Japanese Footwear Retailer ABC-MART is Coming to Manila this September

Heads up, Sneakerheads! Another fan-favorite multi-brand shoe store is coming to Manila!
Japanese footwear retail giant ABC-MART is officially making its way to Philippine shores with the opening of ABC-MART Grand Stage and ABC-MART Standard in Bonifacio Global City (BGC) this September 2025.
The Beat Asia got to witness the exciting moment as the partnership was forged between SONAK Retail Group and ABC-MART at Uma Nota in BGC last July 28. Together, we officially welcomed the iconic footwear retail store into the Philippine market!

“Filipinos’ affinity for streetwear fashion makes this the perfect time for the much-loved ABC-MART to usher in a new era of retail excitement here in the country. We're particularly thrilled about this partnership, building on the recent success of ABC-MART in Vietnam," stated Anil Buxani, Chief Executive Officer of SONAK Retail Group. “This collaboration marks a pivotal moment in SONAK Retail Group's mission to deliver unparalleled shopping experiences in the country.”

“Our entry into the Philippines is part of our strategic expansion plan in Southeast Asia. It’s a large and dynamic market for ABC-MART, and we believe that our collaboration with SONAK Retail Group will deliver outstanding outcomes. We’re eager to bring the distinct retail experience and curated brand assortment to the style-conscious Filipino shopper,” added Kiichiro Hattori, Vice President of ABC-MART.
Into the Sneakerverse
Get ready, sneaker fans, because ABC-MART is about to change the local retail landscape with its Grand Stage store, ABC-MART's premium concept designed to deliver a specialized, upscale, and elevated retail experience.
ABC-MART Grand Stage BGC will span over 750 square meters across two floors, packed with a wide array of shoe collections, including limited-edition and exclusive releases from leading brands such as Nike, Adidas, ASICS, Puma, New Balance, Skechers, Timberland, Vans, Crocs, Salomon, and more!
The Grand Stage store also proves to be a unique branch as it’s the first store globally to have a Wellness Corner, which is sure to elevate Filipinos’ shopping experience.


In contrast, the Standard Concept Store will cater to a broader audience, providing a wide variety of collections for everyday footwear and casual wear. And we got an exclusive tidbit that the second ABC-MART location will be in Mitsukoshi BGC, which is the perfect spot for the brand to not only further deepen its relationship with the local market but also connect with its Japanese roots.
On talks of entering the local market, we asked Kabir Buxani, Incoming Chief Executive Officer and Director of SONAK Retail Group, about the gaps in the Philippine footwear market they hope to address with ABC-MART, to which he replied that they’re leaning towards the technology they built that ultimately improves the entire shopping experience.
“I believe we have built together an incredible base of technology and customer service that promotes efficiency, and a lot of features that you can take advantage of, whether it's buying online or in-store. We believe we have built a world-class system that will not only provide our customers with ease of shopping — any kind of inconvenience can be handled in a way that is very convenient — but also provide everything that comes with a world-class brand, like customer loyalty, automated digital marketing, and AI recommendations. These are all things that we’ve built that set us apart from our competitors.”
Kiichiro Hattori also emphasized that it’s important for them to be localized and is looking into collaborating with local designers on some of their products soon.
Are you excited to shoe shop till you drop? Stay tuned on their official social media pages for updates on store openings and special sneak peeks at upcoming collections, collaborations, and more!
Follow ABC-MART Philippines on:
- Instagram: @abcmartph.grandstage and @abcmartphilippines
- Facebook: @abcmartph.grandstage and @abcmartphilippines
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