Calling all Hong Kong BLINKs!
BLACKPINK’s Lisa is bringing her “ALTER EGO” Asia pop-up store to Hong Kong, with the immersive fan experience set to run from Jan. 20 to Feb. 7, 2026, at AIRSIDE in Kai Tak. Titled “ALTER EGO Asia Pop Up @ Hong Kong,” the event is the store’s second global stop, following its debut in Japan.
This 19-day limited-time pop-up event combines music, fashion, and interactive experiences inspired by Lisa’s “ALTER EGO” album, and will feature a variety of exclusive merchandise, including T-shirts, hoodies, caps, lanterns, and more, and will even have some Hong Kong-exclusive products in store! The store will also have immersive installations and photo-ready spaces that are sure to excite fans and visitors alike at AIRSIDE.
“ALTER EGO” explores Lisa’s five distinct inner personas, each one representing a different side of her creative identity. The Hong Kong pop-up store invites BLINKs and visitors to step into Lisa’s creative universe and experience how she merges multiple styles into one, powerful concept.
At the pop-up, Hong Kong BLINKs will be treated to the first-ever display of Lisa’s outfits that she wore on live stages, music videos, and concerts, along with Lisa’s official light sticks, and so much more!
Fans who buy merch at the store will also receive a random photocard upon entry, so don’t miss out! You can check out the official merchandise lineup through the event website.
For more information and updates, visit the official event website and follow AIRSIDE Hong Kong on Facebook and Instagram.
Lisa “ALTER EGO” Asia Pop Up Phase 2 in Hong Kong
Location: L108, AIRSIDE, Kai Tak, Hong Kong
Dates: Jan. 20 to Feb. 7, 2026
Opening Hours: Daily, from 11 AM to 9 PM
Admission Fee: Free
