K11 MUSEA Reports Surge in Sales During Golden Week

K11 MUSEA, a cornerstone of the Victoria Dockside art and cultural district, has reported a significant increase in sales and foot traffic during this year's Labour Day "Golden Week." The figures showcase a robust 22% surge in spending by KLUB 11 Black Card members and an impressive 50% of sales generated from tourists, highlighting the destination's appeal to both local and international visitors.

During the holiday period from May 1-5, K11 MUSEA not only experienced a near 10% year-on-year increase in visitors but also hosted a series of engaging cultural events and exclusive retail pop-ups that significantly contributed to the venue's appeal. Highlights included the global debut of Alicja Kwade’s monumental sculpture at the Art@Harbour 2024 exhibition and the opening of several high-profile pop-up stores such as Roger Vivier's Candy Clouds and Swarovski's Created Diamonds collection.

These attractions underline K11 MUSEA’s commitment to blending commerce with culture and art, further cementing its status as a must-visit location in Hong Kong's thriving tourist landscape. The success of this year's Golden Week festivities indicates strong consumer confidence and highlights the effectiveness of K11 MUSEA's unique business model in attracting a high-end clientele.

K11 MUSEA looks forward to continuing this momentum with upcoming cultural and art events aimed at enhancing visitor experience and driving further engagement.