STAND OIL Makes Its Debut in Hong Kong With a Pop Up at K11 Art Mall

South Korea’s trending designer accessories brand, STAND OIL, is making its highly anticipated debut in Hong Kong with a physical retail pop-up at the K11 Art Mall this summer!
Seen worn by famous K-Pop idols like Huh Yunjin from LE SSERAFIM, STAND OIL is one of the most popular emerging fashion brands from South Korea, loved by trendsetters and urbanites with a keen sense of style.
STAND OIL’s exclusive showcase in Hong Kong will be held from June 23 to Aug. 3, 2025, highlighting iconic styles and debuting fresh new designs from the latest 2025 Spring/Summer Collection through a series of engaging activations.

The six-week pop-up at K11 Art Mall will be showcasing the chic, youthful essence of STAND OIL in a minimalistic display of bold accents against a clean, white, and blue palette. Guests are invited to immerse themselves in a world of endless creativity, including capturing iconic moments at an enchanting photo spot.
Signature pieces from STAND OIL that will be featured in the pop-up include the Chubby Bag, a retro-style bowling bag in a distinctive rounded design; the Baguette Bag, a sleek, elongated shape conceptualised with maximum storage for daily necessities in mind; the Plump Bag, a boldly structured shoulder bag with a flexible triangular silhouette; and widely beloved icon, the Oblong Bag in a classic rectangular shape that is also laptop-friendly for versatile styling.

A preview of the new 2025 Spring/Summer Collection will also be seen at the pop-up. Using the theme “Old School, New Memory,” the collection reminisces on heart-warming gatherings with long-time friends and celebrates nostalgia while embracing contemporary style with retro-inspired pieces. The highlight of the event is the launch of the Fika Bag, a casual, hobo-style design with two front flap pockets and a charmingly flat, classic flat-top silhouette — the perfect piece for effortless everyday style.

The pop-up will feature a Gachapon Machine offering exclusive surprises. Guests will have the chance to play for exclusive surprises with any spending of HK$800 or above and win prizes of a Hug Teddy Bear Gift Set, Jamamo Pearl Necklace, and Cube Phone Charm.
Meanwhile, the pop-up will feature a special one-day-only “Back to School Mailbox” event on opening day, reimagining the romance and carefree spirit of youth through fashion. Guests are invited to write postcards to their future selves for the new semester. STAND OIL will deliver these nostalgic, old-school-inspired cards on Sept. 1, 2025 – Back to School Day – using this “New Memory” initiative to convey fresh hopes and wishes for life ahead.
For more information, visit STAND OIL's Instagram page.
STAND OIL Pop-Up Details
Location: Kiosk No. 52, B2, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui
Date & Time: June 23 to Aug. 3, 2025, from 12 NN to 9 PM
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