KALOS Launches New Lub Blocks Collection with Squid Game 3 in Hong Kong
Still reeling from that Squid Game finale? The fever isn’t over yet — KALOS Blocks is keeping the hype alive with its Squid Game-themed pop-up at the K11 Art Mall, Tsim Sha Tsui, running from July 1 to 27, 2025.
Their newest “Lub Lub” collection, which makes their debut in the pop-up, transforms fan-favorite elements from the Netflix mega-hit into 40-centimetre collectible figurines. You can expect to see Young-Hee and Chul-Su reimagined in bold color blocks, alongside the masked soldiers, the creepy supervisor, and the iconic Front Man, all in KALOS’ blocky flair.
The pop-up also has more things available in store, such as the Jumbo Series, blind boxes, Bluetooth speakers, keychains, stickers, and more!
KALOS transforms the Piazza at the K11 Art Mall into a scene straight out of Squid Game, inviting guests and the public to step into the show’s world. Two 1.7-metre-tall Young-Hee and Chul-Su figures greet visitors at the entrance, flanked by 1.5-metre masked soldier figures on display. Just close by, the outdoor space showcases the full lineup of the 40-centimetre figurines from the new “Lub Lub EPIX” collection.
The pop-up store has a nostalgic playhouse theme, with the Squid Game staircase serving as a photo spot for players. Standing at 1.5 meters, the mysterious Front Man awaits guests inside, ready to welcome them into the world of Squid Game.
KALOS x Squid Game: EPIX Series Exclusive Launch at K11
KALOS’ EPIX Series is the brand’s first-ever 40-centimetre “Lub Lub” collectibles, exclusive only at K11. This series features eight characters from Squid Game Season 3 — Young-Hee, Chul-Su, Three Masked Soldiers, Supervisor, and the Front Man.
Each set comes with two mini spotlights on the base, perfect to set a mood while you binge the series at home. The designs are limited to 100 pieces each, and retail for HK$1,880.
KALOS’ Jumbo Series and More
KALOS is bringing back the popular Jumbo series, featuring two characters from the show at 25 centimeters tall — a jumbo Chul-Su and Young-Hee. Both are priced at HK$399 each.
Other products from the January pop-up include the Staircase Maze Bluetooth Speaker (HK$1,599), Piggy Bank Bluetooth Speaker (HK$749), the Blind Box series (HK$108), and character keychains (HK$88)
Follow KALOS Blocks on Facebook and Instagram for more updates. Visit their website for more information.
KALOS x Squid Game Pop-Up Event
Location: Piazza, G36, Kiosk 25, G/F and Kiosk 60, 2/F, K11 Art Mall, Tsim Sha Tsui, Hong Kong
Opening Hours: 11 AM to 9 PM
Admission: Free
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