The 2025 edition of Negroni Week is bringing together Campari and Imbibe Magazine once more for a week-long celebration featuring a global series of events in bars and restaurants in support of their charitable partner, Slow Food. 

Negroni Week 2025 will run from Sept. 22 to 28, 2025 and will be participated in by over 100 bars and restaurants across Hong Kong. A curated group of 23 spotlight venues has been selected to showcase Negroni-inspired creations, which include top-tier cocktail bars like Aer, Artifact, Call me Al, COA, Daily Tot, Fa Gai, La Luna, Lockdown, Oasis, Tell Camelia, The Old Man, and The Poet.

Iconic restaurants such as Aqua, Buenos Aires Polo Club, Dispensary, Duddell’s, Primo Posto, Vesu, and Zuma  will also take part, as well as some of the city’s most distinguished hotel bars, like Aubrey  at Mandarin Oriental, Lobster Bar & Grill at Island Shangri-La, AVOCA at Mondrian Hong Kong, and Ozone  at The Ritz-Carlton.

In 2024, over 13,000 bars and restaurants across 90 countries participated in Negroni Week, which helped raise a combined $600,000 supporting educational scholarships to 24 industry professionals and 17 community-based projects around the world. This year, the Negroni Week Fund will continue to be distributed by Slow Food to directly support the hospitality community and foster equity and wellness.

The celebrations in Hong Kong and Macau will be marked by a Guinness World Record attempt, international guest shifts, and a citywide program of events and parties. Here are some of the highlights:

Sept. 18: Icons of Italian Mixology Guest Takeover @ The St. Regis Hong Kong

Prior to the official start of Negroni Week, The St. Regis Hong Kong will host a one-night-only takeover honoring true Italian cocktail craft. Presented in partnership with Campari, this exclusive event unites Italian bartending icons from across Asia and honorees of Asia’s 50 Best Bars.

Guests can expect six bespoke Negroni cocktails created by Giovanni Graziadei (Director of Beverage, The Singapore EDITION), Simone Ciambrone (Bar Manager, Bulgari Ginza Bar Tokyo), and Simone Rossi (Founder, Rossi Bar Ltd). Other highlights also include Ciambrone’s “Via Veneto,” a sparkling twist on the Negroni, and Rossi’s “Luna Rossa,” inspired by the hues of an Italian sunset.

Time: 7 PM to 12 AM 

Venue: The Drawing Room, The St. Regis Hong Kong 

Cocktails: Six exclusive Negroni-inspired cocktails 

For inquiries, contact srhk.drawingroom.bar@stregis.com or +852 21386800.

Sept. 18: Wing Lei Bar’s Guinness World Record Attempt

Another pre-event highlight is happening in Macau at Wynn Palace Cotai’s flagship Wing Lei Bar, where they will attempt to break the record for the world’s largest Negroni batch! This massive endeavor will attempt to create 800 liters of the concoction in their custom-built, large glass unveiled by Head Mixologist Mark Lloyd. This will then be followed by the launch of the “UNITY” signature menu.

Time: 8:30 PM 

Venue: Wing Lei Bar, Wynn Palace, Macau 

Sept. 22: Negroni Week Opening Party @ Bar Leone

Negroni Week is kicking off in style with an Opening Party at Bar Leone, the two-time reigning champion of Asia’s 50 Best Bars, led by co-founder Lorenzo Antinori. This one-night-only event will feature a DJ set by Jamie Maddock, resident DJ of Cassio Hong Kong, and a chance to win a special Negroni Week X Bar Leone T-Shirt at the foosball machine.

Time: 5 PM to 9 PM 

Location: Bar Leone, 11-15 Bridges Street, Central District

Cocktails: Four different Negroni drinks, each at HK$130.

Sept. 24: Workshop 14 Guest Shift @ Lobster Bar

On Wednesday, Lobster Bar at the Island Shangri-La will host a special guest shift featuring Workshop 14, a bar from Hanoi recently awarded the Campari "One To Watch Award" at Asia's 50 Best Bars 2025.

Bartenders Quang Minh Nguyên and Rich McDonough will lead this exciting event, showcasing their masterful use of Vietnamese ingredients with an exclusive menu of Negroni-inspired cocktails.

Time: 6:30 PM to late 

Location: Lobster Bar, Island Shangri-La, Supreme Court Road, Central District

Cocktails: Barry Galdi, Arc of Insanity, Is One Un Oeuf?, Old Fashioned Hot Date (all HK$168)

Sept. 25: Negroni Cocktail Workshop @ Sogo CWB B2/F

The celebrations continue with a free Negroni workshop at Sogo CWB B2/F led by Delphine Kong, Brand Ambassador of Campari. This workshop will cover the history of Campari & Negroni and — if you ever wish to learn how to make the perfect Negroni cocktail, this is your chance!

Time: 6 PM to 7 PM

Location: Sogo CWB B2/F, 555 Hennessy Road, Causeway Bay

Sept. 25: Italian-American Pizza Shop Party & Red Hands Guest Shift @ Honky Tonks Tavern

Also on the 25th, the Honky Tonks Tavern  will transform into an Italian-American pizza shop for a special Negroni Party featuring the “Red Hands” guest shift. Four rising talents, finalists from the Red Hands Round 2 competition, namely Max from Courtroom, Justin from Artifact, Ale from The Old Man, and Rick from The Pearl, will be serving up special Negroni creations every hour, alongside DJ Mike Wolf with a lively set to keep things going.

Honky Tonks Tavern will also offer a special cocktail menu throughout Negroni Week, with 10% of the profits from both the guest shift and the special menu going to Hong Kong Dog Rescue.

Time: 7 PM to 11 PM 

Location: Honky Tonks Tavern, Man Hing Lane, Central District

Cocktails: HK$120 for the special menu 

Sept. 27: Sora Guest Shift @ AVOCA (Mondrian Hong Kong)

The Negroni Week weekend begins in AVOCA at Mondrian Hong Kong, which will host a guest shift with Sora, a luxury sky bar from Phnom Penh, which recently debuted on Asia’s 50 Best Bars 51-100 list. The event will feature Director of Bars Jonas Vittur and rising star bartender Phirun Lek, who will highlight Cambodian creativity and storytelling through their cocktails. Other highlights include the “Num Ansom Knor,” a Negroni-style cocktail inspired by Cambodian celebratory cake.

AVOCA will also be serving three special Negroni drinks exclusive for Negroni Week: the Banoffee Pie Negroni, South East Negroni, and Yan Tao Negroni.

Time: 8 PM to 11 PM 

Location: AVOCA, 38/F, Mondrian Hong Kong, 8A Hart Avenue Tsim Sha Tsui, Kowloon

Cocktails: Four special cocktails exclusive to the event night, featuring the highlight "Num Ansom Knor" for HK$138.

Sept. 28: A Night of Flavors, Aroma and Craftsmanship @ Qura

Wrapping up Negroni Week is a guest shift at Qura, featuring guest bartender Giusy Castaldo, the Global Red Hands Campari winner for 2023/2024, who will showcase her craftsmanship and unique flavors with special drinks like the Mixitico, Italiano, and Evergreen Negroni.

Time: 7 PM to 10 PM

Location: Qura Bar, Lobby Floor, Regent Hong Kong, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong

Cocktails: Mixitico, Italiano, and Evergreen Negroni at HK$168 each 

Negroni Week 2025 is shaping up to be a standout cocktail event, mixing up a great lineup of activities that celebrate this classic drink while giving back to the community.

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