Review: Is 'Fantastic Four: First Steps' a Feminist Film?
Asia/ Vibe/ Pop Culture

'The Fantastic Four: First Steps' Has Us Rooting for Marvel’s First Family

Fantastic Four in suit Photo by Marvel Studios/IMDb

Cue orchestral music, the Marvel Cinematic Universe’s (MCU) long-awaited Fantastic Four reboot has finally arrived. Directed by Matt Shakman, “The Fantastic Four: First Steps” signals a clear pivot from the superhero formulaic structure and opts for a more mature, lore-rich, and character-intensive direction. 

For long-time comic book readers, especially those who are fans of John Byrne’s run or Jonathan Hickman’s multiversal sagas, the film offers rewarding depth, if not almost cinematic perfection.

Fantastic Four
Photo from Instagram/Fantastic Four

From its refusal to go for the overused origin story template to its strategic placement of comic book lore without messing with the pacing, the film knows its audience — and caters to them without holding back. The characters are introduced as established figures, a welcome change that allows their relationships, histories, and newer developments to drive the story forward rather than typical, tedious exposition. 

It’s a storytelling style that the 2025 adaptation of Superman, starring David Corenswet as the eponymous superhero, used as well — and it was just as much a welcome change. After all, while the comic book universe will always welcome newbies into its ranks, a larger portion of these films’ audience will remain to be their most avid fans and readers. The least filmmakers can do, then, is to cater to them by remaining true to the material and giving them the lore they deserve to see on the big screen.

But the film is not without missteps. While it hits many high notes — especially in its treatment of Sue Storm and Shalla-bal — it occasionally stumbles in balancing its ensemble and escalating Galactus as a true existential threat. But first, let’s talk about the plot.

Warning: Spoilers ahead!

Marvel’s First Family

Set in Earth-828, a close copy of Earth-616 (where most of the MCU is set) but with a 60s aesthetic, “The Fantastic Four: First Steps” introduced us to the Fantastic Four team — composed of Reed Richards (Pedro Pascal), Sue Storm (Vanessa Kirby), Johnny Storm (Joseph Quinn), and Ben Grimm (Ebon Moss-Bachrach). 

They’re already entrenched in their roles as this Earth’s protectors, as it’s been years since their space mission that gave them their powers. Practically celebrities, diplomats, and influencers, the Fantastic Four team was in a good place, made even better by news of Sue Storm’s pregnancy.

Fantastic Four
Photo from Instagram/Fantastic Four
Fantastic Four
Photo from Instagram/Fantastic Four

Apart from the baby-proofing that has overtaken the house, Reed Richards has taken it upon himself to “baby-proofthe Earth as well, revealing how he’s taken down several notorious supervillains – a quick nod to their enemies in the comics.

But then the Silver Surfer (Julia Garner), not Norrin Radd but rather Shalla-bal, comes to Earth, announcing the arrival of Galactus (Ralph Ineson), the Devourer of Worlds. Earth-828 is marked for complete annihilation. The Silver Surfer’s eerily calm voice echoes: “I herald his beginning. I herald your end. I herald…Galactus.”

Shalla-Bal
Photo from Website/Marvel Entertainment

As expected, the world looks to the Fantastic Four to save them from their doom. They track down Galactus and end up meeting him, but the fruitless meeting leaves them rushing away as the planet-eating cosmic reveals his only request to spare their Earth: Franklin, Sue and Reed’s unborn child. During their frantic escape, Sue Storm goes into labor and eventually gives birth to Franklin, as they manage to shake off the Silver Surfer who was chasing them.

They return to Earth, a month later in the planet’s timeline, and in a press conference, they confess Galactus’ request to save the planet is their baby, which they refused. In an emotional sequence, the Fantastic Four team does their best to devise a plan to stop Galactus, while public outcry demands they sacrifice Franklin. As tension threatens to boil over, not just outside but also within the family, Sue brings Franklin to the crowd of protesters, assuring them that while she will not be sacrificing Franklin to save the Earth, she is also adamant that she won’t give up the world to save her child.

Reed then devises a plan: a teleportation system that would quite literally teleport the entire planet to another galaxy where Galactus cannot find them. With full faith in the Fantastic Four, the world comes together to build the bridges — which the Silver Surfer then destroys before they could be launched. One last bridge remains in Times Square, but before Shalla-Bal could destroy it, Johnny, who managed to learn her native language, attempts to get her to join their side in destroying Galactus. 

Despite her immense guilt in her role in the end of worlds, the Silver Surfer flees instead, lamenting that there’s no defeating Galactus, only acceptance

Reed Richards and Sue Storm
Photo from Website/IMDb, by Marvel Studios

As a last-ditch effort, with Galactus’ imminent arrival, they use Franklin as bait to lure the cosmic being into their bridge. The city evacuates underground, and despite their trap, Galactus captures Franklin from their home. Refusing to give up in the face of defeat, Sue summons all of her strength in pushing Galactus towards the final bridge as Reed rescues their child, Johnny opens the portal, and The Thing assists Sue. Galactus is then pushed into the portal, but with a few seconds still left, he manages to crawl out, prompting Johnny to sacrifice himself. Before he does, however, Shalla-Ball stops him and pushes Galactus into the portal with her just as it closes. Having used all her power, Sue dies, but is revived by Franklin, a small glimpse into the child’s powers. 

A year later, we see them as a complete family, celebrating another anniversary before being pulled away into another emergency. But not without three men struggling for literally forever to affix the baby seat in the Fantasticar first. 

First Steps, Not Baby Steps

The film succeeds not because it reinvents the wheel, but because it aligns closely with comic book lore while refining it to match today’s cinematic standards. Director Matt Shakman pays close attention to character arcs and lore details that are pulled straight from the comics, earning huge praise from comic book fans and newbies-curious-to-learn-more alike. 

First, we must praise Garner’s hauntingly icy voice and portrayal, bringing a certain gravitas and elegance to a role that could’ve easily been overshadowed by CGI.

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Her subtly layered take on the Silver Surfer delivers a complex villain that deepens not just her own character’s emotional stakes but also others. Her transformation into Galactus’ herald is not just survivalist, but symbolic: an unwilling martyr whose allegiance is conflicted by the time we reach the final act. Fans of the Silver Surfer comics, especially Dan Slott’s philosophical runs, will recognize themes of duty versus identity. Her internal struggle: loyalty and love for her family and the people of Zenn-la versus complicity in mass destruction was well explored. And with her final choice mirroring the storyline in Fantastic Four Vol. 1 #50, where the Surfer betrays Galactus in favor of humanity, comic book fans couldn’t help but pump their fists in the air and cheer out loud.

Then there’s Galactus, the Devourer — modeled closely after the comic book’s original design, not the 2007 gas cloud debacle — adds real weight and another win for fans. His mission is specific: to consume worlds, not out of spite or any real vengeance, but out of survival. In “First Steps,” however, he is intent on consuming Franklin Richards, a clear nod to the child’s canon status as an Omega-level mutant capable of creating multiverses and one of the most powerful beings in the world. Franklin is central to Galactus’ plans for continued — and possibly permanent — survival, given the child’s immense power, but of course, his power is yet to be revealed, and as far as the Fantastic Four is concerned, they will not let any harm befall their child. Valid, honestly. I mean, how were they supposed to know that Franklin is actually destined to survive beyond the end of time?

Although, despite his gargantuan scale and menace, which they deliberately kept hidden in marketing promos for maximum drama (which we can all safely say was a good call), Galactus could’ve been given a bit more time or place in the story to showcase how big of a threat he is, as opposed to just a really massive monster. Despite the team’s collective effort, mostly by Sue, to neutralize him, it still felt like there should have been a bigger struggle, considering he eats planets for a living and predates this universe. Still, the climax kept everyone on the edge of their seats, waiting on bated breath, even though we know MCU’s First Family will pull through. And needless to say, we haven’t seen the last of Galactus yet — so we’re very hopeful in seeing more of his powers in the upcoming installments.

Reed Richards and Sue Storm
Photo from Website/Marvel Entertainment

But before we get to that, let’s talk about the middle act, which spent ample time dissecting the family dynamic. With Franklin’s life hanging in the balance as the world eagerly shouts for his head and the family struggling to find a solution, the tense family scenes brought forth the biggest contrast between our favorite “mom and dad” duo. “First Steps” pulled focus on the often-overlooked importance of Emotional Quotient (EQ) in contrast to the heavy display of Intellectual Quotient (IQ) thrown around, courtesy of the “smartest person alive,” Reed Richards. Sue Storm, who the director notes is the most emotionally intelligent person in the world, has managed to negotiate global peace — a near-impossible task.

And in one particularly conflicting scene, when Reed, for a painful moment, was finding logic in them sacrificing Franklin for the survival of their world — Sue managed to ground everyone’s emotions, turning their fear and anger into a unifying moment that turned public opinion around. Reed’s emotionally stunted, borderline utilitarian logic and Sue’s emotional core balance each other out, while also creating tension-filled moments that is not just drama for drama’s sake, but genuine philosophical arguments worth mulling over: Would you sacrifice your baby for the sake of the world?

Richards Family
Photo from Website/IMDb, by Marvel Studios
Sue Storm and Franklin
Photo from Website/IMDb, by Marvel Studios

In line with this, we must bow down to Sue Storm, whose strength was in full display. The birth sequence in space had us rooting for her, especially when she simultaneously cloaked their ship — talk about multitasking and sheer willpower. But even with her “full power” on display in the final fight scene as she goes toe-to-toe with Galactus to protect her child, we know Sue is capable of much more. The film was supposed to tease this tidbit: how Sue can weaponize her force fields internally, creating microscopic air bubbles inside vital organs, killing a person with “a snap of her finger.” Narratively, we agree that revealing this extent of her power would’ve diminished her emotional sacrifice in the end. It’s a calculated omission, likely saved for future escalation, one we’re so ready to witness. Hello, "Avengers: Doomsday" (which was also hinted at in one of the film’s post-credit scenes). 

We also took note of the film’s visual effects, a far cry from the early 2000s iterations. Reed’s stretching mirrors realistic stretching as opposed to his limbs seemingly growing endlessly, while Sue’s force fields adopt a spectral interference style rather than a cartoonish bubble aesthetic. The film’s takes on space were also pleasantly surprising. Shakman revealed to The Hollywood Reporter that he took inspiration from “Interstellar” and “2001: A Space Odyssey,” and these paid off, especially when you watch the film on IMAX.

But it’s not all perfect. Johnny Storm and Ben Grimm have their moments: Johnny devoting his time to figuring out Shalla-Bal’s origins and her native language to connect with her (and potentially earning an ally), and Ben accepting his form and finding life outside of the group. But they still feel a bit sidelined in comparison with Sue and Reed's character arcs. Hopefully, with a potential love interest for Ben and a more serious side to Johnny both being hinted at in “First Steps,” we’ll see more from them in the future.

Johnny Storm
Photo from Website/Marvel Entertainment
Johnny and Ben
Photo from Website/Marvel Entertainment

Is ‘The Fantastic Four: First Steps’ a Feminist Film?

To answer this, we must answer one question first: “Does it pass the Bechdel Test?

Barely. While the film features multiple female characters: Sue Storm, Shalla-Bal, Lynne Nichols, and Rachel Rozman, meaningful conversations between women remain brief and largely mission-focused.

Sue Storm and Lynne Nichols, the latter being the Chief of Staff of the Future Foundation, share several scenes together, but they’re all too short. You could even say they were simply thrown in there to meet the bare minimum of passing the Bechdel Test.

That said, the film’s thematic emphasis on maternal power (Sue’s maternal power and birth scene as well as Shalla-Bal’s self-sacrifice for her family and planet) and emotional intelligence over cold logic and brute force suggests a feminist undertone. The contrast between Reed’s detached logic and Sue’s empathic leadership is one of the film’s compelling throughlines.

However, despite all this, the film doesn’t fully commit to giving its women characters room to breathe outside of their relational roles that are still rooted in society’s matriarchal expectations of women. There’s only so much you can do with canon material, but we hope future installments could further explore these characters.

Sue Storm
Photo from Website/Marvel Entertainment

Should You Watch It?

For die-hard fans who have read Lee, Byrne, Simonson, Waid, or Hickman, “The Fantastic Four: First Steps” is a gratifying return to form. It’s a carefully crafted homage to Marvel’s oldest superhero team, with modern sensibilities and multiversal ambition. Shakman has delivered a version worthy of their comic legacy, while strong performances from Kirby and Garner elevate it beyond standard superhero fare. 

It isn’t flawless, though. Johnny and Ben deserve more screentime, to be more than glorified backup roles. Although we understand that the film’s central focus is on the core family trio of Reed, Sue, and Franklin, given Galactus’ objective. But in terms of deep lore integration, character authenticity, and cinematic vision, it’s a massive leap forward. Again, we can’t quite forgive 2007 Galactus-gate. 

With “First Steps,” Marvel has laid strong groundwork for both Secret Wars and the Doomsday arc. For that alone, it’s worth the price of admission.

"The Fantastic Four: First Steps" is now showing in a cinema near you. Follow Fantastic Four on Facebook and Instagram. For more updates and information on the Marvel Cinematic Universe, follow Marvel Entertainment on Facebook and Instagram

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Asia/ Vibe/ Pop Culture
6 Books by Asian Authors to Warm Your Soul this Monsoon Season
Rainy Day Reads Photo by Website/ Pexels

Monsoon season has officially rolled in and with it comes the perfect excuse to stay indoors, brew your favorite cup of tea, and cozy up with a good book. 

Rainy days offer the perfect vibe for reads that are light and cozy but still manage to be engaging and immersive. Whether you’re in the mood for something warm and uplifting or looking to laugh, cry, or escape the gloomy weather into some whimsical wonderland, we’ve rounded up some of the latest books written by Asian authors that promise a kind of quiet comfort that feels right at home with the rain. 

The Mystical Mister Kay by Meihan Boey

Published by Epigram Books, 2025

The Mystical Mister Kay by
Photo from Epigram Books/Website

In the third and final book in the “Miss Cassidy” series by Singaporean author Meihan Boey, Victorian tropes blend with Asian monsters as a ghost-seer’s investigation in search of a friend takes a darker turn when he discovers a dead princess, a cult-like fashion house that holds the city in its grip, and a seminary for Asian royals with a secret

This story follows Mr. Kay, who gets entangled with the gods of Ancient Greece and Asia, who are breaking into the mortal world, and is pulled into a mystery spanning continents and mythology. Will he find Miss Cassidy? Or will he die trying?

The 2025 Epigram Books Fiction Prize winner is a fascinating mystery sprinkled with a little bit of fantasy and folklore, creating the perfect escape this monsoon season. 

Immortal by Sue Lynn Tan

Published by Harper Voyager, 2025

Immortal
Photo from Goodreads/Website

Romantasy is without a doubt the hottest mashup genre trend in fiction right now and Sue Lynn Tan’s latest folklore reimagining set in the same world as her “Celestial Kingdom” books (“Daughter of the Moon Goddess” and “The Heart of the Sun Warrior”) is one you shouldn’t miss picking up if you’re a fan of the genre or of Chinese mythology

In this sweeping romantic fantasy between an ambitious ruler and a ruthless God of War, we follow human Liyen, who’s destined to ascend the throne and renew her kingdom’s pledge to serve the immortals who once protected them from a vicious enemy. But when she is poisoned, Liyen’s grandfather steals an enchanted lotus to save her life—a betrayal of the immortal queen, who then commands the God of War to attack Liyen’s kingdom.

The heiress intends to break their bond with the Immortals, and when she ascends to their realm, she tries to uncover secrets she could use to form a dangerous alliance with the God of War himself—all the while trying to ignore this burning attraction between them. 

Sue Lynn Tan weaves an immersive world of gods and mortals brimming with romance and yearning, coupled with heroic stunts and action sequences that leap off the page and keep you on the edge of your seat. 10/10, we love a read with sword-fighting lovers!

Water Moon by Samantha Sotto Yambao

Published by Del Rey Books, 2025

Water Moon
Photo from Goodreads/Website

Filipino author Samantha Sotto Yambao returns with a captivating tale set in Tokyo, Japan where a young woman inherits a pawnshop that trades in memories and regrets. 

Fans of whimsical fantasy stories and Studio Ghibli movies will enjoy her visual storytelling of an epic adventure where the protagonist embarks on a dream-like quest to find a missing artefact with a charming stranger who stumbled upon the pawnshop and is unlike any customer she has ever met before.  

Cozy, magical, and romantic, this read lets you hitchhike on paper cranes through night markets in the clouds, taking you to otherworldly places beyond your wildest imagination. The ideal book if you’re trying to tune out the thunder outside your window. 

The Rainfall Market by You Yeong-Gwang

Translated by Slin Jung | Published by Ace Books, 2023/2025

The Rainfall Market
Photo from Goodreads/Website

What if you were given the chance to change your life? 

In this magical realism story, there is an abandoned house on the outskirts of Rainbow Town that is rumored to grant tickets to those who write and address a letter to it detailing their misfortunes. If you bring this ticket to the house on the first day of the rainy season, you'll be granted entrance into the mysterious Rainfall Market run by dokkaebi vendors (mythical Korean goblins), who sell orbs that offer glimpses of alternative lives you can choose.  

This cozy fantasy by a South Korean author is a soothing and hopeful narrative about self-discovery, family, and appreciating the things you have. For those looking for an uplifting and atmospheric read during the rainy days, this book will surely cheer you up. 

A Forgery of Fate by Elizabeth Lim

Published by Knopf Books for Young Readers, 2025

A Forgery of Fate
Photo from Goodreads/Website

We’re adding another Chinese mythology-inspired book to this list because why not? This Young Adult masterpiece by the bestselling author of “Six Crimson Cranes” and “Spin the Dawn” is a romantic fantasy that takes you down to the mystical depths of the Dragon realm. 

Pitched as “Beauty and the Beast” meets Asian mythology, the story follows Truyan Saigas, a gifted art forger who can paint the future. She crosses paths with the elusive half-dragon lord whom she signs a marriage contract with in exchange for the safety of her family. Little did she know that her mission would involve assisting him in overthrowing the tyrannical Dragon King. 

A book with dragons and a Marriage of Convenience trope? Sounds like a dream! Although it is a romance, this standalone fantasy wonderfully weaves a unique story packed with centuries-old dragons, fascinating sea creatures, and enchanting magic. The author’s prose truly made us feel like we were floating in that watery kingdom. 

Days at the Morisaki Bookshop by Satoshi Yagisawa

Translated by Eric Ozawa | Published by Harper Perennial, 2010/2023

Days at the Morisaki Bookshop
Photo from Goodreads/Website

A book about the healing power of literature, this moving international bestseller comes highly recommended this season, and if you’re stuck in a reading slump. The novel follows a young woman named Takako, who’s looking for a fresh start after she was blindsided by her boyfriend, when he confessed that he’s marrying someone else. She reluctantly accepts her uncle Satoru’s generous offer to live in the small apartment above his secondhand bookshop, located in Tokyo’s used bookstore district, Jimbocho, where Takako spends her days helping out surrounded by stacks of dusty old books. Little did she know that these books would completely change her life. 

Heartfelt, touching, and gentle, “Days at the Morisaki Bookshop” is for the weary souls and for people hoping to rediscover the joys of reading. If you’ve been down in the dumps due to the nonstop rains or simply looking to get back into reading, this novel feels like a pair of arms welcoming you back home.   

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Asia/ Vibe/ Pop Culture
JENNIE Showcases Seoul's Charm with Global Campaign ‘Absolutely in Seoul’
JENNIE Seoul Campaign 1 Photo by Courtesy of Seoul Tourism Organization

Seoul is a city that hardly needs an introduction – but it’s getting a fresh spotlight thanks to global K-Pop icon JENNIE, who’s bringing her signature sophistication and iconic style to its newest tourist campaign.

The Seoul Tourism Organization recently tapped the global superstar as their Honorary Tourism Ambassador for 2025, so there is no better time for the campaign "Absolutely in Seoul," a love letter to the city’s many faces.

Leading the charge is a cinematic short film, DALTOKKI, where JENNIE wanders through iconic spots like Gyeongbokgung Palace, Nodeulseom Island, and the trendy Seongsu-dong district. It depicts a vibrant Seoul through her eyes—dreamy, nostalgic, effortlessly cool.

Then there’s the second video SEOUL CITY, set to the track of the same name from JENNIE’s solo debut album Ruby, which captures the rhythm of the capital and JENNIE’s unmistakable synergy. 

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Beyond the main features, fans will be treated to bite-sized content, including two short-form videos and a sit-down interview where JENNIE shares her personal connection to the city she calls home. 

There will also be online events: a buzzworthy “digital goods” drop is in the works, offering limited-edition posters of JENNIE paired with stunning cosmic backdrops of Seoul. 

And as a visual treat, the campaign will be splashed across billboards in major global cities — including the U.S. and Australia—and broadcast via international channels like NBCUniversal, amplifying Seoul’s charm to audiences from Asia to Europe.

The teaser has just dropped, and the full campaign will be rolling out soon on Seoul's official tourism YouTube channel and other social media platforms.

Consider this your official invitation to fall in love with Seoul, with Jennie or through her eyes, and all the above.  

Watch the teaser now here

For more information, visit Seoul Tourism Organization on their website, Instagram, Facebook and X (formerly known as Twitter). 

For more updates, visit JENNIE on her website, Instagram and X (formerly known as Twitter). 

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Asia/ The List/ What's On
ASEAN Film Festival 2025 to Spotlight Regional Stories and Global Links
AFF 2025 Photo by ASEAN Film Festival

Now in its third year, the ASEAN Film Festival (AFF 2025) will be launching this August with over 20 acclaimed films from various countries in the region and beyond!

Organized by the Hong Kong-ASEAN Foundation, the ASEAN Film Festival is a nonprofit initiative to promote a deeper understanding and appreciation of culture through the art of storytelling through films. This year, the festival aims to broaden cultural horizons by showcasing works from four Belt and Road countries, namely Egypt, Hungary, Kazakhstan, and Turkey. 

Additionally, the filmmakers and directors from around ten highlighted films will take part in special sharing sessions with local youth and ASEAN students in Hong Kong, enriching the viewing experience and enhancing their understanding of different countries. 

Running from Aug. 7 to 31, AFF 2025 will feature a selection of films that will provide Hong Kong audiences with a mix of genres, from heartwarming comedies, thrilling mysteries, and inspiring dramas. The festival aims to encourage the younger generation to appreciate the rich and diverse cinematic works from ASEAN and Belt and Road countries, as well as explore and understand the cultural heritage of these nations. 

Delegates
From left: Nicholas Ho Lik-Chi, Commissioner for Belt and Road of the Commerce and Economic Development Bureau of the HKSAR Government; Ammala Saenchonghack, Consul-General of Laos in Hong Kong; Ong Siew Gay, Consul-General of Singapore in Hong Kong; Le Duc Hanh, Consul-General of Vietnam in Hong Kong; Ranida Chamchalerm, Acting Consul-General of Thailand in Hong Kong; Nur'Amirah Mohamad, Acting Consul-General of Malaysia in Hong Kong; Romulo Victor M. Israel Jr., Consul-General of the Philippines in Hong Kong; Kerim Sercan Evcin, Consul-General of Türkiye in Hong Kong; Charles Chia, CEO of Hong Kong-ASEAN Foundation | Photo from ASEAN Film Festival

Films serve as a cultural medium that transcends geographical boundaries, conveying diverse stories with a shared emotional bond. This year, we are truly honored to continue presenting exciting films from the ten ASEAN countries to our audiences in Hong Kong, and for the first time, to feature works from four Belt and Road countries. Their participation enriches the festival, sparking new exchanges and creative connections across borders. This further highlights Hong Kong’s unique charm as a cultural hub, and reinforces the city’s vital role as a ‘super connector’ and ‘super value-adder’ between Mainland China and the international community,” said Daryl Ng, Chairman of Hong Kong-ASEAN Foundation

AFF 2025 will be offering a month of free screenings at multiple venues across Hong Kong, along with post-screening discussions featuring filmmakers. Some of these sessions will also include local film industry professionals, in collaboration with the Cultural and Creative Industries Development Agency, to encourage meaningful cross-regional dialogue and creative exchange. 

Among this year’s lineup are award-winning blockbusters such as “Ah Boys to Men 3: Frogmen” (Singapore), which set a record for Singapore’s opening week box office, and the 4K restored version of Thailand’s classic hit “My Girl.” Audiences can all look forward to emotional features like "Falling in Love Like in Movies” (Indonesia), “Nuansang: The Heart of Teacher” (Laos), and “If My Lover Were a Flower”(Myanmar). 

Movie clip
Falling in Love Like in Movies | Photo from ASEAN Film Festival
Horse
Champion | Photo from ASEAN Film Festival

The festival also highlights the autobiographical film, “Champion” (Turkey), which is an epic tale of love, sacrifice, betrayal, and redemption, “Samsara” (Indonesia), and ‘Tomiris’ (Kazakhstan), which tells a story about female leadership and courage. 

AFF 2025 will also be featuring two cross-country collaborations: “Out of the Nest” (Thailand and China) and “Our Blossom” (Hungary and Vietnam), which showcase the creative synergy between regions, celebrating the universal language of film. 

You can now register for free entry tickets, available on a first-come, first-served basis on the website. You can also view the full details of the featured films and screening schedules here.  

AFF 2025 is a collaborative endeavor involving the Hong Kong-ASEAN Foundation, the Consulates -General of the 14 countries in Hong Kong, and various partners across multiple sectors. Co-presenters include the Cultural and Creative Industries Development Agency, M+ and Asia Society Hong Kong Center. Supporting organizations comprise the Belt and Road Office of the Commerce and Economic Development Bureau, the Financial Services Development Council, the Hong Kong Trade Development Council, InvestHK, Our Hong Kong Foundation, and various chambers and associations 

For updates, follow the Hong Kong-ASEAN Foundation on FacebookInstagram, and YouTube.

 

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Asia/ Vibe/ Pop Culture
‘Superman’ 2025 Review: Brains vs Brawns, Humor, and One Very Good Dog
Superman Photo by Warner Bros. Pictures/Website

DC Studio’s summer blockbuster just hit theaters earlier this month and has since been receiving soaring reviews despite its shift from the usually brooding films from the franchise. It just goes to show that perhaps the secret to a great superhero film is to give a little bit more color. 

More than just a reboot, James Gunn’s Supermanfeatures a complete tonal shift, a philosophical face-off, and a scene-stealing superdog. This vibrant reimagining follows the iconic superhero as he faces off against a calculating tech mogul in a battle that goes beyond fists and into ideals. While the core of the story mainly presents the classic clash between strengths and smarts, it’s also supplemented by a story that revolves around humanity through engaging characters, a relevant conflict shaped by rapidly advancing technologies, and relationship dynamics packed with humor and heart. 

Both light-hearted and action-packed, this new “Superman” starring David Corenswet may not be the hero we’ve all come to know, but the film’s fresh take on this iconic comic book character surprisingly works. Here’s why.  

Warning: spoilers ahead!

James Gunn Explores the True Power of a Hero

In every superhero film, there’s a hero and a villain. Personally, “Superman” was one of those superheroes who was hard to kind of empathize with — not because he was unlikeable, but because he was too invincible. It was hard to pit any villain against this tall, dark, and handsome alien when he literally has one flaw — one that doesn’t even exist on this planet.  

But what happens when technology makes the impossible possible? The answer is shown in the opening of the film when our protagonist crashes into the snowy arctic terrain, bloodied and obviously defeated. From that very first scene, our attentions were captured. This wasn’t your regular Superman, or rather, this might be the most regular Superman there ever was and that's not necessarily a bad thing

The story follows Superman (David Corenswet), who has already been established as Earth’s hero for over three years, as he battles with Lex Luthor (Nicholas Hoult), an ordinary man without any superpowers but boasts unparalleled intelligence, vast wealth, and a tech empire with all the resources he needs to defeat metahumans like Superman, create his own, and even invent portals to new worlds, which he calls a Pocket Universe. 

In the film, Superman intervenes in a conflict between Boravia and Jarhanpur, which saves countless lives but triggers political backlash. Additionally, Luthor also unleashes a robot-like entity known as Ultraman, who seems to be at par with the hero’s strengths and can anticipate his attacks, which led to his downfall in the first part of the movie. After being healed in the Fortress of Solitude with the help of his superdog, Krypto, Superman returns as Clark Kent to the Daily Planet, while Luthor breaks into his icy fortress and retrieves the message from his Kryptonian parents that suggests Kal-El (Superman’s birth name) was meant to conquer Earth rather than save it — a message the hero didn’t know as he only heard the first half of the video since it was supposedly damaged on its way to Earth. Luthor exposes the message, which turns public opinion sharply against the hero. 

Lex Luthor
Photo from Website/Warner Bros. Pictures
Justice Gang
Photo from Website/Warner Bros. Pictures

The succeeding events of the film revolve around Clark’s struggle to reconcile his alien heritage with his human upbringing, a fresh take on the hero’s internal psyche. One of our favorite parts of this film is how well the story humanizes Superman, showing us that one’s identity isn’t solely based on one’s origins but also in the values they adopt. Actor David Corenswet was able to deliver a fantastic performance as he gave the mighty hero a deep earnestness and relatable vulnerability. There were comments online that said he seemed the most “approachable” among the actors who played Superman, and we couldn’t agree more. He definitely made the character more grounded, like he truly grew up on Earth, just like any other human on the planet.  

In the climactic battle, Superman confronts Luthor, who has been orchestrating a great plan to turn everyone against him and kill him, consumed by his envy of the hero. We especially liked his dramatic monologue where he says, “His [Superman] strength illuminates how weak we really are… My envy is power.” We believe these words show how strong feelings, such as envy, can shape monsters.  

Nicholas Hoult’s performance was commendable. We loved his portrayal of this supervillain who is both evil and impressive, and how the story utilized his strength to create a new weakness for the hero one that went beyond Kryptonite. With the tech advancements, Luthor was able to create metahumans strong enough to challenge and defeat Superman. We saw this in how Metamorpho (Anthony Carrigan) can transmute his body into Kryptonite, rendering the hero powerless while imprisoned. A smart idea, as expected from a villainous genius, and raises a question: can brains really beat brawns?

Some reviews have mentioned that this Superman has made the hero “soft,” but we think otherwise. It was only that his strength amplified in areas outside of his physical might. This can be seen through his companions, such as Lois Lane (Rachel Brosnahan), who had always been a damsel in distress in the franchise, now played a more active role in saving the day when she went looking for Superman while he was imprisoned in a Pocket Universe. 

The Justice Gang composed of Mister Terrific (Edi Gathegi), Green Lantern (Nathan Fillion), and Hawkgirl (Isabela Merced), may seem downright funny but more than providing comic relief in between the action, they showed us that the relationships you make — the true friends you have can help defeat your battles, which in a way also makes you stronger. It was a heartfelt scene how the Justice Gang took over the battle on the Boravian border while Superman took care of the massive rift tearing the city apart. For a character known for working alone and being invincible, it’s nice seeing him being part of a team. 

Let’s also not forget Krypto, the adopted superdog, who stole the hearts of audiences with his playful yet heroic acts, proving that a dog is truly a man’s best friend — and hero. 

Another notable scene was Lois and Clark’s talk at her apartment as they argued over his actions in interfering with a foreign country’s battles. In an interview with Josh Horowitz, James Gunn pointed out that this 12-minute scene had remained unchanged from the first draft to the final cut. Having long conversations usually stumps an action film’s pacing, but we believe this scene did more good than damage, as it showed us that Superman is just like us, that he can get frustrated and make reckless decisions. The director has named it one of his favorite scenes, and dare we say it was also one of ours. It's proof that conversations that are positioned well in an action-packed film can be a powerful tool in further deepening audiences’ understanding of characters, including their beliefs, behavior, and struggles.  

And speaking of Lois and Clark, Rachel and David shared a very palpable chemistry. Even though they didn’t have as much screen time together, the scenes they were in made up for it and more.

Krypto and Superman
Photo from Website/Warner Bros. Pictures
Clark and Lois
Photo from Website/Warner Bros. Pictures

It also had interesting music, which gave off vibes from other lighthearted superhero films like Marvel’s “Guardians of the Galaxy” and “Thor: Love and Thunder.” The punk-rock tunes definitely gave it a fun edge. Not much going on in the costume department, but we do appreciate the finer details in Superman’s suit, and how it looks much better than the plain blue and red tights.

Despite its strong conflict and characters, we do believe that it still had some pacing issues due to the multiple subplots and many characters, which were sometimes disorienting. It distracted us from the actual plotline, hoping to find the reason why and how they fit into the bigger picture. Despite this, the script was able to maintain momentum and reached the climax with a good bang — and by bang, we mean a good fight that blends both spectacle and emotional resonance. 

Final Verdict

Fresh, heartfelt, and action-packed, “Superman delivered impressive visuals that we all expected from a superhero film while still being shaped by its deeply emotional take on the hero’s greatest strength: being human

Although the CGI and action sequences feel recycled from other superhero films, as they were things we have seen before, the movie makes up for its story, character development, and impressive casting. This “Superman” film is definitely a memorable one in the franchise, having given it a new look and aura brimming with heart, excellent world-building, and bright comic-book energy that made it stand out from DC’s dark releases. This is an era of superhero films we totally support, and we’d love to see more of it in the future!

If you haven’t seen this on the big screen yet, you’re missing out. “Superman” is now showing in a cinema near you!

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Follow Superman on Facebook and Instagram or stay tuned on Warner Bros. Entertainment on Facebook, X (Formerly Twitter), TikTok, and Instagram for more jam-packed films coming your way. 

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Asia/ Vibe/ Pop Culture
TWICE’s 'This Is For' is an Empowering Record Showcasing Maturity and Love
20250717 TWICE Photo by JYP Entertainment/Website

“This is for all my ladies who don’t get hyped enough…” It truly was — for all the ladies.  

South Korean girl group TWICE is welcoming their 10th year powerfully, and still utterly full of love. Their fourth studio album, “This Is For,” is a confident and empowering declaration — solidifying their evolved and matured sound, while doubling down on their love for their fans (and for themselves) across a 14-track run. 

Released four years after “Formula of Love: O+T=<3” and its lead single “Scientist,” “This Is For” stands as a clear marker of their growth: not just in music, but in message and emotion. More than anything, the album feels like a gift; a celebration of TWICE’s growth as artists. 

Their earlier records may have played on crushes, first loves, and chemistry, but “This Is For” leans into maturity, female empowerment, and romantic frustrations. Here, they are embracing their womanhood gracefully and unapologetically. 

Underneath all the glitter, synths, and glamour, TWICE is now done proving their worth to everyone — they’re just being who they are: artists, women, and icons that perform because they love it.

Known for their stunning visuals, polished choreography, and “no-skip” discography, TWICE has always flawlessly delivered excellence with every era. But “This Is For” pushes past all that. This album is their most mature work yet, honoring themselves and who they are becoming in the name of love. 

Let’s take a deep dive into the album’s 14 tracks and see how each track represents their growth as artists and as women in the industry. 

The First Listen: “This Is For”

The nine members of TWICE in matching, blue outfits
Photo from X/TWICE

The album is made up of 14 tracks, mostly in English, with some songs weaving in Korean lyrics for added depth. From soaring anthems to heartfelt slow burns, from electro-pop highs to smooth R&B grooves, each track reveals a different layer of TWICE’s evolving artistry. Genre-wise, the album smoothly ties in dance-pop and contemporary R&B, with UK garage-filled rhythms and nostalgic calls back to Y2K beats

FOUR” kicks off the album with an invitation: “Get ready for the ride.” It’s an energetic, synth-filled opener that sets the tone for the album musically, inviting those listening to join in the party. With a catchy melody and slick production, the track transitions smoothly into the title track.

THIS IS FOR” might be TWICE’s shortest title track to date, only having 2:11 minutes, but it hits harder than most. An empowering anthem right from the beginning, the song is less about the length and more about the message — tight verses, a high-energy chorus, and confident lyrics. The song is both a love letter and a celebration of identity — and TWICE made sure to get their message heard, line by line. 

The vibe slows down to sleek synth-pop and R&B pop rhythms with “OPTIONS,” still echoing the confidence from the previous track. TWICE’s cool girl persona is on full display in the track, with the girls singing about making choices and proudly declaring their worth. The song is modern and effortlessly cool, oozing with subtle attitude and self-assurance.

TWICE’s power crescendos with “MARS” — the song blends ethereal synth-pop with R&B, with lyrics painting a picture of an otherworldly kind of love. The chorus begins with Mina and Tzuyu’s breathy vocals and later escalates to a powerful post-chorus by Jihyo and Nayeon. It’s the kind of song that’ll have you gasping right in the middle of listening to it; it’s just a good song to belt out. 

RIGHT HAND GIRL” is sassy, cheeky, and downright cool, channeling Y2K R&B pop with TWICE’s own flavor. The lyrics are flirty, somewhat suggestive, and are the words of a self-assured woman who knows what she wants — and gets it. The song’s production is clean, smooth, and catchy, and gives TWICE a chance to play around with their low-register vocals and raps. 

The nine members of TWICE in one of their group teaser photos
Photo from X/TWICE

PEACH GELATO” feels like a grown-up nod to TWICE’s classic bubblegum pop sound — sweet, playful, with just a hint of retro city pop. It’s girly in the best way: light, fizzy, and effortlessly romantic. With lyrics capturing that “love at first sight on the dance floor” kind of high, and playful guitar riffs that suit their vocals perfectly, this track is easy to love and enjoy. It’s the kind of song you’ll want on your road trip playlist, like the wind is blowing through your hair. 

HI HELLO” leans more into a mellow synth-pop groove, riding on steady beats that keep it grounded. Lyrically, it explores the messiness of mixed signals and the limbo of where you stand in a relationship. While it may not stay on your radar on the first listen, it can sort of creep up on you after you listen to it for a while — just like some of their past B-sides. It’s one of the slow songs in their album, but it still fits their overall vibe. 

BATTITUDE,” is the album’s first unit track, featuring Nayeon, Jeongyeon, Momo, and Mina. The song is bass-heavy and bold, channeling early 2000s swagger, dripping with edge and charisma. Think “Hollaback Girl” energy, but with TWICE’s flavor. It’s a girl crush anthem, with the girls declaring themselves as “baddies with attitude.” It’s loud, confident, and oh so addictive, and is a fresh take on TWICE’s femme baddie persona that they’ve been hinting at with their past releases. 

DAT AHH DAT OOH,” featuring members Sana, Jihyo, Dahyun, Chaeyoung, and Tzuyu, gives a similar vibe to “BATTITUDE,” but with a groovier vibe and even more swagger. It radiates the girl group’s bold confidence, while subtly paying homage to their debut track “Like OOH-AHH.” It’s also a nostalgic listen, giving off early 2000s but hotter, punchier, and still unapologetically TWICE. 

LET LOVE GO,” featuring Jeongyeon, Momo, Sana, and Tzuyu, is a reflective mid-tempo R&B pop track that carries emotional weight. It’s a powerful and honest ballad about the strength of walking away from love and becoming stronger from it. Each member is given space to shine in this track, adding to the tenderness of its message and mood.

G.O.A.T.,” featuring Mina, Dahyun, and Chaeyoung, is the anthem that we expected from the first listen — but with a twist. With lyrics dedicated to drive, grit, and determination, the song is accompanied by aggressive raps and hard-hitting beats, owning up to their declaration of being the “Greatest of All Time.” Underneath all that energy, the track also feels like a reflection of TWICE’s quiet determination over the years — the kind that’s pushed them to go above and beyond the industry’s expectation of them time and time again. It may not be as loud as we thought, but their message shows. 

TALK” may just be TWICE’s most mature-sounding song yet, with Nayeon and Jihyo taking the reins. It’s a sultry R&B pop slow pop, with a hint of lo-fi and alt-leaning beats, without being overly done. Lyrically, it’s about the raw desire to communicate, to open up, and build trust. There’s passion laced in every note, and TWICE’s vocal powerhouses deliver it smoothly and with pure excellence. It’s moody, smooth, and mature, and the perfect closer to the album’s unit tracks — a clear marker of how much these women have grown over the years. 

TWICE’s energy lulls into a soft, heartfelt ballad with “SEESAW,” with lyrics using the playground staple as a metaphor for the ups and downs of an imbalanced relationship. It’s a reflective slow burn anchored in alt-R&B and smooth synth beats, tenderly depicting the vulnerabilities of a love that’s no longer in sync. The track may be one of the softer ones in the album, but it’s as emotionally resonant as the others. 

The album closes with “HEARTBREAK AVENUE,” perfectly capturing the feelings of being tired, confused, and torn between wanting more from a relationship that’s only filled with disappointment. Another track with smooth R&B pop, the song is the perfect song to walk to while admiring the mesmerizing city lights on a slow night. The girl group’s voices carry the emotion in the song, allowing every listener to feel their ache and sadness. It’s weird to hear the album end on a bittersweet note, but it nevertheless pulls the threads of TWICE’s themes of growth, womanhood, and emotional honesty with quiet strength. 

The nine members of TWICE for "This Is For"
Photo from Website/JYP Entertainment

Final Verdict

The listening experience of “This Is For” was nothing short of gratifying, and TWICE definitely succeeded in releasing an album that encapsulates their growth and strength as artists and as women in an evolving industry. Their album confidently showcased their group’s synergy and the reason for their longevity under the spotlight. 

It also highlighted how the girl group is unafraid of exploring sounds outside of their usual roster. While TWICE is known for their vibrant, upbeat sound, “This Is Forshows their willingness to expand, experiment, and evolve, while still being grounded in who they are.

The entire album was well-produced, especially with the number of renowned producers and artists credited under it. However, we do wish that the TWICE members had some participation in its creation — it would have felt like a better way to enter their 10th year in the industry with tracks that they themselves have produced. 

Apart from that, TWICE’s fourth studio album is still a stellar record in our eyes. It truly is an album that deserves to be hyped, especially for ONCEs that have grown up together with them. 

“This Is For” is out now on all digital platforms worldwide via JYP Entertainment and Republic Records. 

A deluxe version of the album was also released, now including an “extended” version of the title track and “Takedown” from Netflix’s “K-Pop Demon Hunters” soundtrack, performed by Jeongyeon, Jihyo, and Chaeyoung. 

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Asia/ The List/ Nightlife
Sprite Beach Fest Was the Ultimate Summer Party You Shouldn't Have Missed
Sprite Beach Fest Photo by Sprite

There are music festivals, and then there’s Sprite Beach Fest — a free, open-to-all, beachfront mega-party that pulled in an estimated crowd of 70,000 and left zero doubts about Coca-Cola knowing exactly what the Gen Zs need. Held in one of Vietnam’s rising destinations, Da Nang, Sprite Beach Fest was more than just a summer celebration — a promise from Sprite that they are glad to deliver every year. The type of celebration that leaves your skin tanned just right after enjoying the beach, your throat sore from singing, your camera roll blessed with endless videos of your favorite artists, and your shoes full of sand. In other words, an unforgettable experience.

First off, the lineup was stacked with Vietnam’s hottest artists, and the event venue had to match that. They chose My Khe Beach, and the vibes were immaculate.

Water cannons blasted over thousands of screaming fans during the initial DJ sets. But this wasn’t just some influencer bait or brand marketing overdrive. Sprite Beach Fest had real substance because that crowd? You can’t fake that energy, no matter how many cute activities, free products, or interactive installations you wave at them.

Sprite Beach Fest
Courtesy of Sprite

Vietnam was the perfect crowd. Respectful, hyped, and straight-up energetic. 

People came from all over the country and began lining up the night before. By the time the show was about to start, the energy was so electric that it was literally spilling onto the sidewalks. Yet, no chaos, no pushing, no bad energy — just people sharing in each other’s joy and infecting each other with happiness. It was the kind of space where you could scream your lungs out and still feel like you were in a safe, welcoming space. Fortunately, even as the crowd eventually had the local authorities rerouting traffic due to their sheer volume, everything still went off without a hitch.

Coca-Cola’s decision to host festivals and events like Sprite Beach Fest isn’t just clever marketing — it’s a genuine read of what youth culture in Asia is craving right now. And they’re ready to deliver on the high-energy, music-forward, community-centric gatherings that favor authenticity over aesthetic and vibes over manufacturing viral moments.

Sprite Beach Fest
Courtesy of Sprite

The Beat Asia witnessed these gatherings first-hand. 

From last year’s Coke Studio Fandom Concert in Manila to the Sprite Beach Fest in Da Nang, here’s why Coca-Cola events are about more than just chilled drinks- and why you should be at the next one.

Taking Summer to a Whole New Level

Sprite Beach Fest
Courtesy of Sprite

Sprite Beach Fest was every bit as loud as possible — and it was just what we needed to cap off the week. Da Nang, while an overall chill city, was ready for a different kind of chill: one that matched the summer heat, local vibe, and beats that you can’t ignore. 

Sprite set up a giant 20-foot inflatable slide that had people landing in a pool of plastic balls, “soda dispensershowers, a slip-and-slide and see-saw, and a temperature display that said out loud what everybody was feeling: it was hot alright. Thankfully, Sprite also set up a drinks booth to keep the crowd cool as the energy grew hotter.

Sprite Beach Fest
Courtesy of Sprite
Sprite Beach Fest
Courtesy of Sprite

Then there was the stage. It’s like pairing Waterbomb Festival’s aquatic chaos with the aesthetic and effects of Rolling Loud

We’re talking water cannons, pyrotechnics, massive LED screens (aside from the main stage, they also made sure the crowd was well served by placing standalone LED screens in other parts of the venue), and giant speakers that made sure you could hear every note from the artists. Sprite Beach Fest’s organizers weren’t playing safe — clearly, go big or go home was Sprite’s directive. And they succeeded.

Sprite Beach Fest
Courtesy of Sprite

Artists Brought the Heat and Immense Coolness

Sprite Beach Fest’s lineup was curated to bring the hottest Vietnamese artists all on one stage, engineered to ignite a crowd that was eager to match their spirit. Each artist brought their signature style and character, matched perfectly with Sprite’s effortlessly cool branding, and conversed with the crowd through their songs. 

Whether you’re a longtime fan or hearing these acts for the first time, everyone was easily swept up in the vibrant energy of the beach fest.

HURRYKNG was the spark that set Sprite Beach Fest on fire. His energy hit just like the first carbonated sip of a freshly opened can of Sprite. He burst onto the stage with a charisma that needed no translation, launching straight into hits like "Một Công Đôi Việc," "Chưa Phải Là Yêu," and "AIRPLANE MODE." 

The crowd immediately locked in and took part in this masterclass in hype-building. HURRYKNG delivered an opening act that raised the bar high — fortunately, however, the rest of the lineup was ready to meet him there.

Sprite Beach Fest HURRYKNG
Courtesy of Sprite
Sprite Beach Fest HURRYKNG
Courtesy of Sprite

Next came JSOL, whose stage presence seemed like lightning in a bottle. His set didn’t just entertain, it electrified the audience. Songs like "LOVE SAND" and "NGÁO NGƠ" kept everyone’s energy up as he turned the heat to an 11 on a scale of 10. The confidence, swagger, and vocals hit hard — JSOL made sure his time was something the crowd will remember.

Then came LOW G, stepping in like the calm before a storm. But make no mistake, he didn’t dial down the energy — he just brought a refined version that had the crowd nodding to every beat. His laid-back presence gave way to explosive moments in "An Thần," "Simp Gái 808 (Maiki Remix)," and "HOP ON DA SHOW." The beats were unrelenting but controlled, and the crowd fed off his chill intensity. Sprite is chill, but LOW G is cooler.

Sprite Beach Fest JSOL
Courtesy of Sprite
Sprite Beach Fest LOW G
Courtesy of Sprite

When RHYDER took the stage, things escalated fast. It wasn’t just a performance; it was another lesson in crowd participation. He commanded the crowd with ease, and the audience was eager to respond. Whether waving their foam sticks or chanting after RHYDER, there was an instant connection between him and his fans that you can’t script.

But if the night needed a finale to match its fever pitch, Duơng Domic more than delivered. His set was truly unforgettable. Every hit, from "A đến Ă" to "Yêu Em 2 Ngày" and "Mất Kết Nối," felt like it was made for a moment like this. It didn’t matter if you knew the lyrics or not. The crowd became onevibing, jumping, waving, and singing like there’s no tomorrow. You could almost feel everyone taking a mental snapshot to keep this moment locked in their minds forever.

Sprite Beach Fest LOW G
Courtesy of Sprite
Sprite Beach Fest Duong Domic
Courtesy of Sprite

What Makes Sprite Beach Fest Hit Different?

To understand the soul of Sprite Beach Fest, The Beat Asia spoke to the man in charge. Tin Le, Coca-Cola’s Head of Marketing Vietnam and Cambodia, offered insight into why Sprite doesn’t just host events, they create cultural experiences.

“Vietnam is a country with very long coastlines, so every year, as a summer promise, we want to bring the Sprite activations throughout the country along these areas,” he explained. 

This has been a promise we have kept for the consumers for three years now, that we celebrate one of the biggest summer occasions on the beach with our consumers in Da Nang.

For Coca-Cola, Sprite isn’t just a drink; it’s a rallying cry. “Heat Happens, Stay Coolisn’t just about the temperature. It’s about attitude. “It’s about encouraging people to come out and play. Don’t let the heat block the way…or heated moments bring you down,” he shared. That ethos — pushing past obstacles with high spirits — is something that Sprite stands for.

Sprite Beach Fest
Courtesy of Sprite

“So if you want to do something, go ahead and do it. If you want to have fun in the summer heat, or if you like your spicy food, go ahead and enjoy it. Sprite will accompany [you through] all that.”

Music, naturally, fits that message. “Music is the biggest passion point of [the] Vietnamese [people]. But not just the Vietnamese, ASP (Asia-Pacific) consumers and the global consumers as well,” Tin said. 

And it’s not just any music. “If you go through the whole lineup of all the [artists] we have chosen for our concerts, they're all cool singers reflecting [the spirit of our consumers].” 

He added, “The Gen Z consumers, they like to stay cool against whatever challenges are thrown at them. That very positive attitude against all kinds of heated moments…that is something that makes our music connect with them.”

Sprite Beach Fest
Courtesy of Sprite

Why You Should Attend the Next Coca-Cola Event

Sprite Beach Fest is just one of Coca-Cola’s many events around the globe, following an evolving blueprint for brand-led entertainment that doesn’t feel like a giant advertisement (despite the huge installations screaming their brand). The plan is simple.

Be where the people are. Celebrate what they care about. Don’t interrupt culture; contribute to it.

Coca-Cola has been testing this across Asia, and the results speak volumes. 

In the Philippines, the Coke Studio: Ultimate Fandom Concert last 2024 turned heads, broke hearts (in a good way), and also lit up the SM Mall of Asia Arena. With a diverse lineup that included NewJeans, ALAMAT, Kyle Echarri, Illest Morena, and Nik Makino, the event tapped into K-Pop stans, P-Pop loyalists, and all-around music lovers who wanted to partake in a night to remember. And Coke gave it to them.

But Sprite Beach Fest isn’t the end. For one, Coke Studio Season 9 is coming soon on Sept. 5, 2025! No details yet on the lineup, but their Instagram post suggests following Coca-Cola's official partners (Jollibee, 7-Eleven, Grab, and Lazada) to find out how you can grab tickets to one of the hottest music festivals in the Philippines.

Following Coke Studio is another major festival in Japan, Coca-Cola X Fes. 2025, which is scheduled for Oct. 11 to 12, 2025 at the Saitama Super Arena, Japan. The lineup, needless to say, is a dream: XG, Creepy Nuts, &TEAM, Camilo, ano, and Natori were recently confirmed to join the festival. Check out their website to find out how to win exclusive Coca-Cola merchandise or tickets to Coca-Cola X Fes. 2025.

Coke Studio Season 9
Photo from Instagram/Coca Cola Philippines
Coca-Cola X Fes. 2025
Photo from Website/Coca Cola Japan

It’s clear, though, that Coca-Cola isn’t just reacting to youth culture; they’re helping to shape it. 

Given that “Coke” is reportedly the 2nd most recognized word in the world, just behind “okay,” it’s no wonder that they’re in tune with pop culture — even with every new generation being born. Whether it’s on a Vietnamese beach, Manila arena, or Japanese stadium, their activations are less about visibility and more about credibility

Have you ever wondered why Red Bull hosts so many extreme sports events worldwide? This is why.

Sprite Beach Fest proves that the future of brand engagement isn’t about gimmicks. It’s about genuine connection. And Coca-Cola, in all its fizzy, carbonated genius, seems to have cracked the code. For us, though, we still haven’t moved on from the Da Nang fest, which is another way of saying, we will block off our calendars the moment they announce the next Coke happening — and we’ll be there again, ready to sing our lungs out.

Check out their website for more information. Follow Sprite on Instagram and Coca-Cola on Instagram

Sprite Beach Fest
Courtesy of Sprite

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Asia/ Vibe/ Pop Culture
Refresh Your Playlists with New Drops from Rising and Certified Hitmakers
Alex Warren and Rose Photo by Jack Dytrych, Courtesy of Warner Records

The music world is consistently “on,” so the launch of new singles and records is never-ending. And for music lovers like us, that’s like getting cake each time!

As we step into July, it’s that time of year when our playlists are beginning to feel a little dry, but there’s nothing a good summer bop and some catchy bangers can’t fix. From a debuting beauty queen artist to comebacks from certified music icons such as Laufey and Rosé of BLACKPINK, these singles are hitting hard

Whether you’re looking to update your playlist or find your new favorite singer, we’ve got the sonic hydration you need with six new singles people are about to be (if not already) obsessed with. 

“Rainbow” by Krishnah Gravidez

Krishnah Gravidez
Photo by The Beat Asia

Krishnah Gravidez may not have won the 2025 Miss World title, but she didn’t go empty-handed, having been crowned Miss World Asia after ranking in the Top 8. 

This month, she’s showcasing that she’s more than just a beauty with the release of her debut cover single, “Rainbow” — a beloved South Border classic. The song conveys a message of resilience and hope, highlighting that beauty can be found amid life’s challenges.  

“Rainbow sums up not only my life as a beauty queen but also my life in general, because the message from the song says a lot about resilience, about not giving up, and looking at the positive side of things,” Krishnah told The Beat Asia.

The singer also mentioned how her journey had been transformative, and how she had learned not only to be the best version of herself but also to see pageants in a different light.

“When I entered the Miss World competition, I saw pageants from a different perspective. It’s more about helping others, giving back to the community, and just not being afraid of telling who you are and your story as a person. That’s what I actually did when I was crowned as Miss World Philippines 2024.”

We always welcome a good cover, and it’s a nice palette cleanser to add to your playlist, especially since Krishnah’s soothing vocals gave this popular track a more laid-back sound and a brand new vibe. 

Listen to “Rainbow” now. Follow Krishnah Gravidez on Facebook, TikTok, and Instagram.

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“Lover Girl” by Laufey

Laufey
Photo by Emma Summerton, Courtesy of Secret Signals

The GRAMMY®-winning artist is back with another soul-stirring track about the quiet heartbreak of missing someone deeply. “Lover Girl is a bossa nova-infused track that doubles as a confession, wrapped up in Laufey’s signature charm and timeless sheen. 

“The hardest part of loving someone is being away from them. This is that story.” Laufey explained in the press release. The song balances optimism in ache — the sound is slightly upbeat and whimsical, but the lyrics are anchored in longing. It makes sense that it’s a certified “soft-girl anthem.”

The new single comes from her forthcoming album, “A Matter of Time,” which comes out on Aug. 2. Laufey had captured hearts with her personal coming-of-age tales in “Everything I Know About Love” (2022) and further cemented herself as an artist who makes the music of old feel timeless with her GRAMMY®-winning “Bewitched” (2023), which told the story of young love, brought to life be sweeping orchestral arrangements, jazz, and her signature alto tone. 

This latest single shows that Laufey’s new album will continue to embody her beloved influences with the artist revealing, “I’m constantly thinking about classical and jazz, how to properly preserve them and pay homage. I just wanted to let my heart wander."

Listen to "Lover Girl" now. Follow Laufey on Facebook, X (Formerly Twitter), TikTok, and Instagram.

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“All At Once” by Shye

Shye
Photo from Secret Signals

Singapore’s indie-pop darling, Shye, just dropped a new heartbreak song to add to your playlists. In “All At Once,” the singer-songwriter delivers a haunting, atmospheric track that captures the quiet devastation of heartbreak. What’s interesting about this new single is that it’s a continuation of her previous song, “Waited for You,” deepening the emotional storyline and conveying the journey from longing to the aftermath, which is acceptance. 

The song sings about being haunted by the memories of a person who has moved on, while you're still stuck in the echoes of what was,” the producer explained. 

The song begins with the sentence, “I think of you and all that you promised,” immediately setting the poignant tone of the track. The chorus, which is anchored on the repeated plea “Come back to me,” conveys that heart-wrenching loop of pretending to feel okay, when you’re really unraveling on the inside. 

“It's the kind of grief that seeps into everything around you — where you start to see the one you lost in everything and everyone. When you know it's over and you have to move on, but it's easier said than done,” Shye added.

If you’re going through your own heartbreak or simply want a sentimental track for your rainy day playlist, this is it. 

Listen to "All At Once" now. Follow Shye on Facebook, X (Formerly Twitter), TikTok, and Instagram.

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“365” by ONE OR EIGHT

ONE OR EIGHT
Photo from Secret Signals

Rising Japanese boy group, ONE OR EIGHT, makes an exciting comeback with their fan tribute track, “365.” The song marks their first release since announcing their partnership with major record label, Atlantic Music Group. 

As the title suggests, “365” is a song about wanting to be by a loved one’s side every single day of the year. Produced by renowned songwriter Nasri, who has worked with some of the biggest names in the industry, including Justin Bieber, Shakira, and Halsey, this new single is the peak love song of the summer, composed of a captivating melody with resonant beats. 

“’365’ is ONE OR EIGHT’s first love song, and we wanted to express how it feels when you're thinking about a special someone. The title also represents the length of time of our auditions for WARPs DIG, which was the beginning of our journey to become ONE OR EIGHT. That’s why the number means so much to us,” explained member Reia. “Through the lyrics, we want to express our immense gratitude and love for all of our fans, 1DERZ, who have been rooting for us over the past year and sharing many unforgettable moments with us.”

The song came alongside a music video directed by Osrin, founder of PERIMETRON, who has worked with massive artists such as King Gnu, millennium parade, and GLAY. The song is presented in a cinematic backdrop, weaving the group’s unforgettable memories of love and time together.  

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The group is also gearing up for a fan meet tour in Asia, with Bangkok (July 26) being their first fan meet in the region. You can buy your tickets here.

Listen to "365" now. Follow ONE OR EIGHT on Facebook, X (Formerly Twitter), and Instagram.

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“On My Mind” by Alex Warren feat. ROSÉ of BLACKPINK

Rose and Alex Warren
Photo by Jack Dytrych, Courtesy of Warner Records

Breakout singer Alex Warren just scored the biggest collab this month as he teamed up with Rosé of BLACKPINK in “On My Mind.” The new single is a surprise track from his upcoming album, “You’ll be Alright, Kid,” slated to drop on July 18. 

“On My Mind” is a soaring love song embodying the Gen Z sensation’s signature anthemic pop style, infused with a cinematic flair and raw emotion. Produced by hitmakers Ammo and John Ryan, this folk-pop ballad centers on the theme of longing and nostalgia, as the lyrics sing about a past relationship that still lingers in dreams or memories. It’s poetic, atmospheric, and the way Alex and Rosé’s vocals blend together is sonically beautiful, giving a solid heartfelt track with an intimate storytelling. 

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10/10, it’s the song you’d play in that brief moment when the sun sets on the horizon, giving way to the moon and the stars. 

Listen to "On My Mind" now. Follow Alex Warren on Facebook, X (Formerly Twitter), TikTok, and Instagram. You can also follow Rosé on Instagram.

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“Golden Hour” by Muri and Shigge

Muri x Shigge
Photo from NYOU Consultancy

Filipino soul-pop artist, Muri, just teased her collaborative single with Japanese electronic producer, Shiggeset to drop on all streaming platforms worldwide on July 11

Golden Hour” is the brainchild of the singer and Tokyo-based beatmaker, conceived during an intensive songwriting camp at the AXEAN Festival in Bali, Indonesia last year. The musicians had a spontaneous studio session, which evolved into months of sonic exchange between Tokyo, London, and Manila.

“I found Shigge’s music really unique and forward-thinking,” Muri shared in a press statement. “When we got the chance to work with each other at the songwriting camp, I felt we could make a really cool world fusing our styles together. For me, music is all about experimenting and trying something new, and this is a result of that.”

This track will be the first official release from their joint EP, “SETSUNA,” which is slated to drop next month. The EP is described as a cross-cultural music production like no other, featuring lo-fi house beats, ambient soundscapes, and neo-soul vocals. 

To celebrate the release, the duo is also embarking on a two-city tour in Tokyo (July 22 and 24, 2025) and Makati City (Aug. 1 and 2, 2025). 

Check out “Golden Hour” here. You can follow Miru on Facebook,  X (Formerly Twitter), TikTok, and Instagram, and Shigge on Instagram, YouTube, TikTok, and X (Formerly Twitter). 

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Asia/ Venture/ Profiles
‘The Diary Of A CEO’ Host Steven Bartlett Set to Kick Off Asia Tour
Steven Bartlett Asia Tour Photo by The Foundry Asia

Steven Bartlett, host of the world’s second-largest host-led podcast, is coming to Asia for an exclusive event focusing on entrepreneurship and personal growth. 

If you’re an avid podcast listener, chances are you’ve heard of “The Diary Of A CEO,” a podcast series featuring in-depth conversations with influential figures across various fields and industries. Host Steven Bartlett has much to share from his vast interview archive, and his own experiences too, having carved his name in the industry as a successful young entrepreneur with a remarkable trajectory that has redefined success in the modern business ecosystem. 

In a rare opportunity to learn directly from one of today’s most influential voices, The Business and Life Speaking Tour is coming to Asia for the first time, spanning across five cities in the region. 

Presented by Curious Asia and in partnership with Shopify, don’t miss this spectacular event that aims to present powerful insights and inspiring stories, as well as provide you with the essential tools to navigate entrepreneurship in today’s business ecosystem

The tour kicks off on Sept. 19, 2025 in Singapore and will conclude in Jakarta on the 27th. You can catch Steven in the following cities:

Steven Bartlett
The Foundry Asia

The Business and Life Speaking Asia Tour 2025

  • Singapore - Sept. 19 

8 PM, Star Theatre

Prices start from SG$98

  • Kuala Lumpur - Sept. 21 

6 PM, Connexion Hall

Prices start from RM280

  • Hong Kong - Sept. 23 

8 PM, AsiaWorld-Expo

Prices start from HK$480

  • Bali - Sept. 26 

8 PM, The Westin Nusa, Bali 

Prices start from IDR 990,000

  • Jakarta - Sept. 27

6 PM, The Kasablanka

Prices start from IDR 790,000

Steven Bartlett The Business and Life Speaking Tour

This highly anticipated keynote tour will explore crucial themes in the industry, including essential principles for success in both business and life

If you’re an ambitious entrepreneur looking for practical advice and inspiration, a professional or business leader seeking career advancement, or perhaps simply curious about achieving personal growth and success, attending this event guarantees that attendees will leave feeling equipped with various transformative insights—specifically on the following topics:

  • Transforming Your Mindset: Overcome self-doubt, take calculated risks, and flourish in uncertainty.
  • Driving Entrepreneurship & Innovation: Navigate the modern business landscape and build scalable, sustainable ventures.
  • Engaging in Authentic Leadership: Cultivate leadership qualities that resonate with your core values.
  • Achieving Personal Growth & Empowerment: Commit to continuous learning and self-awareness for lasting success. 

Each show will center around a specific keynote speech, so if you’re looking for a more personalized experience, there are VIP packages available offering exclusive meet-and-greets with Steven, signed posters, and other merchandise.  

Tickets can be purchased here. Priority access sales will commence on July 16, 12 PM (SGT/ HKT/ MYT/WITA) and 4 AM (WIB), while General ticket sales will start from July 17, 12 PM (SGT/ HKT/ MYT/WITA) and 11 AM (WIB). 

You can register ahead for the pre-sale on the following times:

  • July 10, 12 PM to July 14, 12 PM (SGT, HKT, MYT, WITA)
  • July 10, 11 AM to July 14, 11 AM (WIB) 

*For more information on student and corporate rates, contact [email protected].

Steven  iheart podcast awards
Instagram/ The Diary Of A CEO

Steven Bartlett began his entrepreneurial journey in 2013 when he founded Wallpark, a messaging board for students. 

He then co-founded Social Chain in 2014 when he was just 22, which quickly revolutionized the digital marketing industry. The global social media marketing agency has since worked with major brands such as Apple, KFC, and McDonald’s, catapulting Steven to millionaire status by age 23. 

He’s the host of one of the world’s leading podcasts, which has amassed over 40 million downloads and 1 billion streams. It has also reached 11 million YouTube subscribers as of July 2025, featuring some of the most influential people today, including Sir Richard Branson, Michelle Obama, Simon Cowell, Mo Gawdat, MrBeast, and more. 

Follow Steven Bartlett on FacebookX (Formerly Twitter)TikTok, and Instagram for more updates.

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Asia/ Vibe/ Pop Culture
‘Jurassic World Rebirth’ Brings New Dinos, but Little Surprises
Jurassic World Photo by Jurassic World/Website

The first of the three blockbuster films of 2025 (“Jurassic World Rebirth,” “Superman,” and “Fantastic Four: First Steps”) has finally hit theaters, and safe to say we’re simply roaring to get into the action. 

The title has given us much to be excited about, considering this decades-long dinosaur franchise has continued to deliver massive scares and introduce both fascinating and terrifying reptilian species as seen in the previous Jurassic World films. “Rebirth” means something new is growing, and along with the star-studded cast led by Scarlett Johansson, Jonathan Bailey, and Mahershala Ali, we have high hopes for this film because it has a chance to become something different, having been reported to be a standalone — meaning separate from its predecessors. 

Directed by Gareth Edwards (“Godzilla” and “Rogue One: A Star Wars Story”) and written by Hollywood scriptwriter veteran David Koepp (co-writer of the original 1993 film), “Jurassic World Rebirth” is set 17 years after a terrible lab incident involving mutated dinosaurs, and follows a top secret mission to retrieve blood samples from the three of the largest prehistoric specimens, which evidently holds the key to a new heart disease treatment. The Pharmaceutical company head, Martin Krebs (Rupert Friend), recruits an ex-military covert operative, Zora Bennett (Scarlett Johansson), to collaborate with Dr. Henry Loomis (Jonathan Bailey), a paleontologist, on this illegal endeavor.  

Although the film presents a solid premise and a new, genetically altered dinosaur right out of our nightmares, “Jurassic World Rebirth” plays it a little too safe in terms of storyline and character development. Here’s what we mean. 

Jurassic World Rebirth
Photo from Website/Jurassic World

New Dinos, Same Old Problems

Considering it’s a separate story from the previous films in the franchise, this movie had the opportunity to explore new possibilities in technology and deliver even bigger scares. Sadly, that wasn't the case.

Unlike the previous Jurassic World films, which featured a solid tandem between Chris Pratt’s Owen and Bryce Dallas Howard’s Claire, this movie gave us a group composed of mercenaries, a scientist, and a businessman. The issue isn't their professions, but the lack of chemistry which, we believe, lies in how the script failed to develop these characters well. There were top-notch visuals and acting. Scarlett was stunning in the action sequences — a nod to her Marvel superhero days, and Jonathan Bailey wearing those glasses while speaking in an American accent set off all the hot nerd alarms. 

Performances by Mahershala Ali and Rupert Friend were also commendable, the former giving that mercenary with a heart vibe, while the latter portrayed the role of the villain with skewed intentions really well. But the cast as a group made for a shallow character investment. The script also had one too many dialogue-heavy conversations, which hurt the pacing. Although the rom-com energy between Zora and Dr. Henry was cute, it didn’t make up for the fact that the characters were underwritten, barely showing any characteristics or backstories that would encourage audiences to root for them.

Scarlett Johansson and Jonathan Bailey
Scarlett Johansson and Jonathan Bailey | Photo from Website/Jurassic World

There was also that subplot about a marooned family who ended up with the rest of them on the island, adding to the dinosaurs’ human buffet. Understandably, putting innocent civilians into the mix heightens the stakes, but their presence provided little substance to the plotline and could’ve been altogether left out. In fact, their screen time could’ve been used to flesh out the main group more. It was also a little far-fetched that they were sailing recreationally across waters known to be inhabited by a massive Mosasaurus. That’s not exactly an ideal summer vacation. 

On the bright side, their one scene with the T-Rex was one of our favorites. In that scene by the river, it began to look like a classic Jurassic movie with its jump scares and high-stakes circumstances. We couldn’t help but yelp and flinch every time the creature spotted them, and being on the water made the scenario ten times more dangerous — and stressful! 

Speaking of dinosaurs, the CGI was well done, but nothing new. We know it’s strange considering they made a new dinosaur species from genetic testing. We had hoped they did something better with the Distortus rex (D-rex). Sure, the crossbreed looked horrifying, but its movements were too slow, and the final showdown of the film didn’t feel as upbeat as it should’ve been, and was carried by the winged reptiles, Quetzalcoatlus, which did more damage. Even though we knew their lives were in danger, the transitioning of scenes and movement of the storyline lacked urgency, mainly due to the characters, who seemed to just be waiting for the next attack. This, in turn, made the film’s peak anticlimactic, so the displays of heroism didn’t pack as much punch as we’d hoped. 

Mahershala Ali
Mahershala Ali | Photo from Website/Jurassic World
Dinosaur egg
Photo from Website/Jurassic World

Ironically, the mission also went too quickly. It started well in the first part, when they were trying to get the blood sample from the Mosasaurus, but after that, a huge chunk of the film was spent on them traversing through the jungle rather than experiencing danger to retrieve the rest of the samples.  

The jungle setting wasn’t something new, either, but it was explained well why the dinosaurs would be inhabiting there. Along with the overcrowded group of main characters, this felt more like “Jumanji” with dinos.

Final Verdict

“Jurassic World Rebirth” delivered fantastic visuals and a promising premise, but lacked in character execution and that fast-paced element audiences expect from a Jurassic thriller. It’s surely not the best in the franchise, but we also wouldn’t rank it as the worst. We did feel like it was a step back from what they were hoping to achieve with this beloved franchise

Overall, it was still an entertaining movie to watch with enough scares and a good-looking cast, as well as impressive action sequences, with some almost making our hearts jump out of our chests. If you’re a fan of the franchise or the actors, we say give it a chance on the big screen. Otherwise, it may be one of those films you can just wait to become available on streaming platforms. 

We’re giving this film 3 BEATS. “Jurassic World Rebirth” is now showing in a cinema near you.  

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For updates, follow Jurassic World on FacebookTikTok, and Instagram

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