Life’s too short to have boring hair, so flip it and flaunt it!
Watsons Philippines just wrapped up a vibrant hair affair with its “Flip It! Flaunt It!” campaign at the SM Mall of Asia Main Atrium, running from July 14 to 20, 2025. The activation turned the space into a hair haven, complete with complimentary makeovers, styling, and real-time expert advice that made hair care more empowering.
Last July 16, beauty insiders, local content creators, and everyday shoppers came together with hair experts to celebrate hair as both a statement and a form of self-expression.
Hair industry icons were present, including MARK’ed SalonFounderMark Rosales, THE BLOC’s Junie Sierra, modern hair technique expert Mike Feliciano, and celebrity hairstylist Matt Ledesma.
“The first step for great hair is knowing your hair and scalp status,” said MARK’ed Salon founder and hair expert Mark Rosales, who answered some of the audience’s burning questions about hair. “My tip for you is simple but powerful: stop guessing, know your hair status, know your hair and scalp, create your own mark, and make your own mark.”
Fact: Some of themost common hair care mistakes start with our everyday routines.
Junie Sierra from THE BLOC mentioned that habits like the non-usage of conditioner and using hot tools like irons are the two most common hair care mistakes we make.
When it comes to coloring for the first time, Mike Feliciano listed down five tips: “Don’t DIY at home, Know your ‘Why?’, Get your ‘pegs’ ready. Go easy at first, and get ready for the maintenance.” He also said, “Consistency is key!”
As for the latest hair trends, Matt Ledesma said, “A lot of people are leaning towards a dimensional balayage, which is easy to incorporate with your natural hair color, and it also grows out a lot softer.” To style this hair color, Matt said that beach waves and curls are the best choice. “Not that it’s trending, but at the same time it’s very timeless.”
Made in partnership with beauty service app Parlon, the “Flip It! Flaunt It!” event gave guests access to free hair color applications, professional styling, and personalized scalp and hair analysis. More than just a moment to get glammed up, it was a chance to get down and know what’s up with our hair.
The week-long event showcased a curated hair care line-up, including trusted names like Urban Care, Mise en Scene, L’Oréal, Naturals by Watsons, Dove, Tsubaki, Fino, Head & Shoulders, Pantene, and more, with guests getting exclusive access to some exciting new product drops — available exclusively at Watsons.
To continue this conversation, Watsons also launched “Hair Chair Stories,” a content series that tackles everyday hair problems like dandruff, coloring upkeep, curly hair care, and more. Hosted by dermatologist Jarische Lao-Ang, celebrity hairstylist Dominic Mangat, and Watsons Beauty Advisor Rachel Samon, the series is now live on Watsons’ Instagram and TikTok pages, creating a platform where beauty meets guidance.
The “Flip It! Flaunt It!” hair celebration continues in Watsons stores nationwide and on the Watsons app. Watsons Club members can still score exclusive promos up to 50% off, Buy 1 Take 1 deals, gifts with purchase, and access to events on some of their hair care picks. New Watsons App users can also get P100 off their first transaction with a minimum spend of P1,200.
At the end of the day, your hair is more than just a look — it’s a part of your story. And Watsons is here to help you tell it, one flip at a time.
Follow Watsons Philippines on Facebook, Instagram, and TikTok. Visit the Watsons Philippines website to get your hands on some exclusive sales!
