Hang Seng Bank’s Gamified Missions: A New Path for Wealth Management

Hang Seng Bank’s Preferred Banking has launched a novel “financial mission” campaign to enlighten customers about everyday banking services and investment options. The initiative, named “Be a game changer and ‘carry’ yourself!”, is available through Hang Seng’s digital banking platform and was designed after conducting extensive research with the younger demographic regarding their financial habits and needs.

The campaign is a response to a survey finding that 70% of young respondents would be more encouraged to use personal financial tools if there were attractive reward programmes. As a result, Hang Seng Bank will award a pair of round-trip flight tickets to Tokyo every day for three months, with customers earning entries by completing daily financial missions.

The campaign incorporates a game card element, with 14 different cards featuring local singer Gareth.T. Customers can earn extra entries by completing tasks on these game cards, such as opening a Preferred Banking account or setting up a savings plan. The game cards can be accessed by scanning QR codes found throughout Hong Kong.

Rannie Lee, head of wealth and personal banking at Hang Seng, stated that the gamified structure of the campaign aims to dispel the perceived complexity of investment and financial management and empower young people to build wealth with confidence.

Click here to download the Hang Seng Bank Personal Banking mobile app.