Round and round we go, round and round we go!

The ‘Squid Game’ hype has taken over the world — and Hong Kong — after season 2 dropped last December 2024. With the show still all the rage everywhere, local fashion brand KYUBI has collaborated with ‘Squid Game’ for an exclusive pop-up event at the Airside Mall in Kai Tak.

From Jan. 10 to Feb. 5, 2025, ‘Squid Game’ fans in Hong Kong can enjoy and relive many of their favorite scenes from the popular Netflix show with six unique and Instagrammable installations, exclusive products, and more.

What to See at the Squid Game x KYUBI Pop-Up

Just by the entrance, you’ll be greeted by a four-meter-tall Young-hee, the doll figure that the show is known for. Inside, fans can enjoy a close-up experience of some of the show’s iconic settings like the staircases, as well as see a human-sized replica of the 3D mask worn by the Front Man, a giant piggy bank hanging from the ceiling filled with KRW45.6 billion.

There are more Young-hees inside the pop-up store, by the way. There’s even one that shows the inner wiring and gears.

‘Squid Game’ x KYUBI Merchandise

KYUBI is a rising brand in Hong Kong’s fashion scene, encapsulating the city’s dynamic spirit with their fusion of trends, culture, and entertainment. The name takes inspiration from the Japanese mythical creature, the nine-tailed fox.

As part of the brand’s collaboration with ‘Squid Game,’ the store is spread out with miniature versions of the brand’s characters, Kyu and Kyubi Bear, in both the Front Man’s clothes and soldier uniforms.

KYUBI’s collaboration has apparel and accessories patterned after the popular Netflix show, with three t-shirts featuring the Front Man and Young-hee. They also have a Front Man-themed hoodie that’s perfect for the season.

If you’re not big on graphic tees, KYUBI has two pairs of socks (black and pink) and a Kyubi soldier purse to add to your fit.

There are also collectible figures in-store, with Kyu and Kyubi dressed as the Pink Soldiers and complete with the Square and Triangle masks.

You really shouldn’t miss out on this pop-up! Go check them out while they’re still there!

For more info and updates, visit KYUBI’s Facebook and Instagram pages! Should you wish to pre-order some merch, you can visit their website here.

Location: Airside Mall, G015, G/F, Airside, 2 Concorde Road, Kai Tak

Opening Hours: 11 AM to 9 PM