September 24, 2025

DUSTY FW25 Marks a Bold & Rebellious Return to Hong Kong’s Streetwear Roots

by: The Beat Asia

Photo by DUSTY

September 24, 2025

by: The Beat Asia

DUSTY, a lowkey but cult-loved streetwear label born in 1997 in Hong Kong, has quietly resurfaced with its FW25 Drop 1, and it’s making noise in all the right circles.

Titled “Born in the Street. Back to the Street,” the collection marks a confident return to the brand’s roots: understated design, local symbolism, and a rebellious spirit that’s always been more about authenticity than hype.

The collection's design is a nod to Hong Kong’s street culture. — Courtesy of DUSTY

The collection leans into utilitarian minimalism with a distinctly local edge.

From a washed tee with its subtle ‘97 tag to a military shirt embroidered with bold insignias, making each piece a nod to Hong Kong’s street culture.

The collection also features a trio of raised stars, an homage to the three stars found on Hong Kong ID cards, layered over leather detailing for a look that’s understated but unmistakably personal. Even the Shorts are built for the city grind, with water-resistant fabric and double-layered zip pockets for function that doesn’t sacrifice form.

Rapper KZ is featured in the promotional shoot — Courtesy of DUSTY

As part of the FW25 Drop 1 campaign, DUSTY tapped into Hong Kong’s underground music scene by featuring KZ, a local rapper in its promotional shoot, bringing raw energy to match the brand’s streetwise aesthetic.

The collaboration underscores DUSTY’s commitment to elevating homegrown talent and reinforces its deep ties to the city’s creative subcultures. By blending fashion and music, the campaign becomes a cultural statement that speaks directly to the streets it was born from.

Founded in 1997, DUSTY was one of Hong Kong’s earliest streetwear pioneers. The brand quickly gained traction for its gangster rap-inspired graphics and rebellious design philosophy, “Rebel Without a Pause.” After a period of quiet, its return is a reclamation of identity.

The FW25 Drop 1 is now available online and at select retailers like Avenue Hong Kong. Follow the brand on Instagram and stay tuned for their upcoming release.

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Hong Kong/ Fashionista/ Style

September 18, 2025

Redress Design Award 2025 Unveils Global Talent in Hong Kong for the Future

by: The Beat Asia

Photo by Redress Design Award

September 18, 2025

by: The Beat Asia

If fashion is a mirror of society, then one of the runways at CENTRESTAGE in Hong Kong just reflected something bold, urgent, and refreshingly hopeful. The Redress Design Award 2025, the world’s largest sustainable fashion design competition, returned this September with a powerful message: creativity can be circular.

CENTRESTAGE 2025 — Instagram/ CENTRESTAGE

Hosted at the Hong Kong Convention and Exhibition Centre, the finale brought together ten emerging designers from across the globe, each selected for their innovative approach to reducing fashion waste.

The event was part of CENTRESTAGE, Asia’s premier fashion showcase, where country pavilions like the Philippines, Thailand, and Australia added vibrant cultural context to the international spotlight.

Carla Zhang and Hugo Dumas — Courtesy of Redress Design Award

This year marked a historic first: two joint First Prize winners were crowned.

Hugo Dumas from France impressed judges with a zero-waste collection focused on regeneration and recyclability, while Carla Zhang from Mainland China presented handwoven pieces crafted from surplus cords and yarns sourced from factories. Both winners will receive mentorship from fashion icon Flora Cheong-Leen and present their work at GREENEXT Expo 2025 in Shanghai.

Mara San Pedro and her collection — Courtesy of Redress Design Award

Nathan Moy and his collection — Courtesy of Redress Design Award

Other standout awards included the People’s Choice, won by Mara San Pedro from the Philippines, and the Hong Kong Best Prize, awarded to Nathan Moy. The full roster of finalists featured talents from South Korea, South Africa, Germany, Canada, the USA, and more — each pushing boundaries in sustainable design.

Founded by Hong Kong-based NGO Redress, the award is more a competition and a movement. With over 330 alumni and 23,000 designers educated globally, Redress continues to challenge the fashion industry’s reliance on virgin materials and landfill-bound textiles. Even the collections were shipped using DHL’s GoGreen Plus service, reducing carbon emissions.

As fashion grapples with its environmental footprint, these designers are proving that style and sustainability can, and must, coexist.

Explore the finalists and their collections at Redress’ website, and witness how the next generation is stitching a new narrative for fashion by staying tuned with Redress’s Instagram and Facebook.

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Hong Kong/ Fashionista/ Style

September 16, 2025

Hermès to Stage Fall/Winter 2025 Menswear Show in Hong Kong this Sept. 19

by: The Beat Asia

Photo by Hermès, Bruno Staub/Website

September 16, 2025

by: The Beat Asia

Dynamic, sharp, and architectural.

French luxury house Hermès will be staging its Fall/Winter 2025 Men’s Fashion Show at the Kai Tak Cruise Terminal on Sept. 19, 2025, making its return to the city, blending heritage and modernity forward.

Photo of models for Hermès Hong Kong SAR — Photo from Website/Hermès, Luca Werner

Photo of a model for Hermès Hong Kong SAR — Photo from Website/Hermès, Luca Werner

Designed under the artistic eye of Véronique Nichanian, the F/W 2025 collection masterfully fuses refinement, comfort, and urban sophistication, carrying the theme “Ready-Set-Casaque!” — a tribute that purposefully blends the spirited energy of Hong Kong’s equestrianism and jockeys’ silks with the classic tastes of modern menswear.

Photos of Hermès F/W 2025 Collection — Photo from Website/Hermès, Bruno Staub

The show features a wardrobe of sharp silhouettes and sculpted lines, with rich, earthy tones of browns and charcoals complemented with bright pops of reds and yellows that were inspired by racing silks. Coats that stretch over narrow or wide trousers, short volumes, soft shoulders are balanced with trousers with sharp lines, balaclavas, blanket-finished parkas, and diagonal lines all melt into an urban collection — where geometry meets contemporary city life.

Hermès’ Fall/Winter 2025 Menswear collection reveals a vision of apparel that is both new and infinite — dynamic, urbane, and utterly confident.

For more information, follow Hermès on Facebook and Instagram. Visit the Hermès website here.

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Hong Kong/ Fashionista/ Style

September 10, 2025

polette’s FUCK Edition Launches in Hong Kong with a Party That Said It All

by: The Beat Asia

Photo by polette

September 10, 2025

by: The Beat Asia

If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?

FUCK Edition's I DON'T GIVE A (left) and WHAT THE (right) — Courtesy of polette

Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.

Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.

Guests at polette's launch party — Courtesy of polette

Rapper-dancer JB at polette's launch party — Courtesy of polette

The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.

Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.

A guest at polette's launch party — Courtesy of polette

One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.

Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights.

Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central

Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays)

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Hong Kong/ The List/ What's On

September 05, 2025

lululemon's ‘Like New' Pilot Hosts Pop-Up Resale, Workshops, and a Party

by: The Beat Asia

Photo by lululemon/Website

September 05, 2025

by: The Beat Asia

lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.

'Like New Pop-Up' will be hosted at PMQ this September — Photo from Website/lululemon

The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800 gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.

V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.

'Like New' circulation process — Photo from Website/lululemon

Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.

In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.

Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.

While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.

For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.

Location: HG11–12, PMQ, Central

Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM

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Hong Kong/ Fashionista/ Style

August 30, 2025

SIA Jewelry Celebrates Nature’s Gemstone Treasures with their New Flagship

by: The Beat Asia

Photo by SIA Jewelry

August 30, 2025

by: The Beat Asia

Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.

Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.

A portrait of a woman in black and gray — Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry

Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.

Neutral and earthy tones interior — Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry

The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.

Gold letter necklace attachments — Baby Bubble Collection | Courtesy of SIA Jewelry

A model wearing jewelry, a stack of rings — Baby Bubble Collection | Courtesy of SIA Jewelry

A locket with pearls — Affection Locket Collection | Courtesy of SIA Jewelry

Lockets with different attachments, a model wearing jewelry — Affection Locket Collection | Courtesy of SIA Jewelry

Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.

To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.

For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.

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Hong Kong/ Fashionista/ Style

August 19, 2025

U-TREASURE Collaborates with Anime 'Haikyu!!' for Ring Necklace Collection

by: The Beat Asia

Photo by U-TREASURE

August 19, 2025

by: The Beat Asia

Any “Haikyu!!” fans out there?

Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular anime “Haikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!

A poster with anime characters and a ring design — The 13 Characters from Karasuno High School | Courtesy of U-TREASURE

The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.

Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.

“’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.

Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.

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Hong Kong/ Fashionista/ Style

August 19, 2025

Levi’s® Blue Tab™ Redefines Japanese Denim with Silhouettes and Craft

by: The Beat Asia

Photo by Levi’s® Hong Kong.

August 19, 2025

by: The Beat Asia

If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.

With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.

Bluish interior design at Levi's Blue Tab collection debut event in Soho House, Hong Kong — Courtesy of Levi’s® Hong Kong

Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes, from raw indigo to sun-faded tones, adds depth and personality to each garment.

In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.

The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.

Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.

Mannequins at Levi's Blue Tab collection debut event in Soho House, Hong Kong — Courtesy of Levi’s® Hong Kong.

The new collection is crafted from premium Japanese Denim — Courtesy of Levi’s® Hong Kong

Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.

Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.

Jinno Neko's Bam-Blue, crafted specially for the launch. — Courtesy of Levi's Hong Kong

Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.

Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.

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Hong Kong/ Vibe/ Artists

August 06, 2025

Murakami’s Cherry Blossom Pop-Up Debuts at Pacific Place This August

by: The Beat Asia

Photo by Instagram/ Ohana Hatake

August 06, 2025

by: The Beat Asia

In case you missed Takashi Murakami's whimsical cherry blossom oasis at ComplexCon Hong Kong 2025, Ohana Hatake has made its official debut in the city at Pacific Place in Admiralty.

Step into the retail destination this August and you’ll find its Garden Court transformed into a mesmerizing dreamscape that’s blooming with imagination. From July 31 to August 13, the mall’s latest campaign, Summer in Full Bloom, brings Japanese artist Takashi Murakami’s Ohana Hatake to Hong Kong for its official launch, in a pop-up that’s part art installation, part retail experience, and all sensory delight.

Presented in collaboration with Complex Chinese, the event marks Murakami’s footwear brand’s debut in the city, coinciding with Pacific Place’s role as the official mall partner of ComplexCon Hong Kong 2025.

At the heart of it all is a surreal floral dreamscape, showcasing a large-scale hanging cherry blossom centerpiece surrounded by blooming trees and vibrant florals, all echoing Murakami’s signature Superflat aesthetic. The result is a space that feels more like a garden in motion than a shopping mall.

Ohana Hatake coffee and slippers — Courtesy of Pacific Place

Inside the installation, visitors can browse exclusive Ohana Hatake merchandise, including two footwear styles in twelve colorways, with four new shades released in phases over the two-week run. The pop-up also offers an incentive: spend HK$800 or HK$1,500 in same-day electronic purchases at Pacific Place or Starstreet Precinct to redeem a specially brewed Ohana Hatake coffee or limited-edition tote bag, respectively. Redemptions are available daily while supplies last.

Beyond the retail and rewards, the installation invites guests to linger, explore, and engage with Murakami’s world, where nature meets pop art, and summer feels like a canvas. With opening hours from 11am to 8pm, it’s a perfect midday escape or post-work wander.

Ohana Hatake tote bag — Courtesy of Pacific Place

Whether you’re chasing cherry blossoms or just looking for a fresh way to experience the city, Summer in Full Bloom offers a rare chance to see Pacific Place through a more whimsical lens.

For more information, visit the Pacific Place website here, and follow the Instagram page here.

Location: Garden Court, LG1, Pacific Place, 88 Queensway, Admiralty

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Hong Kong/ Fashionista/ Style

August 01, 2025

TUMI Sets the Stage for Fall 2025 with a New Collection and APAC Ambassador

by: The Beat Asia

Photo by TUMI

August 01, 2025

by: The Beat Asia

Leading international travel, lifestyle, and accessories brand TUMI sets the tone for Fall 2025 with a dual celebration: exciting new arrivals and the announcement of Chinese actor Wei Daxun as the brand’s newest Asia-Pacific Brand Ambassador.

The collection and campaign highlights TUMI’s legacy of purposeful innovation and enduring performance, with the brand currently celebrating its 50th year of service.

Inspired by the City that Never Sleeps

Bags on top of a yellow taxi — Select Pieces from the Alpha Collection in Poster Print | Courtesy of TUMI

The Fall 2025 collection takes inspiration from New York’s eclectic rhythm, paying homage to the iconic wild posters scattered throughout the city through versatile silhouettes perfect for the modern man and woman.

Select pieces from the Alpha, Alpha Bravo, and Voyageur collections are reimagined in Poster Print and electric and seasonal hues like Pavement and TUMI Red®, while men’s styles like Arrivé and Harrison receive a stunning refresh with luxurious textures, modern accents, and new colorways.

A man modeling a bag — The Harrison Gregory Sling in Pavement Bombe | Courtesy of TUMI

TUMI’s bestselling Just In Case® styles now come in three diverse sizes, perfectly fitting every traveler’s lineup.

To mark a new milestone, TUMI’s 19 Degree aluminum now comes with a statement lifestyle piece: the 19 Degree Aluminum Bar Set, an opulent collector’s set that has everything needed to craft the perfect drink while on the go.

The 50th anniversary lineup is rounded out by select travel, lifestyle pieces, and accessories that feature the signature TUMI Red Pantone® as an accent and an all-over treatment.

Tote bags in wine red — The Voyageur Just In Case® Totes in Wine | Courtesy of TUMI

An opulent on-the-go bar set — The 19 Degree Aluminum Bar Set | Courtesy of TUMI

TUMI’s Newest Asia-Pacific Brand Ambassador

Wei Daxun holding a TUMI product — Wei Daxun with the 19 Degree Lite | Courtesy of TUMI

TUMI handpicks Chinese actor Wei Daxun as its newest Asia-Pacific Brand Ambassador, who made his official campaign debut in TUMI’s final 19 Degree Lite “Uncompromisingly Light” campaign, capturing the brand’s values for the past 50 years: precision, creativity, and a spirit of constant forward motion.

Known as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his performances in film, television, music, and philanthropy. Driven by professionalism, discipline, and a relentless pursuit of excellence, the actor naturally embodies TUMI’s philosophy to the T.

Shot by acclaimed photographer GK and directed by David Pun, the campaign sees Wei moving seamlessly between cities, sets, and fleeting moments — with the purposeful and stylish 19 Degree Lite and the Alpha Bravo Navigation Backpack in tow.

Wei Daxun modeling with a crossbody bag — Wei Daxun with the Alpha Bravo Junior Crossbody in Navy Coated Canvas | Courtesy of TUMI

“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” says Creative Director Victor Sanz. “He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.”

As TUMI continues its global expansion, milestones such as the opening of the newest Shanghai flagship store, the new 2025 lineup, and Wei Daxun’s appointment as Brand Ambassador signal the brand’s future direction as it establishes itself as a leader in the luxury travel and lifestyle space.

The Fall 2025 collections are now available at TUMI stores worldwide and online.

For more information and updates, follow TUMI on their Facebook and Instagram pages.

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