'Love, You by Lovi' Makeup Collection: A Heartfelt Love Letter to Yourself

Here's a question: “Do you truly love yourself?” Self-love is without a doubt one of the hardest things a person has to take on. More often than not, we are critical and hard on ourselves, caught in a wild goose chase of fluctuating beauty trends and impossible standards. In recent years, there has been a wave of “self-love” initiatives with many beauty companies pushing for inclusivity and women empowerment through campaigns that encourage individuals to embrace their natural beauty and break and set their own standards.
The new makeup collection by Filipino-founded cosmetic line Ready Set Glow (RSG) aptly named “Love, You by Lovi" is the brand's answer to the self-love conundrum. The collection is in collaboration with actress Lovi Poe whose own story of self-acceptance and empowerment inspired them to create five new cosmetic products that seek to enhance beauty from within and are an unapologetic celebration of one’s beauty and self-worth.
The Beat Manila witnessed the loveliest of launches last Oct. 17 at the Blue Leaf Cosmopolitan in Quezon City where the entire RSG team and Lovi Poe unveiled their latest makeup creations. We also spoke with the actress about her foray into beauty entrepreneurship and how this new line intends to make its mark on the local beauty market.
A ‘HER’ Story Collaboration
The highlight of “Love, You” comes from its messaging which was deeply rooted in its creator's personal experience.
“When I was just starting in the industry, I received a lot of flak about my skin color. When I did my first TV series, I remember, that for me to look beautiful they would put light foundation on me, and that really hurt me before because 'Do I have to be white, to be light-skinned to be beautiful?' That’s why ‘Love, You’ means so much to me because it’s beyond just makeup. It’s about self-love and empowering ourselves as individuals,” said Lovi.

The collection represents the love letter we send ourselves. Lovi and RSG wanted to emphasize the importance of prioritizing oneself and created this self-addressed message that gives us permission to recognize and accept our strengths and faults, all the while encouraging us to be the unique and exquisite persons we are meant to be.
The makeup line is Lovi’s first project as a beauty entrepreneur, which brought the actress to tears during the interview, expressing her delight and disbelief at finally making her dream a reality.
When asked if she believed makeup is the ultimate act of self-love, Lovi confidently replied, “Oh yes, absolutely! I don’t think it’s meant to hide your real face. I think what’s most important is that it can enhance your natural beauty and embrace your unique self. That’s why we have a range of products that would suit different types of skin.”

“I’ve always believed that makeup is more than just a beauty product — it’s a form of self-expression and empowerment. This collection is my way of sharing that vision and celebrating individuality through makeup,” she added.
“Love, You by Lovi” features five unique makeup products in neutral and bare skin shades, designed to highlight one's beauty and bring out the phenomenal woman — or man — that exists within you. Lovi emphasized in our interview that the line is highly inclusive and includes skincare elements. So, it’s more than just a product that will beautify you but also nurture your skin.
“I believe makeup is for everyone,” she said. “It’s not just made for one person, it’s made for everybody. Kanya kanya tayo ng style (We all have our own style). Kung ano ang trip mo, kung anong klaseng makeup gusto mo (Whatever your preference or kind of makeup style you like), do it. No one is there to stop you.”
Enhancing the Unique and Beautiful You
“Love, You by Lovi” introduces five makeup products that will surely catch the eye of cosmetics enthusiasts.
The Skin Poetry Scented Body Shimmer (P595) is meant to add some sparkle to your skin for that extra feel-good glow. It’s enriched with lavender essence as well as skincare benefits such as Vitamin E and SPF15 for sun protection. The actress told us that this was her favorite product from the line, saying how she never expected to add a body shimmer as makeup lines usually only involved face products.
“I think Skin Poetry is something people would really love. I use it when I have events and shoots, and using that product makes you glow, makes you smell amazing!”
“And the packaging is beautiful! You know, I’m a Britney Spears fan and I remember she had a perfume line with a similar packaging and I really loved that and now it’s here and I have it. I think I manifested it when I was a kid!” The actress joked as she described the product’s beautiful vintage perfume spritzer look.

The Skin Poetry Body Shimmer comes in four shades: Celestial Glow (ivory white); Dream Dust (lilac), Girl’s Girl (pink); and Sunny Side (beige). It also features a play on words, giving an ode to Lovi’s surname.
Me, Myself & I Lippie (P395) is more than just for your typical lipstick, but is also a balm, high gloss, plumper, and lip treatment. Meanwhile, the Heart in Bloom Cream & Powder Blush Duo (P495) combines the velvety texture of cream blush and the radiant finish of powder blush, infused with nourishing ingredients like jojoba, camellia, and meadowfoam oils. These two products are great examples of the defining features of Lovi’s new makeup collection. Its multipurpose quality is definitely a selling point as it allows consumers to experiment with their looks and maximize the use of the products.
“We may have put that the blush is only used for blush but you can also use it for eyeshadow. Actually, in one of our shoots we used it for lipstick too. So, you can mix and match. No rules at all. It’s really up to you,” Lovi said.
The lippie comes in six shades namely Moreyna (nude brown), In the Flesh (nude pink), Smitten (pink), Plum Pout (purple-red), Resolute Red (red), and Majestique (dark red).
On the other hand, the blush product has four shades: Blossom (pink), Fine Wine (purplish), Flourish (coral), and Rosebud (red).


The fourth product in the collection is the Love and Light Contour and Highlighter Stick (P395), which is a dual-ended stick that effortlessly sculpts and illuminates your features. The product is also infused with nourishing ingredients such as jojoba, camellia, and meadowfoam oils. This contour and highlighter stick comes in four shades: Eclipse, Harmony, Sonnet, and Luna.
Last but not least is the Statement Setter Brow Trio (P395), which comes in two shades: Self-Motivation (dark brown) and Confidence Creed (brown-grey), and is the perfect tool to define and fill your brows. The actress named this product as one of her top makeup essentials, stating how properly shaped brows can truly change a person’s face. We totally agree! Indeed, kilay (eyebrows) is life!
A Beautiful Partnership
Lovi Poe has been RSG’s brand endorser since 2022, which only goes to show how deep her relationship ran with the brand. The transition from being an endorser to a business partner was something the actress described as empowering.
“As an endorser, I loved that I could express my authentic self. Ready Set Glow allowed me to bring my personality to the brand, which felt natural and exciting,” she said in an interview. “As a business partner, the experience was empowering. Collaborating on creative decisions and seeing my vision come to life was incredible. Ready Set Glow truly supported my ideas and embraced the message behind ‘Love, You by Lovi.’”
The actress is hard at work promoting her latest film “Guilty Pleasure” and prepping for her Hollywood debut in “The Chelsea Cowboy” as well as engaging in various endorsement deals. Despite this, she put this project on top of her list, describing it as something truly special and close to her heart, and how RSG had helped hone her ideas to create something wonderful.
“It’s always important to make time for the things that are important to you. Growth is growth. If I can expand into more things, I’ll do it,” she said when asked about the possibility of taking on new collabs and ventures in the near future. “I just have to make sure I have the right team behind me the same as I do now with Ready Set Glow.”

RSG co-founder and brand director, Marian Lao Siggaoat, also explained how their latest collaboration with Lovi aligns with their brand goals and expressed her excitement in sharing the collection with everyone, “At RSG, everything we do reflects the values we hold dear. Among these values, true self-love shines the brightest. We believe that loving yourself is the greatest gift you can offer, unlocking endless possibilities when you allow yourself the time to heal, grow, and become whoever you aspire to be.”
“We are incredibly proud to partner with a special person who has inspired us all. She [Lovi] made us realize that we’re not alone in feeling like something was missing and showed us that self-love was truly possible.”
Embrace your beautiful self by trying out RSG and Lovi Poe’s new makeup collection. You can buy them here.
Follow Ready Set Glow on Facebook, Instagram, and TikTok for more beauty updates.
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