Yong Davalos Advocates for 'Responsible Fashion' Through Fashion Brands
The fashion industry is notorious for being wasteful. Around 92 million tonnes of fashion waste is produced globally every year, further aggravated by the rise of fast fashion. Should its popularity continue, experts estimate that waste produced could soar to 132 million tonnes a year by 2030.
The fashion industry is also responsible for a significant portion of global water wastage, as it takes 2,700 liters of water to produce one cotton shirt. To add to that, approximately 35% of all primary microplastic pollution in the ocean is believed to come from synthetic fibers such as polyester and nylon, all of which are used by the fashion industry to produce clothing.
While saddening, these statistics are often hidden from the ordinary consumer – and those who are aware of it may not necessarily choose to prioritize responsible decision-making.
“Plenty of customers lean towards responsible fashion but by the end of the day, accessibility and affordability will always be the first option for [many],” shared Yong Davalos.
Yong, a Filipino fashion designer based in Manila, is both an entrepreneur and an advocate. Her designs vary in style and for occasion though she is most well-known for her work as founder of Yong Studio and Tayo Studio.
Through her time spent in fashion – both in retail and as a designer for her eponymous line – Yong has become a vocal advocate for responsible fashion.
“I became inspired to change industry norms when I was exposed to the reality of workers during the beginning of my career in fashion retail,” she shared.
While Yong hesitates to expound, it’s no secret that the fashion industry can be cruel to its laborers. The modern fashion supply chain – particularly for fast fashion brands – prioritizes speed and efficiency to drive huge profit margins; workers often take on the brunt of this sacrifice, working for low wages but providing companies with plenty of profit.
To ensure that her brand veers away from such exploitative practices, Yong makes sure to put “responsible fashion” at the heart of her company’s philosophy. The designer takes on a holistic approach to creating clothes, focusing on eco-conscious solutions and humane labor practices.
“We use as much deadstock materials as possible and care for how clothes are being manufactured,” Yong shared. “We make sure that the people behind the clothes are properly compensated under good working conditions. We’d like to think of our company as not just a business but a social enterprise.”
But there’s a problem: as much as Yong advocates for the cause, she also realizes the contradictory dichotomy of today’s society. Known as the “intention-behavior gap,” researchers have noted that consumers may care about sustainable ideals and ways of thinking, but that in itself does not lead to sustainable buying habits. A good example of this is how Gen Z – those born between 1997 to 2012 – care deeply about issues relating to climate change and social justice. Yet, they also drive the popularity of brands such as Shein and Temu, both of which market cheap, trendy clothes that appeal to demographics online.
“Conscious consumers are usually well-educated, people who really care for the environment. However, those who support brands like Shein may also be well-educated but just ignore that it’s ruining our environment for the sake of fashion fits,” commented Yong.
While it’s difficult to convince shoppers – especially those on a budget – to change their habits, the good news is that designers like Yong are offering people alternatives. Sometimes, accessibility becomes a barrier to smart shopping but with brands such as Yong Studio, Yong manages to reach people who appreciate what she offers.
As the brains behind the brand, Yong described her designs for Yong Studio as “hyperfeminine.” Designs with ruffles, ruching, and straps are plentiful and come in bright, dynamic colors. Though Yong herself often dresses in casual, utilitarian, and street-inspired clothing, her studio fixates on the bohemian, the feminine, and the flowy.
“I design for our cult following, the sophisticated and feminine consumers,” the designer shared. “I think our brand is always evolving conservatively when it comes to new designs but we make sure to keep true to the core of hyperfemininity and timelessness.”
In 2025, Yong continues her mission to offer responsible fashion for those who desire a more conscious wardrobe collection. Her Spring/Summer ’25 Collection is soon to drop, and her current “Westbound: Chapter 2” line (inspired by the Wild West) is selling out fast. “I’m also exploring international expansions for Yong Studio,” she revealed.
Check out Yong Studio's catalog via their website and follow them on Instagram.
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