The Professional Boxing Association of Thailand, in partnership with the Sports Authority of Thailand (SAT) and the National Sports Development Fund (NSDF), continues to advance Thailand’s influence through the “Muaythai Power for All in Malaysia.”

Held last Sept. 25 to 30, 2025, in Kuala Lumpur, the program aimed to promote Muaythai internationally, raise global awareness, reaffirm Muaythai as Thailand’s cultural heritage, and strengthen Thailand’s bid to have the sport recognized as an official Olympic discipline.

This project highlighted Muaythai’s dual identity — a martial art heritage and a growing creative industry that bridges tourism, sports, and culture. By bringing this experience abroad, Thailand aims to inspire new fans into the sport while strengthening its role as a symbol of national pride.

The program received a warm welcome from the Malaysian public, particularly from youth athletes, students, and sports enthusiasts, who participated in a range of cultural and educational activities, including:

• Wai Khru Performance: showcasing the ritualistic art and heritage of Muaythai
• Muaythai Workshop: teaching hand wrapping, basic moves, and Wai Khru to let participants experience the sport up close
• Coach & Referee Seminar: providing knowledge on competition management in line with IOC standards
• Academic Talk & Panel Discussion: on the theme “Muaythai as Cultural Heritage & Soft Power,” featuring Thai and Malaysian experts.

Beyond fostering cultural exchange, the project created a platform for dialogue among Asian sports leaders and representatives of the International Olympic Committee (IOC), marking a meaningful step towards Muaythai’s future inclusion in the Olympic Games. It also strengthened bilateral cooperation between Thailand and Malaysia in advancing sports development across the region.

“Muaythai is not only a sport but also a form of Soft Power that connects culture, economy, and international friendship,” said Mr. Somchart Charernwatcharawit, President of the Professional Boxing Association of Thailand. “Through ‘Muaythai Power for All in Malaysia,’ we reaffirm our commitment to promoting Muaythai globally and advancing it toward Olympic recognition.”

The success of the program underscores Muaythai’s growing international appeal — a cultural hallmark evolving into a global movement that continues to champion both athletic excellence and Thai identity.