Tips to Know if Your ‘Labubu’ is Authentic or Fake

The Labubu craze is taking the world by storm – especially in Thailand. With their captivating charm and unique designs, these dolls have become must-have accessories, especially after Blackpink's Lisa flaunted her Labubu accessory and posted on Instagram.
They are flying off the shelves and dominating online marketplaces like never before. Yet, authenticity is a growing concern among fans and collectors. Before we delve into that, let's give a little background on the famous Labubu doll for those who may not be familiar.

What is Labubu?
Meet Labubu, the enchanting elf character that has taken Thailand by storm. This playful and fuzzy doll has captured the hearts of many, becoming a beloved icon in recent months. Labubu originates from "The Monsters," a captivating series created by Kasing Lung, an artist born in Hong Kong and raised in the Netherlands. Inspired by Nordic fairy tales, Lung masterfully designed characters that blend magic and mischief, bringing them to life in his art.
Since the launch of "The Monsters" story series in 2015, Lung has gained international acclaim, showcasing his work in exhibitions around the globe. Labubu stands out with its charming features: pointy ears, sharp teeth, fluffy fur, and a playful smile that radiates joy. Yes, if you’ve visited POP MART, chances are you’ve seen this charming character.
Why Did They Go Viral?
POP MART figures, such as the Skullpanda and Molly series, have always attracted attention so it wasn’t surprising that Labubu also reached a mainstream audience. Labubu gained some traction in Thailand last September 2023 during the launch of POP MART’s first Thai store at CentralWorld. However, the craze truly took off in April 2024 when Thai singer and Blackpink member Lisa posted an Instagram story featuring a giant Labubu plush toy from the "Macarons" series. This caused a frenzy, as the toy became a popular accessory among her fans.
Additionally, the Tourism Authority of Thailand (TAT) named Labubu as part of the "Amazing Thailand Experience Explorer," a campaign designed to engage both travelers and locals. This announcement came shortly after POP MART launched the world’s first Labubu-themed store at Mega Bangna, Southeast Asia’s largest shopping center. Additionally, as a result of celebrity endorsements, Labubu figures became ubiquitous in Bangkok, with Labubu keychains appearing everywhere.

What Makes It So Unique?
POP MART's USP lies in its exclusivity, featuring limited edition releases often created in collaboration with specific designers and brands. This approach gives fans a sense of owning something rare, making each item a valuable collector's piece to enhance their collection.
How to Purchase a Labubu?
To ensure you purchase an authentic Labubu, shop directly from POP MART’s official store or from trusted online reselling marketplaces.
A Labubu doll typically starts at THB500. Among the most popular items are the Labubu Plush Doll Pendant, priced at THB1,050. Additionally, there are always new collections being released, such as the New Year celebration series featuring Labubu plush door decorations worth THB550.
The product range also includes laptop bags, phone cases, and tote bags. Fans especially enjoy buying the “blind box” or “surprise toy,” which contains a random figure from The Monster series. You’ll discover which figure you receive only after opening the box.

How to Know if Your Labubu is Authentic or Fake?
Given its overwhelming popularity, the emergence of counterfeit items is a significant issue, making it difficult for collectors to distinguish genuine items and have confidence in their purchases. If you encounter an online listing with a suspiciously low price that either tempts you or raises concerns about being scammed, don’t fret.
Here are essential tips to help you easily identify the genuine plush pendant series you desire, ensuring your collection remains authentic and valuable.
1. Check the Packaging
Authentic Labubu packaging features a matte finish with a smooth texture, complemented by embossed details on the series name.
Pay close attention to the finer details on the packaging, particularly the trash can symbol located at the bottom of the back of the package. The arrow in this symbol should have rounded corners, while counterfeit versions often have square corners. Additionally, fake packaging typically has a glossy and uneven surface.
For verification, look for muted pastel colors, clear and precise printing on the box, and a holographic sticker with a QR code on the back.
2. Check the POP MART Logo
Be on the lookout for the hologram sticker featuring the “POP MART” logo located in the top right corner of the package.
The “POP MART” logo should be clearly printed with a three-dimensional effect, giving it a premium look. In contrast, a counterfeit logo may appear poorly printed, with distorted letters and a lack of depth.
3. Scan the QR Code
To verify the authenticity of POP MART products, scan the QR code on the hologram sticker. A genuine package will have a sharply printed QR code, while counterfeit packaging often features blurry or poorly processed QR codes that may not function correctly or redirect you to a fake website.
4. Examine the Face and Teeth
When examining Labubu's appearance, you'll notice that its face features a smooth, matte finish with sharp paint lines, glossy eyes, and airbrushed blush. In contrast, a fake Labubu would have unrefined features.
To verify authenticity, you can use a black light to check the paint on Labubu's nose. Authentic paint will react and glow under black light, while fake versions will show no reaction when exposed.
Another distinguishing feature is the number of teeth. Labubus have exactly nine teeth that may vary in shape or size, growing directly from the blue line, with clear gaps between each tooth. In fake versions, the teeth are poorly painted and have noticeable gaps.
5. Quality of Fur
A genuine Labubu features soft, fluffy fur with intricate stitching that seamlessly integrates into the vinyl doll. In contrast, counterfeit versions typically use cheap materials and rough fur.

6. The Feet
The left foot should have a POP MART logo printed on it, a hallmark of authenticity. Authentic versions consist of a soft, flexible material rather than a hard texture that is glued in one place.
7. Verification of Identity Card
Each Labubu doll or keychain comes with a proper identity card in pastel tones and is packed with a dark, clear logo. Don’t be deceived by imitations — low-quality prints are a telltale sign of fakes.
Grab an authentic Labubu from POP MART's official website here!
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