Coca-Cola Drops a New Flavour in Collaboration With JYP Ent.
Asia/ Delish/ Happenings

Coke Collabs With Stray Kids, ITZY, and NMIXX for Limited-Edition Flavour

Coke K Wave Photo by Website/Coca-Cola

Eyes here, K-Pop fans! There’s something new to look forward to as Coca-Cola recently unveiled a new product called “Coca-Cola K-Wave Zero Sugar” in collaboration with chart-topping groups ITZY, NMIXX, and Stray Kids from South Korean label JYP Entertainment.

According to the beverage company’s website, the limited-edition drink is “infused with Korean culture, music, and experience.” Inspired by the unstoppable energy of K-Pop fans, the brand added a burst of fruity flavours and a bit of K-Pop magic to the classic taste of Coke to create the “K-Wave” version.

Speaking of magic, the three groups, together with J.Y. Park, teamed up for a music video especially made for the limited-edition Coke variant. Now with 3.2 million views (as of writing), fans continue to show their love for the new song! You can watch it below:

To complete the fan experience, you can get a 3D sticker pack and invite-only streaming access to the Coca-Cola K-Wave concert in Incheon on June 2 featuring Stray Kids, NMIXX, ITZY, and other K-Pop artists when you purchase the K-Wave Limited Edition Specialty Box!

Along with the new drink, the collaboration also offers limited-edition K-Wave collectibles like hoodies, T-shirts, a cap, and a tumbler.

The “K-Wave” is the latest addition to Coca-Cola's “Creations” series, where they create limited-edition sodas inspired by unique concepts. Visit their website for more information.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.

Sign up to receive updates on what's going on in the city. Don't miss out on exciting events, news, and more. Sign up today!

By submitting your email, you agree to our Terms and Privacy Notice
Thank you for subscribing! Click here if you were not redirected.