October 15, 2025

UP Manila Partners with OpenLearning for Global Reach in Online Courses

by: The Beat Asia

October 15, 2025

by: The Beat Asia

It’s not rare to see when tradition meets technology today. And in a move that’s bold and brilliant, the University of the Philippines Manila (UP Manila) is stepping onto the global stage in collaboration with OpenLearning, an Australian education technology platform, armed with AI-powered online courses that promise to deliver Filipino academic excellence to learners around the world.

The collaboration will launch 21 online courses this December 2025, spanning disciplines from health sciences and public policy to Filipino culture and leadership. These courses are designed to be self-paced, modular, and accessible worldwide, making them ideal for students, professionals, and those eager to learn.

A group of students learning online — Photo from Website/UP Manila

What sets this initiative apart isn’t just the content but also the delivery. OpenLearning’s platform uses artificial intelligence to personalize the learning experience, adapting to each user’s pace, preferences, and progress. That means no typical lectures or passive scrolling. Instead, learners engage in dynamic, community-driven modules that reflect UP Manila’s signature “Tatak UP” ethos: excellence, integrity, and service.

UP Manila Chancellor Michael Tee and OpenLearning CEO Adam Brimo have both emphasized the cultural significance of the project. For Tee, it’s about showcasing Filipino values on a global canvas. For Brimo, it’s a chance to expand OpenLearning’s AI-powered footprint in Southeast Asia.

“UP Manila’s partnership with OpenLearning is aligned with our commitment to continuously develop the country’s health human resources, thereby contributing to the achievement of universal health care goals,” Tee said.

Enrollment opens this month, initially for UP students and alumni, with public access to follow shortly thereafter. Whether you're in Hong Kong or Bangkok, Manila’s academic heartbeat will be just a click away.

Ready to learn the UP way? Visit UP Manila’s official website to learn more. Meanwhile, follow the university’s Instagram and Facebook, and OpenLearning’s Instagram and Facebook for more information.

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Manila/ Venture/ Profiles

September 19, 2025

Elevator Pitch: Meet Gian Dizon of Playahz Creative Agency

by: The Beat Asia

September 19, 2025

by: The Beat Asia

At just 21 years old, Gian Dizon has already carved out a name for himself as the founder of Playahz, a culture-first creative agency rooted in community, authenticity, and lived experience. From flea markets and pop-up gigs to TEDx stages and national brand activations, the college student has proven that creativity doesn’t need a Silicon Valley playbook to thrive; it just needs connection.

In our latest Elevator Pitch, we sat down with Gian and talked about the origins of Playahz and its unique service model, the challenges of running a company at such a young age, and his vision for taking the agency further while keeping its heart anchored in the communities it serves. We delved into the mindset of a creative entrepreneur and the grit necessary to build something real and lasting from the ground up.

Building a Brand from Experience

Gian’s journey as an entrepreneur began earlier than most. At just 12 years old, back when fidget spinners, pocket tees, and tropical polos were at their peak, he spotted an opportunity among his friends and classmates. Recognizing the craze, he made his first business move: sourcing these in-demand items from Manila and bringing them back to Calamba, Laguna, where he was based at the time. What started as a small hustle quickly became his first lesson in supply and demand, teaching him the value of timing, resourcefulness, and listening closely to what people wanted.

“I actually started contacting manufacturers in terms of the pocket tees,” he shared with The Beat Manila. “They were shocked to find an 8th grader reselling their own pocket tee, so they made me a dealer. I didn’t have to purchase up front, so it was more of a pre-order basis.”

“I’m also a big fan of social media. I was scrolling through my feed all day, and eventually I got to learn more about how brands do it, how they build a community. I started joining communities like Social Media Marketing Philippines. It was also the time when vloggers were a thing, and I was interested in doing that type of content. ‘Facebook GG’ [Facebook Gaming] was also a thing back then, so I started streaming and really just exploring and enjoying what I want.”

Around 2020, Gian landed his first “friend-client” when he collaborated with streetwear brand REVEL, founded by Mykee Jofet Rojas and Chelseah Hilary Ongsee — a well-known influencer and sibling to social media personalities Natalia Ongsee, Ranz Kyle, and Niana Guerrero. That early opportunity opened doors, allowing Gian to expand his network.

By the time he returned to his hometown in Batangas, brands had already begun reaching out to him. His first official project came through Al James merchandise, a connection he built via DougBrock TV (DBTV), which had a production company that specialized in music called TMP. After parting ways with the company, Gian shifted his focus to freelancing, steadily building a portfolio by creating content for brands, producing shoots, partnering with venues, and later branching out into event organization. Since then, he has worked on major projects, including 10X in Manila held at Solaire Resort, and most recently, an event under Philippine Blockchain Week at the SMX Convention Center in June 2025.

Gian is also balancing school with his work and is currently a third-year college student studying Marketing Management at De La Salle Lipa. He had also earned his Accredited Marketing Professional (AMP) license, which certifies him as a marketer.

Each step in this journey has marked Gian’s growth, not just as a creative but as a young entrepreneur shaping spaces for culture and community. This is the cornerstone of how Playahz began, a culture-first creative agency that operates on both a community and commercial level, bridging the people who move culture and the brands trying to keep up with them. The company was officially established in late 2023, starting as a media publication meant to inform people about what was happening in the music scene.

“I've really been learning a lot, and I've done most of the execution myself. Initially, I had an on-call team, but since they're on-call, there’s no commitment. So it’s just me, full-on committed to this, but having partners who are on and off,” he explained. “But at some point, I saw that my interest lies in the production field. I really wanted to push with Playahz, so I decided, okay, how can I make it a unique asset zone? I studied the whole business side of it, and unlike other production companies that are exclusively towards B2B, we also cater to B2C, and we treat it like a rat experiment. We call it ‘Playground events,’ where we learn about how people react to certain things and different types of activations. Just basically getting their feedback and connecting with communities. That has become the forefront of Playahz — not just to engage the scene but to connect brands and communities.”

According to their company profile, Gian built Playahz to help brands “break through the noise not with more ads, but with deeper presence, intentionality, and human insight.” With Playahz, he was able to create an agency that helps brands become part of the community, not just target it.

When asked why it was important for the company to be culture-first, he replied, “When you do things, you always consider the audience. I've experienced some moments where I've worked with different brands and people, and at some point, they get lost in what could be or what’s in honor of the event — where did the idea derive from? Being creative is really good, but there are just some points where we just have to respect the culture that's already built within that exercise or activity,” he explained.

Event — Courtesy of Playahz Creative Agency

“They forget where it stems from and the values that should be upheld and delivered during the execution. And what we do differently is we don't just go to events to just read the room and how they do it, but we try our best to actually learn from the people, and adapt on the spot. So when we cater this activity or pitch this type of activity to brands, we know what we should be doing, and we know what people would actually enjoy.”

Gian may not have had formal agency training, but it seemed that being street-learned has given his company a unique edge. For B2B, Playahz brings behavioral insight into strategy and production with a service menu that will soon include Content Production, Creative Direction, Promotion, Logistics, and Talent Sourcing.

Although based in Lipa, the agency also operates in Manila. When asked if there are any benefits or disadvantages to setting up shop outside of the capital, Gian answered, “I believe it's good to have this outside perspective. I’m from Batangas, and I’ve always been surrounded by people who want to experience this or that event, and I always ask the question ‘Why? Why do you want to experience this?' That’s one of the things that really builds my idea of how I should structure an event. Since I’m also still a student, I have a good grasp of the student market, so when I go to Manila for the events, I know how to target them.”

“Disadvantage-wise, logistics is always a problem. Most of my clients are from Manila. During our early phases, we really didn’t have people who could represent us there, but now we do. I partnered with various people who could meet up with these clients, who could deliver this type of output when I’m not around during the early phase.”

Crowds — Courtesy of Playahz Creative Agency

Launch — Courtesy of Playahz Creative Agency

As a young founder, Gian has been steadily growing as a leader, learning from every experience while managing a diverse team of both full-time and part-time members. When asked about the systems and structures he has developed to help the agency stand on its own and operate efficiently, he shared that Playahz is guided by values rooted in a family-like culture.

“One of my very important learnings is that when someone is drowning, you don't throw a comment, you offer a hand,” he said. “You only comment once a project is done. We’ve had our fair share of experiences of just trying to deliver projects, and one of my learnings out of that is your team will be there, but you have to set that standard to always aim to complete, not just deliver. So I always ensure that when I onboard people to the projects, they have no prior commitments at that time.”

Gian further explained that although it is commendable to want to try or balance several things, he wants his people to understand that they must be fully available and committed to a project. He also mentioned that having worked with people whom he considers friends has helped him build the business on trust.

“I know there's been this talk on social media that we shouldn’t work with friends, but we’ve had this understanding that whatever happens, this is work life. This is not our personal life. This is just another version of us striving to learn and earn.”

From our conversation, it’s clear that the young founder considers Playahz as a learning experience, something he intends to build and expand in the years to come. From music video launches in Makati City to organizing fashion shows and pop-up booths for Batangas-based brand Nifties, Gian is gaining more knowledge with every project, leveling up their game as they work with various clients. The founder also shared some of his goals for the company, which included establishing a more permanent team, as well as establishing the name “Playahz” in the market as a competitive creative agency.

“There's this stigma that when you go to Manila, it’s more competitive. That's the mindset of every senior high school student who wants to go to a university-belt college. But competitiveness relies on the choices you make and the privilege you have. So we just want to build that idea that you don't find competition in places, you set yourself to be how competitive you want to be,” he stated. Gian also shared that they aim to be the Filipino version of “Emily in Paris,” and to expand not just locally but also internationally eventually. They also have several events lined up throughout the year, forging partnerships with music labels, local retail brands, and speakeasy bars across Manila and Lipa.

When asked about the best advice he’s gotten through his entrepreneurial journey, he replied that it was to work on things you want and enjoy, to make mistakes, learn from them, move forward, and then do it all over again." As for the advice he would give other young entrepreneurs hoping to build something meaningful, he answered, “I encourage people to hear people out, but at the same time know the people you're hearing it from and decide whether to take it or not. Advice is really important, but make sure that the one giving you that advice is really someone you find credible.”

You can follow Gian on Facebook, TikTok, and Instagram, or stay tuned on Playahz’s official Facebook, TikTok, and Instagram pages for more information and updates on their services.

Enjoyed this article? Check out our previous Elevator Pitch profiles here.

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Manila/ Venture/ Careers

August 20, 2025

Going Beyond the Tick Boxes: How Organizations Can Empower their Employees

by: The Beat Asia

Photo by Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

August 20, 2025

by: The Beat Asia

Workplace training is often viewed as too boring, too repetitive, and too time-consuming. Sometimes, they’re even the first thing to be rescheduled and the last one to be viewed. But last Aug. 12, 2025, the Australian-New Zealand Chamber of Commerce (ANZCHAM) proved that learning at work doesn’t have to feel like a chore.

At the August Monthly Members’ Meeting, held at the Shangri-La Makati, industry leaders and companies came together for an in-depth session on how workplace training and education can empower both people and organizations. The event was co-presented by OpenLearning, a next-generation LMS redefining how education is delivered and experienced, alongside Rancho Bernardo Luxury Villas and Resort.

Crowd listening to a panel discussion — Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

The session, moderated by ANZCHAM Director and GHD General Manager – Philippines Simon Terry, the meeting highlighted a stimulating discussion on the importance of curating training that directly contributes to an organization’s employee value proposition, with OpenLearning’s Founder and CEO Adam Brimo and Telstra Foundation Philippines’ Founding Operations Head Nannie Macalincag.

The speakers and moderator of the event — ANZCHAM's Simon Terry, OpenLearning CEO Adam Brimo, and Telstra Foundation Philippines' Nannie Macalincag | Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

Rethinking Corporate Training Strategies

The conversation opened with two big questions: “Which area is the most important to focus on in upskilling the workforce?” And, “What’s the biggest challenge in delivering education in your organization?”

The answer pointed to a shift already in motion. Companies are moving away from the “tick box” compliance programs and towards more tailored, on-demand learning that is relevant to employees. Organizations can use tools like OpenLearning’s AI Course Builder to create training sessions that are specific to the company’s requirements and demands.

“Our AI Course Builder is a step-by-step design tool that an HR Department could use, and you can generate structured project-based to competency-based learning aligned to the requirements of the task for the skill you want people to develop,” explained OpenLearning CEO and Founder Adam Brimo.

A man speaking with a microphone — OpenLearning CEO and Founder, Adam Brimo | Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

Hybrid and remote work setups also play an important role in rethinking corporate training strategies. Training now must be engaging enough to cut through screen fatigue, while still fostering collaboration and community online. “Creating those kinds of learning experiences where you can have that level of interaction and engagement is very important,” Adam added. “It not only helps achieve the outcome but also builds a sense of community and camaraderie within the organization.”

Another trend noted is the shift towards “on-demand” and “just-in-time” training courses over structured, “once a month” sessions. Telstra Foundation Philippines’ Nannie Macalincag echoed the sentiment: “You can learn something online on your own, at your own pace, and face-to-face interactions can be reinforced. That way, the conversation continues, and the learning sticks.”

This shift reflects a bigger truth we must get accustomed to: workplace training works best when it is relevant and empowering.

The Role of AI in Workplace Training

Despite its rapid rise across industries, there is still some hesitation with using AI in education, mainly because there is no clear way of seeing where it’s taking us. But at OpenLearning, their goal is clear: to make education a more social and constructive experience.

“When we look at how AI can be used, we focus on connection,” Adam said. “AI can increase the connection between two people who wouldn’t ordinarily meet and generate activities in the training environment that people would prefer.”

Investing in the Next Generation of Employees

The session also highlighted how companies and organizations are now restructuring their training and education to nurture their future talent. Nannie Macalincag shared that companies taking the personal approach to learning are doing it right.

“Offering a greater flexibility that’s aligned to whatever it is the employees or team members need at the moment makes the difference,” she said. “Some organizations miss the mark when they treat training and learning as a token benefit. If employees can’t apply the skills they’ve learned, the value of that benefit is quickly lost.”

A woman speaking with a microphone — Telstra Foundation Philippines' Founding Operations Head, Nannie Macalincag | Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

To shift this mindset, Nannie said that learning should be integrated into daily work. “Think about the problems that the team faces on a daily basis, and make it a part of that, rather than something separate,” she explained. “If employees are given a chance to learn about the challenges that they need to solve, then it would become more valuable to them.”

Telstra Foundation Philippines put this principle into practice through its “FLEX” (Future Ready for Leadership and Excellence) internship program, in partnership with the Technological University of the Philippines (TUP). The program blended hands-on experience with structured skills training: students were deployed to five different business units within Telstra, completed a total of 18 projects, and received specialized mentorships along the way.

They also received micro-credential certificates from OpenLearning, validating their technical and soft skills.

Two men listening to the panel discussion — Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

“We thought about focusing on experience and thinking about what experience we want to give them to take away after the program, ” Nannie explained. “By providing varied learning experiences, they not only improved their skills but also learned to trust the foundation and our promise to help them become future-ready.”

Learning that Empowers and Inspires Employees

From beginning to end, one message was clear: workplace training is now way beyond compliance, tick boxes, and credentials. When designed with relevance, flexibility, and purpose, training becomes a powerful tool that empowers employees and strengthens organizations.

The future of workplace learning is slowly taking shape — more dynamic, more collaborative, and more human. With AI-powered tools making education more engaging and internship programs balancing learning and real-world experience, training is turning out to be something employees can connect with on a deeper level, not avoid.

People networking during an event — Courtesy of Australian-New Zealand Chamber of Commerce (ANZCHAM) Philippines

After all, employees are not robots, and no one prospers in isolation; they thrive in communities and connections that value growth and interaction, and ones that allow everyone to get the chance to improve day by day.

For more information about the Australian-New Zealand Chamber of Commerce Philippines (ANZCHAM) and its events, visit their website and follow them on Facebook and Instagram.

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Manila/ Vibe/ Celebs & Influencers

August 15, 2025

Heart Evangelista Reveals How GCash Delivers Stylish Convenience

by: The Beat Asia

Photo by GCash

August 15, 2025

by: The Beat Asia

Fintech just got a little bit more fashion-forward as GCash, the Philippines’ #1 Finance Super App and largest cashless ecosystem, launches its latest payment innovation, Tap to Pay, which allows users to pay by simply tapping onto Mastercard-enabled terminals that accept NFC payments.

To bring this stylish convenience to life, GCash tapped Philippine fashion icon and actress Heart Evangelista-Escudero as the face of this new feature, even releasing a special film to showcase it.

Hot on the heels of this collaboration, the company unveiled the second installment of their GCash Spotlight YouTube Series last Aug. 12 at the Maybank Performing Arts Theater in BGC. The Beat Manila got to attend this exclusive live recording, where Heart sat down with King of Talk Boy Abunda for an intimate afternoon chat where she opened up about life at 40, her fashion beliefs, and how GCash has changed her life — all while serving looks and giving us a dose of fame, style, and celebrity stories.

Heart’s Soft Power Era

In true Tito Boy fashion, he opened the program with some hard-hitting questions that revealed Heart’s vulnerable side. This year’s GCash Spotlight event explored the milestones she has accomplished and how her journey has changed her perspectives on fame and life in general.

“This year, I am living my truth and entering my soft power era. I know when to say no!” She said, explaining how she molded into different versions of herself to please people due to her strong desire to be part of the “in” crowd in the past.

“I allowed them to chop me up and sell pieces of me just to make people happy,” she added. “But now I’m not going to waste my energy. I have channeled my energy towards building my future and towards being productive.”

And productive she has become indeed, as Heart is now one of the most sought-after figures in fashion, gracing global runways, front-row seats, and designer brand collaborations that cemented her status as a true style icon. However, the star emphasized that to get to where she is today, she had to walk a road littered with challenges and obstacles, and had to overcome her fear of not belonging and feeling like a “factory reject,” before eventually finding her place in the world. “I don’t have any regrets. I accept what I’ve done. I accept what has happened to me. And I just magically adjusted into the woman I am today.”

“Although I still have my moments, the difference now is that I know what to do with them. I know what to do with this feeling, and I’m going to fight it. I’m going to be productive. I’m going to create something with what I feel. I’m an artist, and this is what feeds my soul. So I’m not going to let it rob me of a life I didn’t live. I’m going to fight it, and I’m going to be what I am today, however big or small. I’m going to make sure that there’s a reason that was put in me. I think that has made me more grounded and grateful.”

GCash Spotlight — Photo by The Beat Asia

The stimulating talk also touched on her fashion work, where she revealed that it’s more than just an aesthetic but a form of empowerment. From couture gowns to a plain t-shirt and jeans, Heart stated that there are no rules when it comes to what’s ‘right’ in fashion.

“Fashion is self-expression. It’s truly an armor. I’d rather dress than put my anxiety all over my face,” she told Tito Boy. “This is my way of fighting it. Some people say fashion is so pompous, it’s so shallow — no, it’s not. It’s how I live, and it’s how I choose to fight my battles every day. Fashion week is not all about taking photos. It’s a party where everybody can come as they are, dress however they want, and be whoever they want. It’s so liberating to be able to just ‘be.’”

Next Level Payments Meet Next Level Looks!

They were also joined by Vogue Philippines’ Fashion Director Pam Quiñones, who shared her perspective on ‘trends’ and how fashion is more than just a look but a narrative, removing the belief that it should feel intimidating.

“My personal relationship in fashion has changed through the years, and I feel that when we say ‘trend,’ we put it in the framework of the now and of a season. If it’s uso (trendy) now, it’s potentially not uso next year,” she explained.

“And I started having this relationship with my clothes in a way that I look at them as objects that I’m committed to, and having a personal investment in these pieces. So when I look at your look, it’s not a trend for me. It’s a story. It’s a point of view. It very much communicates what your beliefs and interests are. It’s the physical manifestation of what’s inside. And what’s beautiful about it is that you can add to that story next year or go back to it. It’s not a trend, it’s a story that goes on.”

Pam also led a styling segment that attempted to create some of Heart’s iconic fashion week looks, allowing guests to learn more about finding their personal style and what pieces work for them.

Heart and Pam — Heart Evangelista with Pam Quiñones | Courtesy of GCash

Beyond fame and fashion, the second episode of GCash Spotlight highlights the brand’s mission of providing accessibility and convenience in the lives of every Filipino. Throughout the talk, Heart mentioned how GCash Tap to Pay had been so useful and how it had given her more breathing room between work. From attending fashion shows, filming content for her social media pages, to producing and creating storyboards for her TV show, “Heart World,” Heart has a lot on her plate, and it makes a big difference that she can expedite the process when it comes to her purchases.

“You save so much time! When I travel, I’m there for work, I go to café shops, and sometimes we’d take a side trip for a tour. Having GCash saves one or two hours of your time. And for me, time is precious. Before you have to line up, and it’s going to take forever. Now it’s so convenient. Wala kayong choice (you don’t have a choice), you will see me on the app all the time! *laughs*"

Aside from purchasing being easier and faster, Heart also pointed out that GCash makes her more responsible in her spending as she can track her transactions in real time.

Heart Evangelista-Escudero — Courtesy of GCash

GCash Tap to Pay is now widely accepted at thousands of partner merchants nationwide and internationally via its partnership with Alipay+ and Mastercard. This makes travelling for Filipinos simpler and more seamless, and they can choose to either scan via QR or tap via NFC at small local stores, as well as their favorite restaurants, cafes, and shops while abroad.

“The introduction of the new GCash Tap To Pay is in line with GCash’s bigger goal of creating products with our customers in mind, helping provide ease and convenience throughout their day-to-day,” said Ferdie Perez, Product Innovation Head of G-Xchange, Inc. “With GCash Tap To Pay, there’s no more fumbling about with signatures and PIN numbers. A single tap is all you need to get exactly what you need. It is quick, fast, instant, and secure. Making everyday moments more convenient and a lot more stylish!”

As of the moment, GCash Tap to Pay can only be used on Android phones, and the device has to support NFC. Once you’ve activated the feature through these steps here, you can just tap away!

You can catch all of Heart’s tips and insights in the upcoming GCash Spotlight podcast dropping soon on their YouTube channel. For updates, follow GCash on Facebook, X (Formerly Twitter), TikTok, and Instagram.

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Manila/ Venture/ Money

August 13, 2025

GoTyme Bank x TikTok Shop on Empowering Filipino Entrepreneurs

by: The Beat Asia

Photo by GoTyme Bank

August 13, 2025

by: The Beat Asia

Need access to fast and flexible business capital? The solution is right at your fingertips — specifically on your TikTok app!

Introducing TikTok Shop Loans powered by GoTyme Bank, a financing solution designed to help micro, small, and medium enterprises (MSMEs) access secure and customized loan offers in just minutes, with disbursement completed within one business day!

Through this bold partnership, pre-qualified TikTok Shop sellers now have a tailored solution that allows them to unlock funding opportunities through their sales performance on the TikTok Shop, with loan amounts based on a seller’s transaction history. They can also choose their preferred loan amount and repayment terms and repay via bank transfer or QRPh in installments.

“TikTok Shop's mission is to empower Filipino MSMEs through social commerce, and with TikTok Shop Loans powered by GoTyme Bank, we're taking that commitment one step further," said Franco Aligaen, Marketing Lead of TikTok Shop Philippines. “We believe that fast and flexible financing enables sustainable growth and empowers MSMEs to thrive in the dynamic digital landscape.”

This initiative aims to support MSMEs as it addresses a critical gap in their access to capital, while also empowering them to reinvest in inventory, operations, and growth without having to go through the lengthy processes or strict requirements of traditional loans. With this program, entrepreneurs are now equipped with the tools to move faster, dream bigger, and grow smarter.

“We want to give sellers a quick and easy way to access funds while they focus on growing their business. By using real-time sales data to power pre-qualified offers, we’re helping entrepreneurs get access to the business capital they need, right when they need it. This partnership brings us closer to building a more inclusive financial ecosystem for every Filipino business owner,” added Nate Clarke, CEO of GoTyme Bank.

GoTyme Bank CEO, Albert Tinio, also added that MSMEs “deserve financial solutions that not only empower their business but are also thoughtfully designed around their needs,” further solidifying the purpose of their exciting new partnership with TikTok Shop.

For updates, follow GoTyme Bank on TikTok, Facebook, X (Formerly Twitter), and Instagram.

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Manila/ Digital/ Updates

July 29, 2025

MRT-3 Rolls Out Tap-To-Pay for Faster Commutes for Over 350k Daily Rides

by: The Beat Asia

Photo by Facebook/Department of Transporation - Philippines

July 29, 2025

by: The Beat Asia

Commuters and cashless payment enthusiasts, rejoice!

Visa contactless payments are now live at MRT-3 stations, giving over 350,000 daily commuters a faster and more secure way to pay—no more fumbling through your pockets for cash or queuing long lines for tickets!

Since its start on July 25, 2025, passengers can simply tap their Visa credit, debit, or prepaid card, or any Visa-enabled mobile device, directly at the turnstiles. This new feature is part of Visa’s continued support for open-loop transit systems in the Philippines, in partnership with GCash and the Department of Transportation.

A person holding a card in between turnstiles, surrounded by press — Jeff Navarro, Country Manager for Visa Philippines | Courtesy of Visa Philippines

Two men smiling for the camera — Jeff Navarro, Country Manager, Visa Philippines, and Henry Aguda, Secretary, Department of Information and Communications Technology (DICT)

“We’re proud to bring Visa contactless payments to MRT-3 and help modernize everyday commuting for millions of Filipinos,” said Jeff Navarro, Country Manager for Visa Philippines. “This marks a significant step in building a more connected, cashless future for public transport in the Philippines. Through our partnership with the Department of Transportation and GCash, we’re enabling faster, safer, and more seamless journeys for commuters across Metro Manila.”

This move seeks to improve commuting experiences for more than 350,000 Filipinos who take the rail line every day. It’s a step forward in modernizing public transport and improving everyday commutes—one tap at a time.

A list of cards and banks accepted for MRT-3 — The Cashless Payment methods accepted at the MRT-3 | Photo from Facebook/Department of Transportation-Philippines

For more information, visit the Visa Inc. Philippines website, and follow their Facebook, X (formerly Twitter), and Instagram pages.

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Manila/ Venture/ Profiles

July 11, 2025

Building to Last: Lessons in Long-Term Business Partnerships

by: The Beat Asia

Photo by The Beat Asia

July 11, 2025

by: The Beat Asia

In a fast-changing business landscape, forging the right partnerships can mean the difference between short-lived success and lasting impact. Last July 8, the Australian-New Zealand Chamber of Commerce Philippines (ANZCHAM) gathered industry professionals for a fascinating session focused on fostering partnerships in the Philippines, which uncovered some insights and strategies that make for resilient collaborations.

Led by ANZCHAM’s Executive Director, Kimmi Siu Dewar, the event highlighted a compelling talk from a seasoned finance professional who had roles in Strategy, Mergers and Acquisitions (M&A), and Investor Relations, and has also been involved in Operations, Sales, and Marketing. Timezone Philippines’ Chief Commercial Officer (CCO), Juan Miguel Crisostomo, shared the inside story of their company’s long-standing partnership with major conglomerate, Ayala Corporation. The talk, set in one of Timezone’s main stores in Greenbelt, Makati City, pulled back the curtain on what it takes to sustain a mutually beneficial relationship in the local business ecosystem.

A Partnership that Thrives on Trust, Complementary Strengths, and Aligned Goals

For over 27 years, Timezone Philippines has successfully operated in the country and has grown to become the leading venue in family entertainment with over a hundred stores nationwide! Even after a global pandemic, they managed to survive and even improved the brand in succeeding years, introducing bigger and better stores, as well as new products and attractions such as VR (virtual reality) technology and venue rentals.

Originally a company from Australia, how did Timezone manage to perfectly fit into the local market landscape like it had always been there? The secret lies in their acute choice of partner.

“27 years ago, Timezone was expanding outside of Australia, and they just completed a successful expansion in Singapore and Indonesia, and so they’re looking for the next country they want to go into,” Miguel shared. “As a gaming company, they wanted to partner with landlords because they know the landscape, they know the footprint. From Timezone’s perspective, we needed to partner with landlords because it’s always easier to partner than start from scratch.”

Juan Miguel Crisostomo, CCO of Timezone Philippines | Photo by The Beat Asia

So Timezone made its way to the Philippines, and here’s a fascinating tidbit: they actually met up with SM Group first, but it didn’t work out. Miguel then told us about how Ayala was a good choice because they were also hoping to expand, highlighting that a good partnership thrives on synergy, complementing strengths, and an alignment of goals.

“Any landlord we could’ve partnered with would’ve given us a good understanding of the landscape, but Ayala brought something different. They’re a big conglomerate, so it’s easy to set up shop,” he said, stating that the company was able to provide them with the support they needed, including HR and regulatory support, as well as connections within and beyond the Ayala group.

“They’re also our customers,” he added. “For example, corporate events like this are a big push for us. Before we came up with this product a year ago, you barely saw venues close down like this.”

Miguel mentioned how the Philippines is a “mall culture,” which was a huge factor in their success as a brand in the market. People here spend most of their time inside massive shopping malls to pass the time. Families, specifically, would choose this as their main bonding activity, and would either go see a film, browse through stores, or find some other kind of family-friendly entertainment. Ayala Group owns several malls, which benefit Timezone’s business goals. Not only are they able to give them a place with potential foot traffic, but the business itself complements Ayala’s other business models. You might have noticed that wherever there’s a Timezone store, a food place is always nearby, as people would most likely want to eat before or after they play games. The business draws a lot of foot traffic for the landlord’s food partners, so it’s a win-win for both sides.

“It was easier because we had complementary strengths,” he said. “It would be a little bit more difficult if you didn’t have the same positive attributes because it would be ‘My way is better than your way.’ They knew where we should be, which locations, where to expand, how big the venues should be, and even which complementary stores should be beside us. They also trusted us to run the operations of the business.”

Kimmi Siu Dewar | Photo by The Beat Asia

Ayala has also proved to be a partner who not only works in its best interests. Miguel shared that what sets the conglomerate apart is its ability to encourage growth and how they had always been forward-thinking.

“They genuinely want to see the growth of the business. They’re not a dictator. Initially, we were only in Ayala Malls, which makes sense because they’re our owner. But then, after a while, they have to think of the bigger picture in the long term. If they were just thinking about the Ayala Malls business, it’d make sense to just keep us in our malls, but they wanted us to grow as a business.”

Currently, Timezone can be found not only in Ayala properties but also in other major shopping venues such as Robinsons Malls and SM Malls. The CCO also revealed that they’re looking into provincial malls so they can bring the product to more families outside Metro Manila.

After all these years, even as Timezone has grown bigger and stronger in the Philippine market, it’s a surprise that they chose to remain in a joint partnership with Ayala. In fact, they’re the last in the region to operate this way, with most of their Southeast Asian neighbors already having been bought out. When asked what made this situation different, Miguel answered:

“It all boils down to relationship and culture. When I first came in, it was very clear that these are people who enjoy working together. Yes, there are tough conversations, and getting approvals is always a struggle, but you’re still having conversations. Whether good or bad, both sides genuinely enjoy having conversations or looking towards the long-term prospects of the business.”

“The reason why we’ve grown so fast is because we complement each other,” he added, further emphasizing that a great partnership is when you’re pivoting together towards the same goals. “We’re not a landlord expert, we’re not a developer. The same thing with Ayala, they also don’t want to get into our business. I think they’ve figured out that it’s more beneficial for us to stay together rather than to have one of us run the business.”

Towards the end, attendees were asked for a word that would best describe what makes a strategic partnership successful. Amid words like diversity and alignment, trust had the most votes, which Miguel agreed to a hundred percent.

“You can’t have a relationship if there’s no trust. Trust doesn’t mean letting each side do what they want to do, but is more like when it comes to a tough decision, you trust that each side has not only invested in the corporate aspect, but the business itself.”

To further explain what it meant to invest in a business, the executive told us about the one question Ayala always asked them, which was the reason for their continued growth and good relationship.

“They always ask us, 'Where do you want to be? Where do you see Timezone in the next two to three years?' They’re not like we’re happy with what we have going on. We’re now at 50 main stores — in total, we’re close to a hundred, and they can be happy with that. They can go and do the same things over and over, but just the fact that they ask the questions: What’s next for us? What’s the next step? What’s the next jump? Where are we going from here? They’re not thinking short-term, they’re thinking long-term. They’re committed to growing and helping us grow the business.”

Of course, their healthy and beneficial partnership isn’t the only thing that has made Timezone thrive in the Philippines. We believe that it’s also the nature of the product that contributed to its success. From being a simple arcade with mechanical and electronic entertainment machines, Timezone has elevated its services to cater to a wider audience and more needs, such as corporate professionals looking for team-building activities and families searching for venues to host birthday parties and other occasions.

Team Building activity | Photo by The Beat Asia

Winners — Team Building activity | Photo by The Beat Asia

“It’s a product that works across countries. It’s a consistent product. Timezone is not just about the games or the best attractions, but the guest experience. We create memories for all of our guests — not just kids but adults as well.”

For more information about the Australian-New Zealand Chamber of Commerce Philippines (ANZCHAM) and its events, visit their website and follow them on Facebook and Instagram.

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Manila/ Venture/ Profiles

July 03, 2025

Jem Tinsay on Creating an Intentional Space at Vine Café & Lounge

by: The Beat Asia

July 03, 2025

by: The Beat Asia

In a city as cosmopolitan as Makati, there are only quite a few spaces where one could feel truly romantic — not only in a candlelit setting, but in a way a place could make you feel present, seen, and softly undone.

Vine Café & Lounge is one of these rare finds, tucked away behind a flower boutique in Salcedo Village, Makati City. In this space, romantic florals and experiential dining offer a serene escape from the city’s usual rush; a space where guests are invited to slow down and bask in intentional beauty.

At the heart of it all is Jem Tinsay, the visionary behind this concept. For her, emotional storytelling and purposeful planning are essential to crafting spaces that linger in the present.

Curious to learn more about her vision for Vine Café & Lounge, The Beat Asia sat down with Jem Tinsay to talk about her inspirations, her journey as a newcomer in the F&B industry, and what’s next on her path.

Jem Tinsay working on a floral arrangement for Boxed Blossoms — Photo from Instagram/Jem Tinsay

Before stepping into the world of food and beverage, Jem Tinsay had already lived several lives. She first began as a registered nurse, later transitioned into pharmaceutical sales, and eventually took to the skies; first as a flight attendant, and then (currently) as a private pilot. Each pivot, while seemingly different, shaped her perspective, laying out her hospitality vision for Vine Café & Lounge with care and quiet boldness.

Alongside Vine Café & Lounge, she and her team currently manage Boxed Blossoms, a luxury flower boutique specializing in fresh and timeless flower arrangements.

As founder of Vine Café & Lounge, how does this space represent you on a personal level?

Vine Café & Lounge reflects my personal journey — a blend of travel, elegance, and emotion. As a former flight attendant with nine years in the hospitality industry, I was deeply inspired by the comfort and exclusivity of airport lounges. Vine is my attempt to recreate that sense of serenity, while layering it with the romantic and botanical aesthetic that speaks to my soul. It’s a space that feels like me: intimate, thoughtful, and quietly luxurious.

Your resume sounds very impressive! Can you tell us about your journey and how that led you to creating Vine Café & Lounge? What inspired you to step into the F&B industry? What gaps were you hoping to fill in Manila’s F&B scene?

I’m a registered nurse turned pharmaceutical representative, then became a flight attendant, then a private pilot, and I’m still completing my commercial hours for licensure. But, I’ve always been drawn to building spaces that bring beauty and connection to people’s lives.

I created Boxed Blossoms to fund my flight school, and through that, discovered the power of branding and emotional storytelling. Vine was born from a desire to offer Manila something different: a café-lounge that isn’t just about food, but about presence, conversation, and artistry.

I saw a gap in the market for a venue that felt both elevated and deeply personal.

What’s the story behind blending a café and a lounge for Vine?

The idea came from my years in aviation. Airport lounges always fascinated me — the lighting, the calm, the curated experiences. I wanted to translate that concept into a café, where people could feel at ease yet inspired.

The “lounge” element brings intimacy and pace; it’s not rushed. It’s about savouring a moment over coffee, wine, or shared stories. Vine is not fast food, it’s [focus is on] slow presence.

How would you define the essence of Vine, from the vibe to the experience you want to give to your guests?

Vine’s essence is a romantic refuge. I want our guests to feel like they’ve stepped into a secret garden in the middle of the city where time slows down, beauty is intentional, and every detail whispers care. From the music to the plating, everything is designed to create a sense of emotional connection and sensory harmony.

Some of Vine Cafe & Lounge's offerings — Photo from Instagram/Vine Cafe & Lounge

The name “Vine” seems to evoke something organic, rooted, and growing. At the same time, it’s a nod to the Boxed Blossoms brand. How does that spirit of growth translate to the brand?

Exactly, “Vine” is about life unfolding. It symbolizes quiet resilience, femininity, and growth, which are also values deeply embedded in Boxed Blossoms. As a brand, Vine is a branch that grew from the same root: love for detail, elevated aesthetics, and making people feel something real.

Both brands are anchored in emotional storytelling and visual artistry.

F&B in Manila is both lively and competitive. What have been the biggest challenges in running Vine, especially when the trends and tastes in the metro change and evolve quickly?

Manila’s F&B scene is fast-paced and trend-sensitive. One challenge is balancing staying relevant with staying authentic. We don’t want to chase every trend, but we also can’t be rigid.

Staffing, rising overhead costs, and customer unpredictability — especially post-pandemic — have also been real hurdles. But they’ve pushed us to be more creative and lean in how we operate. With my partner John Eriguel’s marketing company, Facts and Fables, he is able to catapult our brand forward for more visibility and reach greater heights.

Food trends usually change from one day to the next. How do you decide on the trends you embrace at Vine? Is it usually more data-driven, or do you collaborate with your team?

It’s a mix of intuition, experience, and collaboration. We do look at what people are gravitating toward on social media or in the market, but we also sit down with our team, especially with our chefs, to align with what feels on-brand. We ask ourselves: Does this still feel like Vine? Trends are just tools — we use them to tell our story, not replace it.

Are there any exciting trends that you wish to incorporate in Vine Café & Lounge?

Absolutely. We’re drawn to experiential dining — interactive elements like bouquet bars, edible florals, or customizable tasting menus. We’d also love to bring in more functional drinks, wellness pairings, and intimate chef-led experiences. It’s about making dining both sensory and memorable.

How involved are you in curating the menu of Vine Café & Lounge?

I’m very much involved. While I’m not a chef, I work closely with our kitchen team to ensure the menu reflects the identity and mood of the brand. We focus on presentation, emotional storytelling, and how each dish fits into the larger Vine experience. From the cutlery to the garnish, everything has to align.

Juggling a floral boutique, a café-lounge, and being a private pilot seems really busy? How do you stay grounded while running all of these at the same time?

Honestly, it’s not always easy. But I stay grounded by remembering why I started — these businesses aren’t just ventures; they’re pieces of my soul. I prioritize structure, lean on a good team, and carve out moments of stillness when I can.

Flying, ironically, is also my therapy. It teaches me discipline, clarity, and altitude – literally and emotionally.

As you continue growing the brand of Vine Café & Lounge, what’s your vision for Vine Café and how can it contribute to the local community? To the cultural and creative spaces?

My vision for Vine is to become a cultural anchor — more than a café, a sanctuary where ideas, art, and beauty come to life. I’d love for it to support local creatives, host intimate gatherings, and serve as a canvas for collaboration.

If we can’t inspire others to pause, dream, and create, then we’ve done something meaningful. We also envision Vine to grow multiple branches and become not just a café, but an overall culinary, art, and lifestyle hub.

To learn more about Vine Café & Lounge, follow its Facebook and Instagram pages. You can follow Jem Tinsay on her Instagram page.

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Manila/ Venture/ Profiles

June 08, 2025

Backstage Boss: How Bey Pascua Brings Fresh Perspective to Live Nation PH

by: The Beat Asia

June 08, 2025

by: The Beat Asia

Singer, songwriter, host, and live music correspondent Isabella “Bey” Pascua can be considered a jack of all trades.

Born in Los Angeles, Bey grew up surrounded by the entertainment industry with her mother, Rhiza Pascua, the Managing Director of Live Nation Philippines, a US multinational entertainment company that promotes live entertainment here in the country. A true trailblazer in the music and live concert scene, Rhiza’s influence on her daughter started as early as age four when Bey began helping out her mom in selling merchandise and putting wristbands on concertgoers at events. Bey witnessed the joy that her mom’s hard work brought to so many people, which encouraged her to pursue a career in live entertainment.

Today, Bey works on stage and behind the scenes as an artist under Universal Records Philippines and the Operations Manager at Live Nation PH. Having started as an assistant to the former COO (Chief of Operations) at then MMI Live, Bey worked up the ladder and actively engaged with all the departments, performing various tasks from research and data analysis to budgeting and tax filing, to gain a better understanding of how the business is run in the Philippines.

She also recently finished her master’s degree in business administration at the University of Notre Dame as the Magna Cum Laude, and was recognized at the Maxx Promos' Women of Worth Awards in Whittier, California for her Excellence in Academics, as an Emerging Leader in the Music Industry, and 10 Most Beautiful Filipinas. Truly, she’s a Gen Z professional redefining what it means to balance ambition and authenticity.

The Beat Asia sat down with the talented artist to get a glimpse of what a day in the life of an Operations Manager looks like, the challenges and rewards of her job, as well as the goals she hopes to achieve for Live Nation Philippines in the years to come.

Hi, Bey! Can you tell us a bit about your journey in becoming the Operations Manager at Live Nation Philippines?

Growing up in Los Angeles, I visited the Philippines at least once a year with my mom. It took some time for me to understand why most of the parents would drive to get to work, and only my mom would fly out for hours to work and then make a quick turnaround after a day or two.

I was 4 [years old] when I started helping her at work by selling merchandise and putting wristbands on people. I also took on the role of a data analyst by sharing my thoughts on which acts would do well in the territory.

As I got older, I witnessed the joy that my mom's hard work brought to so many people, which made me realize that I wanted to help her out when I grew up. In junior high, I explored extracurricular activities related to her business and asked if there were any jobs I could take on or people I could shadow to gain more experience. I became too excited to start working that I worked my hardest to accelerate college by two years. After graduating in 2019, I finally became an official employee of the then-MMI Live, but it never felt like a sudden change. It always seemed as though I had been a part of the company for a long time. Not only have I known my co-workers all my life, but I was also already familiar with how to perform various tasks, was confident enough to ask questions, and wanted to learn new things constantly.

What was the role you first took on when you officially became part of the company?

At the time, my goal was to just learn as much as possible, but my official title was Assistant to the COO. Under our previous COO, I was able to work with and under all the departments. Coming from the United States, I practically knew nothing about how businesses were run in the Philippines, but I was ready to learn, starting from the basics. And yes, I did start from the bottom.

Can you tell us a bit about your typical day as an Operations Manager at Live Nation?

Each day is unique, which is one of the main reasons I love my job. It never feels like a tedious responsibility I have to complete. Instead, I wake up excited, knowing there are various tasks to accomplish beyond desk work and emails. My responsibilities include researching which artists to bring in, doing studies, data analysis, meeting with our suppliers, contacting our sponsors, etc.

I also conduct market analysis for artists, communicate with agents or LN touring to provide offers, coordinate with venue, production, and show staff, and act as project manager for certain shows, which involves filing for permits and necessary visas, coordinating with local government units, and managing the touring party, among other things.

Bey Pascua — Photo courtesy of Isabella Pascua

How do you ensure that all aspects of a concert event, from planning to execution, are handled effectively and efficiently?

It all comes down to experience. While each show is unique, the foundation we build upon is generally consistent. Perfecting this process is not something that can be achieved in one attempt. I still make mistakes from time to time, but it's crucial to remain flexible. Since I enjoy the "production" part the most, when you can see your preparation come to life, it's crucial to be able to take care of multiple things at once. You run around a lot, but I enjoy it.

When it comes to overall operations, how do you manage unexpected challenges that arise during a concert?

I rely on my ability to think on my feet, stay calm and focused under pressure, and communicate effectively with my team to come up with creative solutions that minimize disruptions and deliver a seamless experience for the audience.

What would you say are the most important qualities an Operations Manager in your field should embody?

To excel in operations, it's essential to be flexible, a quick learner, and resilient under stress. To me, operations involve having a broad understanding of various departments and their functions, knowing what needs to be done, and identifying ways to enhance efficiency and effectiveness.

I began my journey by shadowing different departments and working in each one. Before this experience, I had been filing taxes, learning how to create budgets, and managing our social media accounts.

Are there any unique inputs you’ve applied to your role that have made operations smoother or more meaningful for the artists and audience?

Understanding both sides of the industry makes me more empathetic. I grasp why artist management makes certain decisions and why promoters, producers, and event teams make theirs. Both sides play essential parts in making live events happen, and both put in their fair share of work to prepare for them. I think no side is easier than the other.

Bey Pascua award — Photo from Instagram/Sparkle GMA Artist Center

In your experience, how do you measure the success of a concert event?

Overall satisfaction is significantly influenced by a combination of factors, including the quality of the performance, the social experience, and the overall event environment. Most people look for artists and performances that will be well worth the money they spend. Our team makes sure to display this through service quality, which can be anything from accessibility to customer service. On top of that, the connection and shared experience among patrons contribute to a sense of well-being, giving attendees a moment to relax from everyday matters and self-reflect.

All of these factors play a part in creating happiness for everyone involved, as they motivate us to look forward to more moments like these and make us feel part of a bigger cause.

Speaking of what people look for in performances, what important things do you consider in choosing artists for a concert or a music festival lineup?

Out of the many aspects to look at, I think it’s crucial to look at the impact the artist has on the market — how big is the impact, and how consistent is it? These are important things to consider before choosing which artists to offer.

Live Nation has gotten some criticism over some of the events it handled in the past. How is the company working on improving its processes and operations?

This is an ongoing process. We recognize that there will always be areas requiring improvement, and we strive to address them as effectively as possible. Some changes can be implemented quickly, while others may take more time to adapt.

Is there anything can we expect from Live Nation in terms of elevating our concert experiences?

Our company is dedicated to ensuring that shows provide value to fans and ticket holders. We strive to offer as many benefits as possible, maximize seating availability, and prioritize a fan-centric experience throughout the process.

You’re both a musician and a concert organizer, so you’ve been on stage and behind the scenes. Would you say one is more difficult than the other?

For me, being on stage is much more challenging than working behind the scenes. As a performer, it feels like you have only one chance to get everything right, and everyone is watching you closely. People can easily notice when you make mistakes, especially in today’s digital age where everyone records everything.

What do you love most about your job?

Over time, I’ve grown to love how hectic the job can be. I love having to tend to multiple tasks at a time and knowing that the work we do makes so many people happy. Making things happen is one thing, but seeing people get happiness from our events is one of the best feelings in the world. This comes first before getting perks like watching the shows and being able to work with such talented people.

As Live Nation’s Operations Manager, is there anything you hope to achieve in the near future?

One big thing I want to be able to do is bring back our “In the Mix” festivals. I really think we had great lineups for this event, and they were enjoyed by so many people.

Another thing I want to be able to do is find viable ways to bring smaller artists here to the Philippines. Nowadays, the venue rental and production fees for small shows are incredibly high, so most promoters tend to focus on bigger venues. Due to this, a lot of amazing up-and-coming talents aren’t able to come here to grow their market. I hope we can find a way to do that without it being super expensive, as that would mean unrealistically high ticket prices. I also hope we are able to build our own venue soon.

To know more about Bey Pascua, you can follow her on Instagram and TikTok. Also, stay tuned to Live Nation Philippines on Facebook, X (Formerly Twitter), Instagram, and TikTok for updates on all the latest concerts and tours landing in the Philippines.

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Manila/ Venture/ Profiles

May 15, 2025

How to Succeed as an Author in the PH, According to an Expert

by: The Beat Asia

Photo by 8Letters Publishing House

May 15, 2025

by: The Beat Asia

In the age of advanced technology and increased access to the internet, the publishing industry is constantly evolving, adjusting to new tech and adapting to shifting consumer demands. According to Publishing State, 2025 will push the industry towards uncharted territory as the key trends we see today, such as digital publishing, social media, and niche markets, continue to gain momentum, transforming the overall publishing landscape.

In the Philippines, publishing is mainly run by traditional publishing houses, so if you’re a Filipino author hoping to get your works out there, you will have to find publishers that are accepting submissions, which usually involves a long waiting period. With the rise of digital publishing, many authors have dipped their toes into self-publishing — taking matters into their own hands when it comes to marketing their books. But this path requires a certain level of consistency and dedication to work, which some authors fail to maintain. Long story short, it’s a tough path to do everything alone without professional help, especially if you’re a first-time author without a built-in readership.

This is what Cindy Wong wanted to address when she founded 8Letters Publishing House, a hybrid publisher and boutique bookstore dedicated to supporting Filipino writers.

“I started 8Letters in my bedroom with a vision to market Filipino books, including my own title,” Cindy told The Beat Asia. “At the time, indie books were largely absent from mainstream bookstores, so I aimed to distribute a curated selection in local cafes. We successfully partnered with several cafes to showcase our books. As we gained traction, more authors approached us for assistance in marketing their work, which led to our evolution into a full-fledged publishing house.”

Established in 2016, 8Letters aims to promote independent writers in the Philippines who struggle to showcase their art in a very saturated market. The publishing house was named in such a way to describe how letters make up words and the infinite number of stories that can be made with them. This aspect is represented by the number “8” which, when turned sideways, is the infinite symbol. Currently, the publisher has over 400 titles on their shelves, which are sold on their webstore and by local and international book retailers.

But what exactly is a hybrid publisher? And how does this model increase an author’s chances of success with their respective titles?

A Collaborative Approach

It takes more than a good story to sell a book. In fact, the success mostly lies in how one markets their book and the exposure it gets. According to their website, 8Letters “strives to create a safe and nurturing space for writers” and to be able to support them in their creative journey. The keyword here is support, as 8Letters is not in the business of simply profiting from their authors, but also to assist them in all aspects of their publishing journey.

Cindy, who is also the Creative Director of the publishing house, explained, “In a traditional publishing model, the publishing house covers all expenses related to producing a book, allowing the author to focus solely on writing with minimal involvement in marketing. In contrast, self-publishing requires the author to handle every aspect of the process independently, from production to promotion.”

“A hybrid publishing model, however, represents a collaborative approach between the author and the publishing house. Both parties contribute to key areas such as the manuscript, cover design, layout, marketing, and distribution. This collaboration allows the author to invest less upfront while still benefiting from professional support, ultimately leading to a higher percentage of sales revenue. This model combines the best of both worlds, providing authors with guidance and resources while maintaining a degree of creative control.”

Being an author herself, Cindy understands the struggles of rookie authors who are trying to catch their big break. She discovered early on that it was easier to persuade establishments to carry her title when she had a broader selection to offer. This was how 8Letters shaped itself to become a community-based publishing house.

“I was happy to assist other authors because I recognized a genuine gap in the market. I believe in a mindset where collaboration leads to mutual success, allowing more people to thrive together,” she said.

Philippine Book Fair — Courtesy of 8Letters Publishing House

Book event — Courtesy of 8Letters Publishing House

Many authors start without a built-in readership or fan base, and one of the toughest challenges they’d have to face in indie publishing is getting people to notice their books, considering the number of titles that are published every year, not just in the Philippines but the rest of the world.

Cindy stated, “Being part of a community of writers really helps. When you support each other by reading, reviewing, and promoting one another’s books, it makes a big difference. This way, you can help those who might not be familiar with your work start to take notice. It’s all about lifting each other up!”

Looking at their social media handles, the publishing house has gained a lot of traction with over 24k followers on Facebook and another thousand or so on Instagram. The publisher regularly organizes and takes part in book events, which is one of the ways they provide their authors with the exposure they need. They also publish a quarterly literary magazine, “Circles Mag,” which features poems, short stories, and essays from contemporary Filipino writers. Subscriptions are priced at P580, with a premium quarterly subscription of P780 that includes a tote bag, journals, and other bookish goodies.

When it comes to the publishing aspect, 8Letters is prepared to guide you every step of the way. You can simply visit their website and peruse the range of self-publishing services they offer, ranging from manuscript editing and book formatting and design to book printing, distribution, and ISBN (International Standard Book Number) registration.

If you’re a writer planning to put your work out there, it’s important to note that all types of publishing have their own pros and cons, so you should carefully think about which path would take you where you want to be in your writing career. One main advantage of publishing with a hybrid publisher like 8Letters is retaining your copyright and creative control. Their model combines self-publishing with some elements from the traditional path, such as providing authors with the resources they need. One of these resources is the 8Letters Publishing University, which is a series of workshops Cindy and her team started a few years back that offers courses on self-publishing, writing romance, poetry, horror, mystery, non-fiction, and author branding. The company is currently refining the courses and is hoping to relaunch soon.

“The publishing landscape in the Philippines is constantly evolving. Currently, there’s a significant shift from traditional publishing to self-publishing, as many authors are recognizing the benefits of taking control of their work. However, not everyone will make the switch, as self-publishing requires considerable effort and dedication. This is where publishing houses like ours play a vital role, providing the support and resources authors need to navigate this transition successfully.”

8Letters Publishing has gathered an impressive roster of talents in the last nine years in both popular and emerging genres. Some of their bestselling titles include the works of Gerome Nicolas Dela Peña, such as “SUÓNG! Mga Aporismo ng Paglusong at Pagsulong,” which was a National Book Award finalist; the fantasy novel “Silence” by Che De Leon; and their Pinoy Science Fiction title, “Fate of a Distant Future” by Renato Tranquilino.

When asked about the kinds of books that currently sell in the local market, Cindy replied, “Pinoy Sci-Fi is an emerging genre that has garnered significant attention in recent years. We showcased this selection at the Frankfurt Book Fair last year and even hosted a PinoySciFiCon at Fully Booked. Our publication features a substantial number of fantasy novels, making that one of our best-selling categories. Additionally, Filipinos have a strong appreciation for short reads, particularly in romance and self-love poetry, which also perform well in the market. We’ve recently ventured into the children’s book genre and are eager to learn more about this exciting market.”

book talk — Renato Tranquilino at Frankfurt Book Fair | Courtesy of 8Letters Publishing House

Cindy also mentioned that one other element affecting a book’s salability is cover design, proving that indeed, people do judge books by their covers.

It’s evident that 8Letters Publishing is working towards helping indie authors be more seen, but at the end of the day, it’s still a business. When asked about the challenges she faces in running the company, she answered, “I'd say managing authors' expectations and educating or shifting their mindsets. I've mentioned that being a hybrid publishing house requires collaborative effort, and most of the time, authors would have certain expectations that the books will sell like pancakes. However, that's not always the case. It's a long game!”

Cindy also shared that 8Letters Publishing aims to be a highly efficient company and is working towards refining its internal systems and enhancing its distribution methods to ensure a smoother process for their authors and readers. The creative director also understands the weight of their responsibility to their authors, and promises to continuously adapt to shifting consumer demands as well as accommodate authors on their preferences in terms of the direction they want their writing careers to take.

“I have a dedicated team supporting me in managing hundreds of authors in our database. We’re continuously learning and adapting, and one of the key elements to our success is strong teamwork and collaboration. As the creative director, my responsibility is to empower both our authors and my team, ensuring that together we provide the support our writers need to thrive in their careers.”

You can check out 8Letters Publishing's fantastic lineup of works and authors on their website or follow them on Facebook, X (Formerly Twitter), and Instagram for updates on new releases and upcoming book events.

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