Billionaire Boys Club ICECREAM Drops New Collection for Lunar New Year
Streetwear enthusiasts, Billionaire Boys Club (BBC) and ICECREAM just dropped a new collection for you to rock this Chinese New Year! It features a mix of the two brands’ iconic symbols and traditional East Asian heritage motifs.
The capsule collection includes varsity jackets, hoodies, and T-shirts with meticulous craftsmanship evident in intricate dragon patterns and vibrant details that encapsulate the theme of the celebration.
Staying true to their signature styles, the line offers a unique fusion of cultural symbolism and contemporary streetwear. BBC features a dragon coiled around the Arch Logo, symbolising luck and prosperity, while ICECREAM includes the Chinese character “福” meaning "blessing" and other graphics representing good fortune. The collection uses festive colours of yellow and red, symbolising gold and good fortune.
The collection, which was first released in BBC ICECREAM stores in Hong Kong and Taiwan, is now available online and in BBC ICECREAM US and EU flagship stores.
Check out the Lunar New Year collection here.
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