Horror Game 'Home Sweet Home' Spotlights Thai Culture, Folklore, & More

In collaboration with developer Yggdrazil Group and ad agency Ogilvy Thailand, the Tourism Authority of Thailand (TAT) is launching a new installment of the horror-adventure video game “Home Sweet Home.”

The game, dubbed “Home Sweet Home: Online,” will shine the spotlight on Thailand’s destinations, culture, mythology, and beliefs to “stimulate travel to Thailand among Gen Z, Gen Alpha, and Native Digitals worldwide,” TAT said in a press release.

In the game, players must take on various adventures and solve puzzles to fight off ghosts and evil spirits while navigating through real-life locations in the country. This includes the Hala Bala Wildlife Sanctuary in Yala, the Phimai Historical Park in Nakhon Ratchasima, and Khum Khun Phaen in Suphan Buri.

The game also has three gameplay modes: multiplayer, where you can team up with other players to prevent the opposing team from collecting souls; balanced, where you can make teams of four and defeat the opposing team with the same number of members; and replayable, where you can interchange your tactics, opponents, and maps.

The new game is part of TAT’s initiative to leverage technology to transform the country’s tourism into smart tourism. The organisation also expects to garner more than 500,000 players to further raise awareness of Thailand’s rich culture.

“Home Sweet Home: Online” is now available for download via Steam. For more details about the game, you can also visit its website, follow its social media page, or join its communities via Facebook, Discord, X (formerly known as Twitter), and Reddit.