based NGO Redress, the award is more a competition and a movement. With over 330 alumni and 23,000 designers educated globally, Redress continues to challenge the fashion industry’s reliance on virgin materials and landfill-bound textiles. Even the collections were shipped using DHL’s GoGreen Plus service, reducing carbon emissions.

              As fashion grapples with its environmental footprint, these designers are proving that style and sustainability can, and must, coexist.

              Explore the finalists and their collections at Redress’ website, and witness how the next generation is stitching a new narrative for fashion by staying tuned with Redress’s Instagram and Facebook.

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              Hong Kong/ Fashionista/ Style

              Hermès to Stage Fall/Winter 2025 Menswear Show in Hong Kong this Sept. 19

              20250915 Hermes Bruno StaubPhoto by Hermès, Bruno Staub/Website

              Dynamic, sharp, and architectural.

              French luxury house Hermès will be staging its Fall/Winter 2025 Men’s Fashion Show at the Kai Tak Cruise Terminal on Sept. 19, 2025, making its return to the city, blending heritage and modernity forward.

              Photo of models for Hermès Hong Kong SAR
              Photo from Website/Hermès, Luca Werner
              Photo of a model for Hermès Hong Kong SAR
              Photo from Website/Hermès, Luca Werner

              Designed under the artistic eye of Véronique Nichanian, the F/W 2025 collection masterfully fuses refinement, comfort, and urban sophistication, carrying the theme “Ready-Set-Casaque!” — a tribute that purposefully blends the spirited energy of Hong Kong’s equestrianism and jockeys’ silks with the classic tastes of modern menswear.

              Photos of Hermès F/W 2025 Collection
              Photo from Website/Hermès, Bruno Staub

              The show features a wardrobe of sharp silhouettes and sculpted lines, with rich, earthy tones of browns and charcoals complemented with bright pops of reds and yellows that were inspired by racing silks. Coats that stretch over narrow or wide trousers, short volumes, soft shoulders are balanced with trousers with sharp lines, balaclavas, blanket-finished parkas, and diagonal lines all melt into an urban collection — where geometry meets contemporary city life.

              Hermès’ Fall/Winter 2025 Menswear collection reveals a vision of apparel that is both new and infinite — dynamic, urbane, and utterly confident.

              For more information, follow Hermès on Facebook and Instagram. Visit the Hermès website here.

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              Hong Kong/ Fashionista/ Style

              polette’s FUCK Edition Launches in Hong Kong with a Party That Said It All

              12Photo by polette

              If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?

              FUCK Edition's I DON'T GIVE A (left) and WHAT THE (right)
              Courtesy of polette

              Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.

              Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.

              Guests at polette's launch party
              Courtesy of polette
              Rapper-dancer JB at polette's launch party
              Courtesy of polette

              The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.

              Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.

              A guest at polette's launch party
              Courtesy of polette
              Guests at polette's launch party
              Courtesy of polette

              One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.

              Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights. 

              Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central

              Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays) 

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              Hong Kong/ The List/ What's On

              lululemon's ‘Like New' Pilot Hosts Pop-Up Resale, Workshops, and a Party

              Like NewPhoto by lululemon/Website

              lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.

              'Like New Pop-Up' will be hosted at PMQ this September
              Photo from Website/lululemon

              The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800 gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.

              V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.

              'Like New' circulation process
              Photo from Website/lululemon

              Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.

              In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.

              Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.

              While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.

              For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.

              Location: HG11–12, PMQ, Central

              Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM

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              Hong Kong/ Fashionista/ Style

              SIA Jewelry Celebrates Nature’s Gemstone Treasures with their New Flagship

              20250826 SIA JewelryPhoto by SIA Jewelry

              Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.

              Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.

              A portrait of a woman in black and gray
              Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry

              Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.

              Neutral and earthy tones interior
              Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry

              The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.

              Gold letter necklace attachments
              Baby Bubble Collection | Courtesy of SIA Jewelry
              A model wearing jewelry, a stack of rings
              Baby Bubble Collection | Courtesy of SIA Jewelry
              A locket with pearls
              Affection Locket Collection | Courtesy of SIA Jewelry
              Lockets with different attachments, a model wearing jewelry
              Affection Locket Collection | Courtesy of SIA Jewelry

              Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.

              To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.

              For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.

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              Hong Kong/ Fashionista/ Style

              U-TREASURE Collaborates with Anime 'Haikyu!!' for Ring Necklace Collection

              20250818 Haikyu U TREASUREPhoto by U-TREASURE

              Any “Haikyu!!” fans out there?

              Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular animeHaikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!

              A poster with anime characters and a ring design
              The 13 Characters from Karasuno High School | Courtesy of U-TREASURE
              A poster with anime characters and a ring design
              The 3 Characters from Aoba Johsai High School | Courtesy of U-TREASURE

              The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.

              Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.

              “’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.

              Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.

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              Hong Kong/ Fashionista/ Style

              Levi’s® Blue Tab™ Redefines Japanese Denim with Silhouettes and Craft

              Levis Blue TabPhoto by Levi’s® Hong Kong.

              If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.

              With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.

              Bluish interior design at Levi's Blue Tab collection debut event in Soho House, Hong Kong
              Courtesy of Levi’s® Hong Kong

              Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes, from raw indigo to sun-faded tones, adds depth and personality to each garment.

              In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.

              The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.

              Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.

              Mannequins at Levi's Blue Tab collection debut event in Soho House, Hong Kong
              Courtesy of Levi’s® Hong Kong.
              The new collection is crafted from premium Japanese Denim
              Courtesy of Levi’s® Hong Kong

              Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.

              Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.

              Jinno Neko's Bam-Blue, crafted specially for the launch.
              Courtesy of Levi's Hong Kong

              Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.

              Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.

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              Hong Kong/ Vibe/ Artists

              Murakami’s Cherry Blossom Pop-Up Debuts at Pacific Place This August

              1Photo by Instagram/ Ohana Hatake

              In case you missed Takashi Murakami's whimsical cherry blossom oasis at ComplexCon Hong Kong 2025, Ohana Hatake has made its official debut in the city at Pacific Place in Admiralty.

              Step into the retail destination this August and you’ll find its Garden Court transformed into a mesmerizing dreamscape that’s blooming with imagination. From July 31 to August 13, the mall’s latest campaign, Summer in Full Bloom, brings Japanese artist Takashi Murakami’s Ohana Hatake to Hong Kong for its official launch, in a pop-up that’s part art installation, part retail experience, and all sensory delight.

              Summer in Full Bloom's Popup.
              Courtesy of Pacific Place

              Presented in collaboration with Complex Chinese, the event marks Murakami’s footwear brand’s debut in the city, coinciding with Pacific Place’s role as the official mall partner of ComplexCon Hong Kong 2025.

              At the heart of it all is a surreal floral dreamscape, showcasing a large-scale hanging cherry blossom centerpiece surrounded by blooming trees and vibrant florals, all echoing Murakami’s signature Superflat aesthetic. The result is a space that feels more like a garden in motion than a shopping mall.

              Ohana Hatake coffee and slippers
              Courtesy of Pacific Place

              Inside the installation, visitors can browse exclusive Ohana Hatake merchandise, including two footwear styles in twelve colorways, with four new shades released in phases over the two-week run. The pop-up also offers an incentive: spend HK$800 or HK$1,500 in same-day electronic purchases at Pacific Place or Starstreet Precinct to redeem a specially brewed Ohana Hatake coffee or limited-edition tote bag, respectively. Redemptions are available daily while supplies last.

              Beyond the retail and rewards, the installation invites guests to linger, explore, and engage with Murakami’s world, where nature meets pop art, and summer feels like a canvas. With opening hours from 11am to 8pm, it’s a perfect midday escape or post-work wander.

              Ohana Hatake tote bag
              Courtesy of Pacific Place

              Whether you’re chasing cherry blossoms or just looking for a fresh way to experience the city, Summer in Full Bloom offers a rare chance to see Pacific Place through a more whimsical lens.

              For more information, visit the Pacific Place website here, and follow the Instagram page here.

              Location: Garden Court, LG1, Pacific Place, 88 Queensway, Admiralty

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              Hong Kong/ Fashionista/ Style

              TUMI Sets the Stage for Fall 2025 with a New Collection and APAC Ambassador

              20250801 TUMIPhoto by TUMI

              Leading international travel, lifestyle, and accessories brand TUMI sets the tone for Fall 2025 with a dual celebration: exciting new arrivals and the announcement of Chinese actor Wei Daxun as the brand’s newest Asia-Pacific Brand Ambassador.

              The collection and campaign highlights TUMI’s legacy of purposeful innovation and enduring performance, with the brand currently celebrating its 50th year of service.

              Inspired by the City that Never Sleeps

              Bags on top of a yellow taxi
              Select Pieces from the Alpha Collection in Poster Print | Courtesy of TUMI

              The Fall 2025 collection takes inspiration from New York’s eclectic rhythm, paying homage to the iconic wild posters scattered throughout the city through versatile silhouettes perfect for the modern man and woman.

              Select pieces from the Alpha, Alpha Bravo, and Voyageur collections are reimagined in Poster Print and electric and seasonal hues like Pavement and TUMI Red®, while men’s styles like Arrivé and Harrison receive a stunning refresh with luxurious textures, modern accents, and new colorways.

              A man modeling a bag
              The Harrison Gregory Sling in Pavement Bombe | Courtesy of TUMI

              TUMI’s bestselling Just In Case® styles now come in three diverse sizes, perfectly fitting every traveler’s lineup.

              To mark a new milestone, TUMI’s 19 Degree aluminum now comes with a statement lifestyle piece: the 19 Degree Aluminum Bar Set, an opulent collector’s set that has everything needed to craft the perfect drink while on the go.

              The 50th anniversary lineup is rounded out by select travel, lifestyle pieces, and accessories that feature the signature TUMI Red Pantone® as an accent and an all-over treatment.

              Tote bags in wine red
              The Voyageur Just In Case® Totes in Wine | Courtesy of TUMI
              An opulent on-the-go bar set
              The 19 Degree Aluminum Bar Set | Courtesy of TUMI

              TUMI’s Newest Asia-Pacific Brand Ambassador

              Wei Daxun holding a TUMI product
              Wei Daxun with the 19 Degree Lite | Courtesy of TUMI

              TUMI handpicks Chinese actor Wei Daxun as its newest Asia-Pacific Brand Ambassador, who made his official campaign debut in TUMI’s final 19 Degree LiteUncompromisingly Lightcampaign, capturing the brand’s values for the past 50 years: precision, creativity, and a spirit of constant forward motion.

              Known as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his performances in film, television, music, and philanthropy. Driven by professionalism, discipline, and a relentless pursuit of excellence, the actor naturally embodies TUMI’s philosophy to the T.

              Shot by acclaimed photographer GK and directed by David Pun, the campaign sees Wei moving seamlessly between cities, sets, and fleeting moments — with the purposeful and stylish 19 Degree Lite and the Alpha Bravo Navigation Backpack in tow.

              Wei Daxun modeling with a crossbody bag
              Wei Daxun with the Alpha Bravo Junior Crossbody in Navy Coated Canvas | Courtesy of TUMI

              “Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” says Creative Director Victor Sanz. “He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.”

              As TUMI continues its global expansion, milestones such as the opening of the newest Shanghai flagship store, the new 2025 lineup, and Wei Daxun’s appointment as Brand Ambassador signal the brand’s future direction as it establishes itself as a leader in the luxury travel and lifestyle space.

              The Fall 2025 collections are now available at TUMI stores worldwide and online.

              For more information and updates, follow TUMI on their Facebook and Instagram pages.

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