RIMOWA's Never Still Campaign Features Jay Chou, Lewis Hamilton, and Rosé

RIMOWA, the iconic German luggage brand, is back with the fifth chapter of its "Never Still" Campaign, celebrating not only the essence of travel but also the stories we carry with us along the way.
RIMOWA is embracing the pre-loved movement, offering re-crafted luggage with a history of its own, which was sold out in mere minutes. This campaign is a continuation of that, featuring three of the world’s most dynamic stars.
This campaign stars Mandopop legend Jay Chou, F1 champion Lewis Hamilton, and K-pop icon Rosé, and their scuffed suitcases that are decorated with cute custom stickers.
The "Never Still" campaign explores how their journeys have not only shaped their careers but also deepened their understanding of the world and themselves. It includes digital and print photography by Johnny Dufort and short films directed by Daniel Wolfe and Elliott Power, which capture the unique personality of the three stars.

From Lewis Hamilton’s playful Roscoe (his bulldog) sticker, which pays homage to his furry companion, to Rosé’s album tribute stickers on her Classic Cabin, and Jay Chou’s crossed-racket motif on his suitcase, each piece tells a unique story of the purpose of travel, according to the stars.
Talking about her luggage customization, Rosé mentions that she's always traveling and on the hunt for new adventures, and with each exploration, she’s learning new perspectives that have an impact on her and discovering herself.
For Jay Chou, aside from revealing through his racket sticker that he’s a fan of tennis, he reflects that every journey contributes to helping him understand himself better and see the world with a new, wiser perspective.
Lewis Hamilton says that pursuing new experiences around the world with his recent travels has been instrumental in challenging himself.
For more information, visit RIMOWA on their website, Instagram, Facebook, and X (Formerly Twitter).
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