The TOYCON POP LIFE Celebration is Ready to Start its Biggest Event Yet!

Heads up, toy collectors! It’s TOYCON season again!
TOYCON PH, one of the biggest pop culture events in the Philippines, is celebrating its 22nd year this 2025! Embracing the theme “Celebration” in partnership with MINDstyle’s POP LIFE Festival, they’re bringing together the biggest brand names in toys — both new and old — and connecting them with the ever-expanding TOYCON community!
Renowned for having exclusive, limited-edition collectibles, exciting reveals, and more, TOYCON POP LIFE 2025 is set to be their biggest and most exciting event yet!
Here’s what you should look forward to this June 13 to 15, 2025, at the SMX Convention Center Manila in the Mall of Asia Complex, Pasay City!

TOYCON PH is embracing more trading card games (TCG), cosplay, and battle gaming communities into their growing community! This year, the dealer floor is set to be larger than it ever was, featuring over 400 exhibitors and vendors to cater to everyone’s toy and collectible needs!
TOYCON will also be the stage of the Philippine launch of exciting brands like MINDstyle’s Collectormates and ThrillJoy, and sponsor Infinite Brands launches Minix, CaDa, RaStar, and more!
TOYCON is also supported by long-established brands such as Lego, Bandai, Banpresto, Tamashii Nations, Bandai Namco, Shokugan, Legendary Beast Studios, and more!
For the first time ever, the NBA brand will be joining TOYCON PH, offering official apparel and merchandise. This marks TOYCON’s reaching out to the sports collectors’ market and enthusiasts, which is also a growing community in the Philippines.
TOYCONCert and TOYCON’s Contests and Competitions
TOYCON’s signature events and competitions, including CosKon will be greatly featured in this year’s TOYCON PH. TOYCON will also be debuting the TOYCON International Art Toy Design Competition this year, where the winning design will be chosen and produced by MINDstyle as a premium collectible!
TOYCONCert also makes a return this year, featuring a lineup of dynamic musical performances from both international and local artists. This year’s lineup includes Starmarie, Miura Ayame with Miko, Pastel Mix, Dela, Saya, Wanmini, Ziga, Shane Shen, Beverly, and more.




TOYCON’s long-running toy custom contests are still one of the highlights of the event, such as the Action Figure Customization Contest, Custom Mecha Figure Design, Doll Dress-Up Customization Contest, TOY CLICK Toy Photography Contest, and COSCLICK Cosplay Photography Contest.
A Stellar Lineup of Exciting Guests at TOYCON
TOYCON is never complete without an exciting list of guests — from Japanese actors and seiyuus to cosplayers! Here is a rundown of the guests set to join attendees at TOYCON PH this year!
Japanese actors
- Ryota Ozawa (Gokai Red, Kaizoku Sentai Gokaiger)
- Yui Koike (Gokai Pink, Kaizoku Sentai Gokaiger)
Japanese seiyuus
- Miyuki Ueda: the voice of Megumi Oka/Jaime Robinson from Voltes V, Chizuru Nanbara from Combattler V, Erika from Daimos, and more.
- Rica Matsumoto: the voice of Ash/Satoshi in Pokémon, Ryo/Yami Bakura in Yu-Gi-Oh!, Gon Freecss in the Hunter x Hunter OVA, and more.
- Yuriko Yamaguchi: the voice of Nico Robin in One Piece, Ritsuko Akagi in Neon Genesis Evangelion, and Nurse Joy in Pokémon.

Cosplayers
- Een
- Liabear
- Kitz Cua
- Pompomny
- Tiny Asa (Vietnam)
- Chanel Yui (Singapore)
- Eri (Indonesia)
- Riela (Indonesia)

For the first time ever, TOYCON proudly presents the “One Piece” Tagalog Voice Actor cast of the complete Straw Hat Pirates for an exclusive meet-and-greet session! This gives fans a chance to interact with the talented voice actors, as well as get a rare glimpse into the world of voice acting in the Philippines.
One Piece Tagalog Voice Actors
- Candice Arellano (Monkey D. Luffy)
- Vincent Gutierrez (Zoro and Franky)
- Ray Miranda (Sanji Vinsmoke)
- Je Utanes (Usopp)
- Nica Rojo (Nami and Nico Robin)
- Maynard Llames (Tony Tony Chopper and Jinbe)
- Anthony Steven San Juan (Brook)

TOYCON PH’s Artist Alley
The Artist Alley is set to be bigger than ever, featuring over 100+ talented exhibitors and a wide range of creative works. From local toy designers to independent artists, small press and creators’ unique products and original art, attendees shouldn’t miss the chance to celebrate Filipino talent and creativity!
Pinoy Pop Culture Icon Awardee
Who do you think this year’s Pinoy Pop Culture Icon Awardee will be? This annual recognition honors individuals and groups who have made significant contributions to elevating and shaping the Filipino pop culture landscape.
Past awardees were Mars Ravelo (Darna), Alodia Gosiengfiao (Cosplay Queen), Pol Medina (Pugad Baboy), Berlin Manalaysay (Combatron), Michael V. (Actor, comedy genius), and Big Boy Cheng (hobbyist, collector, and Secret Fresh founder).
Excited for this year’s TOYCON? Mark your calendars and head on over to the SMX Convention Center for the biggest pop culture event in the Philippines! Tickets are available via SM Tickets Online and are also available at the door. Tickets are priced from P200 (Kids Pass), P500 (1-Day Pass), and P1,300 (3-Day Pass).
For more information, follow TOYCON PH on Facebook, X (Formerly Twitter), and Instagram.
Location: SMX Convention Center Manila, Mall of Asia Complex, Seashell Ln, Pasay City
Dates: June 13 to 15, 2025
Opening Hours: 10 AM to 9 PM (June 13-14), 10 AM to 8 PM (June 15)
Ticket Prices: P200 (Kids Pass), P500 (1-Day Pass), P1,300 (3-Day Pass)
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